The document provides information about The Lodge at OSC, JetBlue's new accommodations facility near its training center. It describes the amenities available at The Lodge including guest rooms, dining options, recreational facilities, and collaboration spaces. It also introduces the Pyramid Hotel Group, the company managing The Lodge, and notes their commitment to excellence and caring service philosophy aligns well with JetBlue's values.
1. FOR CREW & FAMILY
SPRING2015
PICTURED:
TheLodgeatOSC
Page6
BluePrint
2. BLUEPRINT SPRING 2015 3
LETTER FROM ROBIN
This month we celebrated yet another
milestone for our company – the opening
of The Lodge at OSC.
ORLANDO
Beyond Disney and theme park
attractions lies a world of upscale dining
and fun adventures. Enter for a chance to
win a trip to Orlando!
MEET OUR BUSINESS PARTNER:
THE PYRAMID GROUP
The Lodge is managed for JetBlue
by the Pyramid Hotel Group, which
was chosen based on the company’s
core values and proven track record
of managing and maintaining premier
properties throughout the U.S. and
the Caribbean.
OUR NEW FARE OPTIONS
Our new fares will have three different
branded options available to ensure
that every Customer will have the
choice of which fare type they would
like to purchase.
10 MINUTES WITH LEADERSHIP:
LEEANN RUSSELL
LeeAnn Russell is JetBlue University’s
Director of Customer Services Training
for Airports and Customer Support
and has oversight of The Lodge,
JBU Administration and the Uniform
Program.
A SPACE DESIGNED FOR
COLLABORATION
The design of The Lodge affords guests
opportunities for varying levels of
study and collaboration.
THE LODGE AT OSC
Whether here for one night, or for an
extended training period, Crewmembers
are welcomed to their “home away from
home” to continue the experience in a
campus environment specifically
created for collaboration, recreation
and socialization.
CONTENTS
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Editor / Johanna Santana
Art Direction / Chloe Annetts
Contributor / Jonathan Weitz
Visit BluePrint online at blueprint.jetblue.com
Comments? Suggestions? Email blueprint@jetblue.com
3. 4 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 5
This month we celebrated yet another milestone for our company – the opening
of The Lodge at OSC. If you’re in Orlando for trainings or other company business,
chances are you’ll overnight at The Lodge. Although our newest accommodations
feature all the amenities you’d expect from a typical hotel, the design of the facility
is intended to offer a collaborative campus environment that will help immerse
Crewmembers in our unique culture from their very first days at JetBlue.
The four-story Lodge building complements the training center next door at JetBlue
University. Each guestroom offers a simple, fresh, boutique hotel aesthetic that
aligns with the look of our brand. We didn’t forget about our Fun value in creating The
Lodge, either. Crewmembers are free to enjoy a softball field, pool, two outdoor fire
pits and countless other great amenities during their stay.
Of course, our core business is still that of flying planes. So to help us pull this off
successfully, we partnered with the Pyramid Hotel Group, a privately owned full-
service hotel and resort company based in Boston, to manage and operate The Lodge
for us. We are confident that their expertise and similar values will create the positive
guest experience we expect for Crewmembers staying at The Lodge. In this issue of
BluePrint, you will learn a little more about this new Business Partner and why they
are a great fit for our company. Also in this issue, read more about what amenities
The Lodge has to offer and how we have created a design that drives collaboration.
Take a few minutes to hear from LeeAnn Russell, our Director of Customer Services
Training at JBU, and learn about her favorite part of The Lodge.
Finally, read all about one of our very important focus cities, Orlando, and see what
our Crewmembers have to say about living and working in the “City Beautiful.” While
you’re at it you have a chance to win a vacation to Orlando and visit one of the many
great theme parks Central Florida has to offer.
The Lodge at OSC is just one of many major investments our company has made
in the last few years including T5i, A321s, BOS150 and FLL100. Although most of
the projects on this list have focused primarily on our Customers, The Lodge is an
investment in our Crewmembers and our culture and we couldn’t be happier about
seeing it come to life.
Best Wishes,
Dear Crewmembers,
“Thismonthwecelebrated
yetanothermilestoneforour
company—theopeningof
TheLodgeatOSC.”
LETTERFROMROBIN
Visitablueprint.jetblue.comparaleerlacartadeRobinenespañol.
COMPANYPERFORMANCESNAPSHOT
BLULBLUUEPREPREE INTINTINT SPRSPSP INGINGNGING 20202020201515151515 55555
e
November PRASM: 6% increase year-over-year
December PRASM: 6% decrease year-over-year
January PRASM: 3% increase year-over-year
Passenger revenue per available seat mile (PRASM) is the industry standard for
comparing revenue.
CAPACITY GROWTH:
November: 6.0%
December: 7.2%
January: 15.5%
These figures show our increase in ASMs, calculated by multiplying the number of
seats we have to sell on our aircraft by how many miles they are flown.
NET PROMOTER SCORE:
January/YTD: 68.6 (as of February 18)
2014 year-end Target: 65.2
2014 Actual: 65.9
NPS measures Customer loyalty and is based on a single question proven to indicate a
Customer’s loyalty to a brand: How likely are you to recommend JetBlue to a friend to a
colleague? Our 2015 year-end NPS target is 65.5.
Numbers for February not available at press time.
