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Best practices on building a strong
talent brand
Ensure your messaging focuses on
what target candidates
care about
Understand what matters
to your candidates
Your people network with
like-minded people.
Engage them!
Leverage your
best employees’ networks
Build strong, ongoing relationships
with interested talent
Build a strong
talent community
Highlight career opportunities and
socialize your talent brand
Create a careers
presence on LinkedIn
1

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Tips for talent brand best practice

  • 1. Best practices on building a strong talent brand Ensure your messaging focuses on what target candidates care about Understand what matters to your candidates Your people network with like-minded people. Engage them! Leverage your best employees’ networks Build strong, ongoing relationships with interested talent Build a strong talent community Highlight career opportunities and socialize your talent brand Create a careers presence on LinkedIn 1