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Target Audience
Genre: 
The genre of my magazine is going to be pop, I have 
chosen to do pop as I think it will be a good magazine to 
create as it will have loads of bright colours and it has a 
really big target audience as it is aimed at young females 
and they all buy similar things like what their friends buy.
Age/Gender: 
The age of my target audience will be around 12-14 years 
old, I think this because stereotypically younger people 
like pop. Younger people like pop music because there are 
people that they enjoy looking at even if they don’t like 
the song it is mostly girls as well as they like to look at 
males performing as which they find attractive or they 
like to watch people who they look up to as a role model. 
The most important thing for girls of this age is wanting to 
look older than they actually are therefore if they are 12 
they want to look more 14 and if they are 14 they want to 
look more like 16 so they would want the magazine to be 
interesting but mature as well.
How do they generate their 
income? 
As the target audience is so young the mostly likely won’t 
be earning any money yet unless they have a paper round. 
Therefore most of their income will be from their parents 
or grandparents. Which will be most likely earning a 
decent amount of money or good enough to be able to 
afford a magazine for their children.
Interests: 
The young people which buy the magazine will most likely 
have similar interests as they will like the celebrities 
involved in the magazines on a poster etc. They would 
also be interested in the information on the inside 
because it could be to with what concerts are in the area 
and what times and dates they are on. They would also be 
interested in the fashion tips on the inside to see what 
type of things are in trend so what type of things they 
should start wearing to look similar to their idols and so 
they look more mature.
Price: 
I think that because it would be the parents/guardians 
paying for the magazine this gives opportunity to charge 
more as parents/guardians are willing to pay a higher 
amount if it keeps their children entertained for an 
amount of time. Whereas, if it was a teenager paying for 
their own magazine they wouldn’t be willing to pay a 
quite high amount as it would be from their own income.
Wealth: 
The target audience’s wealth determines whether they 
will buy the magazine or not as I think that people which 
are very well paid wouldn’t want their children reading 
pop magazines as they don’t want their children looking 
older they want them to be young still and aspire to be 
something which is a well paid job too and more 
education. Whereas people who are earning a good 
amount of money but not as much wouldn’t mind if their 
child reads magazines like pop as it is what they enjoy as 
is not what is being forced upon them.
Styles: 
The kind of styles that the target audience would wear 
would be similar to what are being worn on the models 
inside the magazine because this is what is in trend so it 
will make people follow them and want to buy similar 
clothes.

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Target Audience

  • 2. Genre: The genre of my magazine is going to be pop, I have chosen to do pop as I think it will be a good magazine to create as it will have loads of bright colours and it has a really big target audience as it is aimed at young females and they all buy similar things like what their friends buy.
  • 3. Age/Gender: The age of my target audience will be around 12-14 years old, I think this because stereotypically younger people like pop. Younger people like pop music because there are people that they enjoy looking at even if they don’t like the song it is mostly girls as well as they like to look at males performing as which they find attractive or they like to watch people who they look up to as a role model. The most important thing for girls of this age is wanting to look older than they actually are therefore if they are 12 they want to look more 14 and if they are 14 they want to look more like 16 so they would want the magazine to be interesting but mature as well.
  • 4. How do they generate their income? As the target audience is so young the mostly likely won’t be earning any money yet unless they have a paper round. Therefore most of their income will be from their parents or grandparents. Which will be most likely earning a decent amount of money or good enough to be able to afford a magazine for their children.
  • 5. Interests: The young people which buy the magazine will most likely have similar interests as they will like the celebrities involved in the magazines on a poster etc. They would also be interested in the information on the inside because it could be to with what concerts are in the area and what times and dates they are on. They would also be interested in the fashion tips on the inside to see what type of things are in trend so what type of things they should start wearing to look similar to their idols and so they look more mature.
  • 6. Price: I think that because it would be the parents/guardians paying for the magazine this gives opportunity to charge more as parents/guardians are willing to pay a higher amount if it keeps their children entertained for an amount of time. Whereas, if it was a teenager paying for their own magazine they wouldn’t be willing to pay a quite high amount as it would be from their own income.
  • 7. Wealth: The target audience’s wealth determines whether they will buy the magazine or not as I think that people which are very well paid wouldn’t want their children reading pop magazines as they don’t want their children looking older they want them to be young still and aspire to be something which is a well paid job too and more education. Whereas people who are earning a good amount of money but not as much wouldn’t mind if their child reads magazines like pop as it is what they enjoy as is not what is being forced upon them.
  • 8. Styles: The kind of styles that the target audience would wear would be similar to what are being worn on the models inside the magazine because this is what is in trend so it will make people follow them and want to buy similar clothes.