BLUEPRINT SPRING 2015 5
CARING,EMPATHY,INTEGRITY
SupportingCrewmembersandtheirfamiliessince2002
hellojetblue.com/jccf
4. 6 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 7
At JetBlue, we take pride in doing things differently and in providing an unmatched experience for
our Customers and Crewmembers. From T5 at JFK and our recent expansion known as T5i to our
state-of-the-art training facility at OSC and our purposefully designed Long Island City Support
Center (LSC), our unique designs have always set us apart. The Lodge at OSC is a continuation of
that experience we have come to know and love.
THE LODGE AT OSC
D
uring Orientation we also learn
our core Values and what allows
our company to stand out from
the rest. The Lodge will immerse our
Crewmembers in what our culture is all
about from day one!
What started out as an idea for a simple
hotel evolved into an investment in
culture and a continuity of the training
and onboarding experience at JetBlue.
Today, it is precisely our unique culture
that drives everything at The Lodge
at OSC!
As you enter The Lodge, you are
welcomed by sleek, clean and crisp
surroundings. Keeping true to our brand
and style, the rooms are bright with
natural light and shades of whites and
accents of blues, greens and orange
adorn the space.
Whether here for one night, or for an
extended training period, Crewmembers
are welcomed to their “home away from
home” to continue the experience in a
campus environment specifically created
for collaboration, recreation
and socialization.
THE GALLEY, ON THE FLY,
AND THE TAILFIN BAR
You will love the restaurant at The
Lodge. The Galley serves breakfast,
lunch and dinner daily.
On the Fly: A 24/7 to-go food service
also serves fresh sandwiches, soups,
yogurt and salads.
Tailfin Bar: For coffee lovers,
Starbucks coffee is offered and a
nightly bar menu and adult
beverages are available for
purchase beginning at
5 p.m. daily.
GUEST ROOMS
The Lodge has 196 single occupancy
rooms and spans four floors in two
room towers. In addition to a queen
sized bed, each room is equipped
with a desk, six-drawer dresser, TV,
hair dryer, telephone and Bluetooth
enabled alarm clock as well as a
closet with an iron, ironing board
and clothing hamper.
The design of The Lodge is eco-
friendly, too! The carpets are made
of recycled materials, and there are
no plastic products in the rooms.
Shampoo, body wash and conditioner
are provided via a shower dispenser
and lights, heating and cooling systems
are controlled by a sensor.
6 BLUEPRINT SPRING 2015
5. 8 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 9
Fun is one of our
values and The Lodge was
designed with this in mind.
The Lodge was created to
have a resort-feel where
Crewmembers are free to
relax throughout their stay.
RECREATION, HEALTH AND WELLNESS
The Lodge was created to have a resort-feel where
Crewmembers are free to relax throughout their stay. Although
not a leisure property, Crewmembers staying at The Lodge
while in training or on company business can take advantage of
all the The Lodge has to offer.
In fact, all Crewmembers, when in the MCO area, are welcome
to enjoy the recreational amenities of The Lodge.
Humanity Hall is a great place to hang out and socialize.
Between the TVs, shuffle board, foosball, pool tables and the
comfy furniture, there’s no reason to stay in your room!
The Fitness Center, located in the rear guest tower, is a 2,000
square foot facility designed to give you a good workout. There
are 12 cardio stations, various strength building stations and
plenty of free weights, barbells medicine balls and kettle bells.
And if you are into yoga, there are mats and exercise balls to
help you find your inner chi. Namaste…
All cardio equipment is outfitted with wireless access, so you
can elevate your heart rate while surfing the web, checking
social media, or catching up on your email. Prefer to watch your
favorite TV shows? TVs are also available!
In the courtyard, you’ll find a half court for basketball, a corn
hole game, a field for kickball or softball, and an area where you
can practice your soccer kicks.
Amenities at The Lodge include:
TRUEBLUE ROOM
The TrueBlue Room is designed for training, meetings and large
meetings of up to 100 guests. The room can also be divided into
two spaces (the Blue Room and the True Room).
• Saltwater plunge pool
• Fitness Center (open 24/7)
• Softball field
(open during daylight
hours only)
• Multi-purpose field
(soccer, flag football, etc.)
• Basketball court
• Two outdoor fire pit
seating areas
• Heated outdoor terrace for
year-round use
• Running track
• Corn hole games
• Tabletop shuffleboard games
• Bicycles for use on local roads
BLUEPRINT SPRING 2015 98 BLUEPRINT SPRING 2015
6. 10 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 11
In support of JetBlue’s
sustainability program along
with our goal of creating
opportunities for collaboration,
interaction and engagement,
there are no refrigerators,
microwaves or coffee makers
in the guest rooms. Instead, you
are encouraged to get out and
mingle! On each of the four floors
are collaboration spaces with
TVs, refrigerators, microwaves,
ice machines and coffee makers
for use by all Lodge guests. Each
of the collaboration spaces is
broken down into different levels
for different study needs.
SOLO STUDY
Guest rooms are designed for
single study with a desk in every
room. The guestrooms feature
triple pane windows that help
create a quiet environment free of
the noise of nearby MCO airport.
SMALL GROUP STUDY &
COLLABORATION
Designed for smaller face-to-face
meetings and collaboration in groups
of up to eight, small reading rooms
(located on each floor at the midpoint
between the two guest towers) are
ideal for group study and meetings.
As a bonus, each of these rooms
is equipped with Apple TV and a
conference table and chairs. Upper
floors also feature a small terrace.
