Creating a Value Driven Data Strategy from a Blank Sheet of Paper - Getting Started

1. Strategic Data Management
Creating Data Strategy from
a Blank Sheet of Paper
Jim Hewitt
https://www.linkedin.com/in/JFHewitt
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2. Managing Data Is Like….
Managing a food bar.
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Source – Stage – Prep / Cleanse – Serve – Monitor
What is the best
way to organize
the ingredients?
How do we
prevent
contamination?
FDA Rules?
Are there any
restricted items?
Peanuts?
Are tomatoes a
fruit or
vegetable???
How about
Corn?

3. But is your Data Management Strategic?
Just look around, how many are bringing their own lunch?
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4. But is your Data Management Strategic?
How many just built their own kitchens?
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5. The Ask
“Go build a data strategy and I need it in three
weeks.”
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Blank Sheet of
Paper

6. Bad Data Strategy
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We are going to build an Enterprise Data Warehouse!
We need BIG DATA!

7. Good Data Strategy
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Successful data strategies can only be driven by business
priorities and business strategy. Go talk with the business, you
are not going to find this in IT.
On the Horizon:
• 2016 Plans
• 2017 Plans
• 2018 Plans
The Company’s Top
Priorities:
• Business Initiative A
• Business Initiative B
• Business Initiative C
• Business Initiative D
Uncover Common Data Needs
(examples)
• Product Sales
• Transactions
• Client Experience
• Client Demographics
Assess Strategic Data Capabilities
• Data Asset Strategies & Management
• Analytics Enablement
• Speed / Flexibility
• Data Governance & Demand
Management
• Data Quality Program
• Shared Data Structures

8. Data Value Chain
When creating data strategy think not just about the
nouns but also the verbs and work backwards.
Data + Context = Information
Information + Associations = Analytics
Analytics + Action =
Value $$
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9. Build A Road Map & Execute Incrementally
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1. Product / Feature
2. Product / Feature
3. Product / Feature
4. Product / Feature
5. Product / Feature
6. Product / Feature
7. Product / Feature
8. Product / Feature
9. Product / Feature
10. Product / Feature
11. Product / Feature
12. Product / Feature
Epic 1 - Establish the Foundation – Business Benefit $
Epic 2 - Build & Grow Off the Core – Business Benefit S$
Epic 3 - Innovate & Explore – Business benefit $$$
The first priority may be to establish a solid foundation and relieve the constrains in the
environment, add value quickly! From there, build incrementally and deliberately,
integrating new data sets and capabilities based on business needs.
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Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
20xx 20xx 20xx
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3
Foundation
Grow the Core
Innovate & Explore
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5
6
7
9
10
11
12
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10. Expect Challenges
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• Aligning with the business, course
correct if needed
• Celebrate the small wins
• Remember people are more
important than technology
• Focused on the goal
• Reminding the business WHY we
are doing what we are doing!
• Fail Fast & keep prototyping
especially with Big Data
technologies
• It’s not easy!
• People don’t like change
• Old Habits Die Hard
• People have short memories
• Others want your budget
What you will see… What you need to keep doing…

11. Strategic Data Management
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Ensure enterprise data is integrated into a single timely view
delivered when, where and in the form needed with improved
data quality and security, while protecting customer privacy,
and eliminating bottlenecks faced in delivering data.
Reduce software, hardware, and maintenance costs, eliminate
excessive data spending, and enable new capabilities with
lower risk, higher quality, and improved data access.
Integrate new applications and data stores that support key
business objectives and enabling identification of new sales
opportunities across new and existing customers.
Organizational
Excellence
Increased
Profitability
Enhanced
MarketPosition
Source: Gavroshe / Fusion Alliance
$

12. So, how does your organization like data?
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Raw – Uncooked All You Can Eat
Build You OwnHighly Prepared
ALL OF THE ABOVE!