A round-up of broadcast television news around the dial.

1. Television Ratings Week of November 1, 2010
Television Snapshot
NewsletterSan Francisco
November 12, 2010
Television News
Super Bowl XLV Spots Sold Out
Fox has sold out all of inventory for Super Bowl XLV on February 6th, 2011.
The estimated costs per 30 second spot ranges from $2.8MM to $3MM, up
from $2.5MM to $2.8 MM from 2010.
November Sweeps (10/28 – 11/24)
Electronic metering technology is the heart of the Nielsen ratings process.
Two types of meters are used: set top meters capture what channels are
being tuned, while People Meters gather information about who is watching
in addition to the channels tuned.
Information and ratings from the November sweeps data set the rates the
networks charge advertisers until the next sweeps period.
Note: As November Sweeps strategy, Fox has decided to remove the lower
rated Will Arnett sitcom Running Wilde for two weeks and replace it with
higher rated Raising Hope.
World Series Ties for Lowest
Ever on Household Ratings
Volume 1, Issue 2
Broadcast TV Cable TV
*Nielsen Media Research, Total HH
Large Election Ad Spend
Political ad spending topped $4 billion
this year. Estimates were up 70% from
the 2008 elections.
Fox News dominated the election
coverage with an average rating of 4.4
Conan’s Return to TBS
Conan O'Brien returned victoriously to the airwaves 11/8 with 4.2 million
viewers tuning in for the premiere. Both Jay Leno and David Letterman had
3.5 and 3.4 million views respectively.
The remainder of the week saw the Conan
viewership decreased to 2.81 million viewers, but
the results were still considerably stronger than
year-ago occupant Lopez Tonight (910K viewers)
The 44th Annual CMA Awards,
averaged a healthy 9.8 rating
CNN Ratings Plague
CNN’s ratings are down by almost -50%
versus last season. It’s programming chief
has been fired, shows are being cancelled
and even Larry King is hanging up his
suspenders.
50%
CMA’s Perform Well
With an average rating of 8.4 the
Giants/Rangers World Series ties for
the lowest ever with the rain plagued
Philadelphia/Tampa bay series of 2008
*Nielsen Media Research, TV Guide, Media Week

2. Television Snapshot
NewsletterSan Francisco
November 12, 2010
Upcoming TV
Dancing with the Stars [Monday 11/15,ABC 8 PM]
The Semi-Finals: 4 celebrities remain in the live dance
competition.
Glee [Tuesday, Fox 8 PM]
A substitute teacher (Gwyneth Paltrow) fills in for the ailing
Mr. Schuester and wins over the glee kids. Meanwhile, Sue fills
in for Principal Figgins and flexes her muscles.
Modern Family [Wednesday, ABC 9 PM]
A Party for Manny’s birthday makes the honored guest anxious
about his age, gives Claire and Phil a reason to race each other
and offers Cameron a chance to meet new people at the mall
when he and Mitchell go shopping for a gift.
2010 Season to Date
Average Network Rating Adults 25-49
1.0
Page 2
2.8 3.0 2.52.6
84th Macy’s Thanksgiving Day Parade
The NBC Thanksgiving Day broadcast has
managed to hold steady at roughly 20
million viewers annually since 1991,
according to Nielsen.
RANK PROGRAM NAME NETWORK
AD25-49
Rating
1 NBC SUNDAY NIGHT FOOTBALL NBC 8.4
2 SUNDAY NIGHT NFL PRE-KICK NBC 6.1
3 MODERN FAMILY ABC 5.4
4 TWO AND A HALF MEN CBS 5.3
5 OT, THE FOX 5.1
6 BIG BANG THEORY, THE CBS 5.0
6 DANCING WITH THE STARS ABC 5.0
8 GREY'S ANATOMY ABC 4.7
8 NCIS CBS 4.7
10 GLEE FOX 4.6
11 FOOTBALL NT AMERICA PT 3 NBC 4.4
12 DESPERATE HOUSEWIVES ABC 4.3
12 MIKE & MOLLY CBS 4.3
12 SURVIVOR: NICARAGUA CBS 4.3
15 CRIMINAL MINDS CBS 4.2
16 NCIS: LOS ANGELES CBS 4.1
17 DANCING W/STARS RESULTS ABC 4.0
17 OFFICE NBC 4.0
17 UNDERCOVER BOSS CBS 4.0
20 AMAZING RACE 17 CBS 3.9
20 FAMILY GUY FOX 3.9
20 HOW I MET YOUR MOTHER CBS 3.9
23 $#*! MY DAD SAYS CBS 3.8
23 CSI CBS 3.8
23 HAWAII FIVE-0 CBS 3.8
Season-To-Date Prime Adult 25-49 Ranker RANK PROGRAM NAME NETWORK
AD25-49
Rating
1 NBC SUNDAY NIGHT FOOTBALL NBC 8.09
2 SUNDAY NIGHT NFL PRE-KICK NBC 5.90
3 TW O AND A HALF MEN CBS 5.35
4 MODERN FAMILY ABC 5.29
5 GLEE FOX 5.15
6 DANCING W ITH THE STARS ABC 5.14
7 GREY'S ANATOMY ABC 5.06
8 BIG BANG THEORY, THE CBS 5.05
9 THE OT, NFL POST GAME FOX 5.01
10 NCIS CBS 4.56
11 DESPERATE HOUSEW IVES ABC 4.45
12= SURVIVOR: NICARAGUA CBS 4.38
12= UNDERCOVER BOSS CBS 4.38
14 MIKE & MOLLY CBS 4.36
15 FOOTBALL NT AMERICA PT 3 NBC 4.34
16 DANCING W /STARS RESULTS ABC 4.27
17= AMAZING RACE 17 CBS 4.15
17= HAW AII FIVE-0 CBS 4.15
19= CRIMINAL MINDS CBS 4.14
19= HOUSE FOX 4.14
21 NCIS: LOS ANGELES CBS 4.02
22 HOW I MET YOUR MOTHER CBS 3.99
23 OFFICE NBC 3.98
24 FAMILY GUY FOX 3.95
25 $#*! MY DAD SAYS CBS 3.82
Season-To-Date Prime Adult 25-49 Ranker
2010 Average Network Rating
Adults 25-49
New England Patriots @ Detroit Lions
( CBS) 12:30 p.m. ET
New Orleans Saints @ Dallas Cowboys
(FOX) 4:15 p.m. ET
Cincinnati Bengals @ N.Y. Jets
(NFL Network) 8:20 p.m. ET
Thanksgiving Day Football
*Source: TV Guide
*Nielsen Media Research
Full Season Pick-Up More Episodes Ordered Awaiting Fate Cancelled
ABC
No Ordinary Family
Better With You
Detroit 1-8-7 Body of Proof
My Generation
The Whole Truth
CBS
Hawaii 5-0
Mike & Molly
Blue Bloods
The Defender
Shit my Dad Says
NBC
The Event
Outsourced
Law&Order: LA
Chase
Undercovers Outlaw
FOX Raising Hope
Running Wilde
Lonestar
CW
Hellcats
Nikita
Updated 2010-2011 SEASON RENEWAL CHART