LARGER GROUP STUDY,
COLLABORATION &
RELAXATION
The front reading rooms are designed
for large group study (think of Inflight
Crewmembers getting together
to practice emergency or medical
procedures), or just relax. Each of
these rooms is equipped with two TVs
with Apple TV access, a refrigerator,
microwave, ice maker, a coffee bar,
and plenty of comfortable seating
options. The first floor Reading Room
also serves as the Business Center,
with eight computers connected to
the JetBlue network as well as a
copier/fax/printer machine.
GROUP SOCIALIZATION &
COLLABORATION
Humanity Hall is where socialization
comes to life. It is the people who
bring color to the white and bright
design. From the Galley Restaurant,
to the Tailfin Bar and the outdoor
terrace, this is where pop-up
discussions happen and where
impromptu, social and recreational
learning takes place. There are no
loners at The Lodge! Seating at
Humanity Hall is designed for groups
of four, six and eight.
FOCUS ON SAFETY &
SECURITY
The design of The Lodge is focused
on providing a safe, secure and
distraction-free environment for
Crewmembers in training or those in
Orlando on company business. The
Lodge guest towers are restricted to
registered guests only and access to
the guest towers and elevators can
only be gained by swiping a room key.
Family members over the age of 18
are welcome in Humanity Hall. All
visitors must sign in at the front desk
for a visitor badge.
The opening of The Lodge is the
culmination of a massive CRE
construction project that began in
the fall of 2013 with the clearing
of the lot adjacent to the training
center at OSC. The facility was
designed by architects Gensler
and BRPH and managed by Turner
Construction and a large team of
subcontractors, including engineers,
plumbers, electricians, sheetrock
installers, painters, landscapers and
ironworkers. Leading the project to
ensure it was completed on time and
on budget is Rob Bertlesman from
JetBlue Corporate Real Estate,
who also spearheaded the
construction of LSC.
ASPACE
DESIGNEDFOR
COLLABORATIONThe design of The Lodge affords guests opportunities for varying levels of
study and collaboration.
BLUEPRINT SPRING 2015 1110 BLUEPRINT SPRING 2015
7. 12 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 13
MEET OUR BUSINESS PARTNER:
THE PYRAMID HOTEL GROUP
All staff members of The Lodge at OSC are employees of the
Pyramid Hotel Group and will work under the direction of
Pyramid General Manager, Michael Meehan, in partnership
with The Lodge’s JetBlue Manager, Diane Mahoney and the JBU
leadership team.
Pyramid currently manages and provides services to:
• 42 hotels
• 15 resorts
• Hotels and resorts in 29 metropolitan areas across 25
states, Washington D.C., Hawaii and the Caribbean
• All major brands
• 17 spas
• 20 golf courses
• Over 1.68 million square feet of meeting space
• More than 8,500 skilled and committed
hospitality professionals
A COMMITMENT TO EXCELLENCE:
CARING IS A COMMON GOAL
At the Pyramid Group, people always come first, and caring is
part of their philosophy. No wonder they were such an obvious
choice to manage our Lodge!
“It truly feels like it was meant to be,” said Royce Harris, Front
Office manager at The Lodge. “JetBlue brought humanity back
to air travel; we are bringing caring back to the
hospitality industry!”
Crewmembers staying at The Lodge and those passing through
can expect service with a smile and a commitment to go above
and beyond. To say that the staff at The Lodge is friendly is
an understatement. While there, you get a sense that your
comfort is as important to them as it is to you. One of the things
Crewmembers can look forward to is being greeted by name.
While not always an easy task - especially when almost 200
Crewmembers training at different times and for different jobs
fill every room, the Pyramid Group is all about making
personal connections.
“You can teach anyone a job, but you can’t teach personality,”
Royce assured. So when staffing the front desk, Royce made
sure he hired people who wanted to make a difference. Any
issues are handled quickly and professionally and with a follow-
up to ensure you are satisfied with the results. While anyone can
provide a place to stay, our Business Partners have created a
service-oriented environment sure to please.
Staying at The Lodge is as comfortable as staying at your own
home, according to Royce, except for one exception:
“We clean your room for you!”
Welcome to the JetBlue family, Pyramid Hotel Group!
“IT’S TRULY AN HONOR TO BE
A PART OF THIS FAMILY AND
CULTURE. I REALLY ENJOY BEING
HERE AND I LOOK FORWARD TO
BEING YOUR CHEF AND MEETING
EACH AND EVERY ONE OF YOU
INDIVIDUALLY.”
One thing at The Lodge that every
Crewmember will be able to enjoy is the
food. You don’t have to stay at The Lodge
to eat at The Lodge.
Josh has always been passionate about
food. Growing up with the influence of
his grandparents who owned an Italian
restaurant and pizzeria, he knew from an
early age he wanted to be a chef. After 22
years of cooking and working in various
capacities and restaurants, including the
Darden chain, Josh fulfilled his lifelong
dream. He is now excited to partner with
JetBlue to create great dishes for our
Crewmembers to enjoy!
At The Lodge, Josh says Crewmembers
can expect fresh meals made in-house
in an environment that he calls
“upscale bistro.”
“There will be something for everyone,” he
assured. “If you want to come in and cheat
a little, you can cheat a little bit. Want to
stay healthy? Well, we have healthy
options for you, too.”
