Current portfolio, containing samples of corporate branding, publishing work, illustration and product design.

1. g raph i c d es i g n er
jenni@mudcreative.co.uk 01525 839676 07421 327349 uk.linkedin.com/in/jennireiddesign
P O R T F O L I O
@ in

2. barringtonsc a f e & r e s ta u r a n t
,,A
n Logo creation for food supply-chain management company, whose tagline
was ‘from field to fork’. I created an abstract graphic to represent the ploughed
lines of a field and the tines of a fork.
Vintage Bone China, Crockery & Accessories Hire
v intage set tings
VVSS










 
creovictus‘from field to fork’ Cas eccioH o m e m a d e
Pizza Tradizionale _ Cucina Italiana
n A logo for an Italian restaurant, the owners were keen on having a warm,
rustic feel to complement the home made food they specialise in.
n Logo creation for vintage china rental company. The brief was to create a
sympathetic vintage feel.
n A new logo for an established town centre cafe, the proprietors wanted a new
logo that would appeal to their main daytime clientele of older ladies popping in
for tea and cake.
Garden & Landscaping Services
Lemsford Kennels Michael Parkinson - Director
Phone: 020 8932 8347 Mobile: 07773 114963
Email: mike@scoopcomms.co.uk Website: www.scoopcomms.co.uk
HGCAccountancy Services Ltd.
n New logo creation for a boarding kennel - they brief was to create a fun and
friendly look, emphasising happy animals.
logo creation
n A llandscape gardening firm commisioned this logo, they primarily required
something fairly simple and bold, that would be easy to use when branding up
other collaterol such as vans and polo shirts.
n For new accountancy firm HGC , I created them a logo that included an
abstract graphic to represent an open book
n Logo for a corporate communications company, creating a rubber stamp effect.

3. n A4 information leaflets for the charity Motivation, to raise awareness of their work.
motivationfor people with mobility disabilities worldwide
Being Alive. Being Mobile. Being Happy. Being Valued.
Wheels out of Poverty
20th Anniversary Campaign
Disability and poverty: the reality in developing
countries
■ 98% of disabled children do not attend school
■ Over 80% of disabled people are unemployed
In poor countries Motivation has witnessed the pervading
attitude that a disabled person cannot be a mother or a father,
a husband or a wife because no-one would want to support the
heavy financial burden of living with them. Disabled people are
told not to expect an education, regardless of their ambitions;
not to expect the opportunity to work and earn a living, regard-
less of their skills. Immobile and unable to enter a school or
workplace, disabled people are presumed incompetent and un-
able to support themselves when they are, so often, abandoned
by others. It is a circle, a vicious one. Remarkably the solution
starts with a circle too, or more precisely a wheel.
THE CHALLENGE: To raise £500,000 and change 5,000 lives
➛
motivation
■ Being Alive
■ Being Mobile
■ Being Happy
■ Being Valued
motivation
We have been designing and building
wheelchairs for 20 years. We know that our
wheelchairs work: they are low-cost to produce
but comfortable, providing postural support
where it’s needed and strong and rugged enough
to withstand rough and challenging terrain.
With the right wheelchair a disabled individual has
the opportunity break the circle of poverty, almost as
soon as they take the first push. That first push (or
‘revolution’) is the first step into a classroom, into
employment, into the local church or village hall.
It is the first step to reclaiming independence and
realising exactly what they are capable of. It is a
personal revolution, and it starts with just £120.
Wheels out of Poverty: it’s a revolution
Yull Shoes
Yull Shoes
Sarah Watkinson-Yull established Yull in 2011 at 21. She completed
her studies at Philip Green’s Fashion Retail Academy in 2009
before working for the family business in particular focusing on the
import, export aspects of business. Since then she has taken the
decision to combine her creative side and ardour for fashion with
her business knowledge in the launching of her shoe brand Yull.
Sarah says that Yull is ‘style over fashion’, a break from the current
trend-following flow of impracticable and ephemeral shoe brands.
