1. Mr John Greyling
2 Rust en Vrede St
Van Riebeeckshof
Bellville
7530
Cape Town
South Africa
Tel/Fax: +27219135240
Cell: +27834125092
Email: hevilex@cybersmart.co.za
An ‘Urban Edge Church’ Humanitarian Initiative
Dear Pastor Donovan
I sincerely hope this reaches you personally, but if not, I hope that whoever reads this presents the
proposal to you. I am a huge fan of yours and you inspire me as you do so many others to go out
and make a difference.
We would like to inform the Urban Edge Initiative of an opportunity to make yet another positive
impact on the lives of less fortunate people in South Africa, Africa, many of whom as you are aware,
do not have access to basic services that could dramatically improve their quality of life.
Sadly, the children suffer. We carried out some research and employed four unemployed
individuals who visited schools and got the headmasters and teachers to officially document and
confirm in writing all children that are still studying by candlelight. In just a hand full of schools in
two of our provinces in South Africa, we listed 5000 children with no basic electricity what so ever.
I have enclosed an outline proposal that describes a unique, award-winning device that could
transform the lives of these and those living in poverty in Africa.
We have approached you, Pastor Donovan, as we believe you have the unique ability and network to
reach, alleviate and aid disadvantaged communities, allowing them to work towards upliftment and
to achieve their full potential.
We would be delighted to discuss these ideas with you or to send you further information. I can be
reached on the email and Cell / Tel numbers below, and I would gladly forward a sample unit for
your testing and approval. Thank you so much for considering this proposal, and I look forward to
hearing from you.
Yours sincerely
John Greyling
Please view the Genie Lamp video clip: Not available on U tube due to site rearrangement.

2. Example of text, picture or logo, which can be
displayed on lamp

3. THE GENIE LAMP
Eye-on-design cc, A BEE entity, developed a unique, novel method of providing a basic inexpensive
alternate light source, with cell phone charger – The magic Electronic Genie Lamp.
This unit will replace candles for people living in informal settlements and low cost housing. This
removes the risk of fires caused by the paraffin lamps and candles which results in many deaths and
considerable destruction of property in poorer communities, particularly during the winter months.
This lamp was a winner in the professional and overall category in Eskom’s* energy efficiency
Design competition, 2004. The lamp is rechargeable with AC, DC or solar energy. It does not use
the less effective LED lighting feature but the energy saving 12 volt, 11-watt energy saving globe,
which is readily available.
These units are designed for virtually any environment where local electricity supply is inconsistent,
unreliable or unavailable. The Genie lamp is ideal for rural settlements, farms, informal and low cost
homes, hospitals, police stations, health clinics, community centres, emergency instances, refugee
camps and relief/disaster aid centres.
It is a necessity for every non-electrified home, especially to add value and uplift the quality of life of
each child and adult, eg for children studying by candlelight or paraffin lanterns.
Introduction:
As you are aware, in Malawi, the Sudan and other parts of Africa and other developing countries,
millions of families are living in squatter conditions without many of the basic amenities enjoyed by
more advantaged communities. For example, many families live in temporary makeshift tin shacks
without electricity, running water, toilets or telephone lines. As a result, they are forced to rely on
paraffin lamps and candles for light, and often have to walk long distances to access clean water and
toilet facilities.
We are a company trying to improve the lives of people who must survive and function in these
harsh living conditions. Our innovative product is a lamp that is solar powered, portable, and able to
provide free light to the poor. It can also be utilised to charge mobile phones, which are often the
only form of communication in rural locations
The lamp can be utilised in any environment, but will be most useful for those living in informal
housing, refugee camps, or those working in clinics etc where there is no electricity supply. In Africa
most, if not all, of the beneficiaries will be persons who live in informal settlements and are
extremely poor. These individuals can be provided with access to a cheap, alternative light source,
with all of the benefits that this creates.
Uniqueness of Design:
The lamp is solar powered with a short charge time. Charge time is only 6 - 8 hours by means of a
highly manageable and portable solar panel for a full 8 - 10 hour operation.
It is extremely user friendly and simple to operate. The unit has a unique swivel handle and the
hemphispherical radiation pattern is unique. The lamp is portable and has a handle, which allows it
to be easily carried or moved to any location.
When the lamp is fully charged, it can be stored away for up to 4 months and still guarantees 8 hours
of light upon switch on. The intensity of light is equivalent to 50 watts of white light. It has additional
applications; notably, it can charge electrical items such as cell phones.

