this is an overview of a multi-tiered approach to counterfeit detection. The inspector will scan the industry standards GS1 barcode and verify that the barcode number was issued to the company name/brand on the physical object/label or packaging. After this verification set where customs now get access to over 2 million company contact records, the system will access a second global cloud platform with registered attributes for over 12 million products from 23 industry sectors (food, beverage and tobacco is the largest with over 1 million). This verification step will return product identity attributes to define "which" and "what" specific product based on master data stored by the brand owner. After this second verification step, the GS1 ONS standard will route the query to the authentication end point where, based on rights and privileges - the inspector may get access to covert, overt or forensic level details form the brand owner of their designated solution provider to verify the authenticity of the object. So, in essence, if the bad guy fake the barcode this is still ok as there are 3 steps where we can catch them.....and they will also be caught in step 3.