In 2012 she received funding from the Prince’s Trust to set up
manufacturing in the UK. Yull is one of the only independent shoe
brands manufacturing high heels in Britain.
Yull Shoes
About
Exclusively handmade in England
Style over fashion
www.yull.co.uk
Email: enquiries@yull.co.uk Tel: 0208 123 4567
Address: 118 Orbis Wharf, Bridges Court Road, London, SW11 3GX
n Trifold leaflet design for Yull Shoes, a manufacturer of high quality shoes that are handmade in the United Kingdom.
n A6 promotional postcard for Yull Shoes.
Leaflet an d Flyer Design

4. POWERATYOURFINGERTIPS...
CUTTINGEDGEPERFOMANCECUTTINGEDGEPERFOMANCE
Leading edge engineering
As a professional user of power tools, you know the
importance of exceptional performance, reliability and
operator comfort.
That’s why we work hard on maintaining our reputation
at the leading edge of engineering excellence. At the
core of every Kawasaki Power Product is one of our
superior quality 2-stroke engines, manufactured to our
stringent quality control standards to deliver outstanding
performance.
You also have the satisfaction of knowing that all of our
products are supported by Kawasaki’s industry-leading
manufacturer’s warranty.
Peace of mind
We are confident that our trimmers, clippers, blowers
and other products will continue to deliver excellent
service for you for years to come.
However, for your peace of mind, we commit to a three-
year warranty for professional users and a five-year
warranty for private users.
For full details, visit www.kawasaki-powerproducts.eu,
or speak to your local Authorized Kawasaki Power
Products Dealer.
POWER PRODUCTS 2012
Power Products
Power Products 2012
Brush Cutters Hedge Trimmers Hedge Clippers Blowers
broch ure design
n A4 brochure cover and internal spreads for Kawasaki
Contents
Engine of Engines
The Core Strength
Kawasaki Motors Europe N.V.
Engine & Power Products Department
1 Dukes Meadow, Bourne End
Bucks SL8 5XF United Kingdom
Tel: +44 (0)1628 819555
Email: engines@kawasaki.eu
www.kawasaki-engines.eu
Further Information
For a more detailed overview visit:
www.kawasaki-engines.eu
Copyright © 2012 Kawasaki Motors Europe N.V.
All rights reserved. Subject to the exceptions provided for by law, no
part of this publication may be reproduced and/or published in print, by
photocopying, on microfilm, electronically or in any other way without the
prior written consent of the copyright holder.
Your Kawasaki representative:
Engines 2013
4-Stroke Vertical
FJ series
FJ180V STD 6
FJ180V PRO 7
FJ180V KAI 8
FX series
FX481V 10
FX541V 11
FX600V 12
FX651V 13
FX691V 14
FX730V 15
FX751V 16
FX801V 17
FX850V 18
FX921V 19
FX921V DFI 20
FX1000V 21
FX1000V DFI 22
FS series
FS481V 24
FS541V 25
FS600V 26
FS651V 27
FS691V 28
FS730V 29
FR series
FR541V 30
FR600V 31
FR651V 32
FR691V 33
FR730V 34
4-Stroke Horizontal
FJ series
FJ100 38
FJ180 39
FJ220 40
FE series
FE120D 42
FE170D 43
FE250D 44
FE290D 45
FE350D 46
FE400D 47
FH series
FH601D 48
FH641D 49
FH680D 50
FH721D 51
FH770D KAI 52
FD series
FD671D 54
FD750D 55
FD750D DFI 56
FD791D DFI 57
FD851D DFI 58
2-Stroke Horizontal
TJ series
TJ23E 61
TJ27E 62
TJ35E 63
TJ45E 64
TJ53E 65
TK series
TK65 66
2-Stroke Vertical
TJ series
TJ23V 69
n Trifold cover and inner pages
n TA5 ads for Kawasaki

5. illustration
n Selection of illustrations
commissioned for various projects.

