The key to successful healthcare marketing is integrating it into every facet of your patient care. Here are some simple ways.

1. INTEGRATED MARKETING-
THE NEXT STEP FOR HEALTH
SYSTEM MARKETING

2. TONS OF TERMS FOR PATIENT TOUCH
POINTS
There are a lot of terms in health care, continuity of care, continuum
of care, team approach, integrative medicine to name a few, that
focus on group care for their patients. The idea is that the more
touch points that a patient has in the same health system, the greater
the chance for them to live healthier.

3. MESSAGE MAY NOT BE DELIVERED TO
WHO NEEDS IT
This makes sense to us in healthcare because we know things like
the patient’s EMR, insurance coverage, and medication
management are all handled seamlessly by staying in our health
system.
However, it is a message that continually gets lost in translation to
the patient. To increase positive outcomes, reduce treatment
costs, and increase revenue, health systems need to revamp their
marketing direction towards a more integrated marketing plan.

4. INTEGRATED MARKETING DEFINITION
According to BusinessDictionary.com1,
integrated marketing is the strategy aimed at
unifying different marketing methods such as
mass marketing, one-to-one marketing, and
direct marketing. Its objective is to complement
and reinforce the market impact of each method,
and to employ the market data generated by
these efforts in product development, pricing,
distribution, customer service, etc.

5. INTEGRATED MARKETING APPLIED TO
HEALTHCARE
In a healthcare setting, integrated marketing means that you are consistently
telling your target audience how all of your services can help them live better
and how these services work together to make your life easier. Integrated
marketing would tell a patient how you walk them through an entire episode.
For instance, telling the story in a marketing context of a patient who visits an
urgent care with an injured knee, who receives an x ray on the spot, has a
next day appointment with an orthopedist, who schedules an MRI later in the
day, performs surgery later that week, sends them to a PT near their home,
and encourages them to join a fitness center to finish rehabbing the injury
while getting healthier. And repeating this type of story line for every service
line that the health system provides- cardiology, endocrinology, OBGYN...

6. NATURAL TOUCHPOINTS
Each one of these has a storyline that involves
multiple touchpoints inside of the health system
that involves key ancillary services- nutritionists,
OT/ST/PT, health centers, weight management,
etc.
Instead of sending out notices that your health
system now has X service now available to their
patients, take the time to tell the patients how
and when they need the service through real life
examples.

7. EDUCATE, ENGAGE AND EMPOWER
Use common areas of intercept- newsletters,
waiting rooms, exam rooms, social media, mass
marketing like TV, radio, print and billboard- to
reinforce your messages. Posters, digital media
monitors, and brochures should be everywhere
inside of your medical offices directing behavior
to help patients learn what you do and why they
should care.

8. EDUCATE, ENGAGE AND EMPOWER
(CONT.)
Do not placate patients by running mindless TV. They are in your
office for a reason, arm them with the information they need to live
healthier. You’ll be surprised how well they will respond when you
reinforce the “why they should care” portion of your message.

9. INVEST IN YOUR
ORGANIZATION’S
HEALTH BY
EDUCATING,
ENGAGING AND
EMPOWERING YOUR
PATIENTS, CONTACT
HALO HEALTH TODAY!
JIM@HALOHEALS.COM
, @HALOHEALTHINTL,
OR (856) 520-8655.