2. TM
South Beach
eatS.com
$4.99 US
2006Vol.IX,IssueI
Biltmore Room
Da Umberto
Suenos
Two Boots Pizza
The Dish
Daioh Sushi
Garage
Via
Paris Commune
Nightlife
Takeout& Delivery
Fine Dining
South
Beach
ReSTaURanT
DiSCoUnTS
TM
downtown weSt
eatS.com
$4.99 US
2008Vol.III,IssueIV
aquagrill
Revel
i tre merli
Fine
Dining
Corner Bistro
antique Cafe
Waldy’s
Tenjune
2nd Floor on Clinton
Retreat
Nightlife
Takeout
& DeliveryHUNGspecial interview
with top chef
season 3 winner
downtown
west
eats.com - the web’s firstsocial networking site for foodies!
chelsea
meatpacking
district
west village
nyu area
eats media group
Eats Media Group has set out to become the premier local restaurant informational resource nationwide.
Through our three primary channels, Eats continues to redefine the decision making process for diners
across the nation:
Eats.com - The nation's leading restaurant information portal providing an interactive community for
eaters and the restaurants they frequent; Eats.com features comprehensive neighborhood listings,
editorials, photos, menus, maps and directions. Member profiles allow users to network among other
eaters, list favorite restaurants & dishes, write reviews, and invite friends to events.
Eats Magazine - Comprehensive neighborhood dining guides, featuring restaurant menus, photos and
information. Each guide features local interest editorial, and exclusive discounts to area establishments.
Eats is distributed through agreements with high-end residential buildings, local corporations, and hotels.
College Eats - College specific publications distributed to on-campus and off-campus students. Each
guide features restaurant menus, local shops & services information, and local coupons. Eats Magazine
targets young urban upscale consumers, while College Eats pleases the diverse palates of the college
crowd. We strive to provide Eats readers with an expansive compilation of local menus with photos as well
as neighborhood and campus event information they won’t find anywhere else.
com
Spotlight On:
DanielCafé d’Alsacedavidburke& donatella
MilanoTotonno’sRitz Diner
Vespa
Saloon
Blondies
eats.com
Fine Dining
Casual Dining& Delivery
Nightlife
$4.99 Us
TM
2007 Vol. V, Issue III
EATS.com
ThE UppEr EASTSidE
View Every Menuin NYC online at
The UpperEastside &Midtown East
EATS.com
WAShingTon d.c.
Georgetown &
Foggy Bottom
Café Milano
Kaz Sushi
Red Ginger
Fine
Dining
$4.99 US
TM
2007Vol.X,IssueII
Spotlight on:
Crepeaway
El Chalan
Singapore
Bistro
takeout
& Delivery
View Every Menu in D.C. Online at the
All New EATS.com
feature
MiaMi eats
around the
world
TM
South
Beach
South Beach
eatS.com
$4.99 US
2008Vol.VIII,IssueIII
Mr. Chu’s
devito’s
Barton G.
Fresh on FiFth
van dyke CaFe
JiMMy’z kitChen
Blue Martini
set
dek 23
Nightlife
Casual &
Delivery
Fine
Dining
check out the new eats.com
the web’s first social networking site for foodies!
com™
The Official
GW Guide to
Local Dining
GWU
21 2007/08
View Every Local Menu Online at www.eats.com
Money
Saving
Offers
2007/8C.Vol.IV,IssueIII
TM
The Official
Yale
UniversitY
Dining gUiDe
yale
2007/08
Money
Saving
Offers
™
2007/8C-VolIII,IssueIII
VView Every Menu
in New Haven at
the all new
eats.com
new haven’s local guide to food and drink
™
Eats produces 21 publications nationwide
com
Morningside HeigHts
dining guide
eats.com 2007/08
MENU
GUIDE
to the
local
EATS
Money
Saving
Offers
™
2007/8C-VolIII,IssueIII
The Official
View Every Menu in NYC
Online at the all NEw
eats.com
TM
3. TM
demographics
gender
male/female ratio: 51/49
age
median age: 31
income
average hh income: $111,500
earn more than $200,000/year: 17%
marital status
single: 71%
married: 29%
living with partner: 37%
education
college degree or more: 77%
graduate degree: 28%
lifestyle
eats readership habits
average times a reader uses eats per month: 10.8
saves/display issues for others to view: 81%
entertainment
dine out or takeout at least three times/week: 91%
in the past week have consumed:
• alcoholic beverages: 77%
• wine: 59%
• vodka: 35%
• beer: 34%
• champagne: 14%
as a result of reading eats
have made a food or drink purchase: 86%
ordered takeout from a restaurants: 81%
visited a restaurant: 67%
planned an event or party: 24%
reader profile
eats magazine
launch date:
march 2002
circulation:
480,000
publication:
12 annual publications nationwide
6 NYC, 3 Florida, 3 Washington DC
Upper westside
eAts.com
2006Vol.VI,IssueII
™
Jean Georges
Bistro Citron
Spiga
Fine Dining
Casual
Loft
Blondies
Senor Swanky’s
Nightlife
Spotlight On:The Upper Westside
Hampton Chutney Co.
