3M is a conglomerate company that was founded in 1902 and is headquartered in Saint Paul, Minnesota. It operates in several business segments including industrial, healthcare, consumer goods, and provides various products such as adhesives, abrasives, and coatings. 3M has a global presence with international sales accounting for 65% of its total sales in 2012. The company aims to grow organically through new product launches and acquisitions while also focusing on sustainability and corporate social responsibility.
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Table of Contents
Industry Survey Overview 3
5 year plan
Corporate Overview 3
History
Company Values (4)
Company Facts 4
Marketing Strategies 5
Products and Services (6)
Target Markets
Industry Position
Pricing
Marketing Materials
International Business 6A
SWOT Chart 7
SWOT Analysis 7
Corporate Culture 9
Corporate Social Responsibility 9
Stocks 10
Current News 12
Final Analysis 13
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Industry Survey Overview
3M (MMM on the NYSE) categorizes itself into six sections: Industrial and
Transportation, Health Care, Display and Graphics, Consumer and Office, Electro and
Communications, and Safety, Security and Protection. In 3M’s future, new product
launches and a rising demand of renewable resources are some of their opportunities
for growth. Changing technology and governmental regulations prove to be threats for
3M. 3M also has to be weary of the economy, and monitor changes in the tastes of its
consumers (3M Company Snapshot).
Fiveyear plan
3M has planned to grow its earnings by nine to eleven percent in the next five
years. It plans to do so by getting involved in developingmarkets, focusing on the
industries it’s in, like mining and energy, increasing its research and development
budget, and having market share in already developed markets. 3M wants to havean
“average worldwide industrial production growth of 3-4% per year from2013 to 2017.”
3M expects its organic sales to increase between four and five percent each year over
the next five. 3M also plans to increase organic sales by buying other companies. It
plans to spend between one and two billion dollars a year on acquisitions (Trefis Team).
Corporate Overview
History of 3M
3M started out as a sandpaper manufacturer, the Minnesota Mining and
Manufacturing Company, which almost went bankrupt multiple times due to raw
materials and huge competition. The business, started in 1902, was failing in 1905, when
two investors paid off debt and invested in the company. They were determined to
make 3M work. They, Edgar Ober and Lucius Ordway, moved the company fromTwo
Harbors, Minnesota to Saint Paul, Minnesota by 1910. 3M eventuallybecame involved
with Henry Ford, creating a sand paper that could withstand the friction caused by
Ford’s assembly lines. Next, a water proof and dust-free sandpaper was invented. 3M
boomed. In the 30s, 3M workers found a way to combine an adhesive to clear
cellophane or as we know today, transparent Scotch tape. Scotch tape helped 3M
grow, even during the Great Depression. Clientele shifted fromproduction facilities to
supplies store after the invention of a portable tape dispenser. During WW11, 3M
focused on understanding markets, rather than shifting production to that of war
materials. Bonds were offered in 1947, and stock was offered starting in 1946. In the 50s,
3M focused on research and development when most other companies hadn’t started
yet. The 60s, 70s and 80s werefilled with ups and downs. During the 60s, 3M continued
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to grow, but in the 70s, there was controversy involving a slush fund that funded Nixon’s
campaign. The 80s produced the Post-It Note. The 90’s brought difficulties-3M wasn’t
producing enough new products fast enough. Foreign sales comprised half of the
company’s sales in 92, for the first time ever. In 1996, 3M reconstructed, to get rid of the
Information, Imaging and Electronics division- it was losing too much money on that
section of production. 3M also cut audio and videotapes. By the late 90s, 3M
reconstructed, again, into six categories- focusing more on higher technology areas. In
the early 2000s, 3M made an effort to become more efficient and cut costs and began
to let its employees work on independent projects. In 2002, 3M was officially named
“3M Company,” taking its nickname on as its formal name. In 2003, 3M reconstructed to
bring its scientists closer to its consumers. In ’05, 3M acquired CUNO, a purification
company. It sold its pharmaceuticals division in 2006, and in 2008, 3M purchased Aearo
Holding Corporation, a manufacturer of safety products. 2008 had a huge impact on
3M-whilebusiness still grew, it did not grow as much as previous years. In 2010, 3M
decided to increase its R&D budget to grow through product development. At the end
of 2010/beginning of 2011, 3M purchased Cogent Inc., a security identifications system
(3M Company Snapshot).
3M was founded in 1902 and its trademark is “3M.” The current CEO is Inge G.
