midterm project.

1. SNUGGLE
Information Architecture
Team LIGHT UP

2. CONTENTS 1 Idea Development
2 Concept Statement
3 Consistency
4 Persona
5 Scenario
6 Flow

3. IDEA DEVELOPMENT
Projection mapping
Our team’s intention was to use projection mapping in order to create an
atmosphere where people could sympathize, and to give citizen a certain
natural vibe apart from hectic lifestyle.
Purpose
Projection Mapping / Media Facade use everyday video projectors, but
instead of projecting on a flat screen, light is mapped onto any surface,
turning common objects of any 3D shape into interactive displays. More
formally, projection mapping is “the display of an image on a non-flat or
non-white surface”.

4. IDEA DEVELOPMENT
Some Ideas
Idea 1 Interactive Advertisement
https://kr.pinterest.com/pin/376683956318331524/
Idea 2 Visual Representation of Communal Garden
https://kr.pinterest.com/pin/376683956318331517/
Idea 3 Projection mapping on the nature

5. IDEA DEVELOPMENT
Limitation
1 Goal of the project was very obscure
2 Needed working prototype (unfamiliar technology)
3 Downtrend technology
4 Problems with installation including time of the day

6. CONCEPT STATEMENT
Modern day people who are accustomed in using current technological devices.
Under some pressure from work or study who need to relieve their stress.
Target Users
To provide simple visual and auditory experiences through device application to relieve
people’s stress level.
Contents
I love fur game - https://www.youtube.com/watch?v=ThtUGief-xg

7. CONCEPT STATEMENT
Modern society becomes more and more competitive as it faces the waves of development. Students would spend
more time in academics and invest more money on better education in order to enroll to good colleges. Employment got really
hard and the demands for quality work in short period of time in companies add pressure and burden to the workers. In such
situation, modern day people feel great stress in various aspects of their lives and want things that could bring stress-relief.
Nowadays it became a trend for people to look for things that will bring “healing” in their lives. There are many ways in
which people could participate in stress relieving activities such as travelling, playing sports, doing simple artworks(color
book) and even participate in 멍때리기 competition. But sometimes those require much time and money which is not easily
affordable. We thought of small things we do in our daily lives(gestures) that could bring relaxation subconsciously without
us giving much effort or time into it. The feeling of you running your hands through a pet’s fur could give you a pleasing
sensation and the sounds of a cat purring will enhance that pleasure one step further. Unlike other applications, such as
sleeping aid or meditation application which is just a mere representation of sound, Snuggle makes an interaction with user
that could be a motive to make them use the app more often and personify those interactions on their own. We hope even
small experiences like these will play a role in relieving the stress people get everyday.

8. CONSISTENCY
Snuggle has a very striaghtforward and easy to operate features that enable the
user to enjoy the experiences provided by the application without much trouble.
Snuggle can be run on any device that has touch -recognition capabilities,
namely smartphones. Application is available on both android and ios that could
be downloaded for free.
FUNCTIONS
Share
facebook
twitter
wordpress
…
Purchase
shopping cart
dollor sign
Favorite
bookmark
personal rating
star mark
Select
archive contents
Edit
nametag
pen icon
Delete
throw away
drag something
to the trash icon

9. PERSONA
YEON KIM
19, single(Family of 4, Father, Mother, Older Brother, herself) Graduated highschool recently
Description
She loves animal. She wanted to have a pet ever since she was very young, but because of her brother's health issue, she was not
allowed to have one. The only pet she had was goldfish, which doesn't have any fur. Her father and mother also do not like animals.
She spends her free time watching youtube videoes that are related to pets or games.
Stress
She is very stressed because of entrance exam / interview that is coming soon. she is spending all day in academy to prepare. Although
she enjoys seeing her friends, it is hard to make time to meet them. Also, she is getting a lot of pressure from her family that she should
get in to a good college.
Tech-friendliness
As a teenager in 21st century, she is very familiar with technology. Her smartphone is always in her hand. She is not that active in
SNS, but she likes to see what other people upload, and interact with them.
“I want pet”