6. Knowledge is Power
“We are committed to equipping your children with the knowledge and skills to set them up for life...
Ready for employment, ready to enter university, or ready to start their own business.”
6 7
■ ICT will be integrated into
curriculum areas, each subject
taking responsibility for aspects of the
ICT curriculum. Computer studies will
be taught to students who intend to
pursue careers in this area.
The KS4 curriculum model will allow students
to study core subjects including one of the
humanities (geography or history) and double
science.
Students will also be guided to study subjects
chosen from option blocks based on their career
aspirations and their abilities.
Students will have the opportunity to carry on
their study of separate sciences from key stage
3 as part of the options and their preparation for
the study of science in sixth form.
The enrichment programme of 1 hour each day
will provide a number of options for students:
study additional GCSEs, to catch up or to engage
in business, careers or student voice.
Sixth Form shall offer 2 routes for students;
academic and vocational. Students following the
academic route will opt for 4 subjects each with
12 hours of provision.
A wide range of academic subjects will be made
available as options. All sudents will have
independent learning, PE and Careers.
Those following the vocational route will also
study English, Maths, ICT, Business and
Enterprise.
Year 9, 10 & 11 Sixth Form
“The inclusion
of a sixth
form in a
school is most
welcome”
The curriculum option pathways
from Year 7 to Year 13 will support
students with:
■ special needs to have quality learning
experiences that enable them to achieve.
■ special abilities and talents who will be
given opportunities to use and extend their
gifts including opportunity to progress when
ready rather than by age.
Gifted and talented students will
follow an honours programme in
the academy.
An Innovative Curriculum Tailored to Meet the Career Aspirations and Talents of your Child
The curriculum will enable each student to achieve academic, social and
emotional competence helping them to pursue successfully their chosen
career pathway and acquire workplace skills and attributes.
■ Spiritual, moral, social and cultural
(SMSC) curriculum will include
provision to improve student’s
emotional and social competence,
sense of right and wrong and citizenship
responsibilities. This will include various
projects, encouraging team work,
self-awareness, self-management and
management of relationships with
others.
Year 7 & 8
The curriculum will include INTEGRATED SCIENCE,
INTEGRATED HUMANITIES, A MODERN FOREIGN
LANGUAGE, SMSC, RE, PE, BUSINESS & ENTERPRISE,
CAREERS AND INDEPENDENT LEARNING.
English will be delivered uniquely through the
humanities curriculum and Maths through the
Science curriculum.
Students who are gifted and talented have the
option of extending their English and Maths in a
separate provision whilst students who require
additional support in these two important subjects
will have an additional provision. Separate sciences
will be made available from year 7 for students
interested in science careers.
■ ICT will be integrated into
curriculum areas, each subject
taking responsibility for aspects of the
ICT curriculum. Computer studies will
be taught to students who intend to
pursue careers in this area.
“The inclusion
of a sixth
form in a
school is most
welcome”
The Academy will be inclusive and
non-selective. We welcome admissions
from all young people. We will aim to
provide learning pathways for young people
of all abilities and talents. Our admissions
policy is available on our website.
Independent learning skills will be highly
valued in developing students who are
motivated, independent learners and able
to plan and manage their learning so as to
achieve successful career outcomes.
An independent learning hour will help
students problem solve, manage their
learning platform and provide them with
opportunities to develop analytical and
higher order skills.
An enrichment hour at the end of each
day will reward those who have worked
well with extra-curricular activities such as
performing and visual arts, P.E or project
work, whilst others will be supported in
subjects causing concern.
This will also be a sanction hour for those
who have not complied with the school
code of conduct.
Parents and carers will be expected to be
active partners in their children’s learning
through a parent engagement programme.
You will be able to follow your child’s progress
on a daily basis.
Each young person will
have a career focus and
he or she will continually
engage in exploring
different careers from
Year 7 to Sixth Form.
All young people in the Academy will have
the opportunity to follow a business and
enterprise curriculum.
