Building health-tech products when the rules are still being written
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Joe Rinaldi Johnson - Chief Product Officer at Zava - spoke at Product Tank on June 30th 2020 about how to build products in highly regulated, changing environments. He discussed the importance of collaboration, making long-term bets on customer value creation, scanning and increasing/decreasing the size of your bets.
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Building health-tech products when the rules are still being written
- 1. Building health-tech products when the rules are still being written Joe Rinaldi Johnson, Chief Product Officer @ Zava Twitter: @joerj
- 2. Get a test Get treatment Speak to a doctor
- 4. “Move fast and break things”
- 5. “Move fast and break things” “Move slowly and don’t kill people”
- 9. Company Mission | Product Vision | Product Strategy Themes | Objectives and Key Results | Solutions | Experiments
- 10. Collaboration enables sensing & responding ‘Legal’ | Product | Doctor
- 11. Start together We’ll ask them later Co-design Gather requirements Continuous collaboration Sign offs Enough time and space Compete for ‘resource’ Curiosity about constraints Unquestioning adoption Speak the same language Speak different languages
- 12. Make long-term bets on value creation based on customer insight
- 13. Symptoms ➡ Normal ➡ Things I value
- 14. NormalSymptoms 🕵 ☎ 🤧 💊 🖥
- 16. 3 scanning questions: 1. If this regulation weren’t here, what might we enable customers to do? Does this fit with our strategy themes?
- 17. 3 scanning questions: 1. If this regulation weren’t here, what might we enable customers to do? Does this fit with our strategy themes? 2. What’s the likelihood that this law/regulation changes in the next [x] months?
- 18. 3 scanning questions: 1. If this regulation weren’t here, what might we enable customers to do? Does this fit with our strategy themes? 2. What’s the likelihood that this law/regulation changes in the next [x] months? 3. How might we enable this customer behaviour sooner in a safe, ethical, compliant way?
- 20. Increase & decrease the strength of your bets
- 21. Time to treatment reduced from 3 days to 3 hours
- 23. Recap ● Collaboration enables sense & respond ● Make long-term bets on value creation based on customer insight ● Scan regularly for opportunities ● Increase/decrease strength of bets Twitter: @joerj