Hummus Place
Sambuca
15Special
Discounts
View Every Menu in NYC Online at eaTs . com
4. TM
strategic distribution: eats magazine
eats magazine is published annually within each coverage area
40,000 copies are circulated in each district throughout
the year (480k total)
6 NYC districts
Downtown East
Downtown West
Financial District / Tribeca
Midtown East / Upper East Side
Midtown West / Upper West Side
Park Slope / Brooklyn Heights
reaching the young hip trendy
Eats magazine is distributed monthly in NYC, Florida and Washington DC. Our targeted
distribution reaches many of the cities' most high profile companies, hottest venues and
most fashionable housing districts.
targeted distribution
41%: residential distribution/direct mail (196,800)
23%: corporate distribution (110,400)
18%: subscribers (86,400)
12%: hotels (57,600)
4%: high profile philanthropic events (19,200)
2%: newsstands (9,600)
people love their food‡
In NYC 8.1 million people have a choice of 18,696 places to eat.
DC offers a population of 572,059 residents 1,966 eating establishments.
Miami’s population of 362,470 have a selection of 885 places to eat.
*in 2009 eats magazine will also be available in Boston,
Chicago, Philadelphia, Los Angeles, and San Francisco*
‡source: nycvisit.com, wcities.com, united states census 2000
3 Washington DC districts
DuPont Circle / Adams Morgan / U-Street
Foggy Bottom / Georgetown
Downtown / Capitol Hill
3 Florida districts
Coral Gables
South Beach
Sunny Isles / Aventura
5. TM
2006 / 2007 Edition
UMass - aMhErst
MENU
GUIDE
To the
Local
EATS
Best
™
CheCk Out theAll New eAtS.com
the Official
UMAss
Off Campus
Guide
™
2006/7CVolI,IssueIII
launch date: 2004
circulation: 135,000
publication: available on 9 college campuses:
Columbia University, Fordham University, UMass Amherst,
George Washington University, University of Miami, Yale University,
Georgetown University, New York University, Florida International University
EATS.COM
UNIVERSITY OF MIAMI
T H E O F F I C I A L U M
Off Campus Dining/Nightlife Guide
MENU
GUIDE
to the
Best
Local
EATS
™
2007C-Vol.V,IssueII
.com
college eats
demographics
gender
male/female ratio: 48/52
age
median age: 20
education
undergraduate students: 82%
graduate students: 11%
faculty members: 7%
lifestyle
eats readership habits
average times a reader uses eats per month: 12.9
saves/display issues for others to view: 84%
dining out
dine out or takeout at least three times/week: 94%
in the past week have consumed:
• bottled water: 77%
• soda (reg or diet) 59%
• fruit drinks/teas: 38%
• coffee: 34%
as a result of reading eats
have made a food or drink purchase: 88%
• ordered takeout from a restaurants: 86%
• visited a restaurant: 57%
• planned an event or party: 21%
college eats readers are consumers
In the last six months, the vast majority have:
• applied for credit cards
• set up bank accounts
• purchased cell phones
• ordered a magazine/newspaper subscriptions
reader profile
6. TM
TM
The Official
Yale
UniversitY
Dining gUiDe
yale 2007/08
Money
Saving
Offers
™
VView Every Menu
in New Haven at
the all new
eats.com
new haven’s local guide to food and drink
™
officially licensed
college guides
Columbia University, NY
George Washington
University, DC
Florida International
University, FL
Fordham University, NY
UMass Amherst, MA
University of Miami, FL
Yale University, CT
distribution
residence halls
off-campus housing
faculty and university staff
dining halls
fraternity houses
sorority houses
campus mailboxes
students faculty‡
college eats has a reach of
over half a million students
and faculty
‡ Wikipedia.org 2006
Columbia University Housing and Dining is pleased to welcome Eats Magazine to our campus and
surrounding Morningside Heights neighborhood. Dining in New York City is, of course, an incred-
ibly diverse and enjoyable experience, but for many students it can also be overwhelming. Take a
look at any New York City block and you’re likely to see up to half a dozen restaurants (or more!)
each offering a different cuisine, in a different atmosphere, at a different price point.
