Healthcare app concept for Games for Healthcare competition

1. Follow Instructions
Pushing you to achieve your fitness goals.
> PUSH>ME
Achieve!Set Goals

2. * App Premise
The key to RESULTS?!..When and what you eat in relation to
how you train has the greatest impact on results.
“
Crossfit, Zumba, P90X, Spin Classes, etc. People want to be told how to train.
People Crave Direction
What do you do when you want serious results? You hire a coach/ trainer.
Results Require Accountability
“Nutrient timing revisited: is there a post-exercise anabolic window?”, A. Aragon, J. Shoenfeld. The National Center for Biotechnology Information.
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3577439/

3. * PUSH>ME app storyboard:
01.
SET A GOAL: Run a
marathon in 3 months.
03.
COACHES ARE MATCHED to
your goal. Profiles include current
and past clients w/ before after pics.
02.
Input your current
biophysical profile which
requires a before picture.
04.
Full time-frame PLAN IS
PRESENTED with weekly
grocery lists & workout
plans.
05.
PUSH NOTIFICATIONS
are sent to your phone to
remind you to eat and workout.
06.
Weekly check-ins to update your
biophysical profile, track progress and
MAKE ADJUSTMENTS TO
YOUR PLAN.
Every push notification is a call to action. It requires you to confirm whether you followed the
instruction or not. The workouts are interactive and require you to input your metrics.

4. Trainers: Base subscription + rev share from upsells.
Sponsorships: E.g. Adidas can offer discounted shoes for hitting a milestone
In-App purchases: Food coupons, supplements
Clients: Base subscription + upsell to communicate w/ trainer
* Business ModelTiered subscriptions, In-app Purchases, Advertising / Sponsorships

5. Follow Instructions
Pushing you to achieve your fitness goals.
> PUSH>ME
Achieve!Set Goals