曾鳴《智能商業20講》-第4講"智能商業：向精細和準確升維"

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耀鈞x商業修煉筆記

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Business

過去廣告邏輯
•「我知道我的廣告費有⼀半浪費
了，但遺憾的是，我不知道是哪⼀
半被浪費了」
-約翰·沃納梅克(John
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200年來廣告業基本沒改變

未來廣告邏輯
•可針對不同客群、不同素材、不
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•可針對顧客網站上⾏為下廣告
•可透過數據快速關停沒效益廣
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•可以清楚知道投⼊多少錢產⽣多
少收⼊
•浪費的那⼀半廣告將被有效控制

傳統⼯業時代⽣產邏輯
⼯廠⽣產
標準化產品
廣告激發
顧客需求
透過通路把
需求與產品結合

未來商業時代⽣產邏輯
⼤數據&AI挖掘
不同場景下需求
⽣產滿⾜需求
商品/服務
透過網路把需求
與商品/服務結合

新舊商業區別
舊商業新商業
• 精細
• 準確
•酒⾹亦須搶⼼佔
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• ⼤數法則
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