Josh’s food philosophy is that everything
has to be fresh. It is also very important to
support local farmers and fisheries and
include food indigenous to Central Florida.
The Salad Bar at The Lodge has 36
options. Daily soups, fresh subs made to
order, fresh sandwich wraps and even
cheeseburgers and chicken sandwiches
are included in the menu. Lunch and
dinner also feature daily specials, such
as stuffed chicken, meat loaf, mahi-mahi,
salmon and chicken parmesan, each with
all the trimmings. The menu will be on an
eight-day rotation with different products
served every day.
MEET THE CHEF: JOSHBERNSTEIN
HOURS OF OPERATION:
Breakfast: 6 am - 9 am
Lunch: 11 am – 2 pm
Dinner: 5 pm – 8 pm
Bar: 5 pm – 12 am
On the Fly: 24 hours
Hours may be adjusted
based on class schedule.
The Lodge at OSC is managed for JetBlue by the Pyramid Hotel Group, which was
chosen after an extensive selection process, based on the company’s core values and
proven track record of managing and maintaining premier properties in Florida and
throughout the United States and the Caribbean.
See Chef Josh’s full video interview
at http://blueprint.jetblue.com/
Josh’s food philosophy
is that everything has to
be fresh. It is also very
important to support
local farmers and
fisheries and include
food indigenous to
Central Florida.
8. 14 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 15
At JetBlue we understand that our Customers are not all the
same. After all, a day-tripping business traveler’s needs are
different than a family heading to Orlando to visit the theme
parks for the week. Our new fare options allow Customers to
select the products or services they need or value most each
time they travel – without paying for things they don’t.
We will now have three different fares available to ensure that
every Customer will have the choice of which fare type they
would like to purchase. Just under half of our Customers
check a bag; yet including the bag into our current fare
offering was forcing them to pay for a product they did not
use. A Customer who does not plan on checking a bag, might
be looking for the least expensive way to get from point A to
point B, in which case the lowest fare option might best serve
his/her needs. Customers will now be able to choose fares
that include options such as a checked baggage allowance,
additional TrueBlue points, or the flexibility to change a ticket
without penalty – in addition to some other benefits!
Of course, any fare chosen will include our core in-flight
offering – free seatback entertainment, free seat selection,
and our unlimited free snacks and soft drinks. Despite the
changes we’re making to our fare structure, we remain
committed to offering the best experience in the skies –
including with the most legroom in coach and our award
winning customer service.
Please note: JetBlue Crewmembers, Retirees and Opt Out
Crewmembers and those listed on flight privileges will be
exempt from the first and second bag fee. OAL travelers and
Buddy Pass riders are exempt from the first bag fee only.
AMILESTONEINOUREVOLUTION
OURNEW
FARE
OPTIONS
FAREOPTIONS:
JETBLUE’SNEWWAYOFLOOKINGATFARES
EXPECTANNUALINCREMENTALOPERATINGINCOMEOF>$200M*
Blue Blue Plus Blue Flex
• Free TV
• Free Snacks
• Award Winning Service
• Most Legroom in Coach
• 6 Web TB Points
per dollar
• 1 Bag
• Free TV
• Free Snacks
• Award Winning Service
• Most Legroom in Coach
• Other Benefits
• (6+x) Web TB Points
per dollar
• 2 Bags
• Free TV
• Free Snacks
• Award Winning Service
• Most Legroom in Coach
• Other Benefits
• Increased Flexibility
• (6+y) Web TB Points
per dollar
* At steady-state; expected incremental margin in 2015 ~$65 million
14 BLUEPRINT SPRING 2015
9. 16 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 17
LeeAnn Russell is JetBlue University’s Director of Customer Services Training for Airports and
Customer Support and has oversight of The Lodge, JBU Administration and the Uniform Program.
LeeAnnRussell
BP: WHAT IS THE SIGNIFICANCE OF
OPENING THE LODGE?
LR: The Lodge is one of the most significant
investments in our culture and now becomes a critical
part of the onboarding experience we offer at JetBlue. It
offers a whole new level of learning and collaboration for
Crewmembers. The Lodge will create a continuity of the
JBU experience for our Crewmembers in training.
BP: WHAT IS YOUR FAVORITE THING ABOUT
THE LODGE AT OSC?
LR: Perhaps the most exciting thing about The Lodge
is the ability to create a unique space for collaboration
and teaming, where learning continues outside of the
classroom. Crewmembers can do everything from
participate in weekly “Trivia Nights,” spend time with
senior leaders who are in residence, play shuffleboard
at the Tailfin Bar, or retreat to one of eight collaboration
spaces and study for an upcoming exam together. The
ability to foster this unique and fun environment at The
Lodge is part of what makes JetBlue and our campus at
OSC such a special place.
BP: WHAT IS ONE THING
YOU WANT CREWMEMBERS TO KNOW
ABOUT THE LODGE AT OSC?
LR: The Lodge at OSC has been designed and built
for our Crewmembers to enjoy. When in the MCO area,
any Crewmember is invited to come to The Lodge and
take advantage of the great amenities here. They can
also enjoy our offerings in the full service restaurant or
Tailfin Bar. While this is not a leisure property, and guest
rooms are reserved for the use of those Crewmembers
in training, or while traveling in the MCO area on
company business, the overall facility really offers
so much more.
BP: WHAT SIGNIFICANT PROJECTS IS YOUR
TEAM CURRENTLY WORKING ON?
