Colour research for the aesthetics for my FMP

1. Importance of Colour
 Opposite coloursonthe colourwheelscontrast,makingthem‘suit’eachother.Forexample,yellow and
purple are opposite andtheygowell witheachother – companieslike Cadbury’shave usedthisintheir
products like Flakes,similarwithChocolate OrangesbyTerry’s –theyuse blue andorange to make the
productstand out.
 Magazinesmade forchildrenuse mainlyprimarycoloursintheirmagazines,asitcatchesthe eyesof young
children,makingthemwanttobuy it.This iswhycharacters made for childrenhave suits/outfitsthatuse
primarycolours – forexample classicSpider-Manhasablue and redsuit,whereasSpider-Manfromthe
MCU series(whichismade foranolderaudience) hasamore complex colouredsuit:gold,blue,red.
 Magazinesforpre-teenage girlsuse brightcolourslike hotpink,whichisseentobe a girly,andhas quite a
loudcover– thismeaningthatthere isa lot of information/text/photosonthe cover.Brightcolourssuchas
pink,yellow,blue isplasteredall overthe covertomake it standout and appeal tothe audience.
 Mature magazinessuchas Vogue,i-D,Elle,Varietyhave aquietercoveranduse more neutral coloursto
contrast withthe model onthe cover.A model couldbe wearingapinktopagainstblue skyand the texton
the cover wouldbe white ornude pink,tokeepthe coloursmatching.
These are some potential colourschemesthatImightuse
whencreatingmymagazine.Iusedadobe colourto getthese
schemesasI like the wayitcreatesthe matching colour
schemesandusesrelevantcolours.Ichose more neutral
coloursas the more niche magazineshave amore basic,
neutral colourscheme,makingitaquietmagazine,whereas
more mainstreammagazineswill use aloudercolourscheme
as it hasa largeraudience forthemtoappeal to.
Children’s
magazine –
primary
colours,
quiet
cover.
Pre-
teenage
magazine –
bright
pinks,
blues,
yellows,
loudcover.
Mature
magazine-
neutral,
calmer
colours,
making
model pop,
quietcover.
Adobe Colour- ColourSchemes
ColourWheel Thisis a classiccolourwheel.Itprovesthatopposite colourson
the wheel match.Yellow/purple –Flake byCadbury,Red/green
– classicChristmascolours,orange/blue –Terry’sChocolate
Orange.These colourcontrasteach other,makingthem
emphasise eachother.
Whencreatingmy magazine,Iwill keepthe colourwheel into
account,as I can use it tomake sure that I am usingthe right
colours.For example if the modeliswearingapinktop,Ican
thenuse a green/yellow textsurroundingthem, sothe colours
match.
Gettingmatchingcoloursisimportantsothe aestheticsonmy
coveris consistent,whichwouldmake mycovermore desirable
for the eyes,makingpeople wanttobuy/readit.