With continuously changing technology, and fast-paced product cycles, we as designers no longer have the luxury of laboriously debating every pixel. I will be discussing how we tackle product design and innovation at Netflix and how my approach towards design has drastically shifted since my time there. Design is not just about the pixels. It is about fast prototyping, defining success, and quick iteration in order to make profitable and beautiful products that are pixel (pretty-damn) perfect.

1. joel beukelman x bkl.mn x @_bklmn
PIXELpretty damn
PERFECT

2. BKLMN
a little about

3. INFORMATION
too much peronal

4. PUNK ROCK STARTUP
getting into mobile @ appstack

5. I MADE MISTAKES
the best thing I did

6. the best thing I did
I TOOK A RISK

8. member
non member
iOS
android
windows 8
PS3
Xbox
Wii
smart tv’s

9. member
non member
iOS
android
windows 8
PS3
Xbox
Wii
smart tv’s

10. 8 LANGUAGES

11. 8 LANGUAGES...and growing

12. PIXEL
pretty damn
PERFECT
innovation testing
prototyping strategy

13. image from netflix.com x the avengers
INNOVATOR
design like an

14. image from netflix.com x the avengers
DESIGN IS INNOVATION

15. image from netflix.com x the avengers
art direction conceptual design visual design / UI
interaction design / UX prodcution protoyping
DESIGN IS INNOVATION

16. image from netflix.com x the avengers
innovate
simplify
emotion
content
craftsmanship

17. image from netflix.com x breaking bad
SCIENTIST
design like a

18. image from netflix.com x breaking bad
research
construct a hypothesis
test the hypothesis
analyze & draw conclusion
results & ship

19. image from netflix.com x breaking bad
DEFINE WINNING
we have to

20. image from netflix.com x breaking bad
QUANT versus
QUAL

21. image from netflix.com x breaking bad
QUANT versus
QUAL
information based in
quantifiable data

22. image from netflix.com x breaking bad
QUANT versus
QUAL
information which deals
with apparent/subjective
properties

23. image from netflix.com x the walking dead
SURVIVOR
design like a
(in a zombie apocalypse)

24. image from netflix.com x the walking dead
machete
baseball bat
sniper rifle
sawed-off shotgun

25. image from netflix.com x the walking dead
wireframe visual UI spec & flow prototype

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wireframe
visual UI
spec & flow
prototype
final assets

27. image from netflix.com x the walking dead
wireframe x x x x
rapid prototyping x x x
hi-fidelity mockups x x x
visual specs x x x x
animations x x x
prototype hyperlinks x x x
present / storytell x x
documentation x x x x

28. image from netflix.com x the walking dead
EXAMPLE
a real life

29. image from netflix.com x the walking dead
More Like: Mission Impossible
Starring: Chris Pine, Zachary Quinto
Creator: J.J. Abrams
Subtitles/Alternate Audio: Available
2009 PG-13 2h 06min
Super-agent Ethan Hunt and his team take on another deadly
mission...to prove their innocence when they are framed for bombing
the Kremlin.
Mission: Impossible Ghost Protocol
Instant QueueUnshare

30. Zombieland The Office: Season 2, Ep.3 – Take Your ...Psych: Season 3: Ep. 2 - Six Feet Under t...
Top 10 for Joel
Instant Queue
Search

31. Zombieland The Office: Season 2, Ep.3 – Take Your ...Psych: Season 3: Ep. 2 - Six Feet Under t...
Top 10 for Joel
Instant Queue
Search
More Like: Mission Impossible
Starring: Chris Pine, Zachary Quinto
Creator: J.J. Abrams
Subtitles/Alternate Audio: Available
2009 PG-13 2h 06min
Super-agent Ethan Hunt and his team take on another deadly
mission...to prove their innocence when they are framed for bombing
the Kremlin.
Mission: Impossible Ghost Protocol
Instant QueueUnshare

32. image from netflix.com x the walking dead
HTML versus
NATIVE

33. image from netflix.com x the walking dead

34. image from netflix.com x house of cards
POLITICIAN
design like a

35. image from netflix.com x house of cards
USER
know your

36. image from netflix.com x house of cards

37. image from netflix.com x house of cards

38. image from netflix.com x house of cards

39. image from netflix.com x house of cards

40. image from netflix.com x house of cards

41. image from netflix.com x house of cards
EVERY USER MATTERS
don’t be a duche

42. PIXEL
pretty damn
PERFECT
innovation testing
prototyping strategy

43. ANSWERS
questions and hopefully some

44. WE ARE HIRING
email: jbeukelman@netflix.com
twitter: @_bklmn // @theblnce
site: bkl.mn // theblnce.com