LR: Currently, my fantastic Customer Support and
Airports training teams are hard at work supporting the
Customer Technology Refresh (CTR) project, including
training on our upcoming launch of fare options. We
recently hosted all 300+ Airport Liaisons at The Lodge
for a recurrent certification conference, and we are
expanding our current training offerings through an
enhanced Cargo refresh project, recurrent training
for GO, increased new hire and support training for
Customer Support at both SSC and OSC, new city start-
ups, more Airports new hire training and the list goes on
and on! I can’t forget to mention that our Uniform team
is hard at work partnering with Brand and HPI as we
continue to improve the new uniform program as well!
BP: TELL US ABOUT SOMETHING THAT
RECENTLY INSPIRED YOU.
LR: I am continually inspired by the cooperative and
collaborative efforts on so many of the project teams
I have had the opportunity to support. From the
A321 project, to CTR, to the Crew Relations Steering
Committee, to CRE and their phenomenal work with
our operating project team on The Lodge Project, I
am inspired every day by the commitment, passion
and heart that go into our work to make the JetBlue
experience a better one for our Crewmembers,
Customers and Shareholders.
BP: WHAT IS YOUR FAVORITE THING ABOUT
WORKING FOR JETBLUE?
LR: Our Crewmembers, hands down! I think being a
part of the JetBlue family is what makes it all so special
and what makes coming to work every day that much
more meaningful.
BP: WHAT MIGHT CREWMEMBERS BE
SURPRISED TO LEARN ABOUT YOU?
LR: Perhaps that I started my airline career as a flight
attendant with American Airlines in 1973, which means
this year, I will have spent 42 years in the airline industry.
I do think Crewmembers might be surprised to know
that I love wine tasting trips to Napa, skiing, spending
time with our kids and grandkids, and our cabin near
West Yellowstone where I can throw on an old pair of
jeans with no make-up, fly-fish, and enjoy my canoe!
“I am inspired every day by the
commitment, passion and heart
that go into our work to make
the JetBlue experience a better
one for our Crewmembers,
Customers and Shareholders.”
Catch the full video interview at http://blueprint.jetblue.com/
10. 18 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 19
ORLANDOTHE PLACE TO VISIT THIS YEAR
Beyond Disney and theme park attractions lies a world
of upscale dining and fun adventures. It’s no wonder that
among a selection of exotic getaways across the globe, The
New York Times recently named Orlando one of 52 places
to visit in 2015! That’s not all! According to Priceline.com,
Orlando is the No. 1 “hot spot” for travelers this year. After
a multi-year surge of blockbuster expansions at Orlando’s
world-class theme parks, Orlando’s retail, dining and
entertainment scene is following suit.
BLUEPRINT SPRING 2015 1918 BLUEPRINT SPRING 2015
11. 20 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 21
In the heart of Orlando’s tourism corridor, International Drive
will see significant development this year with the addition of
several retail, dining and entertainment venues.
I-DRIVE 360, a new entertainment complex from Merlin
Entertainments, will open a trio of new attractions. At the heart
of the complex, The Orlando Eye is a 400-foot-tall observation
wheel providing breathtaking views of Central Florida in all
directions within fully enclosed, air-conditioned glass capsules.
Madame Tussauds, the world’s most famous celebrity wax
attraction, offers visitors the ultimate fame experience with its
signature red carpet treatment. SEA LIFE Orlando delivers a
new wave of underwater adventures with beautiful displays of
colorful fish, sharks, jellyfish, sea horses and more, that turn the
traditional aquarium observation on its head. The Yardhouse, Tin
Roof and more retail, restaurants and entertainment yet to be
announced, will add to the experience.
Orlando welcomes one of South Beach’s hottest dance clubs
with the addition of Mangos Tropical Café. With 55,000 square
feet of entertainment space, the Orlando location is a massive
restaurant and nightlife destination offering high-energy
entertainment for a wide variety of tastes. Guests will enjoy
Salsa, Bachata, Reggae and Pop performances with Floribbean
Cuisine and tropical cocktails.
Escapology Orlando brings a new kind of entertainment to
Orlando with its first U.S. location. The attraction challenges
guests to be their own heroes in a thrilling game of adventure
and mystery. Teams of up to six players are locked in a themed
room with just 60 minutes to combine clues, solve puzzles and
discover the key to escape
Closeby International Drive, The Florida Mall takes coloring
to a new level with the opening of Crayola Experience. The
70,000-square-foot attraction will offer 25 hands-on activities.
The list of dining and entertainment options unique to Orlando
continues to grow with the addition of The Whiskey on Sand
Lake Road, welcoming lovers of gourmet burgers, craft cocktails
and rock ‘n roll fun. With over 100 brands of whiskey for the
thirsty connoisseur, the venue will also host live entertainment,
from musical guests to head-to-head “food fights,” where local
chefs will pit recipe against recipe.
VISITORLANDO,THE
DESTINATION’SOFFICIAL
TOURISMASSOCIATION,
UNCOVERED15NEW
OPENINGS2015TRAVELLERS
WILLBEAMONGTHEFIRST
TOEXPERIENCE:
INTERNATIONALDRIVE
20 BLUEPRINT SPRING 2015
12. 22 BLUEPRINT SPRING 2015 BLUEPRINT SPRING 2015 23
The Dr. Phillips Center for the Performing Arts
delivers a stellar lineup of 2015 entertainment
for its inaugural season: Broadway productions
including Disney’s Newsies, Motown the Musical,
Pippin and Disney’s Beauty and the Beast; big-
name musicians John Mellancamp, Jason Mraz
and Idina Menzel; and comedians Jerry Seinfeld,
Jay Leno and Bill Maher will complement an
ongoing Jazz Roots series and Orlando Ballet
season.
