This document provides information about various copywriting and content development projects for websites, blogs, magazines, and other materials. It discusses developing brand stories, website copy, blog content, magazine articles, and more for clients in a variety of industries including events, film, education, lifestyle, and books. Sample client websites and projects are referenced throughout.

2. {websites}
Distilling the essence of a business into a brand and then telling that company’s
story through smart, spot-on website copy • Concept and brand development
and collaboration with designers and developers • Content development and
copywriting• Organization of content/content layout.

3. {tying knots}
Copy and a defining tag line drafted for a top San Diego-based event planner
{lizbeckevents.com}.

4.
And a coordinating blog editorial. An entertainment goddess defined {bustleblog.com}.

5.
{captured moments}
’
Website copy and defining tagline drafted for a top
San Diego-based wedding cinematographer {taylorfilms.com}.

7. {branding: the love of learning}
From pie to polar bears. The Curiosity Workshop is a simple way to get kids
curious –– and smart. It’s an online magazine that gets kids thinking, asking,
reading and doing. Onboard since the initial development of content and
branding. Brand new site and growing rapidly due to its visual nature and clever
copy, as well as a strong desire from parents to get their kids off their devices and
out into the world {thecuriosityworkshop.com}.

8.
Starting with the homepage.

9. An interior page and interactive pinboard.

10.
Weekly, engaging articles for an online magazine for kids
{thecuriosityworkshop.com}.

15. {the written word}
Strategic copywriting for an author's website bio {gmichaelmorris.com}.

17.
{blogs}
Define your blog’s voice and deliver content that reaches your target audience.•
Create and manage a content calendar• Write and post to blog to strategically
increase readership• Write and submit to publication/press.

18.
Channeling the daily musings of a writer and thinker.

19. Defining the lens through which a cinematographer views the world. Blog editorial
for a San Diego-based videography company {taylorfilms.com}.

20. {a lifestyle brand}
Acclaimed designer and lifestyle guru, Bess of Celadon & Celery, a NYC and Los
Angeles Event & Floral Design Company, launched a stylish and design savvy
lifestyle website. Capturing her unique and modern sense of style through the
written word {lifewithbess.com}.

21. Capturing the voice and stylistic musings of a lifestyle goddess {lifewithbess.com}

22. Editorial blurb and defining copy for a lifestyle blog.

24. Gallery editorials—telling the story of an event or a photo-shoot in succinct and
engaging copy for a New York City/Los Angeles-based lifestyle guru
{celadoncelery.com}.

27.
{books}
Ghost writing• Developmental editing• Research• Copyediting and proofreading.

28. The nitty gritty of editing a novel. Part tough love, part microscope work, and a
whole lot of excavation.

29. {brochures}
Developmental editing• Research• Copywriting and editing.
O N T H E F O R E F R O N T O F
F E R T I L I T Y T E S T I N G
Helping bring
parenthood
within reach.
What sets Unilab apart
Fertility stories are always filled with emotion, uncertainty, and
difficulty. At Unilab our goal is to provide the highest quality testing
and customer service for physicians and patients that results in a
more personalized experience. Unilab is a reference laboratory that
has specialized in reproductive and endocrine diagnostic testing for
over 25 years. The rich history and experience of Unilab starts with
our founder, Dr. Julio M. Cortes. He had over 40 years of experience
in reproductive and endocrine testing dating back to his time at the
Worcester Foundation. We offer an extensive test menu that includes
both routine and highly complex assays.
> 9 out of 10 of the top fertility practices in the state of Florida
rely on our testing
> Family owned for 25 years
> Unilab is the largest and only specialized infertility medical lab
in Florida
> Over 75,000 patients tested for infertility in the past 25 years
Exclusive services provided
by Unilab:
Unilab billing policy
W O R R Y- F R E E B I L L I N G
Lab costs and their bills are worry-free with Unilab. Not only is Unilab
a Medicare provider, but we also accept any PPO and POS insurance
plans. If it turns out your insurance company does not cover a specific
test, Unilab will reduce the cost of the test to our patient friendly prices.
Unilab does not participate with any HMO insurance plans.
W I L L PAT I E N T S R E C E I V E A B I L L F R O M U N I L A B ?
There are four instances in which a patient would receive a bill
from Unilab:
1. If Unilab learns that payment for services was sent directly to the
patient and not forwarded to our billing department as requested.
2. If the patient does not have medical insurance or opts for services at
the patient Cash Price.
3. If Unilab has filed claims with the patient’s insurance company and
the patient has NOT met the patient contribution requirements (i.e.
deductibles or co-pays) for laboratory services.
4. If your insurance company denies any of the charges that are
submitted by Unilab. Examples: no coverage at the time of service,
not covered diagnostic codes, bad or missing information.
For other billing or payment questions, please contact our billing
department at 1.877.522.5678 and select “Billing” when prompted.
> Expansive online explanation
of infertility tests
> FDA approved for
Donor Screening
> Patient plasma/serum stored
frozen on-site for one year and
available for additional test
requests eliminating redraws
> Laboratory Information
System (LIS) capable of
EMR integration
> Online ordering and
reporting system
> Direct access to technical
staff for patient questions
> No additional fee for expedited
testing due to critical issues
> Customized test panels
for specific practice needs
> Supplies required for testing
are provided at no charge
> STAT hormone testing
available 365 days/year
> Same and next-day results
for most assays
> Participate in multiple
clinical trials
> Competitive pricing packages
and direct insurance billing
> Most PPO Plans and
Medicare accepted
> Patient Incentive Program (PIP)
for uninsured
2145 W. Davie Blvd. #106
Fort Lauderdale, FL 33312
Phone: 877-522-5678 Fax: 954-797-9494
www.infertilitylab.com