9. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
NAT’L DEFENSE, KNOWLEDGE MANAGEMENT (IT),
INTEGRATED LEADERSHIP DECISION SUPPORT SYSTEMS, SPACE EXPLORATION & DEFENSE,
S & T EDUCATION, HUMAN HEALTH , AG & THE ENVIRONMENT
CORE PRIMARY EMPLOYER GROUPS
LIVABILITY &
QUALITY OF LIFE
VALUE ADD
PLACES
PLANNED COMMUNITIES, OPEN SPACE,
THE ENVIRONMENT, AG, HOUSING,
THE ARTS, CHARITIES, OPEN
SPACE & K – 20 EDUCATION
BUSINESS PARKS, EMPLOYMENT &
PROFESSIONAL CENTERS, &
VIRTUAL EDUCATION &
BUSINESS NETWORKS
CEA STRATEGIC FOCUS
14. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
PRIMARY EMPLOYERS
TARGETED CLUSTERS
• DEFENSE & NATIONAL SECURITY
• INTEGRATED LEADERSHIP DECISION
SUPPORT SYSTEMS
• ENERGETICS, NANO TECHNOLOGIES & RELATED
ENGINEERING FIELDS
• KNOWLEDGE MANAGEMENT [Gov’t AGENCIES, BUS ADMIN]
• ADVANCEMENTS & TECH IN:
– Space Exploration & Defense
– The Environment
– Human Health & Life Sciences
– Sustainable Agriculture
– Science & Technology Education
19. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
PUBLIC INCENTIVE
PROGRAMS
• COUNTY: PRE-PERMITED SITES AND
TARGETED CLUSTERS ADVANCE LOCATION
PROGRAM (PPS) – (TCAL)
• TOWNS, PUDS & BUSINESS PARKS:
INVESTMENT READY COMMUNITY (IRC)
S & T CERTIFICATION PROGRAMS
• BUSINESS: INVESTMENT READY BUSINESS (IRB)
S & T CERTIFICATION PROGRAMS
20. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
BUSINESS SUPPORT
ASSETS
• BUSINESS FACILITY SITES
• BUSINESS FACILITIES
• SERVICE SUPPORT PROVIDERS
• BUSINESS CAPITAL
• TRAINED LABOR & MANAGEMENT
• MODERATE COST OF LIVING WITH
HIGH LIVABILITY
• BUSINESS SMART PUBLIC ENTITIES
21. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
• Population Av Age 34.1 years
– 138,822 Residents
– 68,562 Labor Pool
– (10%) Researchers and Scientist,
(10%) Engineers, (20%) Middle
Managers, (20%) Upper Management,
(30%) Administrative
• Job Growth 1.7%/Yr
– 700 Total Positions/Yr Net Gain
– 300 Pos/yr Net Gain Non Retail
– Buildings
• 7.1 million SF Non Retail
• 5.5 million SF Retail
• 227,500 AV sf/yr absorbed
by net new Jobs each year
PEOPLE
• Employers 3,894 In County
– 1,576 In Professional Services
– 335 In Finance, Ins, RE
– 304 Mfg, Mining, Utilities
Com, & Transport
– 164 In Wholesale Trade
– 960 In Retail Trade
– 12,000 Non Incorp. Proprietors
• 40,908 Non Military Jobs In County
• Military Emp/Technology Cluster
– 960 Military Personnel
– 2800 Federal Support Employees
• 49,921 Residents Commuting Out For Work
– 12,153 Commuting to D.C.
