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Food Safety: Effective Product Recall - using global standards


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Presentation given to the Korean Food Safety Information Centre on how global standards and a standards based cloud service can enable effective product recall between trading parties and government regulators. Effectively reducing the time to complete a recall notification to all parties from days to minutes and reducing the negative impact on unnecessary food loss.

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Food Safety: Effective Product Recall - using global standards

  1. 1. The Global FoodRecall ChallengeAugust 2012 Seoul KoreaNational Food Safety Information Service
  2. 2. © 2011 GS1August 2008…23 people died in Toronto
  3. 3. © 2011 GS132008 US based study of 212 foodmanufacturers highlighted Gaps….18 days to sense & act on a recall42 days to complete the recallonly 43% of recalled products withhealth & safety concerns are traced
  4. 4. © 2011 GS1The Industry dilemma 4 years agoNo standards, private recall portals, contract based forms…….4
  5. 5. © 2011 GS1RetailerAssociationWholesaler/DistributorSupplierCFIAYESNOYES YESForward ProductRecall NotificationRead ProductRecall Notificationfrom Wholesale/DistributorRecallRequired?Read ProductRecall Notificationfrom AssociationInvestigationComplete?Create DistributedProduct RecallNotificationRead ProductRecall NotificationRead ProductRecall Notificationfrom SupplierRecall Impact?Read ProductRecall Notificationfrom Supplier and/or CFIAForward ProductRecall NotificationRead ProductRecall Notificationfrom CFIANotify Vendor/Assocation andGeneral Public ofProduct RecallNOTES:- Before CFIA Investigation iscompleted, the Supplier may issuethe recall to a specific distribution listof known wholesalers/distributorsand/or retailers to whom they knowthe recall products were shipped- The product recall notification iscommunicated by Phone/Fax/Emailor In-person- The product recall notification iscommunicated to the CorporateHead Office, Store, DistributionCenter- The product recall notification iscommunicated to the Food Safety orProduct Recall Coordinator, Buyer,Store/Distribution Center ManagerLegend for Product Recall Flow:Supplier->RetailerCFIA or Supplier->Wholesaler/Distributor->RetailerCFIA->Association->RetailerCFIA->RetailerCurrent Product Recall Process within Grocery
  6. 6. © 2011 GS1The Way Forward
  7. 7. © 2011 GS1“The Industry Solution”1 industry portal, 1 standardized recall form and 1 process7
  8. 8. © 2011 GS1-Brand owner completesrecall notification form(including attachments)- All other internal recalland risk managementprocesses remain in place-GS1 ProductRecallenables the real-timecommunication of recallinformation to retailpartnersBrand Owner InitiatesRecallReceivers get RecallNotification ImmediatelyComplements and enhances existingproduct recall processes by providingusers;- An application developed by industry,for industry- Real-time information exchange- A single trusted source for productrecall data- Receives the recallnotification – including detailedproduct information andimages, attachments, anddisposal instructions – instantlyand accurately.- Receiver uses recallinformation to drive moreeffective/efficient internalprocesses – including theremoval, disposal, and returnof a recalled product.WHERE GS1 HELPS TODAYWE MAKE EFFECTIVE RECALL POSSIBLE
  9. 9. © 2011 GS1RECEIVERSRetailerBrokerFood ServiceManufacturerWholesalerRecall Notification ProcessINITIATOR(SPONSOR)Initiator Approver  RegulatorRecall Portal
  10. 10. © 2011 GS1Easy to use and navigateOverall progresstrackingDrop down lists tominimise dataentryMandatory datarequirementsBroad set of data tocover multipleprocessesOnline help,definitions andinstructions
  11. 11. © 2011 GS1Detailed product identifiers and traceability dataAlternate productsidentifiers where nobarcode existsImage of Dates,Batches, etc on labelto aid identificationDetailedtraceability data
  12. 12. © 2011 GS1Complete recall data for receiversEasy navigation todifferent sectionsOverall progresstrackingImages to aidproduct IDEasily find whatdata has changedin extensionsBroad set of data tocover multipleprocessesCreate Print, PDFand XMLOutputsAttach usefuldocuments“Distribute” therecall to yourown customers
  13. 13. © 2011 GS1Tangible Results13The product recall service won the 2011 International award for “Innovation in FoodSafety” from the IAFP – The International Association for Food ProtectionThe service is helping to:- Reduce risk by ensuring compliance with regulation- Reduce risk profile from insurance companies who can lower premiums- Reduce risk of harm to consumers with rapid & accurate communication- Reduce costs by making recall more effective and targeted- Optimize asset utilization through structured processes- Increase Revenue though improved trading partner trust
  14. 14. © 2011 GS1Thank You14