Orlando City Soccer Club is Major League
Soccer’s newest expansion team debuting this
year with global soccer icon, Kaká. The Orlando
City Soccer Club will kick-off their first MLS
season at the newly rebuilt Orlando Citrus
Bowl Stadium this month. After a $207 million
reconstruction, sports fans will enjoy an all-
new lower bowl with more legroom, improved
broadband and Wi-Fi coverage and expanded
concession with healthy and gluten-free options.
An influx of restaurants will join new downtown
Orlando venues this year, including: Two Chefs
Seafood, featuring comfort food and seafood
from former chefs of Emeril’s Orlando and The
Palm Restaurant; and North Quarter Tavern,
a chef-driven neighborhood tavern by the team
behind downtown Orlando’s power-lunch staple,
Citrus Restaurant.
Disney’s Polynesian Villas & Bungalows at
Disney’s Polynesian Village Resort will feature
20 Bungalows on Seven Seas Lagoon and 360
Deluxe Studios. The Bungalows will be the first
of this type of accommodation at Disney, sleep up
to eight guests, and feature a plunge pool with
views of fireworks over Magic Kingdom Park. The
first phase is scheduled to open in 2015. The Walt
Disney World Swan and Dolphin Hotel is getting
a $125 million, multi-phased, multi-
story upgrade.
The JW Marriott Orlando, Grande Lakes will
welcome new restaurant concept based on the
resort’s 13,000-square-foot farm. Whisper Creek
Farm: The Kitchen, will serve up farm-fresh food
and signature craft beer.
Walt Disney World Resort is transforming Downtown Disney
into Disney Springs doubling the number of shops, restaurants
and other venues. The new area will open in phases starting
this year and include, Morimoto Asia, a one-of-a-kind dining
experience created by Chef Masaharu Morimoto, of Iron Chef
America fame. For the master chef’s first pan-Asian dining
experience, Morimoto Asia’s extraordinary, 36-foot tall, two-
story layout includes a vast range of areas to explore including
open terraces, a grand hall, private rooms, long bar, cocktail
lounge, waterside seating and more.
The Boathouse is an upscale, waterfront dining restaurant
at Disney Springs that will immerse guests with experiences
beyond the cuisine. Guests can listen to live music or take a
romantic Captain’s guided tour aboard The Venezia, a beautifully
crafted 40-foot wooden Italian Water Taxi featuring champagne
toasts and chocolate-covered strawberries.
STK Orlando blends two concepts into one-the modern
steakhouse and a chic lounge. Unique features include a live DJ,
high-energy atmosphere and a sleek environment designed to
encourage guests to interact and mingle. STK Orlando boasts
the only rooftop dining venue in Disney Springs.
LEGOLAND Florida Resort will open a new land called Heartlake
City, set to welcome guests this summer. The expansion
will include a horse-themed disc coaster called Mia’s Riding
Adventure, an interactive show titled ‘Friends to the Rescue’ and
new shops inside the Heartlake Mall.
SeaWorld Orlando will debut an all-new show, Clyde &
Seamore’s Sea Lion High, a hilarious tale, filled with amazing
animal behaviors and splashy audience fun. The comedic sea
lion duo will be joined by mischievous otters, a 2,300 lb. walrus
and a cast of goofy human characters.
THEMEPARKS
DOWNTOWNORLANDO
AREAHOTELS
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Florida has 161 state parks and Central Florida is home to thousands of acres
of woodlands and wetlands. This means you are sure to find a perfect spot for
hiking, bicycling, paddling, horseback riding and getting up close and personal
with Florida’s diverse and beautiful flora and fauna.
Wekiwa Springs State Park is located 20 minutes north of Orlando and is well
known to locals. Wekiwa has cool springs ideal for swimming, canoeing and
kayaking plus you can also take advantage of its hiking, biking and horseback
riding trails.
Blue Springs State Park is a heavenly escape from everyday life. It offers the
largest spring on the St. John’s River. The warm spring is popular for swimming
and kayaking. Blue Spring is also a designated manatee refuge and the winter
home to a growing population of West Indian Manatees. During its famous
manatee season, which approximately runs from mid-November through
March, several hundred manatee can be viewed atop the spring’s overlooks.
Discover a shopper’s paradise like no other in Orlando. There
are two Premium Outlets shopping centers in town, each
offering deep discounts on posh brands in a setting that allows
shoppers to enjoy the local weather. The Mall at Millenia is
another beautiful venue, with high-end anchor department
stores, loads of beautiful boutiques and more than a few nice
places to enjoy lunch or dinner between spending sprees.
Love buying local? Head into Orlando proper to explore its
wonderful Main Street districts. From the Audubon Park Garden
District to Mills 50, Ivanhoe Village to College Park, each quaint
neighborhood is amid its own renaissance. Unique small
businesses, farm-to-table eateries, craft beer gardens and
antiquing havens flourish.
BACKTONATURE
RETAILTHERAPY
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If you’re seeking a thrill, you may opt for Universal Studios or
Islands of Adventure. “Ride” the movies and experience the
different “islands” and worlds at this exciting theme park.
