Anti-Counterfeit: How WCO IPM uses Global Standards (GS1)


Published on

this is an overview of a multi-tiered approach to counterfeit detection. The inspector will scan the industry standards GS1 barcode and verify that the barcode number was issued to the company name/brand on the physical object/label or packaging. After this verification set where customs now get access to over 2 million company contact records, the system will access a second global cloud platform with registered attributes for over 12 million products from 23 industry sectors (food, beverage and tobacco is the largest with over 1 million). This verification step will return product identity attributes to define "which" and "what" specific product based on master data stored by the brand owner. After this second verification step, the GS1 ONS standard will route the query to the authentication end point where, based on rights and privileges - the inspector may get access to covert, overt or forensic level details form the brand owner of their designated solution provider to verify the authenticity of the object. So, in essence, if the bad guy fake the barcode this is still ok as there are 3 steps where we can catch them.....and they will also be caught in step 3.


Published in: Business, Technology
  • Be the first to comment

Anti-Counterfeit: How WCO IPM uses Global Standards (GS1)

  2. 2. Providing Customs with the best technologies tocombat counterfeiting is at the core of the WCO’sstrategy. In 2010, we introduced IPM, an online toolserving as an interface between front-line Customsofficers and the private sector. Given its initial suc-cess, we are pleased to announce the launch of anew version of IPM, enabling industry standard GS1barcodes found on products and packaging to bescanned using a mobile device. Furthermore, IPMwill now be connected to numerous product identi-fication databases and services, providing Customsofficers with more detailed product informationand encouraging more right holders to join in andcontribute even more data.”Kunio Mikuriya, General Secretary of WCOWCO-led activities in the fight against counterfeitingover the course of the last yearWCO aCtiOnSIPMCountrIesoPeratIons
  3. 3. IPM 3iPM KEY FiGURESiPM vERSiOnS2013CountrIesCustoMs offICersConneCted532.8002014CountrIesCustoMs offICersConneCted808.0002017CountrIesCustoMs offICersConneCted12045.000Launched in July 2010,IPM’s PC version enablesright holders to manuallycomplete information inthe product database.Expected in the firstsemester of 2014, IPMVersion 3 will not onlyallow Customs officersto control physicalproducts but will alsoprovide them withenhanced traceability ofthe international supplychains.Launched in April 2013, IPM Version 2offers new features such as thepossibility to use mobile devices toconnect to trusted electronic productcatalogues by scanning the industrystandard GS1 barcodes found on products.The embedded unique product identifierin the barcode will facilitate accessto new sources for trusted productinformation and connect to productauthentication services.IPMv22011 2013 2014iPM v1 iPM v3
  4. 4. 4IPA single screenprovides all ofthe informationnecessary forthe Customsofficer’s analysisof the suspectedproductThe query in IPMis done simplyby scanning abarcode or typingtextIPM CONNECTION FLOWThe new version of IPM enables Customs officers to easily accessinformation provided by multiple databases simply by scanning bar-codes found on products and packaging, helping them distinguishgenuine from fake products.CourtesyofHP
  5. 5. IPM 5PMThe Electronic PartyInformation Registry©(GEPIR), with 2 millionregistered businesses inover 150 countries, canidentify the registeredowner of the uniqueproduct identifierembedded in thebarcode.PRODUCTDATABASEGEPIRThe product databasecontains operationalinformation enablingCustoms officers toidentify genuine fromfake products: technicaldescription, image andvideo, examples ofgenuine/fake, packaginginformation, routes,previous cases and rightholder’s contact details.An authentication queryis routed to GS1’s ObjectNaming Service (ONS) toidentify any registeredauthentication systemsor services declared andregistered.GS1’s global networkof electronic productcatalogues (GlobalData SynchronizationNetwork - GDSN) withover 11 million uniqueproduct identifiers willhelp retrieve specificproduct identificationinformation relatedto the unique productidentifier (available in q3of 2013).GDSNONSAUTHENTICATION SERVICES
  6. 6. 6IPM provides the rightholder’s contact detailsas well as specificproduct information.Version 3 of IPM willprovide information onproduct flows.Alerts allow right holdersto transmit specificinformation on the on-goingtransportation of possiblecounterfeit products.The information is geotaggedfor Customs officers whoaccess it according to theirlocation.The product can besearched by enteringkeywords and ifnecessary, filteringby the right holder’sactivity.The product mayalso be searched byscanning GS1 industrystandard barcodes(EAN/UPC, DataMatrix,QR Code).The Customs officercan search forcontacts, if necessaryfiltering by brand orright holder.The Customs officerthen accesses a listof specific contactsfor the suspectedproduct.IPM SCREENSHOTS
  7. 7. IPM 7The Customs officercan contact the rightholder directly toobtain a confirmation.The message sentcan include images orvideos of suspectedproducts.The Customs officeraccesses the rightholder’s contact detailsand the authenticationservice which may belinked to the productcontrolled.The Customs officer alsoaccesses information inthe IPM database: “always/never” information, photosand videos of genuineproducts, routes takenby genuine products,examples of counterfeitsand packaging information.Information ongenuine product routesis essential. It can bepresented as a map......or it can be presentedas a route.CourtesyofHP
  8. 8. designbyinextremis.bephotosbyfotolia.comwww.wcoomd.orgIPM