2015 Kombi Overview version 4.4

11 of 18
Confidential – Do not redistribute.
An Invitation to a
Managed Service Relationship:
http://www.kombicorp.com
(206) 780-4163
v 4.4

22 of 18
Adaptive. Smart. Mobile. Kombi.
Communicate Sense and Evaluate
Interface and Analyze Engage and Influence

33 of 18
You should NEVER build “just an app” :
• Your business is a vibrant, dynamic, and evolving, and experiential
environment with multiple stakeholders.
• Each stakeholder deserves to have their independent goals and
priorities fully supported while guests are in their “zone” (e.g. Retail
floor, Back-office, etc.)
• Consumers should have an engaging, seamless, personal, intuitive &
memorable experience throughout their entire itinerary
• Experience building web pages and apps is no substitute for
experience building world-class destination and immersive experiences

44 of 18
We become your strategic & long-term
Managed Services Provider,
Provisioning, evolving and synchronizing:
 Digital Signage
 Interactive Kiosks
 Immersive Retail Environments
 Adaptive Smart Cameras
 Localized and Mass-personalized
smart-mobile solutions
for Consumers and
site-based Work-force

55 of 18
• Kombi’s team and technology will become your
strategic and long-term communication and interaction
infrastructure
• A single platform, content management and distribution, device
control, and dashboard suite provide a single version of the truth for
guests, staff, investors, etc.
• For each user and unique context we integrate & synchronize with
appropriate stakeholder’s built & IT environments with complete
context awareness to achieve corporate goals
• We will drive and maximize consumer experience & retail spend.

66 of 18
 Our APoS Platform is, essentially,
purpose-built for the new retail landscape
 We are the proven and accountable team
 In all likelihood, all of your current and envisioned
features are fully supported by Kombi now.
 Future proof, durable, and expandable solutions
 Deal can be structured to fit your needs
(i.e. CapEx vs OpEx; structured payment plans, etc.)

77 of 18
 Experienced & Successful provider of technology and/or
Managed Services to 20K+ installations (all 50 states & 23 countries)
including numerous world-class tourist destinations
Same owner and team as Mercury Online Solutions / Fred Systems
(The company that named the Digital Signage industry)
 Stable, Privately-owned Business on Bainbridge Is., WA since 1997
 Established Samsung & Verizon M2M partners already in market

 Decades of experience assuring intuitive, engaging,
and profit-building out-of-home experiences
 M-Commerce, mobile coupon, and retail POS integration
 Numerous revenue and value streams
 A large, loyal, & valuable subscriber base
 Dramatic and provable: revenue streams, stakeholder
engagement, transparency, safety, & accountability
 Personalized, Secure, and Ubiquitous Connections
to any/all Enterprise Systems and resources
 State-of-the-Art, Cloud-based, Compliant, robust Business Rules

99 of 18
As a Kombi-enabled device moves through space, time,
and process, it senses “proximity” to organizational
objectives using:
 Location and Route (Distance from a point/route, in/out of an area)
 Calendar and clock (Season, Day-of-week, Day-parting, etc.)
 User profile (Age, Gender, Rank, Loyalty profile, Face Book, etc.)
 Environmental data (Temp, Season, Stock market, Sales today, etc.)
 Type of Device (iPhone, Blackberry, Laptop, In-Dash unit, etc.)
 Relationship (How many people in a room, Number of friends
nearby, transactional history, etc)
 Manual Input / Triggers / Interactions
 Camera or other video images (Motion, Demographics, Recognition, etc.)
 Connected process gates and work-flow triggers
 Any number of other task-/value-/project-driven triggers…

1010 of 18
Kombi can adapt the user experience for
this person, in this place, at this time
Anything that their device , the Internet & /or your
back-end systems (e.g. dsn, kiosk, POS, security, lighting, etc.)
can do can be triggered in real-time.
e.g. Unique, personal “offers” / coupons appear and then evaporate if ignored;
e.g. send Text to staff, Sound Alarm , call police, etc. in response to events;
e.g. Stop advertising and show exits / Responder ETA in an emergency.
e.g. location/time/day/weather aware hosted video tour
localized to passenger’s language/age/gender

1111 of 18
 As circumstances change, APoS will switch to
whole new contingency rule sets in real-time.
(e.g. storm, emergency, holiday, closing time)
 Kombi connects securely and compliantly with
legacy systems and can provide a single-version-
of-the-truth dashboard
 Every participant will both learn and teach as
events unfold.

