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Jordan Heiden

Professor Klinkowstein

“Walmart launches smartphone
trade-in program ahead of new
iPhone”
http://money.cnn...
Jordan Heiden

September
21, 2013:
• Trade-in
credit for new
phone
• Over 100
models
• $50-$300
payments

Professor Klinko...
Jordan Heiden

Walmart makes transition with new trade-in program

Professor Klinkowstein
Jordan Heiden

• Walmart will
have largest
program of
any brick and
mortar store

Professor Klinkowstein
Jordan Heiden

• College students
want to save
money but could
be saving more
than they realize.

Professor Klinkowstein
Professor Klinkowstein

Jordan Heiden

Ethnographic Research

Student making purchase in bookstore

Book Bag- $60.00
Jordan Heiden

Starbucks at 10:00AM

Professor Klinkowstein

University Café at 2:00PM
Professor Klinkowstein

Jordan Heiden

Common bookstore purchases
Ranging from $10.00-$65.00
Jordan Heiden

Professor Klinkowstein

Ethnographic Research Observations
•
•
•
•
•
•

Ashamed by purchases
Questioned why...
Jordan Heiden

Professor Klinkowstein

Ethnographic Research Findings
Student responses-Book bag ($60.00)
“It wasn’t that ...
Jordan Heiden

Diagonals

Professor Klinkowstein
Jordan Heiden

Arcs

Professor Klinkowstein
Jordan Heiden

Irregulars

Professor Klinkowstein
Jordan Heiden

Grids

Professor Klinkowstein
Jordan Heiden

High Key

Professor Klinkowstein
Jordan Heiden

Low Key

Professor Klinkowstein
Jordan Heiden

Monochromes

Professor Klinkowstein
Jordan Heiden

Neutrals

Professor Klinkowstein
Jordan Heiden

Color

Professor Klinkowstein
Jordan Heiden

Black and White

Professor Klinkowstein
Professor Klinkowstein

Jordan Heiden

Selected Article for Research
• http://www.stretcher.co
m/stories/01/010917c.c
fm

...
Jordan Heiden

Social Circumstance Observed
• Teens are
overspending without
realizing it.

Professor Klinkowstein
Jordan Heiden

Observations
• Spends money on
unnecessary things
• Have little
understanding of
what should be spent
• Mak...
Jordan Heiden

Desire
• Wants a way to easily
balance spending

Professor Klinkowstein
Jordan Heiden

The Safe Spender
• With a flexible and
unique spending card
and online
application, individual
spending can...
Jordan Heiden

Professor Klinkowstein

Breakdown of Proposal
•
•
•
•

Student spending card
Observable/changeable online p...
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Most Recent Walmart Draft

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Most Recent Walmart Draft

  1. 1. Jordan Heiden Professor Klinkowstein “Walmart launches smartphone trade-in program ahead of new iPhone” http://money.cnn.com/2013/09/10/technology/mobile/walmart-tradein-smartphone/index.html?iid=HP_River
  2. 2. Jordan Heiden September 21, 2013: • Trade-in credit for new phone • Over 100 models • $50-$300 payments Professor Klinkowstein
  3. 3. Jordan Heiden Walmart makes transition with new trade-in program Professor Klinkowstein
  4. 4. Jordan Heiden • Walmart will have largest program of any brick and mortar store Professor Klinkowstein
  5. 5. Jordan Heiden • College students want to save money but could be saving more than they realize. Professor Klinkowstein
  6. 6. Professor Klinkowstein Jordan Heiden Ethnographic Research Student making purchase in bookstore Book Bag- $60.00
  7. 7. Jordan Heiden Starbucks at 10:00AM Professor Klinkowstein University Café at 2:00PM
  8. 8. Professor Klinkowstein Jordan Heiden Common bookstore purchases Ranging from $10.00-$65.00
  9. 9. Jordan Heiden Professor Klinkowstein Ethnographic Research Observations • • • • • • Ashamed by purchases Questioned why product was purchased Looked uncomfortable when asking questions Played with hair Looked around room while thinking Made conversation into joking matter
  10. 10. Jordan Heiden Professor Klinkowstein Ethnographic Research Findings Student responses-Book bag ($60.00) “It wasn’t that necessary, I just thought it was cute.” -Bicycle ($65.00) “I don’t need it, but maybe sometimes it’ll help. Still, I wouldn’t die if I stopped shopping.” -Beanie ($35.00) “I’ll probably never wear it. I don’t know why I bought it.”
  11. 11. Jordan Heiden Diagonals Professor Klinkowstein
  12. 12. Jordan Heiden Arcs Professor Klinkowstein
  13. 13. Jordan Heiden Irregulars Professor Klinkowstein
  14. 14. Jordan Heiden Grids Professor Klinkowstein
  15. 15. Jordan Heiden High Key Professor Klinkowstein
  16. 16. Jordan Heiden Low Key Professor Klinkowstein
  17. 17. Jordan Heiden Monochromes Professor Klinkowstein
  18. 18. Jordan Heiden Neutrals Professor Klinkowstein
  19. 19. Jordan Heiden Color Professor Klinkowstein
  20. 20. Jordan Heiden Black and White Professor Klinkowstein
  21. 21. Professor Klinkowstein Jordan Heiden Selected Article for Research • http://www.stretcher.co m/stories/01/010917c.c fm • http://www.mdjunction. com/teen-shoppingoverspending (Top reasons for overspending) (Overspending support group)
  22. 22. Jordan Heiden Social Circumstance Observed • Teens are overspending without realizing it. Professor Klinkowstein
  23. 23. Jordan Heiden Observations • Spends money on unnecessary things • Have little understanding of what should be spent • Makes regretful purchases Professor Klinkowstein
  24. 24. Jordan Heiden Desire • Wants a way to easily balance spending Professor Klinkowstein
  25. 25. Jordan Heiden The Safe Spender • With a flexible and unique spending card and online application, individual spending can be monitored by setting limits for specific types of purchases. Text message alerts can also be sent as reminders. Professor Klinkowstein
  26. 26. Jordan Heiden Professor Klinkowstein Breakdown of Proposal • • • • Student spending card Observable/changeable online preferences Sets limits/caps on spending of all sorts Sends text message warnings at certain points in spending • Allows for increasing and decreasing amounts • Flexible and unique for every individual

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