10. PERSONA
DOSONG LEE
33, single(Family of 3) Currently living alone. Works in LG(strategic planning department)
Description
He recently moved to a single-room apartment by himself because his home is way too far from the company. Dosong is genuine and
hard working person, which leads him overwork all the time. So he doesn’t have much time to take a rest from hectic life. Whenever
he tries to take some rest, he likes to hear ASMR from youtube which makes him totally relaxed.
Stress
He is youngest in the department, so he has to do all kinds of minor stuff. He feels lots of pressure from his boss, Jinri, so he tries not
upset and get her nerve all the time. Also, living apart from his family became a lot of stress. He gets tired after work, but he is neat
freak so he needs to clean his place and take care of his bills even after he got tired from his work.
Tech-friendliness
Dosong is not much a fan of sports only sport activity he likes is riding a bicycle but there’s not much of a chance to do that because of
his busy lifestyle. Dosong likes new technology and cool electronic devices and play with them. He is very tech-friendly person who is
ready to adopt new technology with embrance, however he is not such a big fan of SNS, rather likes to explor many different
applications
“I need some rest”

11. Scenario
YEON KIM
Yeon goes to a college prep academy in Shinchon. After her class ends at 11pm, she quickly heads
down to catch her 7611 bus to head to home in Yeoido. On her way home, she checks her facebook
timeline on her iphone. That day, many of her highschool friends tagged her in various pet-related pages.
Looking at videos and pictures of cute dogs and cats, Yeon suddenly reminisces on her days in the US
where she used to live in a house where they owned different pets ranging from a kitten Balinese to full
grown Rottweiler and she would spend a lot of time playing with them. Sadly in Korea Yeon couldn’t own
any pets in her home due to her brother’s allergy towards animal fur. Such restrictions makes Yeon a bit
distressed, and she tries to gain satisfaction through watching videos or pictures of her favorites pets.
On one of the facebook pages that she got tagged on, Yeon finds information about a newly-released
application with visually represented textures of various things that a users could run one’s fingers on to
get the “feel” of the texture. Yeon realized that there are some animal fur textures in that application and
immediately downloads the app and runs it on her phone. There were only 4 options of fur type to
choose from and other more interesting textures needed to be purchased. Yeon tries the cat fur texture
and realizes that she also hears purring sounds of a cat as she rubs the fur. This is a new experience for
her because it reminds her of the interaction with her pets in a more intimate and interactive way. Yeon
could feel satisfaction to some extent that she could get from just watching videos and photos of pets.

12. Scenario
DOSONG LEE
33-year-old man Dosong woke early in the morning not to late his swimming class. He recently enrolled early
swimming class before work, because he wanted to stay in shape and given the circumstances at work it is not
possible to work out after his work. After the swimming class he went back at his apartment and get ready for the
day. He lives in Yeongdungpo-gu where the place is pretty close from Headquarter of LG located in Yeoido.
He is one of the first person who gets to the work since he is the youngest among his colleages and he has to do
all the minor choirs at the office. When his boss Jinri arrives, Dosong gets really busy. After his busy morning filed
with loads of work to do, finally he thought he could get some rest since it’s lunch break. However, his boss and
colleages persuaded him to go for the lunch together. He had Gamja-tang which is his boss’s favorite. After the
meal he went to the cafe near the office and tried to get some rest. He got 10 minutes left until he goes back to
work, so he opened an application(snuggle) to do his usual favorite routine which is popping a bubble wrap to
release his stress out of his boss and colleages. Today, like always, he couldn’t avoid his overwork until 9pm
because he had too much work to do as usual. On his way home, he stopped by convenience store to buy a beer,
and drank it with pizza he had from last night. After finishing his meal, he took a shower and jumped into his cozy
bed which is his favorite moment of his day. On his bed, he finally caught up with his friends through Kakao, and
checked out what’s new with facebook and instagram. And then, Dosong fixed up an appointment with his friends
on this weekend. Now it’s almost around midnight and he had to go to sleep for the work tomorrow. Now that it is
time to go to bed, Dosong wanted to have a peaceful and resting moment before sleep. So Dosong turned on his
application ( snuggle ) and played one of interactive ASMR which is flipping pages of huge, and old book. Finally
we went to sleep with a sense of tranquility.

13. simple wireframe (ios)