Why focusing on your competitors and imitating them?
A better understanding of your Unique Selling Point / DNA by uncovering the Strength, Weakness of the whole organization and each single department, business unit allows to follow new traits. This modified SWOT provides you a better understanding of the Opportunities and Threats by considering the socio-economical, geo-political and technological drivers and offers actions which are aligned with your core DNA.
The alignment and commitment of all departments to the SWOT Strategy helps to translate the Strategy into Action throughout the whole organization in a lean and efficient, cost saving way. The process is evaluated on clear criteria and
holds all shareholders accountable. For any further information
Please feel free to contact me.
j.hartmann@hartmannconsulting.eu
2. Dr. Hartmann Executive Consulting 2
What are the benefits for having a SWOT strategy workshop
Understanding your Unique Selling Point / DNA by uncovering the Strength, Weakness of the
whole organization and each single department, business unit
Understanding the Opportunities and Threats by considering the socio-economical, geo-political and
technological drivers
Focusing on own capabilities and not on copying and pasting competitors
Alignment and commitment of all departments to the SWOT Strategy
Flexible adaptation of the Strategy to any external / internal changes
Sound and lean translation of the Strategy into Action throughout the whole organization
Strong evaluation process based on clear criteria
Setting the right priorities and efficient resource allocation
Clear focus and action planning
Unleashing the full potential and building a strong consistent Brand Awareness
3. Dr. Hartmann Executive Consulting 3
SWOT analysis procedure: to better understand what is your core DNA and to define a clear growth strategy
We want to…
We want to…
4. Dr. Hartmann Executive Consulting 4
Identification
Each department defines their
top 5:
Strength
Weaknesses
Opportunities
Threats
Mechanical consolidation
Each representative of the
department explains their top 5
Strength
Weakness
Opportunities
Threats
The MD or CEO designs a
communication plan to prepare
the departments for the
strategy workshop.
Group discussion within the
department about their own
SWOT based on validated data
The Moderators and the group
define how they want to work
together during this workshop
Moderated discussion for each
department and dimension
(SWOT)
Content consolidation of
Strength
Weakness
Opportunities
Threats
Each aspect of each single
dimension needs a justification
The group has to 100% agree to
each single aspect
The reason why it is important
and why it should stay on the
list will be recorded
20 1 3
Evaluation of the SWOT
Combining consolidated S, W,
O, T to SxOx, SxTx, WxOx, WxTx
Determination of key drivers
Weighting key drivers
Rating SO, ST, WO, WT
Summarization / grouping
The group has to define the
drivers (socio-economical, geo-
political, technological)
Each drivers gets weighted
The group defines the cut off
criteria
The group decides the rating
Determination of the top
5 Strength, Weaknesses
Opportunities and Threats
Clarification process
Re-aligning
Teambuilding process
Clear commitment to
follow the rules
Creating a trusted and
productive working
environment
Based on clear figures and
facts a strong fundament
will be created
Constructive and
enabling discussion
Every participant as to
agree to it
Clear commitment
Prioritization
Redefining, clarification
process
The group defines key
drivers
Each driver has his weight
Each combination SO, ST,
WO, WT will be assessed
according to the key drivers
Clear cut off criteria will be
determined
Concrete and actionable
strategy
Example of a project design for a SWOT strategy workshop
Strategy
Workshop day 3Workshop day 2Workshop day 1Preparation
5. Dr. Hartmann Executive Consulting 5
Dr. Jens Alexander Hartmann
Hartmann Executive Consulting
Contact
Street: Auerhahnbalz 23
ZIP: 14169 Berlin
Country: Germany
Tel.: +49 30 88669809
Mobile: +49 176 34520829
eMail: j.hartmann@hartmannconsulting.eu
Homepage: www.hartmannconsulting.eu
Dr. Hartmann is an International Senior Executive Consultant
with over 25 years experience in senior leadership positions and in consulting.
As a trusted advisor he helps Fortune 30 and SME organizations to evolve their full potential.
His main areas of focus are:
Corporate Strategy
Strategic HR
Talent and Leadership Development
Cultural Assessment and Transformation
Executive Assessment
Executive Coaching
Selection
Employee and Customer Engagement
Employer Brand