1. 220 Front Ave. gustavorivassolis@gmail.com
Brentwood, NY 11717 www.gustavorivassolis.com
(607) 262-6219 https://www.linkedin.com/in/gustavo-rivas-solis-aa168b8
WORK EXPERIENCE
LATITUDE, New York City 03/10 – present
Clients - Puerto Vallarta Tourism Board, Quito Tourism, Eastern Cape, Guatemalan Institute of Tourism, ASIA
NOW, Ecuador Ministry of Tourism
 Maintained a continuous and proactive relationship with first tier media such as Conde Nast, Travel +
Leisure and National Geographic, among others.
 Designed and managed PR campaigns that resulted in a ROI of between 50 USD and 200 USD
Secured, organized and managed SATW Canadian Chapter Annual Conference 2012 and NATJA
Annual Conference 2015
 Developed new opportunities for clients in emerging and key segments of the North American markets,
such as the romance, LGBT, adventure and boomers markets, among others.
 Developed and managed social media campaigns including hosting trending Twitter Parties
 Worked on the development and managed crisis plans for varied situations, including nature related
issues such as earthquakes and hurricanes, results of human actions such as the war against drug
trafficking, deaths of foreigners, etc.
 Researched and wrote press releases, press briefs, speeches, articles for the newsletter of for
publication in media outlets and other informative materials on tourism products or attractions
 Developed and cultivated relationships with the client and external audiences throughout the tourism
industry, including airlines, cruise lines, tour operators, hotel chains, and travel trade media outlets
 Created press familiarization trips, including logistics, invitation process, cost-efficiencies, and follow-up
on coverage
 Completed monthly reports on coverage generated on clients, including an analysis and identification
of key trends and possible areas of opportunity
 Organized press conferences and events for regional media and industry representatives
 Supported local marketing and promotional efforts of the client with the travel industry
MEXICO TOURISM BOARD, P.R. Liaison, NY 6/06 - 03/10
 Served as the in-house public relations liaison at the Mexico Tourism Board office in New York City,
responsible for coordinating promotional efforts within the Northeast region (New York, DC,
Massachusetts, Connecticut, Maine, Pennsylvania and New Jersey)
 Researched and wrote press releases, press briefs, speeches, articles for the newsletter of for
publication in media outlets and other informative materials on tourism products or attractions
 Developed and cultivated relationships with the client and external audiences throughout the tourism
industry, including airlines, cruise lines, tour operators, hotel chains, and travel trade media outlets
 Created press familiarization trips to different parts of Mexico, including logistics, invitation
process, cost-efficiencies, and follow-up on coverage
 Fulfilled both online and phone media requests for Mexico-tourism related information and images
 Completed monthly reports on coverage generated about Mexican tourism, including an analysis and
identification of key trends and possible areas of opportunity
 Organized press conferences and Mexico-related events for regional media and industry
representatives
 Supported local marketing and promotional efforts of the client with the travel industry
AWARDS Featured in “Sharp Shooters” list compiled by Urban Latino as an up-and-coming reporter
Vaid/paras Gay Consciousness Award for helping create a more diverse and inclusive community
First Place for Best Feature Story. New York Press Association. 2002.
COMPUTERS InDesign, PageMaker, PhotoShop, Director, Dreamweaver MX, Final CutPro, Flash, HTML,
ImageReady, IMovie, Microsoft Office, PowerPoint, QuarkXpress, Windows, Word.
LANGUAGES Bilingual in Spanish and English.

2. EDUCATION Master of Science, May 2005 Bachelor of Arts, May 2001
Focus: Org. Comm. & P.R. Focus: Journalism & Spanish
Roy H. Park School of Communications Roy H. Park School of Communications
Ithaca College Ithaca, NY Ithaca College Ithaca, NY
Gender in Latin America Communications and Culture
Cornell University Exchange 2004 SLI Cuernavaca, Mexico 2001
REFERENCES
I have known Gustavo Rivas for about 10 years. He has been a client of Conde Nast Traveler while he was at the
Mexico Tourism Office in New York and at Latitude International in New York where he works on the Puerto Vallarta
account. It has always been a pleasure working with Gustavo. He comes to every meeting prepared and open to new
ideas for his client(s). He is smart, hard-working, and always available to discuss his clients’ objectives clearly and
honestly.
-John Hillock, Director, Conde Nast
Gustavo is the consummate professional--attentive, responsive, and efficient. He played a key role in assisting Out
magazine put together a 27-page editorial package on Mexico, and was especially helpful in guiding editors to
relevant subject matter.
-Aaron Hicklin, Editor-in-Chief, Out Magazine
Organizing and managing a 150-person conference is no easy feat, but Gustavo was able to not only get NATJA out of
the USA but host the largest and most successful conference we have had to date. His creativity in promotions and
ability to remain in control under pressure impressed our delegation.
-Helen Hernandez, President, NATJA
During our conference, we went through hell and high water together but in the end, Gustavo’s professionalism made it
all worth it. He is truly loved by one and all and this admiration will result in the returns he hopes for his clients.
-Gina Roitman, Canadian Chapter Conference Coordinator, SATW