Eats Magazine will help to ease the transition to city life for our campus residents by providing
a reference list of neighborhood restaurant locations, hours, menus and contact information.
I believe that Eats will help students understand that Morningside Heights includes a community
of uniquely individual restaurants for their patronage.
We look forward to partnering with Eats Magazine in the creation and
distribution of this useful reference tool, and trust our students will be
pleased as well.
Sincerely,
Scott J. Wright
Assistant Vice President
Columbia University Housing and Dining
com
Morningside HeigHts
dining guide
eats.com 2007/08
MENU
GUIDE
to the
local
EATS
Money
Saving
Offers
™
The Official
View Every Menu in NYC
Online at the all NEw
eats.com
college eats is
published in
conjunction
with and
distributed by
each university
Dear Readers:
The George Washington University has begun an exciting partnership with Eats Magazine to help
students understand their many dining options on campus and in the city. Dining in Washington
D.C. is an incredibly diverse experience, with an abundance of different cuisines, atmospheres,
and price points. GW Eats Magazine is a resource guide featuring neighborhood restaurants,
shops and services conveniently available to the GW community.
We are thrilled about the first edition of GW’s new guide to local food
and drink and hope that you will appreciate its value.
Bon Appetit!
Nancy M. Haaga
Director
Institutional Auxiliary Services
com™
The Official
GW Guide to
Local Dining
GWU
21
2007/08
View Every Local Menu Online at www.eats.com
Money
Saving
Offers
*college eats will
be available in
2009 at additional
schools
strategic distribution: college eats
Yale University has been part of the New Haven community for over three centuries. Unique resi-
dential neighborhoods, picturesque commercial districts, the historic New Haven Green, and land-
marks of American history are only a few of the highlights of New Haven - a place that has given
the world the hamburger, the lollipop, the corkscrew, and the world’s best pizza. Yale University
Dining Services is pleased to welcome EATS magazine to our campus and Downtown New Haven.
With dozens of restaurants serving diverse menus from world cuisines, all within a comfortable
walking distance of central campus, New Haven is carving out a national reputation for great din-
ing options.
Our intent is to provide YUDS customers with educated palates to complement their educated
minds. As dining service professionals we draw inspiration from the surrounding area and use
the friendly competition to help us all achieve greater performances everyday. We believe that
by experiencing new foods and tastes, students learn about international cultures as well as the
local flavors of their “home away from home”.
We expect that both new and established members of the Yale Community will find EATS
Magazine a valuable reference -- its dining links and reference list of restaurants and menus will
ease your transition and add to the overall enjoyment of our city. We hope you benefit from our
inaugural issue.
Sincerely,
Don McQuarrie
Executive Director
Yale University Dining Services
7. TM
eats.com
Eats.com is the web's first social
networking site for foodies
search
40,000+ restaurants
nationwide
1
connect
with other eaters
and restaurants
2
rant rave
write reviews3
keep tabs
on their favorite
restaurants and dishes
4
eats gives users the ability to:
8. TM
eats.com
search for
comprehensive local
restaurant info
Not sure where you want to eat?
By using the city search function,
users have the ability to fine tune
their selection by neighborhood,
cuisine, and/or special features.
set up a profile and
keep tabs on your
favorite restaurants,
reviews and dishes
Keep an ongoing list of your favorite
restaurants, reviews you’ve written,
a “Wish List” of the restaurants
you’re most eager to try, a listing of
your favorite dishes and more.
connect with other
eaters. check out
where your friends
are eating.
Once you have a profile up and
running, invite friends to join the
fun or meet other eaters whose
opinion you value. Build your
personal eater network and start
expanding your circle of friends.