The Academy’s Enterprise centre aims to
provide the young people in the Academy
with all the skills they will need to become
enterprising and entrepreneurial students
and to develop business acumen.
The centre will provide a large number of
opportunities to help young people develop
these essential business and enterprise skills
and to achieve business qualifications.
The Academy will provide a caring,
enjoyable and happy environment in
which all members of the community
will be respected and valued.
Bullying will be not tolerated at any level.
Each young person will have a personal
mentor who will be in regular contact to
meet with you and your child.
The Academy is committed to
achieving outstanding student and
staff well-being.
The Academy will value and encourage
diversity as enriching and promoting
a well-balanced outlook.
The Academy will insist upon the highest
standards of behaviour and responsible
citizenship to underpin and enable high
achievement for all.
Recognising that each individual has the
right to make choices, and choices have
consequences. As an emotionally intelligent
community it will be recognised that there
are consequences for wrong choices.
Sanctions will be imposed on a daily basis.
Each young person in the Academy
has the right to a learning
environment that will promote the
best for the individual.
A positive environment will be
encouraged through rewarding
achievement and positive attitudes
on a daily basis.
The Academy will be committed to a strong
student voice through student council and
student leadership teams of prefects.
The Academy will foster a culture of
high expectations and aspirations.
The supportive, encouraging
and inclusive culture will enable
individuals to aim high,
and adopt a ‘can do’ culture.
4 5
AS/A2 Xyxyx
The AS/A2 qualification in physical education is an exciting course aimed at giving you a
more detailed knowledge of the sporting world. The course offers variety and is enjoyable
to all students, especially those who like sport.
Students will examine the world of sport and themselves as sports people. They will work
towards being able to teach others, improve their own performance and understand what
makes a champion.
The course will also give students the opportunity to gain coaching qualifications. You
will develop your knowledge and understanding of how different factors combine together
to influence performance.
You will also develop an understanding of how performance can be improved through
practice training and by analysis and evaluation.
Why Choose Physical Education?
AS/A2 Physical Education
A
?
“Bonjour”
“Merci”
50 51
WHAT DO I NEED?
n You need to meet the stated
Academy entry requirements for
AS/A2 courses and have a C grade
or above in one of the following;
GCSE additional science or GCSE in
applied science (double award).
Physical education has a number of good subject combinations.
In terms of related content, psychology, biology, sociology and
history are good combinations.
Typical progressions from this subject area to higher
education are; sports science, sports studies, PE teacher
training, physiotherapy and sports injury, sports coaching and
development.
Where Can Physical Education Take Me?
“work towards
being able to teach
others”
prospectus design
n A4 prospectus commissioned by Chorley Academy, a new school.
n Sixth Form prospectus for Chorley Academy.
n Letterhead, comp slip and business card for
Chorley Academy

7. The magazine for self-employed and entrepreneurial mums
YO U R WO R K AN D FAM I LY I N PER FECT HAR M O NY
EXPERT ADVICE / FUSS FREE FASHION / PARENTING / HEALTH / FINANCE
WorkYour Way
THE STEPTOE
SYNDROME
What to avoid when
working from home
Carol Savage on securing £100k Dragons Den investment
BLOGGING IT!Make your blog work for you in 5 quick and easy steps
ISSUE01
SLAYING THE DRAGONS
SUMMER 2014
7 Secretsto launching a business
while raising a family
FREE PR
EXCLUSIVE INTERVIEW!
Supertips on
getting FREE
PR advice
magazi n e design
n Initial concept designs for Collect, a new magazine
aimed at die cast collectors.

8. Hello everybody! That magical time of year is fast
approaching, and once again Leighton-Linslade Town
Council and LB First have been hard at work preparing for
this year’s Christmas Festival ensuring that whether you
live, work or are simply visiting Leighton Buzzard you are
going to be in for a real seasonal treat.