4. *(South Africa’s large electricity utility /supplier).
Benefits of the lamp:
The benefits of the lamp should be evident, but the following features are perhaps most important.
1 Safety: The lamp is a safe alternative to existing light sources. It removes the risk of fires
caused by the paraffin lamps and candles, which result in many deaths and considerable
destruction of property in poorer communities, particularly during the winter months.
Indeed, such fires are almost inevitable when these traditional light sources are used by
families living in confined spaces, usually single rooms, with children, animals etc.
2 Affordability: The lamp is affordable. Being solar powered, it has no running costs, meaning
that poorer families are able to enjoy the benefits and safety of light at minimal cost. The
cost of a candle varies between ZAR 1.50 to ZAR 2.50 in South Africa and has a life span of a
maximum of 10 hours. In contrast, the Genie lamp costs nothing to charge and can burn up
to 12 hrs. Per day and last for an indefinite period. Therefore, the lamp is not only a safer,
but also a cheaper option.
3 Environmental impact: The lamp is also an environmentally sound option, causing no
pollution to the environment. All parts are 100% recyclable. The utilisation of solar energy
panel will relieve pressure on the National Energy Electricity Grid for continuous electricity.
4 Improving quality of life: The lamp will allow those living in temporary housing (with no
electricity) to enjoy the benefits of something taken for granted by many in developed
countries: the basic right to light. Families can live (cook, do schoolwork etc) without the
dangers and costs associated with the light sources that are currently used.
Summary of lamp features:
 This lamp is relatively brighter than other lanterns (the intensity of the light is equivalent to
50W of white light) and lasts much longer if not indefinitely.
 It has a unique electronic battery monitoring circuit with a special electronic design.
 The charge time on the lamp is less than 8 hrs. & provides light/power for 12hrs
 The unit has a unique swivel handle.
 The hemispherical radiation pattern is unique.
 The lamp is very low maintenance.
 It is user friendly and simple.
 It has a battery, charging and power indicator and battery level status indicators.
 It uses energy-saving globes that are almost everlasting and readily available
 Safe and clean
 Reduction in informal/formal housing fires and pollution
 Cost saving
 The benefits to both the environment and people’s health are significant.
 All parts are 100% recyclable.
 Competitive and affordable
 Improves the quality of life of its users.
 Provides access to cheap alternative light source.
 The vast majority of beneficiaries will be people who live in poverty

5. The Way Forward:
Each lamp including, phone charger & 220V battery charger & solar panel costs ±R900
With the curse of corruption infiltrating relief organizations and government departments,
mishandling of donation funds are inevitable.
We feel that this concept of providing a basic necessity and enriching the poor and knowing where
your donation is being utilized is the way forward.
The lamp will/can have large non-removable vinyl stickers (sample picture attached) on both
sides, with text and a picture of the donor.
Text could include:
 A GIFT FROM “DONOR NAME” TO THE PEOPLE OF THE “COUNTRY
NAME”
 THIS LAMP IS A DONATION AND MAY NOT BE SOLD
 ETC. ETC.
DESCRPTION SPECS
LAMP (bulb) 11W, 12 volt
Battery 7.2 A.H
Operating temp -10 to 45
Run time from full charge 8 to 10 hours
Charge technology PIC micro with FET’s
Dimension Height: 430mm
Width: 150mm
Maximum current draw 0.58amps
Weight 3.2kgs
Lamp life (bulb) 4000 to 6000 hours

6. THE GENIE LAMP
AN IDEAL GIFT TO PROMOTE ENERGY SAVINGS AND
AN ECO FRIENDLY PRODUCT – SAVE OUR ENVIRONMENT
“MAKING A DIFFERENCE IN EVERY HOME ”
LAMP SOLAR PANELS
SPECIFICATIONS:
 10- 12 hours of light
 Charge time 7- 8 hours
 Totally portable
 Swivel handle – can be wall
mounted, suspended or carried
 About 50W of white light
 Can be charged with 220V AC , car
cigarette lighter or solar panel.
 Standby - up to 4 months
Marketing Manager
John Greyling
Cell Nos: +27 83 4125 092
DESIGN WINNER AWARDED BY FORMER
DEPUTY PRESIDENT OF SOUTH AFRICA
PHUMZILE MLAMBO NGCUKA
ESKOM
2004
WINNER

7. Company Information:
Name: EYE-ON-DESIGN cc
CK NO. 2002/034955
VAT NO. 4360233631
Marketing Manager: MR JOHN GREYLING
ID. NO. 5003085150083
Contact Details: Tel/Fax: (+27) 219135240
Cell: (+27) 834125092
Email: hevilex@cybersmart.co.za
Thank you for reading this presentation
John Greyling