• 12,226 Non Residents Commuting In For
Work
22. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
PEOPLE
• 1.8% Annual Population Growth Rate
• 1.7% Annual Employment Growth Rate
• 51% Women; 49% Males
• 70% Core Population is Families
w/Children
• 70% Core Population is Working
Professionals
• 800 Research & Scientist Professionals
in Energetics Cluster
25. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
CEA STRATEGIC FOCUS
CLIENT SERVICES
BUSINESS RETENTION & RECRUITMENT
PRIMARY EMPLOYER GROUPS
SHARED SERVICES
LABOR POOL, EDUCATION, HOUSING
LIVABILITY &
QUALITY OF LIFE
ED RESEARCH
PLANNING & COMPETITIVE
POSITIONING
COMMUNITY DEVELOPMENT SERVICES
LAND & FACILITIES DEVELOPMENT
VALUE ADD
PLACES
ALIGNING &
COMPETITIVE POSITIONING
26. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
EXPANDED EDD GAME PLAN
TO GROW EMPLOYMENT
VISION MISSION FOCUS
AREAS
STRATEGY PROGRAM
ELEMENTS
DELIVERY
SYSTEMS
RESOURCES PARTNERS
GROW THE
PRIMARY
EMPLOYER
BASE
Employers
48% - 375K Confidential
Recruit New Direct Contact
Indirect
Contact
EDD Time 30%
150K
Marketing 100K
DBED, MDE
GWI, SMD
CORNET
Cash 150K
Time 225K Confidential Retention Direct
Contact
EDD Time 7.5%
37.5K
Non Profit 10K
CC Chamber
Confidential
Expand
Existing
Direct
Contact
EDD Time 7.5%
37.5K
Alliances 40K
Alliance Partners
Defense Alliance
Tech Council
Minority Bus
Health & Life Sci
Business
Land , Blds
Labor, Capital
Confidential
Direct
Incubators
EDD Time 5%
25K
Program 25K **
Ag, Environment
Entrepreneurs
Technology
VALUE ADD
PLACES
22% - 165K Confidential
Existing & Active
Parks, Blds, Labor
Capital Resources
HC & E –Data
Brochures
Web Media
EDD Time 10%
50K
Program 20K**
State & DBED
Federal
County & Towns
Cash 45K
Time 125K Confidential
Parcels & Bldgs
Under Planning &
Development
State/County
Towns
Developers
EDD Time 5%
25K
Contracts 25K
County
Brandywine
Corporation
Confidential
Labor Pool
Development
Schools, Univ.,
College,
Employers
EDD Time 5%
25K
Contracts 20K
CSM/CC Schools
State/Local Govt
Business Base
2007 BUDGET
500K Staff/Ofc/
Training
280K Exist. Program
780K Base Budget
LIVABILITY
SERVICES &
LIFE QUALITY
Community
10% - 75K
Cash 25K
Time 50K
Confidential
Existing & Planned
Sewer, Water,
Roads, Elec., Fiber
Active Open Space
State, Tri-
County, County
Towns, PUDS
Developers
EDD Time 10%
50K
Program 25K
Plus 25K**
County/State
Towns/Vendors
Land Owners
Nat’l Organ
Exp. Program
120K Approp & Res
900K Total 2007
RESEARCH,
PLANNING &
COMPTITIVE ED
POSITIONING
Economic Deve.
20% - 160K
Cash 60K
Time 100K
Confidential
SWOT, Clusters,
Land, Bldgs, Labor,
Emp, Capital,
Incentives
Universities
Nat’l Consult
Specialist
EDD Time 20%
100k
Consultants
60K
Plus 50K**
UMD, JHU, MIT
Wadley Donovan
Military Defense
Federal Agencies
1 of 2
27. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
EXPANDED EDD GAME PLAN
TO GROW EMPLOYMENT
MISSION PROGRAM
FOCUS
DELIVERY
SYSTEM
RESOURCES PARTNERS ACTION ITEMS ACTION ITEMS DELIVERABLES
GROW THE
PRIMARY
EMPLOYER
BASE
Recruit New
Direct Contact
Indirect
Contact
EDD Time 30%
150K
Marketing 100K
DBED, MDE
GWI, SMD
CORNET, GSA
NASA, Defense
(*) Industry Network Conf
(*) Annual FAM Ind Tours
(*) Reg’l Gov’t Call
Programs
(*) Annual Mail Campaigns
Inquiry Management
Qualify Prospects from
Inquiries and Refine
Further to Final Clients
Goal:
Increase Annual
Non Retail Emp.Growth
From 43% to 51% of Net
New Job Gains/yr
Retention Direct
Contact
EDD Time 7.5%
37.5K
Non Profit 10K
CC Chamber
Direct P/P On Bus Site
Primary Employers
(*) Bus Surveys/yr*
Active Firms Surfaced
Transferred to EDD
(4) Ind. Status Reports
See Benchmarks &