9. TM
eats advertisting partners
eats magazine and college eats advertisers
run the gamut from large multinational
corporations to locally owned businesses
eats advertisers include:
10. TM
events sponsorship opportunities
past eats sponsorable events include:
in development:
*in 2009 eats magazine will be adding street fairs, block
parties and food contests to its roster of sponsorable events*
issue release parties
Eats Magazine hosts exciting release parties in NYC, Miami,
and Washington, DC featuring various food, beverage, and
alcohol sponsors. Past sponsors have included: Vitamin
Water, Absolut Vodka, and Johnny Walker. Eats release
parties are held at various local night life hotspots and
feature a young, hip crowd with an average attendance of
300-500 people. These parties have received both local and
national press including US Weekly and In Touch.
summer in the city
This popular annual cocktail reception and food tasting
event – hosted by Generation Harvest, City Harvest’s junior
philanthropic committee – is attended by more than 600 of
the metropolitan area’s young professionals. Proceeds from
Summer in the City help feed more than 260,000 hungry
men, women and children each week; last year, Eats Maga-
zine helped raise over $55,000 for this charitable organiza-
tion.
toys for tots city harvest
holiday party
Eats hosted its 4th annual holiday party benefiting Toys for
Tots and City Harvest. This annual event brings together
over 500 people to celebrate the season of giving by donat-
ing toys to needy children. Throughout the event, prizes are
raffled off to raise money for City Harvest; in the past, Eats
has raised over $2,000 per event, in addition to collecting
hundreds of toys.
taste of tennis
Eats is a media sponsor to the ultimate appetizer for New
York fans to the US Open: The world’s top tennis players
and chefs team-up to serve gourmet delights at the annual,
DACOR TASTE OF TENNIS. The 2006 lineup included
past US Open Champions, Andy Roddick and Kim Clijsters,
along with chefs and tv personalities, including Mario Batali
and Al Roker, hosts of popular shows on the Food Network.
11. TM
people are talking
“A fabulous idea created by athletic
foodies. Very well executed.”
Danny Meyer
Owner - Gramercy Tavern,
Union Square Cafe, Tabla
“Yet another example of
the entrepreneurial spirit
of New Yorkers.”
Rudolph Giuliani
Former Mayor of New York City
“These guys are gonna one day do for the
restaurant industry, what I did for the music
industry.”
Sean ‘P.Diddy’ Combs
Owner - Justin’s Restaurant,
Bad Boy Entertainment
“By far ... the best product
of its kind ever created.”
-Ken Sofer
Blockhead’s Burritos, Benny’s Burritos
*Advertiser of 5 Restaurants
“Our residents can't get
enough! To us building managers
this innovation is the equivalent
of sliced bread.”
-Michael Gubbins
Vanguard Chelsea
Ricky Martin
at a party
for Eats
Magazine at
the new club
Amika in
Miami Beach.
NY Post - October 2004
“Eats Magazine publishes local menu
guides for every neighborhood
of Manhattan....With many of the
areas delivery menus, Eats is a great
reference for any new resident.”
“A great community-based
food guide that everyone
should be a part of.”
-Lawrence Kretchmer
Mesa Grill, Bolo, Bar Americain
“Eats Elite” Client
Apprentice 3 Winner
Kendra Todd co-hosted Eats
Magazine’s launch party for its
new South Beach edition.
12. TM
eats magazine 2009 production schedule
Issue Month to Print # of Copies
NYC
Downtown West August 40,000
Downtown East August 40,000
Midtown Uptown West April 40,000
Midtown Uptown East April 40,000
Miami
Aventura Sunny Isles August 40,000
Coral Gables April 40,000
South Beach April 40,000
Washington DC
DuPont/Adams Morgan/U St. October 40,000
Downtown Capitol Hill October 40,000
Foggy Bottom Georgetown October 40,000
Total Circulation 480,000
Note: all information is subject to change
college eats 2009 production schedule
Issue Month to Print # of Copies
Columbia University February 15,000
Florida International University August 15,000
Fordham University February 15,000
George Washington U. October 15,000
Georgetown University October 15,000
New York University August 15,000
University of Miami October 15,000
Yale University October 15,000
Total Circulation 135,000
13. TM
graphic requirements
Sizes Dimensions:
Full Page Ad: Trim Size 8 3/8” W X 10 7/8” H
1/2 Page Horizontal Ad: 8 3/8” W X 5 7/16” H
1/4 Page Vertical Ad: 4 3/16” W X 5 7/16” H
Safety 1/4” (text/images/etc.); add 1/8” bleed on all four sides.