Whether you’re a fan or not, The Wizarding World of Harry
Potter is not to be missed while visiting the parks! Here, visitors
are immersed in the rides, shops and dining of Harry Potter. It
truly is like a different world.
This theme park has enough events to keep you coming back all
throughout the year, too.
Running select nights now until April 18 is Mardi Gras! This
event features “New Orleans-style cuisine, bands pulled
straight from Bourbon street” and a dazzling parade with
thousands of beads!
Other events throughout the year include A Summer Concert
Series, Halloween Horror Nights, Rock the Universe and Macy’s
Holiday Parade.
After a day in the parks, guests can relax and enjoy the night-
time entertainment complex, CityWalk and four surrounding
Loews Hotels: Loews Portofino Bay Hotel, Hard Rock Hotel,
Loews Royal Pacific Resort, and Cabana Bay Beach Resort.
Even though Orlando is more than just theme
parks, we couldn’t forget about Walt Disney
World! Disney World has four parks: Magic
Kingdom, Epcot, Hollywood Studios and
Animal Kingdom.
Kids will love the Magic Kingdom. Popular
attractions include Pirates of the Caribbean,
The Haunted Mansion, it’s a small world,
Mickey’s PhilharMagic and of course,
Cinderella’s castle. If you’re more of an
animal lover, Animal Kingdom is the place
for you. Adventures with real exotic animals,
close encounters with prehistoric giants
and warm, fuzzy moments with beloved
Disney characters create unsurpassed fun
in this park! If you’re feeling adventurous, try
Hollywood Studios where you can ride The
Twilight Zone™ Tower of Terror and Rock ‘n’
Roller Coaster.
But Disney is not just for kids. Epcot,
described as an “ever-changing international
and discovery showplace” is the place for
those who want to tour the world in one day. At
Epcot, you will find eleven nations surrounding
World Showcase Lagoon: Canada, United
Kingdom, France, Japan, USA, Italy, Germany,
China, Mexico, Morocco and Norway.
Throughout the adventure, guests really
feel transported to a different world; even
Castmembers in each “country” are native
to the destination they are representing! So
go for a stroll in Italy, indulge in wine tasting
in France, enjoy a cheese and meat platter in
Germany and sip on a margarita in Mexico.
At the end of the day, you might even hear
a child exclaiming, “It’s pixie dust! Cool! It’s
magic!” or a group of adults coming to the
realization that they just “ate and drank
around the world, how many people can say
that?!”
Perhaps Disney truly is the most magical
place on earth!
WALTDISNEYWORLD–
WHEREDREAMSCOMETRUE
UNIVERSAL STUDIOS/ISLANDS OF ADVENTURE
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“It has been over six years since the
MCO Inflight Crew base opened and I
moved to Orlando full-time and I still
love living here. What I love about
working in MCO is that our base is
a wonderful story of collaboration.
As a smaller base and station; we
have worked hard to keep the family
atmosphere intact, taking care of each
other and ensuring that we all succeed.
What I love about living in Orlando is
that for a mid-size city Orlando has a lot
of entertainment (concerts, festivals,
close to the beaches, theme parks, and
nice parks), diverse neighborhoods
with character (Colonial Town,
Thornton Park, Eola South, Delaney
Park, College Park, and the Central
Business District), and nice suburbs
(Windermere, Winter Park, Maitland,
Altamonte, Longwood, Winter Springs,
Oviedo, and Lake Mary). And, Orlando
has close to tropical weather. Most
days I wake up to shoveling sunshine
instead of snow! I love living and
working here!”
— Cindy Laney, Base Manager
Inflight Service
“Orlando is the city beautiful with an
amazing quality of life second to none.
I love my life, my job, and am proud to
work with amazing people each day.
MCO Rocks!”
—Juan Ramos, MCO Team Leader
and Acting Base Manager
“What I love the most about working at
MCO is the continued flow of Customers
traveling with happy children that
are either arriving very enthusiastic
about their visit to the theme parks or
departing after the fulfillment of their
innocent dreams and fun experience.”
— Franky Elias, MCO GM
“I live where most people want to
vacation. Tranquility, theme parks,
attractions, great shopping options,
fine restaurants, nightlife, outdoor
activities, comfortable year-round
temperatures, and a diverse population
are just some of the things I love about
Orlando. Bonus point is its centric
location; being able to take a flight of
just over two hours to the Caribbean
or one of just over three hours to
Colombia is priceless.”
— Maria Angelica Giraldo-Tissnés, Inflight
“I love the weather! I also love
that Orlando is centrally located to
everything. If you can’t find what you’re
looking for here, you can find it just a
short distance away!”
— Alis Nikolson, Instructional
Solutions Developer, JBU
“The best part of being in Orlando is
being in beautiful weather. The kids
have a better lifestyle and not a rushed
one as in other states. Besides, Disney
is around the corner too! Working out
of Orlando has been great for the past
seven years. Being able to drive to
work is a plus and the good thing about
Orlando is that it’s a small base and
everybody knows each other. It’s like a
small family.”
— Hector Quiñones, Inflight
OURMCOCREWMEMBERS ORLANDO!O
WHATDOOURCREWMEMBERSLOVEABOUT WORKINGANDLIVINGINORLANDO?
“I was working at FSC and came down
to MCO for a cruise in December 2008.