As always, there will be something for everyone,
with lots of festive fun for all the family. There will
be live entertainment on the stage, fireworks, reindeer,
a traditional funfair, Santa’s dash and grotto amongst other
things - not to mention Father Christmas himself visiting.
Whether you just want to savour the atmosphere -
maybe grabbing something to eat from the food court
as you wander around (or something more warming
from some of our many cafe’s and restaurants in town);
or simply want to take advantage of doing some
Christmas shopping from our Christmas market and
wonderful array of shops then make sure to tell your
family and friends and put the date in your diary.
So come and join us, and kick off the festive season
here in Leighton Buzzard - you’ll be amazed at what
our town has to offer! Also for more info and updates
don’t forget to visit our website www.lbfirst.org.
See you there!
GENNARO BORRELI - CHAIRMAN, LB FIRST
Gennaro Borreli
CHRISTMAS FESTIVAL 2014
vWelcome!
LBFirstTHE HEART OF YOUR TOWN
cLBFirst2013
Advertising & Distribution
SLBDistribution,
7 Ryland Mews,
Leighton Buzzard,
LU7 1SP
Tel:01525 791801
sales@slbdistribution.co.uk
Design
MUD Creative
9 High Street,
Leighton Buzzard,
LU7 1DN
Tel:01525 382164
design@mudcreative.co.uk
hard at work preparing for
live, work or are simply visiting Leighton Buzzard you are
ngst other
v
Advertising & Distribution
‘GUESS WHO IS SWITCHING ON THE LIGHTS’ COMPETITION!
See www.lbfirst.org for details
Leighton Buzzard Christmas Weekend14
stocking fellersStuck for present ideas? Just check out our handy gift guide for
fabulous presents that can all be found in Leighton Buzzard...
children, adults and pets are all catered for!
Creighton’s Chocolatier
High Street
Chocolate Moustaches & Lips
£2.25
Creighton’s Chocolatier
High Street
Bacon Flavoured Chocolate
£3.00
Perfect Parties
Lake Street
Santa Hats (variety)
From £0.99
Making the Best
Bridge Street
Scented Beeswax Candle Tins
£2.25
Reasons to be Cheerful
Peacock Mews
Froggy Castanets
£4.99
Reasons to be Cheerful
Peacock Mews
Flick Flack
£4.99
Metalyka
Bridge Street
Handcream
£3.99
Room No 9
Bridge Street
Cupcake Bath Bomb
£3.99
Reasons to be Cheerful
Peacock Mews
Stilleto wine cork
£4.99
Model Shop
High Street Mews
Army Troopers
£6.00
Room No 9
Bridge Street
Selections
High Street
Fun Snaps
£0.95
Creighton’s ChocolatierCreighton’s Chocolatier
£2.252.25
i
Anbricol
North Street
Slinky
£4.99
n A commission from the local town council to provide an identity, event programme,
poster, vinyl banner and signage for the town’s three day Christmas event. They wanted a
traditional, ‘Dickensian’ feel to reflect their chosen theme.
event programm e & signage
Leighton Buzzard Christmas Weekend6 Event Programme 2013 7Leighton Buzzard Christmas Weekend6
ABOVE: Debbie Marsh from Leighton-
Linslade Town Council gives Dermot and
Charlie their instructions
THERE’S PLENTY HAPPENING AROUND THE TOWN AS YOU CAN SEE!
what’s on?
Light Switch-On & Fireworks
7pm on Friday 28th November will be
a very special moment when the town
Christmas lights are switched on by
celebrity and stage party.This will be
followed by a fabulous firewok display,
and we’re told this year that it will be
less loud bangs and more visually
spectacular.Get ready to‘oooh’and
‘aaah’...
Stage Entertainment
You can look forward to a whole week-
end of live entertainment on the stage,
so do visit the stage area and enjoy lis-
tening to the many talented performers.
We have The Natashe Seale Quartet,Chris
Puleston & the Half Moon Drum Circle,
the Linslade Singers and many more
exciting artists performing...