Score Card
Expand
Existing
Direct
Contact
EDD Time 7.5%
37.5K
Alliances 40K
Alliance Partners
Defense Alliance
Tech Council
Minority Bus
Health & Life Sci
DA: Quarterly Contact w/
Military on Tenant Needs
CCT: Annual Tech Contacts
& (2) Tech Transfer Expos*
MBAC: Quarterly Events*
DA: ID Military Exp
Opportunities for EDD
Tech C: ID Tech
Entrepreneurs for EDD
MD: ID “ “ “
Partners Semiannual
Sector Status Reports
See Benchmarks &
Score Card
Direct
Incubators
EDD Time 5%
25K
Program 25K
MBE, DBED, AG
JHU, UMD, CSM
MIT OTHER
Establish Leve I
Incubators With Out Walls
Concept Around Tech*
*ETC Tech, Nano, Ag
Life Sciences, Info, Ag
& Environmental Tech
See Benchmarks &
Score Card
VALUE
ADD
PLACES
Existing & Active
Parks, Blds, Labor
Capital Resources
HC & E –Data
Brochures
Web Media
EDD Time 10%
50K
Program 50K
State & DBED
Feds, County,
Towns & Org.
Create and maintain a
Data base & Materials on
all Cnty properties, bldgs,
projects & Demographics
Create web based EDD
Portal with Access To
Data & Materials
Goal: Support Annual
Net SF Absorption gains
In Non Retail Space To
Exceed 100,000sf/yr
Parcels & Bldgs
Under Planning &
Development
State/County
Towns, Corp.
Developers
EDD Time 5%
25K
Contracts 25K
Cnty Developers
Builders, Corp.
Clients, Brokers
Create and maintain a
Data base of all properties
Being planned in County
Create a demand
model that reflects
Potential absorption
See Benchmarks &
Score Card
Labor Pool
Development
Schools, Univ.,
College,
Employers
EDD Time 5%
25K
Contracts 20K
CSM/CC Schools
State/Local Govt
Business Base
Example: Advance Completed
Degrees; Integrate Educ to
Work Alignment
Gov’t Contracting
Education Training
See Benchmarks &
Score Card
LIVABILITY,
PUBLIC SERV
LIFE QUALITY
Existing & Planned
Sewer, Water,
Roads, Elec., Fiber
Active Open Space
State, Tri-
County, County
Towns, PUDS
Developers
EDD Time 10%
50K
Contracts 25K
Plus 25K
County/State
Towns/Vendors
Land Owners
Nat’l Organ
Create PVT Fiber Access
Assist in Timely Infrastruct
Assist in Achieving Open
Space long range goals
See Benchmarks &
Score Card
RESEARCH,
PLANNING &
COMPTITIVE ED
POSITIONING
SWOT, Clusters,
Land, Bldgs, Labor,
Emp, Capital,
Incentives
Universities
Nat’l Consult
Specialist
EDD Time 20%
100k
Consultants
60K
Plus 50K
UMD, JHU, MIT
Wadley Donovan
Military Defense
Fed Agencies
Create Cluster and
ED positioning
Strategies for Key
Short/Long range
MIT Cluster Positioning
JH Cluster Positioning
IH Base Redevelopment
Reg’l & Nat’l Market Pos
2 of 2
29. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
BENCHMARKS
KEY BENCHMARK PRESENT
BASELINE
END GAME
GOAL
2007 2008 2009 2010
EMPLOYERS 100% 2846
Primary Employers 45% 1278 51%
Targeted Employers 15.% 421 20%
EMPLOYMENT 100% 40,484 [Churn 12%/yr]
Primary Employment 46% 18,566 51%
Targeted Employment 17% 6778 20%
AV Net New Employment/YR 100% 700
AV Net New Non Retail Emp 42.9% 300 51%
PAYROLLS 100% 695/wk
Bus-AV All Payroll/Employee 87% 606 /wk _
AV Payroll/Primary Emply 102% 708/wk _
AV Payroll/Targeted Group 168% 1171/wk _
FACILITIES 100% 12.7 million SF
Bus-Non Retail Facilities 57% 7.182 million SF _
Bus-AV SF/Employee 321 SF/Employee _
Bus-AV Annual SF Absorption 1.8% 227,500 SF (60K/240K) _
TAX ASSESSMENTS 100% 10,309,636,457
Total Bus. Tax Assessment 11.7% 1,202,747,400 _
Bus-Non Retail Tax Assessment 51.1% 614,641,600 _
Bus-Retail Tax Assessment 48.9% 588,105,800 _
Prepared By: Marcia Keeth
30. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
SCORE CARD
TARGETED TENANTS
Focus Projects Partners
Deliverables
Research
Deliverables
Marketing
Deliverables
Incent/Devel.
