2. Jim Whedon at 603-477-3000
jwhedon@greateasternradio.com
Pete DeTone at 603-496-1416
pdetone@greateasternradio.com
Zack Derby
Justin Tyler
General Manager
Market Manager
Brand Manager
Director of Programming
Operated by Great Eastern Radio
Emails may be directed to individuals using the first initial of their first name and full last name,
followed by @greateasternradio.com
STATION PROFILE
WZEI – 101.5 Sports Radio
Mailing and Business Address: 501 South Street, Bow, NH 03304
3. An interactive, sports-focused talk show which includes up to the
minute sports updates, news headlines and weekly interviews with New
England’s hottest athletes and the likes of Curt Shilling, Tom Brady,
Adam Scheftler and more.
Dale Arnold & Michael Holley return together to feature
interviews with the most popular sports figures in
Boston. Tune in weekdays from 2p-6p to The Dale &
Holley Show.
The Dennis & Callahan Morning Show
Middays with MFB
Merloni – Fauria - Benz
The Dale & Holley Show
(6a-10a)
(2p-6p)
(10a–2p)
MFB is the only sports radio program in New England that offers
listeners insight from a former major leaguer and a former NFL player.
When you add in the sports radio experience of New England native
Tim Benz, listeners will hear a brand new sound in the market that is
fast-paced, loose and has a diverse mix of opinions and entertainment.
4. CALLING ALL SPORTS
w/ Bob Lobel & Upton Bell
Saturday Morning’s 10am-12noon
PROGRAMMING OVERVIEW
ANNUAL EVENTS/REMOTES:
Red Sox Spring Training – Fort Myers, FL
New England Patriots Training Camp – Patriot Place/Gillette Stadium
Concord Boys and Girls Club Auction – 12 hours Live
GUESTS INCLUDE:
Professional Athletes/Former
National Sportscasters/Media
Book Authors
boblobel.com
uptonbell.com
5. The Lakes Region’s
Home to listen to Boston
and New Hampshire’s
favorite hometown
Games LIVE!
6. Female 16%
#1 format for reaching men
78% have been
to college
73% earn over
$50,000 a year
* Radio Today 2011
*** US Census Bureau 2010
*
NH Counties: Merrimack, Belknap,
Grafton, & Carroll
Total Population 343,000 ***
Sports Audience Composition
2%
5%
18%
21%
24%
17%
12%
0%
5%
10%
15%
20%
25%
30%
12-17 18-24 25-34 35-44 45-54 55-64 65+
Age of Audience
Male 84%
7. "I don't think people
realize how big a
percentage is WOMEN"
says Stephen Master, a Nielsen Vice President. And
it's not all that new of a trend- Master notes that
women have been a big part of the viewing audience
for the better part of the last decade, at least for the
major events.
THE SPORTS WOMEN
WATCH
Females account for more than a third of 14 million-
plus people that tune into major events like the NBA
Finals, World Series, Daytona 500, and The
Stanley Cup Finals, according to data from
Nielsen.
And as for the the granddaddy sporting event of the
year, the Super Bowl, the 2011 figure jumps to
45.9% of the game's 111 million viewers, or some
50 million women cheering on the Steelers or
Packers.
The NFL Shop online puts out an entire line of female
targeted merchandise for every team. Maybe it's
time to lay the term "football widow" to rest.
Football
Basketball
Baseball
BIG SPORTING EVENTS
Racing
SPENDING
Source: Tom VanRiper, Forbes Magazine
