International TV & Content Trends Presentation given at the World Content Market in Moscow, May 30th by Frédéric Vaulpré, Vice-President, EurodataTV Worldwide
2. Daily viewing time: where are we at?
Worldwide TV viewing
Based on total individuals, total day. Computed on 88 countries. Time shifted viewing included when included in national audience currency.
Averages are weighted with the country’s TV universe for total individuals. India is excluded from worldwide average TV viewing time due to variations in its universe
definition.
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved
2
YOUNG
ADULTS
2h042h142h18
3h17
2013 2014 2015
3h19 3h14
3. Daily viewing time: where are we at?
Worldwide TV viewing
Based on total individuals, total day. Computed on 88 countries. Time shifted viewing included when included in national audience currency.
Averages are weighted with the country’s TV universe for total individuals. India is excluded from worldwide average TV viewing time due to variations in its universe
definition.
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved
3
Viewing time
WORLDWIDE
NORTH AMERICA
4h29
SOUTH AMERICA
3h38
AFRICA
3h12
OCEANIA
3h09
ASIA
2h32
MIDDLE EAST
3h54
EUROPE
3h55
3h14
4. Eurodata TV Worldwide / Relevant partners – All rights reserved
4
Young
Adults 2h04
Total
Individuals 4h17
EEC Regional
Daily Viewing Time
Steady TV viewing time
Increasing TV viewing time.
Decreasing TV viewing time
Eastern Europe and Russia : with a potential of more than 225
million viewers, Daily Viewing Time remains at a very kevel.
Studied area: Belarus, Bosnia Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldavia, Poland, Romania, Russia, Serbia,
Slovakia, Slovenia, Ukraine
Daily viewing time: where are we at?
5. From a diversification of distribution to a variety of « glocal » contents
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved 5
LOCAL
COMPANIES
Cattleya
SUBBURA
Left Bank Pictures
THE CROWN
Federation Entertainment
MARSEILLE
Boutique Filmes
3%
programs are produced
OUTSIDE THE U.S.
1 OUT OF 5
Netflix bets on partnerships with locals
6. TOP
EXPORTERS
Content creation: lay of the land
Ranking by volume of formats exported/imported by country and broadcasted in 2015 (finished) - 45 territories – March 1st , 2015 to February 28th, 2016
Argentina, Australia, Belgium North, Belgium South, Brazil, Canada, Chile, China, Colombia, Denmark, Egypt, Finland, France, Germany, India, Ireland, Israel, Italy, Ivory
Coast, Japan, Kenya, Lebanon, Mexico, Netherlands, New Zealand, Nigeria, Norway, Poland, Portugal, Quebec, Romania, Russia, Saudi Arabia, Singapore, South Africa,
South Korea, Spain, Sweden, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, United States Cable, Venezuela.
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved
6
Who are the top exporters?
3
>120
4
>90
5
>80
1
>1400
2
>900
FINISHED
3500+8400+
New Programs
Launched in 2015
AC1
7. Diapositive 6
AC1 Then, while the United Kingdom remains the world’s 2nd exporter of programmes behind the United States (with nearly 1,000 new titles
broadcast abroad), we note for the first time the arrival of France in the top exporters, with programs like Trepalium (Portugal, Israel,) / Versailles
(Belgium, Russia, Portugal, UK) / Surrender (Sweden, Norway, Portugal, UK) that were sold in many countries. And Turkey boosted its
international sales, among which the numerous deals closed with LatAm in 2015 like Fatmagul Sucu Ne (Mexico, Colombia, Brazil, Argentina)
Ezel (Colombia, Argentina), Sila (Chile, Argentina).
Arnaud COMPAGNE; 01/04/2016
8. Eurodata TV Worldwide / Relevant partners – All rights reserved
U.A
.E
BULGARIA
MONGOLIA
SERBIA
SLOVAKIA
8 episodes
20.5% Share
All Individuals
+7.9 points
vs. channel primetime share
(Russia 1)
SOLD IN
MEXI
CO
CHIN
A
U.S
.A
Premiere
1.9% Share
All Individuals
+171%
vs. channel primetime
share
(Jiangxi Sat)
RUSSIAUKRAI
NE Eccho Rights Sovtelexport
7
The
Sniffer
Film.UA group
THE SNIFFER
UKRAI
NE
FRANC
E
POLAND RUSSIA FINLAND
AUSTRIA
KOMMISSAR REX
Telewizja Polska / Agencja
Filmowa
POLAND
UKRAI
NE
AIRED IN
INSPEKTOR ALEX
VIETN
AM
CEE Markets open to the world
The CEE markets are open to their neighbors and
international markets.
TV Flows of CEE countries to the world
9. Strategies behind Entertainment Formats
Ranking based on the Entertainment Report 2016 - Entertainment programs only - Period studied: Jan-Dec 2015 8
Entertainment trends of 2015 continue to flourish in 2016
New ways of dating
2015
Televisa
THE SINGLE CHEF
Red
Arrow
MARRIED AT
FIRST SIGHT
#9 in Denmark
#2 on Antena 3 in Spain
ITV Studios
Global
Entertainmen
t
SECRET DATES
+46%
Pilot 16-44
Armoza Formats
MARRY ME NOW
10. 9
Conclusion
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved
• Entertain with
• Platinum Quality Drama
and
Innovative Formats
Entertainment ++ Content
New &
Global
Alliances
Bigger
Stronger
Smarter !
New Usages
are now THE Usages
• Mobile, Mobile, Mobile
• 4G++ and tomorrow 5G
• Aggregated Audience
• Online Ratings
• 4 Screens Measurement
New metrics
