Anne Bonney Speaking and coaching Case Study

1. CASE STUDY
Anne Bonney Speaking and Coaching

2. GOALS
Anne came to us with a request to help her drive
traffic to a webinar she was using to sell a coaching
program called naked confidence. The cost for this
program was $140 but for Anne the real money
was the upsell upon completion of this program.

3. SOLUTION
First offer
We first created an offer on
Facebook for a free 4 minute video
that would show you how to
overcome the mental hurtles that
block you from reaching your fitness
goals.
First launch 27 people downloaded
the video, allowing us to capture
their Email information
Second offer
Next we emailed them a sheet of 5
power tips to reaching your fitness
goals. Of those 27, 6 of them
opened the second email.
3rd offer
Next we sent an invite to “the 4 day
mind shift challenge” in this challenge
you receive a video each day for 4
days. Each video has a challenge for
the day and a tip on how to over
come it. 9 people from the list
excepted the challenge. We also
advertised the challenge on facebook
and added 61 new subscribers to the
list. 59 completed the entire series of
videos!

4. TOTAL NUMBERS
Out of the 59 who completed the Mind Shift Challenge 9 signed up for Anne's
Webinar.
-15.25% Conversion rate
-$2.50 per lead
Anne now has a system that takes a total stranger and slowly builds trust with
them eventually bringing them into a live webinar and ultimately selling them a
Life coaching package for $5,000.
She knows at anytime she can switch this on and for every $100 she spends she
will bring in 40 hot leads!