Legal presentation

The “immunity”
of the legal
touchpoints

@HAPTICA_DESIGN #HISTORIASCONTACTO
TERMS AND CONDITIONS
FIRST
THINGS
FIRST

1. The Consumer irrevocably acceptsthe followingterms and conditions(hereinafter referred to as “Terms & Conditions”)
2. Supplier:A person, who in their business providesgoodsor services to customers.
3. Consumer: An individual who has received goodsand services froma supplier; to pay the supplier for the goodsif another individual has received them; to
compensate a supplier for services supplies to someone else.
4. Service:xxx
5. Any difference between the Partiesshall be settled in law by applying Canadian Law, the Consumer undertakesto make any claim directly to ____
6. For being present at this Service,the “Terms & Conditions” apply
7. The Supplier may change these Terms & Conditions at any time without notifyingthe Consumers and if they continue here we shall consider that they have
accepted any changes.
8. Any distribution, publication or commercialor promotionalexploitation of the content of the Service is strictly prohibited.
9. The Consumer cannot download,inform,expose, publish, copy,reproduce,distribute,transmit,modify, execute,transfer or sell any content,data or materials of the
Service.
10. Unless specifically requested,the Supplier doesn't request or wish to receive any confidential,secret or proprietary information or other material fromthe
Consumer through email, website or any other way.
11. Any information received by the Supplier shall be considered as non-confidentialor secret,and therefore may be used by the Supplier in any way.
12. The Customer undertakesto indemnify and exonerate the supplier fromliability for any demand, costs, and expenses, of any nature,incurred as a result of the
assistance to the Service.
13. In accordance with the Consumer Protection Law, the Consumer may request a refund in cases of buying ticketsfroma secondary seller when the ticket doesn't match
the description as advertised by the seller.
The Customer should not, directly or indirectly:
14. Reverse engineer,decompile,disassemble or otherwise attempt to discover the source code,object code or underlyingstructure,ideas,know-how or algorithms
relevant to the Services or any software,documentation or datarelated to the Services.
15. License,sell, rent,lease, transfer,assign, distribute,display, disclose, or otherwise commercially exploit, or otherwise make the Services available to any third party
except the employeesor agents of the Customer.

If you agree
with terms and
conditions
Raise your hand

You must be
Roadrunner
relatives…
THE LEGAL WORLD

First things First
THE REAL
Sorry about before!

ABOUT MYSELF
Angélica Flechas
Colombian
Lawyer
Designer
Founder
Mother of dogs / not dragons
@botasylorenzo
@haptica_design

THE LEGAL WORLD
“Law should be like death,
which spares no one”.
Montesquieu

When you turn
on the lights
// A contract
is coming to life
THE LEGAL WORLD

When you
take the bus
// A transportation
contract
THE LEGAL WORLD

When you are in love
and want to get married
// A possible prenuptial
agreement
THE LEGAL WORLD

Then I went to Design
School and I became
a Service Designer

THE SERVICE DESIGN WORLD
We understand services
as stories that come to life
thanks to the touchpoints
that we design

People
Objects
Spaces
Processes
Channels
Reservation Flight Check-in Bed time Breakfast Checkout

How many of
these touchpoints
are legal
touchpoints?

Reservation Flight Check-in Bed time Breakfast Checkout
People
Objects
Spaces
Processes
Channels
Cancellation
Policy
Invoice
Passenger
obligations
Terms and
conditions
Booking
agreement
Payment
method
Observance of
house regulation
Guest
obligations
Transportation
contract
Intellectual
Property
Indemnity
clauses
Sanitary
Licences
Restaurant
compliance
Accommodation
contract
Liability of
the guest
Liability of
the guest

Are these
touchpoints
designable?

#HISTORIASCONTACTO@HAPTICA_DESIGN
Win-win
Legal Design Principles

Win-win Transparency

Win-win Transparency Applicability

A Bank who
wanted to improve
its legal services
How to redesign the
Stock Commission contract
experience?

BANCOLOMBIA
Stock Commission contract
Client Delivers
at least 1 million
dollars to Bancolombia
and some specific
instructions
The Bank Conforms
an investment
portfolio
The Bank Invests
following the
objectives and
guidelines defined
by the client

BANCOLOMBIA

BEFORE LEGAL DESIGN

GENERAL DATA
BANCOLOMBIA
19
Sections
7
Pages
22.947
Characters
9 pt.
Font Size
Arial
Font Type
3.423
Words
BEFORE
* In average, a person will spend 35 minutes reading the whole text

AFTER LEGAL DESIGN

GENERAL DATA
-1129
Words
BANCOLOMBIA
19
Sections
7
Pages
22.947
Characters
9 pt.
Font Size
Arial
Font Type
3.423
Words
BEFORE
15
Sections
7
Pages
18.9381
Characters
9 pt.
Font Size
Nunito
Arial
Font Type
2.690
Words
AFTER
-21.4%
Words
-13
minutes to
read

A Public Entity
who wanted to
empower their citizens
How to guide Bogotá residents to
understand and pursue their right
to report companies for illegally
cutting down trees?

THE ENVIRONMENTAL LAW
Ley 1333 / 2009 (28 pages)

A law firm who
wanted to go further
How to develop legal design skills in
lawyers and help them create projects
to improve the firm experience?

GÓMEZ PINZÓN LAW FIRM

GÓMEZ PINZÓN

1 2 3
Booking
tickets
Attending to
the SDGC
Content
you get
4. Any difference between the Parties shall be settled in law by applying Canadian Law, the Consumer undertakes to make any
claim directly to ____
5. For being present at this Service, the “Terms & Conditions” apply
6. The Supplier may change these Terms & Conditions at any time without notifying the Consumers and if they continue here we
shall consider that they have accepted any changes.
A person, who in their business provides goods or
services to customers.
An individual who has received goods and services
from a supplier; to pay the supplier for the goods if
another individual has received them; to
compensate a supplier for services supplies to
someone else.
SUPPLIER
CONSUMER
SERVICE
The presentation that the supplier is going to
deliver to the audience (consumers).
DEFINITIONS

Any distribution, publication or commercial or
promotional exploitation of the content of the
Service is strictly prohibited.
- It is prohibited to make videos on our event
- You make take photos for your personal
use only.
- Commercial use is only allowed with
written prior permission by our authorized
person.
The Customer undertakes to indemnify and exonerate the supplier from liability for any demand, costs, and expenses, of any
nature, incurred as a result of the assistanceto the Service.
The Consumer cannot download, inform, expose, publish, copy, reproduce, distribute, transmit, modify, execute, transfer or sell
any content, data or materials of the Service.
The Customer should not, directly or indirectly:
1. Reverse engineer, decompile, disassemble or otherwise attempt to discover the source code, object code or underlying
structure, ideas, know-how or algorithms relevant to the Services or any software, documentation or data related to the Services.
2. License, sell, rent, lease, transfer, assign, distribute, display, disclose, or otherwise commercially exploit, or otherwise make
the Services available to any third party except the employees or agents of the Customer.
The Supplier must comply with the description that
was given on the SDGC web page.
Unless specifically requested, the Supplier doesn't
request or wish to receive any confidential, secret
or proprietary information or other material from
the Consumer through email, website or any other
way.
Any information received by the Supplier shall
be considered as non-confidential or secret, and
therefore may be used by the Supplier in any way.
ME PUBLIC MEPUBLIC

The law says what should
happen but does not say
how, and this is the power
that service design has.

Legal presentation

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