Funfair
Adding to the festive atmosphere will
be a traditional fun fair,with rides for
all. This year it will be situated over two
sites - at the bottom of the high street;
with more rides in North Street.
Christmas Market
Friday and Sunday sees the high street
play host to a special Christmas Market,
with a variety of gifts available.From fire
bowls to microbrewery beer,there will
be gifts for everyone. On Friday 28th,
the Christmas Market will be joined by
the European Market,offering goodies
from the continent.
Food Court
The Food Court will again be in Church
Square, offering a massive selection
from crepes to exotic burgers! See page
19 for more information.
Donkey Rides
The donkeys Dermot and Charlie proved
very popular last year,so we’re delighted
they’ll be joining us again. Sporting their
Santa hats,Dermot and Charlie will be
offering rides to all children under the
age of 16 (or under 8 stone) for £2 a ride.
They can be found on North Street,on
Saturday 29th November and Sunday
30th November,between the hours of
10am and 4pm.Pop along and say hello!
Santa Grotto by KidsOut
This year Santa will be in his new home,
in a grotto hosted by the KidsOut
charity in Church Square.All children
are invited to visit him and his elves,
and will receive a gift (£5 entry fee).
Live Reindeer
Santa just couldn’t manage Christmas
without his reindeer,and two of them
will be visiting Leighton Buzzard on
Sunday 30th. They will be waiting to
meet you on the high street.
The Santa Dash
If you’ve never seen hundreds of Santas
chasing a Christmas Pudding before,
then now is your chance! The Leighton
Fun Runners will be setting off from
Church Square at 11am on Saturday
29th November, and are raising funds
for KidsOut with a 2.5 mile Santa Dash.
To participate please contact:
stewart.moulds@kidsout.org.uk
Around the Town
Keep an eye out for a variety of
attractions around the town...aside
from street entertainers,there will be a
giant snowglobe and reindeer rodeo,a
birds-of-prey display (North Street),live
alpacas.Leighton Buzzard Children’s
Theatre will be entertaining shoppers
outside Argos in Waterborne Walk on
Saturday 29th November from 12 noon
to 1.30pm.
ABOVE: Debbie Marsh from Leighton-
LEFT: Street Entertainers extraordinaire
©DAVIDPRIOR2013
©DAVIDPRIOR2013
©SALLYALLSOPP2013

9. product Design
Janetand Jim� �� � � � � � � � � � � � � � � � � � � � � � � � � � ��� � � � �
Manbat
��
�
���
�
��
�����������
������������������
��������������
��
�
���
�
��
�����������
������������������
��������������
��
�
���
�
��
�����������
������������������
��������������
Valentine’s Day
unique gift ideas for
Cityscape Print
Remember a special trip with a bespoke city skyline
print. Personalise with names and date of trip. Paris,
Rome, New York, Berlin, Prague, Sydney & Barcelona
are available to name but a few - enquire for others.
Measures: 50cms x 23cms. Available in choice of frames.
£30 (framed)
Fun Florida holidays!
Yourunhealthy
obsessionwithsockmonkeys
Pub quiz nights
maltesers
Chips
Friday nights
sledging
sharing wine
���������������������
Camden Market��������������
���������������������
��������������
Playing scrabble
Wii fit
Dairy
Milk
Liking all the
same films...
Walking the dog
n by the river
About us...
x
Playing scrabble
���������
Retro Film Poster
Go romantically retro for a gift that’s a
bit different. Customise with names,
quotes and cast. Measures: 40cms x
50cms. Available in choice of frames.
£40 (framed)
‘About Us’ Print
Earn some serious Brownie Points
with this personal heart print.
Measures: 50cms x 50cms.
Available in choice of frames.
£40 (framed)
Penguin Print
‘Together Forever
(like penguins)’ -
aaah! Personalise
with names.
15.5cms x 20.5cms
£7.99 (framed)
n A selection of products designed for Pierre Cochon, a gift shop
specialising in customised t-shirts and artwork.