Crisis and issues management november webinar

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In a disruptive age, where the smallest things in any company can easily erupt into a national crisis, isn’t it best to be prepared? No company wants the sort of unexpected and unwelcome spotlight that makes the news.

Marketing

AGENDA
WELCOME - ELEVATE COMMUNICATION01
ISSUES & CRISIS02
PREPARATION
03
CASE STUDIES – LOCAL & INTERNATIONAL04
Q & A
05
2

5
CRISIS COMMUNICATION BEST PRACTICES
Tips of the trade
CRISIS COMMUNICATION
Media are
not the
enemy
It’s not the
crime, it's
the cover up
Focus on
actions
Be transparent
and accountable
Speak with
one voice
Bring all
stakeholders
with you
Perception is
reality
Respond early
(and often)
Don’t speculate
Facts are
important,
emotions are
powerful

6
CRITICAL PHASES OF A CRISIS
Readiness Response Resolution Recovery
1 2 3 4

7
KEY ELEMENTS TO ISSUES PLANNING
Critical areas of focus.
PREPARATION
TIME
RISK ASSESSMENT

8
KEY STAKEHOLDERS
The preparation stage
KEY SPOKES PERSON & MESSAGING
COMMUNICATION CHANNEL
MEDIA AND COMMUNICATION TRAINING
REAL TIME SIMULATION
STAKEHOLDER IDENTIFICATION

Preparing for issues
01
02
03
04
05
MESSAGING
9ISSUES MANAGEMENT TOOLKIT
Key Spokesperson, Debriefs and
Aligned Messages
MEDIA
Media Training, Holding
Statements, Q & A
DIGITAL
Website, Landing Pages, News
Sections, Social Media
FRONT LINE
Phone Scripts, 1300#, Staff
Training, Emails, Customer
Service
ADVICE
Supplier, Employers and
Customer Advice.

11
KEY ELEMENTS TO CRISIS RESPONSE
Evolution of Storytelling
ACTION
INFORMATION
UNDERSTANDING
WHAT DO YOU KNOW?
WHAT CAN THEY DO?
WHAT DOES IT MEAN?

13
THE PATH TO RESOLUTION
WHAT HAPPENS NEXT?
Aligned messaging is key
CONSISTENCY
Give timeframes and indicate triggers
EXPECTATIONS
Be prepared and avoid surprises
ANTICIPATION
Give regular updates as the situation changes
UPDATES

17
CONTACT INFORMATION
W E W O U L D L O V E T O H E A R F R O M Y O U
BOSCO ANTHONY
DIGITAL MARKETING DIRECTOR
bosco@elevatecom.com.au
0416 028 383
@boscoanthony - LinkedIn
JOSE ABAD
REPUTATION MANAGER
jose@elevatecom.com.au
0488 440 266
@joseabad- LinkedIn

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CIS 349 Info Tech Audit and Control · Assignment 1: Designing FERPA Technical Safeguards Due Week 2 and worth 100 points Imagine you are an Information Security consultant for a small college registrar’s office consisting of the registrar and two (2) assistant registrars, two (2) student workers, and one (1) receptionist. The office is physically located near several other office spaces. The assistant registrars utilize mobile devices over a wireless network to access student records, with the electronic student records being stored on a server located in the building. Additionally, each registrar’s office has a desktop computer that utilizes a wired network to access the server and electronic student records. The receptionist station has a desktop computer that is used to schedule appointments, but cannot access student records. In 1974, Congress enacted the Family Educational Rights and Privacy Act (FERPA) to help protect the integrity of student records. The college has hired you to ensure technical safeguards are appropriately designed to preserve the integrity of the student records maintained in the registrar’s office. Write a three to five (3-5) page paper in which you: 1. Analyze proper physical access control safeguards and provide sound recommendations to be employed in the registrar’s office. 2. Recommend the proper audit controls to be employed in the registrar’s office. 3. Suggest three (3) logical access control methods to restrict unauthorized entities from accessing sensitive information, and explain why you suggested each method. 4. Analyze the means in which data moves within the organization and identify techniques that may be used to provide transmission security safeguards. 5. Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements: . Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. . Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: . Describe the role of information systems security (ISS) compliance and its relationship to U.S. compliance laws. . Use technology and information resources to research issues in security strategy and policy formation. . Write clearly and concisely about topics related to information technology audit and control using proper writing mechanics and technical style conventions. Questions CHP1 1. Discuss Fink’s four stages of a crisis by describing what happened at each stage of a crisis that has been in the public eye recently or ...

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Crisis and issues management november webinar

2. AGENDA WELCOME - ELEVATE COMMUNICATION01 ISSUES & CRISIS02 PREPARATION 03 CASE STUDIES – LOCAL & INTERNATIONAL04 Q & A 05 2

3. ISSUES VS CRISIS

5. 5 CRISIS COMMUNICATION BEST PRACTICES Tips of the trade CRISIS COMMUNICATION Media are not the enemy It’s not the crime, it's the cover up Focus on actions Be transparent and accountable Speak with one voice Bring all stakeholders with you Perception is reality Respond early (and often) Don’t speculate Facts are important, emotions are powerful

6. 6 CRITICAL PHASES OF A CRISIS Readiness Response Resolution Recovery 1 2 3 4

7. 7 KEY ELEMENTS TO ISSUES PLANNING Critical areas of focus. PREPARATION TIME RISK ASSESSMENT

8. 8 KEY STAKEHOLDERS The preparation stage KEY SPOKES PERSON & MESSAGING COMMUNICATION CHANNEL MEDIA AND COMMUNICATION TRAINING REAL TIME SIMULATION STAKEHOLDER IDENTIFICATION

9. Preparing for issues 01 02 03 04 05 MESSAGING 9ISSUES MANAGEMENT TOOLKIT Key Spokesperson, Debriefs and Aligned Messages MEDIA Media Training, Holding Statements, Q & A DIGITAL Website, Landing Pages, News Sections, Social Media FRONT LINE Phone Scripts, 1300#, Staff Training, Emails, Customer Service ADVICE Supplier, Employers and Customer Advice.

10.

11. 11 KEY ELEMENTS TO CRISIS RESPONSE Evolution of Storytelling ACTION INFORMATION UNDERSTANDING WHAT DO YOU KNOW? WHAT CAN THEY DO? WHAT DOES IT MEAN?

12.

13. 13 THE PATH TO RESOLUTION WHAT HAPPENS NEXT? Aligned messaging is key CONSISTENCY Give timeframes and indicate triggers EXPECTATIONS Be prepared and avoid surprises ANTICIPATION Give regular updates as the situation changes UPDATES

14.

15. 15 CRISIS RECOVERY IS CONTINIOUS ACTION GOODWILL PUBLIC RELATIONS BRAND PRESENCE STORYTELLING CHANGE

16.

17. 17 CONTACT INFORMATION W E W O U L D L O V E T O H E A R F R O M Y O U BOSCO ANTHONY DIGITAL MARKETING DIRECTOR bosco@elevatecom.com.au 0416 028 383 @boscoanthony - LinkedIn JOSE ABAD REPUTATION MANAGER jose@elevatecom.com.au 0488 440 266 @joseabad- LinkedIn

18. We grow and protect brands™

Crisis and issues management november webinar

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