商業的未來是小眾市場？｜劉潤《5分鐘商學院・基礎》-14-長尾理論

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長尾理論：互聯網的出現，使得企業規模化地滿足人們個性需求成為了一種可能。企業要抓住機會，從原本冷門的產品中找到新的利潤增長點。長尾理論的成立，有三個前提：沒有陳列成本，導致邊際成本降為幾乎為零；打破地域限制，小需求能被搜集；個性化能被規模化滿足。小企業應用長尾理論，建議兩個方法： 1、借助大平台，做小眾爆品。 2、借助多團隊，做快速個性。

Business

14
長尾理論
網路出現，使企業規模化滿⾜需求成為可能
長遠來看，冷⾨產品也可能成為新利潤增長點

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