Advertising pitch

1. [Presenter Name]
[Date]
[Ad Project Name]
Pitch Deck

2. • Use this presentation as a guide/inspiration for your own advertising project pitch.
Format the presentation using your brand’s colors, fonts, images, and style.
• Add new slides using the “New Slide” button in the toolbar.
• These templates are for both Mac and PC users, but if anything shows up a little
funky or misaligned, just adjust to the slide and shift around anything that may appear
different.
• Use the elements you need. If you like a text box or layout from one slide, copy & paste
it onto another and mix and match designs.
How to Use This Template:
Thanks for downloading this resource.

3. Project Overview
Project Purpose
Ad Platform(s)
Project Timeline
Budget
Predicted ROI
DACI Framework
Agenda

4. Project Overview
• Name of Campaign: [Insert Name]
• Platforms: [Insert Ad Platforms You’ll Utilize]
• Target Audience: [Insert Targeted Audience or Buyer Persona]
• Budget: [Insert Budget]
• Goals: [Insert Immediate Goals of ROI, Awareness, Lead Gen, or Other
Intended Goal]

5. Project Purpose
Describe the purpose of your project.
Make sure you clearly outline the who, what, where, when, and why of your
campaign. Explain why you’re running this campaign as proposed and how
your pitch will be beneficial to your company, your customers, and your bottom
line.
After this slide, the person or people you’re pitching to should feel inspired,
informed, and eager to learn more about how you’ll accomplish your goals.

6. “Insert a quote that lends
itself to the purpose of
your ad campaign.”
Source of Quote

7. Insert a bold statistic that
will wow your audience and
show them why this
campaign will work.
Source:
47%

8. Ad Platform #1
Name of Platform
Ad Type(s): [Insert Ad Type – Video, Text, Etc.]
Description of Ad: [Insert Description. I.e. “A 15-second pre-video ad. The
video will be an animated look at our new app with a link to the app store at
when someone clicks.”
Timeline: [Insert Timeline]
Budget: [Insert Budget]
If available, insert an image of
your ad or a mockup of your ad
to for more context.
Copy and paste this slide for as
many different platforms you
intend to advertise on, then
delete this text box and the one
to the right.

9. Project Timeline
[Insert Due Date]: [Insert Deliverable or Next Step]
[Insert Due Date]: [Insert Deliverable or Next Step]
[Insert Due Date]: [Insert Deliverable or Next Step]
[Insert Due Date]: [Insert Deliverable or Next Step]
[Insert Due Date]: [Insert Deliverable or Next Step]
[Insert Due Date]: [Insert Deliverable or Next Step]
[Insert Due Date]: [Insert Deliverable or Next Step]
[Insert Due Date]: [Insert Deliverable or Next Step]
[Insert Due Date]: [Insert Deliverable or Next Step]

10. Budget
Name of Expense Vendor Cost of Expense
Google Ads Google $10,000
Facebook Ads Facebook $50,000
YouTube Ads YouTube $10,000
Freelance Work for
Image Designs
Ryan Smith Design $1,000
Freelance Work for
Video Shooting and
Editing
Charles Kaznyk
Productions
$4,000
Total $65,000

11. Predicted Return on
Investment
Explain how much impact your campaign will have on revenue
with a chart or graph.
48%
39%
33%
20%
15%
13%
8%
5%
22%
YouTube Facebook
Video
Instagram Messaging
Apps
Podcasts Snapchat Medium Slack None of the
Above
STATE OF INBOUND

12. DACI Framework
Driver Accountable Responsible Informed
Name
Email Address
Name
Email Address
Responsibility
Name
Email Address
Responsibility
Name
Email Address
Responsibility
Name
Email Address
Responsibility
Name
Email Address
Responsibility
Name
Email Address
Responsibility
Name
Email Address
Responsibility
Name
Email Address
Responsibility
Name
Email Address
Responsibility

13. Thank You
Any Questions?