 Advertise / Transact (m-commerce) / Monetize
 Inform / Update / Alert
 Plan / Schedule
 Locate / Navigate / Track / Re-route
 Analyze / Compare
 Command / Control / Monitor
 Respond / React / Escalate
 Concatenate / Integrate disparate systems
 Localize / Mass-Personalize
 Educate / Test / Certify / Authorize
…any, all, or none based on specific context, role, project, task, time, location, loyalty, weather, job, home area code, etc.

1313 of 18
 Simultaneous value and functionality to all stakeholders:
 Planning to travel to arrival to experience to home to planning for Consumer
 Adapts to where and who the user is: Vessel, Venue, Wheel, Back-office Management
 Works on Web, at Work or Home: Across entire ecosystem – and “out in the wild”
 Facilitates Task management: creation, assignment, execution, completion, evaluation
 Runs on any major Smart Phone and/or Operating Environments
 Is ADDITIVE not DISRUPTIVE:
Interfaces with virtually any/all existing systems via API and/or Web Services; B2B(2B)2C
Kombi will work with and utilize existing preferred vendors when- and wherever possible
 Is Industry-standard, robust, and compliant:
Platform and apps can be certifiable for HIPAA, PCI (level 2/3), ISO, etc.
 Is a truly One-Stop, featherweight and profit-building choice

1414 of 18
 One Platform for all your
consumer and workforce communications
 Intuitive, easy-to-use, and “sticky” features
 Same User Experience & User Interface
throughout entire solution suite
 Single version of the truth on a
secure, role-based dashboard
 Reliable, secure, and proven
 High return on investment

We propose a call, then a one day summit meeting ASAP
• Following a live demonstration and a proof-of-concept we can
discuss project scope, timing and relationship structure.
• Together, we will find the intersection that is the highest
priority, highest value, fastest ROI, and least objectionable
starting place.
• Kombi will deliver a formal proposal
within one week of this meeting.

 Opportunity Assessment (Brainstorm; Eliminate non-starters; Establish Goals/metrics)
 Stakeholder Charrette to stack-rank ideas (~1 day retreat)
 “SWAT Team” creates Straw Man Proposal (3-6 page : Budget, Calendar, High-level Spec, KPI/Metrics)
 Limited and results-driven engagement (Agile process with weekly sprints)
 Proof-of-concept (likely, in less than 4 months and less than $300K + inferred hardware)
 Pilot (likely, in less than 6 months including evaluation)
 Roll-out
 Repeat for next value prop or locale (since platform then running, less time & $)

1717 of 18
App Dev
Mobile, Console,
Kiosk, UI/UX
API/Web Services
(Agile/T&M)
T&M (e.g. Development, Hardware, Installation, etc.), License Maintenance
& Upgrades (20% or MRP Annually), Support (Annual &/or T&M)
Rule Hosting
$5K - $240K / Month
(monthly, based on # of rules & triggers)
Platform
Fees
$60K
(one time, upon signing)
$5K/mo PaaS/Maintenance
What is the typical cost and structure?
For most envisioned solutions, we anticipate:
~$250K-500K up front Dev and another
~$250K-$500K over the first year… + Direct Costs
Likely mature relationship < $1M/yr “all-in”

1919 of 18

2020 of 18

2015 Kombi Overview version 4.4

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (13)

Similar to 2015 Kombi Overview version 4.4

Similar to 2015 Kombi Overview version 4.4 (20)

2015 Kombi Overview version 4.4