Sr. No. Title Page No.
1 Source 4
2 About Apple 5
3 Introduction 6
4 History 7
5 Hardware 8
6 Software 11
7 Advertising, Sales & Profit 14
8 Latest Release 15
9 Generations of iPhone 18
10 Why iPhone 20
11 Conclusion 24
Information collected from :
Apple Inc., formerly Apple Computer, Inc., is an American multinational
corporation that designs, develops, and sells consumer electronics, computer
software and personal computers. Its best-known hardware products are
the Mac line of computers, the iPod music player, the iPhone smartphone,
and the iPad tablet computer. Its consumer software includes the OS
X and iOS operating systems, the iTunes media browser, the Safari web
browser, and the iLife and iWork creativity and production suites.
The company was founded on April 1, 1976, and incorporated as Apple
Computer, Inc. on January 3, 1977.
Apple is the world's second-largest information technology company by
revenue after Samsung Electronics, and the world's third-largest mobile
phone maker after Samsung and Nokia.
The iPhone is a line of smartphones designed and marketed by Apple Inc. It
runs Apple's iOS mobile operating system, known as the "iPhone OS" until June
2010, with the release of iOS 4.
The user interface is built around the device's multi-touch screen, including
a virtual keyboard.
The iPhone has Wi-Fi and cellular connectivity (2G, 3G, 4G, and LTE).
An iPhone can shoot video (though this was not a standard feature until
the iPhone 3GS), take photos, play music, send and receive email, browse the
web, send texts, and receive visual voicemail.
Other functions—games, reference, GPS navigation, social networking, etc.—
can be enabled by downloading apps; as of 2012, the App Store offered more
than 775,000 apps by Apple and third parties.
There are six generations of iPhone models, each accompanied by one of the
six major releases of iOS.
The history of the iPhone line of
phones begins with Steve Jobs'
direction that Apple
Inc. engineers investigate
touchscreens and a tablet,
which later came to fruition with
the iPad. Also, many have
noted the device's similarities to
Apple's previous touch-
screen portable device,
the Newton Message Pad. Like
the Newton, the iPhone is
nearly all screens. Its form
factor is credited to Apple's
head of design, Jonathan Ive.
1. Screen and input : The touchscreen on the first five generations is a
9 cm (3.5 in) liquid crystal display with scratch-resistant glass, while the one on
the iPhone 5 is 4 inches.
2. Audio and output : On the bottom of the iPhone there is a speaker to
the left of the dock connector and a microphone to the right. There is an additional
loudspeaker above the screen that serves as an earpiece during phone calls.
1. Phone : The iPhone allows audio conferencing, call holding, call
merging, caller ID, and integration with other cellular network features and
2. Multimedia : The iPhone can sort its media library by songs, artists, albums,
videos, playlists, genres, composers, podcasts, audiobooks,
3. Internet connectivity : By default, the iPhone will ask to join newly
discovered Wi-Fi networks and prompt for the password when required. The
iPhone will automatically choose the strongest network, connecting to Wi-Fi
instead of EDGE when it is available. Wi-Fi, Bluetooth, and 3G (on the iPhone
3G onwards) can all be deactivated individually.
4. Text input : For text input, the iPhone implements a virtual keyboard on the
touchscreen. It has automatic spell checking and correction, predictive
word capabilities, and a dynamic dictionary that learns new words.
The first advertisement for iPhone, titled "Hello," aired during the 79th Academy Awards on
February 25, 2007 on ABC. On June 4, 2007, Apple released four advertisements
announcing a June 29, 2007 release date.
Advertising, Sales and Profit
Apple fans outside iStore before the launch of iPhone
Before the release of the iPhone, handset
as Nokia and Motorola were enjoying
record sales of cell phones based more on
fashion and brand rather than technological
innovation. However, the iPhone
fundamentally changed the industry, with
Steve Jobs proclaiming in 2007 that "the
phone was not just a communication tool
but a way of life".
The iPhone 5 is a touchscreen-
based smartphone developed
by Apple Inc. It is the sixth
generation of the iPhone and
succeeds the iPhone 4S. The phone
is a slimmer, lighter model that
introduces a higher-resolution, 4-inch
screen to the series
with 16:9 widescreen aspect ratios.
Apple held an event to formally
introduce the phone on September
12, 2012. Apple began taking pre-
orders on September 14, 2012, and
over two million were received within
The iPhone 5 features iOS,
Apple's mobile operating
system. The user interface of
iOS is based on the concept
of direct manipulation,
using multi-touch gestures.
The phone can act as a hotspot,
sharing its internet
connection over WiFi,
Bluetooth, or USB, and also
accesses the App Store, an
online application distribution
platform for iOS developed
and maintained by Apple.
iPhone 5 Features
The iPhone 5 can play music, movies,
television shows, ebooks, audiobooks,
and podcasts and can sort its media
library by songs, artists, albums,
videos, playlists, genres, composers,
podcasts, audiobooks, and compilations.
On the iPhone 5, texting can be aided by the
voice assistant, which converts speech to
text. In addition to regular texting,
messaging on the iPhone
5 supports iMessage, a specialized
instant messaging program and service
that allows unlimited texting to other
Apple devices running iOS 5 or later.
1. Every detail has been considered: It’s
nearly impossible to make a device so thin
and light without sacrificing features or
performance. Yet iPhone achieves that goal.
2. Only iPhone has the retina display: The
Retina display on iPhone ushered in the era
of super-high-resolution displays. Its pixel
density is so high; your eye can’t distinguish
Why iPhone ?
3. Great battery life: it’s impressive that iPhone
gives you long battery life so you can easily
make it through your day. You get up to 8
hours of talk time, up to 8 hours of browsing
over cellular networks, and up to 10 hours of
4. Millions of ways to be entertained: The
more apps, music, movies, and TV shows
you download, the more you realize
there’s almost no limit to what iPhone can
do. With iPhone, all that content comes
from one source: Apple.
5. The world’s most advance mobile operating
system: iPhone is so easy to use thanks to
iOS 6. Innovative features like Siri and
FaceTime plus built-in apps make iPhone not
just useful but fun. iOS updates download
right on iPhone, so the latest iOS version is
just a tap away.
6. Only iPhone has Siri: Siri, the intelligent assistant, lets
you use your voice to send messages, schedule
meetings, place calls, set reminders, and more. And
with Eyes Free, you can use Siri to get things done in
your car without taking your eyes off the road. You can
speak naturally to Siri — it understands what you say,
knows what you mean, and helps you do the things you
do every day.
7. iCloud puts all your content on all your
devices: iCloud takes the experience of
using iPhone that much further. It stores
your content — your music, photos, apps,
mail, contacts, calendars, documents, and
more — and wirelessly pushes it to all your
8. iPhone has received straight J.D. Power and Associates
awards for customer satisfaction: Apparently love can be
measured. And it keeps adding up to iPhone.
In nine straight studies by J.D. Power and Associates —
that’s every study since the first iPhone was introduced
— iPhone has been ranked “Highest in Customer
Satisfaction with Consumer Smartphones.”