Deliverables
Prospects
Deliverables
Employers/Emp
MILITARY
Cluster
Naval Base
Tenant
Recruitment &
Retention
IH Defense
Alliance
JITC
NAVSEA
NAVEODTECHDIV
CBIRF
NSWC
ENERGETICS
Cluster
ET Research
UMD Center
UMD, ONR,
NSWC
Energetics
Applied
Research
Center
Government
Contractor
Cluster
Identify Cluster
Identify D.C.
Cluster Using
Using CC Labor
Knowledge
Management &
Education
Cluster
Leadership
Decision
Support &
Infomatics
Cluster
Agriculture
Research &
Tech Clusters
Environment
Research &
Tech Cluster
Tourism
Development
Major Event
Development
31. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
SCORE CARD
CLUSTER FACILITIES
Focus Projects Partners
Deliverables
Research
Deliverables
Marketing
Deliverables
Incent/Devel.
Deliverables
Prospects
Deliverables
Employers/Emp
MILITARY
Cluster
Modernize Base
ENERGETICS
Cluster
ETC Tech Park
Development
Government
Contractor
Cluster
To Be Defined
Knowledge
Management &
Education
Cluster
To Be Defined
Leadership
Decision
Support &
Infomatics
Cluster
Create
Infomatics
Incubator
Agriculture
Research &
Tech Clusters
Create
Ag Incubator
Environment
Research &
Tech Cluster
Create
Environmental
Incubator
Tourism
Asset
Development
FERMATA
STUDY
Implementation
32. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
ECONOMIC DEVELOPMENT DEPARTMENT
ACTIVITIES REPORT 9.18.06
CLIENT SERVICES
• 30 Clients
– $1.8 Billion In
Value
– 1,331,000 SF of
Facilities
– 699 Acres
– 2,972 Jobs
CLIENT SERVICES
• Energy (4) $1.60 Bil
• Military (8) $ 42 mil
• Tourism (8) $143 mil
• Other (10) $ 30 mil
LAND & BUILDINGS
• (19) Projects
• 2726 Acres
33. CHARLES COUNTY MARYLAND
WHEREIDEAS
BECOMEREALITY
CEA
ECONOMIC DEVELOPMENT DEPARTMENT
ACTIVITIES REPORT 9.18.06
TOURISM
• 750,000 Visits
• AV Expenditure is
$102.58/visit
• $79,500.000 In Expenditures
• $49,500,000 In Boating
Related Expenditures **
• 3660 Jobs with Av Salary
$21,686
• $ 1.6 million in Hotel &
Amusement Taxes
TOURISM & Events
• New Stadium Will add 280,000
Visits/yr and add
another $ 4 – 6 Million in New
sales/yr [ Increase T & E 7.5%]
• (6) New Hotels Will Add
Another $24.7 Million In
Sales/yr [Increase T & E 31%]
• (3) Existing Bass Tournaments
Add $3 – 5 Million in Sales/Yr
Now ** [T & E Impact 6.2%]
• T & E Div Hands 30,000 Inquiries From
Ads; 90,000 Web Hits