After the cruise, it was snowing in New
York and 80 degrees in Florida so I
decided it was time to move!”
— Ken Woodford, Supervisor, AO
“I love the diverse crowd of Customers
we receive on a daily basis. I give my
own little touch to those I help day in
and day out. I love living here for the
theme parks. There’s no doubt I’m a
huge Disney theme park nerd, ha!”
— Kenan A. Kara, AO
“I love working at MCO in Airport Ops
because there is never a dull moment!”
— Lindsay Greene, AO
“I moved to Orlando over 12 years ago
after living in New York City for 43 years
and it was one of the best decisions
my family and I ever made. My family
had vacationed in Orlando a number of
times and it was always difficult to leave
after having had a great time. I could
not believe it when JetBlue contacted
me to tell me I was hired to work here
in Orlando. My family was so excited to
move to a city that had so much to offer
- Disney World, Universal, water parks,
beaches, great weather and palm trees,
too! Wow! We could not ask for more;
but we did get more, we got JetBlue
and the wonderful group of people who
work here. I look forward to coming to
work every day. The Customers that
we meet are so interesting, from the
families that arrive with their young
children who are so excited about their
vacation, to the Customers who are
traveling to international to places
like Costa Rica, Colombia, Jamaica
and Dubai. I would not change a single
moment of being part of this great
JetBlue family.”
— Nancy Lopez, GO
“Orlando offers its own fountain of youth
for tourists from around the globe - fast
growing and beautiful year round.”
— Karen Bido, AO
“After 26 years of working and living
in Orlando, this place is pretty special.
When it comes to family, development,
and over a million visitors per week, this
city can’t be beat. And of course, the
cherry on top is the JetBlue culture and
experience at MCO.”
— Socrates Perez, AO
“Orlando is so vibrant. What’s not to
love about Orlando? Here in the ‘City
Beautiful’ we have so much to offer, you
have the option to explore the world
famous theme parks, several unique
Orlando attractions, sophisticated
shopping and world class rejuvenating
spas. Orlando has an eclectic range
of restaurants and dining, inspiring
arts, deep culture and history. For the
outdoorsy people, Orlando offers a wide
range of professional sports settings,
recreations and golf. Orlando isn’t Vegas
but it has a great nightlife. After dark,
Downtown Orlando houses an arena
of different genres of music clubs and
buzzed comedy clubs. I could go on and
on about it, but come visit Orlando and
see for yourself!”
— Dina Radumetre, AO
“What I love about working at MCO is
having the pleasure of assisting people
on numerous vacation plans over the
years.”
— Todd Jense, Lead Customer Operational
“I love living and working in the
Sunshine State because of its Endless
Summer! I love living and working
in Orlando because it lives up to its
moniker ‘The City Beautiful.’”
— Yolanda Miller,
Coordinator Airport Staffing
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The package includes four positive space tickets on
JetBlue, a two-night stay at the Renaissance Orlando at
Seaworld and four tickets to Universal Studios!
Enter by Tuesday, April 7 by visiting
https://www.surveymonkey.com/s/Blueprint_mco
About the Renaissance Orlando at Seaworld:
Discover the best of Orlando with the Renaissance
Orlando at SeaWorld! Boasting 4-star accommodations
and a superb location near some of the city’s most
famous attractions, the Renaissance Orlando at
SeaWorld® inspires unforgettable experiences for the
entire family. The hotel rooms and suites offer extra
space for relaxing, as well as helpful amenities like
mini refrigerators and comfortable work desks. Marble
bathrooms are stocked with deluxe products, and
luxury bedding ensures the best night’s sleep. Children
will love spending time at the onsite water park, R Aqua
Zone. Looking to explore the Orlando that only locals
know? Ask our hotel Navigator for helpful tips about
hidden gems!
WANTTOVACATION
INTHECITYBEAUTIFUL?
ENTERFORACHANCETO
WINATRIPTOORLANDO!
BLUEPRINT
WordSearch
IT Crewmember Shari Thomas was selected as the
winner of our last BluePrint contest. Shari is the
winner of two positive space tickets to any JetBlue
BlueCity plus a $500 Getaways resort credit.
CONGRATULATIONS
Y E K X U W V E L H P C O S C
T U C Q O N Y A O B F E W U O
B S L O X H I T D B N R L D I
P V M G L V E V G L X T N N K
D R F R C L Q Y E W U A V Q T
R U T B B C A S V R L E A P K
C R E W M E M B E R S L G R A
L C Y X T L I T O T K I A C Z
I Z M G H P G Q M R N F T S L
Y T X T H X D E F Z A E N Y O
O U C D G V N Y A T Z T O V J
F V M I S T Q P Y R A M I D M
H F I E G N A L P G K O N O Y
Q M I C N Z P Z Z O C D W D N
B O T F X Y E L Y C F A M W Z
COLLABORATION
CREWMEMBERS
CULTURE
HOTEL
INVESTMENT
LODGE
ORLANDO
OSC
PYRAMID
UNIVERSITY
30 BLUEPRINT SPRING 2015
17. 27-01 Queens Plaza North
Long Island City, NY 11101
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Bigger and better than ever. We’ve become the largest airline in many of our key markets
and have catapulted from JetWho? to the fifth-largest carrier in the United States. In the next
special anniversary issue of BluePrint, learn all about the evolution of our airline.
HAPPY15TH
ANNIVERSARY,JETBLUE!