this is an overview of a multi-tiered approach to counterfeit detection. The inspector will scan the industry standards GS1 barcode and verify that the barcode number was issued to the company name/brand on the physical object/label or packaging. After this verification set where customs now get access to over 2 million company contact records, the system will access a second global cloud platform with registered attributes for over 12 million products from 23 industry sectors (food, beverage and tobacco is the largest with over 1 million). This verification step will return product identity attributes to define "which" and "what" specific product based on master data stored by the brand owner. After this second verification step, the GS1 ONS standard will route the query to the authentication end point where, based on rights and privileges - the inspector may get access to covert, overt or forensic level details form the brand owner of their designated solution provider to verify the authenticity of the object. So, in essence, if the bad guy fake the barcode this is still ok as there are 3 steps where we can catch them.....and they will also be caught in step 3. Cheers.

1. IPMTHE WCO TOOL
IN THE FIGHT AGAINST
COUNTERFEITING
INTERFACE
PUBLIC-MEMBERS
IPM

2. Providing Customs with the best technologies to
combat counterfeiting is at the core of the WCO’s
strategy. In 2010, we introduced IPM, an online tool
serving as an interface between front-line Customs
officers and the private sector. Given its initial suc-
cess, we are pleased to announce the launch of a
new version of IPM, enabling industry standard GS1
barcodes found on products and packaging to be
scanned using a mobile device. Furthermore, IPM
will now be connected to numerous product identi-
fication databases and services, providing Customs
officers with more detailed product information
and encouraging more right holders to join in and
contribute even more data.”
Kunio Mikuriya, General Secretary of WCO
WCO-led activities in the fight against counterfeiting
over the course of the last yearWCO aCtiOnS
IPM
CountrIes
oPeratIons

3. IPM 3
iPM KEY FiGURES
iPM vERSiOnS
2013
CountrIes
CustoMs offICers
ConneCted
53
2.800
2014
CountrIes
CustoMs offICers
ConneCted
80
8.000
2017
CountrIes
CustoMs offICers
ConneCted
120
45.000
Launched in July 2010,
IPM’s PC version enables
right holders to manually
complete information in
the product database.
Expected in the first
semester of 2014, IPM
Version 3 will not only
allow Customs officers
to control physical
products but will also
provide them with
enhanced traceability of
the international supply
chains.
Launched in April 2013, IPM Version 2
offers new features such as the
possibility to use mobile devices to
connect to trusted electronic product
catalogues by scanning the industry
standard GS1 barcodes found on products.
The embedded unique product identifier
in the barcode will facilitate access
to new sources for trusted product
information and connect to product
authentication services.
IPMv2
2011 2013 2014
iPM v1 iPM v3

4. 4
IP
A single screen
provides all of
the information
necessary for
the Customs
officer’s analysis
of the suspected
product
The query in IPM
is done simply
by scanning a
barcode or typing
text
IPM CONNECTION FLOW
The new version of IPM enables Customs officers to easily access
information provided by multiple databases simply by scanning bar-
codes found on products and packaging, helping them distinguish
genuine from fake products.
CourtesyofHP

5. IPM 5
PM
The Electronic Party
Information Registry©
(GEPIR), with 2 million
registered businesses in
over 150 countries, can
identify the registered
owner of the unique
product identifier
embedded in the
barcode.
PRODUCT
DATABASE
GEPIR
The product database
contains operational
information enabling
Customs officers to
identify genuine from
fake products: technical
description, image and
video, examples of
genuine/fake, packaging
information, routes,
previous cases and right
holder’s contact details.
An authentication query
is routed to GS1’s Object
Naming Service (ONS) to
identify any registered
authentication systems
or services declared and
registered.
GS1’s global network
of electronic product
catalogues (Global
Data Synchronization
Network - GDSN) with
over 11 million unique
product identifiers will
help retrieve specific
product identification
information related
to the unique product
identifier (available in q3
of 2013).
GDSN
ONS
AUTHENTICATION SERVICES

6. 6
IPM provides the right
holder’s contact details
as well as specific
product information.
Version 3 of IPM will
provide information on
product flows.
Alerts allow right holders
to transmit specific
information on the on-going
transportation of possible
counterfeit products.
The information is geotagged
for Customs officers who
access it according to their
location.
The product can be
searched by entering
keywords and if
necessary, filtering
by the right holder’s
activity.
The product may
also be searched by
scanning GS1 industry
standard barcodes
(EAN/UPC, DataMatrix,
QR Code).
The Customs officer
can search for
contacts, if necessary
filtering by brand or
right holder.
The Customs officer
then accesses a list
of specific contacts
for the suspected
product.
IPM SCREENSHOTS

7. IPM 7
The Customs officer
can contact the right
holder directly to
obtain a confirmation.
The message sent
can include images or
videos of suspected
products.
The Customs officer
accesses the right
holder’s contact details
and the authentication
service which may be
linked to the product
controlled.
The Customs officer also
accesses information in
the IPM database: “always/
never” information, photos
and videos of genuine
products, routes taken
by genuine products,
examples of counterfeits
and packaging information.
Information on
genuine product routes
is essential. It can be
presented as a map...
...or it can be presented
as a route.
CourtesyofHP

8. designbyinextremis.bephotosbyfotolia.com
www.wcoomd.org
IPM