Advertising Material Requirements:
Please send all materials in AI, EPS, JPG, PSD, TIFF, INDD or PDF format. All images must have a minimum
resolution of 300dpi and be converted to CMYK. If you are sending an AI, EPS, or INDD file, please include a
copy of all fonts used.
Unacceptable Formats:
Eats Media does not accept files in the following formats: Microsoft Publisher (PUB), Power Point (PPT), Word
Perfect (WPS) or Quark Xpress Documents (QXD).
Ad Design:
Eats will provide ad design services free of charge.
If you do not have a digital copy of your logo, we can scan or digitally recreate your logo for an additional fee.
Eats provides free digital photography services by appointment. Photography changes are subject to additional
charges at Eats Media’s discretion. Additional photography appointments are available and subject to an
additional surcharge.
Photo Retouching:
Retouching of photos is subject to a fee of $75 per photo.
Proofs:
All proofs will be sent to clients via email or fax in pdf format for approval at no additional cost.
Proof Changes Policy:
Composing a proof includes 1 round of changes. Each additional round of changes is subject to a $75 fee.
Usage Policy:
All documents created by Eats Magazine are for use exclusively by Eats Media. Any other usage is rights managed
and subject to additional usage fees.
Technical Production Assistance Contact:
If you have any technical questions or need further assistance regarding the specifications in this document please
call 212-229-6801 or email graphics@eatsmagazine.com.
Send Materials To:
Eats Magazine
636 Broadway, Suite 300
New York, NY 10012
Attention: Graphics Department
graphics@eats.com
14. TM
miami distribution
select home delivery
Each issue of Eats is sent directly to the homes
of South Florida’s most influential business and
social figures. Adding to this, bulk copies of the
magazine are sent to the lobbies of Miami’s most
exclusive condominiums.
strategic local placement
Every month, thousands of Eats magazines are
distributed where they can best reach its target
demographic of hip, affluent foodies that strive
to be in-the-know. To accomplish this, magazines
are allocated among high-end boutiques, fine
dining restaurants, salons and spas.
high-profile events
EATS is famous for entertaining the South Flor-
ida’s elite with glamorous food events ranging
from tastings to lavish parties and charity events.
Ample quantities of EATS magazine are always
on-site to fill gift bags and decorate the venues.
luxury hotel distribution
EATS can be found in-room and in common areas
of the most lavish hotels from Aventura to South
Beach. These include:
commercial
residential
targeted delivery
26%
boca towncenter
lounges 15%
luxury hotels
29%
newsstand
subscriptions
22%
direct mail
8%
total
circulation
55,000
Aqualina
Astor Hotel
Biltmore Hotel
Delano
Fairmont @ Turnberry
Fountainbleu
Four Seasons
Hotel Victor
Le Meridien
Loews
Mandarin Oriental
National Hotel
Raleigh
Regent South Beach
Ritz Carlton South Beach
Ritz Carlton Key Biscayne
Sagamore
Sanctuary
Setai
Shore Club
Standard
The Atlantic
The Palms
The TidesTownhouse
15. TM
miami readership profile
demographics
gender
male/female ratio: 51/49
age
median age: 38
income
average income: $211,500
earn more than $200,000/year: 40%
marital status
married: 38%
single: 40%
separated/divorced: 11%
living with partner: 40%
education
college degree or more: 73%
graduate degree: 28%
car
median car value: $49,700
car value over $70,000: 23%
home
average home value: $965,000
own second home: 32%
2007 Eats Magazine Drive Study, GreenRevolution Market Research
lifestyle
travel
have traveled in the past 3 years: 97%
• continental usa: 78%
• caribbean: 54%
• europe: 45%
eats readership habits
average time spent with each issue: 85.9 mins
display issues for others to read/view: 80%
entertainment
dine out at least three times/week: 60%
in the past week have consumed:
• alcoholic beverages: 97%
• wine: 69%
• vodka: 62%
• beer: 50%
• champagne: 45%
as a result of reading eats
have visited:
• restaurants/club: 66%
• hotel: 37%
• spas/salon: 27%
have purchased:
• clothing or shoes: 58%
• accessories: 36%
• home design: 32%
• personal care/beauty: 28%
• travel: 27%
• jewelry/watches: 23%
• real estate: 15%