Thulin and people on the board of directors include Linda Alvarado, Thomas Brown,
Vance Coffman, Michael Eskew, James Farrell, Herbert Henkel, Muhtar Kent, Edward
Liddy, Robert Morrison, Aulana Peters, and Inge Thulin. There are 87,677 employees, with
2,200 employed by Cogent and almost 500 employed by CUNO. 3M’s NAICS codes
include Coated and Laminated Paper Manufacturing (322222), Stationery, Tablet, and
Related Product Manufacturing (322233), Plastics Material and Resin Manufacturing
(325211), All Other Rubber Product Manufacturing (326299), Telephone Apparatus
Manufacturing (33421), Appliance and Supplies Manufacturing (339113), and Dental
Equipment and Supplies Manufacturing (339114). 3M’s headquarters are located in
Saint Paul, Minnesota, with subsidiarieslocated in Pasadena, California and Meriden,
Connecticut. The corporate website is www.3m.com(3M Company Snapshot).
Company Values
Behave with complete honesty and integrity in everything done.
Meet customers’ needs with advanced technology and the best quality, value
and service.
Through sustainability and world growth, give customers an attractive return.
Respect the environment, both socially and physically around the globe.
Value employees, and help to develop their strengths-having initiative and being
leaders.
Earn the approval of everyone that is associated with 3M globally.
(About Us: Who We Are)
Company Facts
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2012
Sales
Worldwide … ….. 29.904 billion
International … … .. 19.376 billion – 65% of 3M’s total sales
Net Income
NI … ….. 4.444 billion
Percent to Sales … … .. 14.9 percent
Earnings per Share – diluted … ….. 6.32
(Corporate Profile: 3M Performance)
2011
Sales
Worldwide … ….. 29.611 billion
Net Income
NI … ….. 4.283 billion
Earnings per Share – diluted … ….. 5.96
(2011 Annual Report)
Overall, 3M has done well the last five years. There was a dip in net sales during
2009, as a result of the 2008 bank fiasco. 3M has recovered well though, increasingsales
by 4 billion dollars since 2008.
In 2012, Inge Thulin came to be the President and CEO of 3m, after George
Buckley, former President and CEO, decided to “close the chapter” of his career with
3M (2011 Annual Report).
Marketing Strategies
Products and Services
3M is considered to be in the conglomerate sector. It offers products in the fields
of industrial and transportation, health care, display and graphics, consumer and office,
electro and communications, safety, security and protection. Most of the company’s
products “involve some formof coating, sealant, adhesive, film, or chemical additive
that increases the product’s overall functionality and usability for customers.” Some of
3M’s products include “pressuresensitive tapes abrasives, specialty materials, filtration
products, energy control products, supply chain management softwareand solutions,
insulation components, films, masking tapes, fasteners and adhesives (3M Company
Profile: Business Summary).”
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3M manufactures and sells “pressure-sensitive tapes, abrasives, adhesives, specialty
materials, filtration products, energy control products, supply chain management
softwareand solutions, insulation components, films, masking tapes, fasteners and
adhesives,” “optical films for LCD electronic displays, computer screen filters, reflective
sheeting, commercial graphics sheeting, architectural surface and lighting solutions,
mobile display technology,” and serves” medical and surgical, pharmaceutical, dental,
health information systems and personal care, with a variety of medical and surgical
supplies including infection prevention, pharmaceutical, drug delivery systems, dental,
personal care(3M Company Profile: Business Summary).” Manufacturing occurs all over
the United States, with multiple locations in California, Connecticut, Georgia, Indiana,
Minnesota, Michigan, Massachusetts, North Carolina, Ohio, Texas, and Wisconsin, to
name just a handful. There are almost 90 locations that produce or manufacture 3M
products.
Target Markets
3M’s main markets are the United States Military, outdoorsmen, exterior workers,
and families (Pratik).
IndustryPosition
3M’s fortune rating is 101. Some of 3M’s major competitors are Johnson&Johnson,
Dupont, Bayer AG, Kimberly-Clark, GE, and Honeywell among others (3M Company
Snapshot).
Pricing
Scrolling through Google’s Shopping tab shows that prices start at 5 cents for a
“Bumpon” and can go up to $12,735 for a “Re/Desensitizer Staff Workstation”.
Depending on what a customer is looking for, is what the price depends on.
Marketing Materials
3M offers a variety of promotional materials. Included are pens with business
names on them, Post-It note cubes, poster papers, and pop up dispensers.
(3M Promotional Markets)
SWOT Chart
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Strengths
Improved Operational Performance
Product Innovation
Business Diversity
Weaknesses
Declining Profitability Ratios
Legal Proceedings
Opportunities
Growing Aged Population
Rising Demand for Renewable Energy
Sources
New Product Launches
Threats
Changing Technological Trends
Competitive Landscape
Government Regulations
SWOT Analysis
Strengths
-Better Operating Performance:
Revenuesincreased, as did the net income and operating income. This can be
attributed to a growth in 3M’s industrial and transportation section, safety, security and
protection section, and health care section. Better operating performance would boost
3M’s market position and help to grow its business.
-Product Innovation:
3M can increase its competitiveadvantageand better its brand equity by
devoting resources to research and development. By focusing on technology
improvements, 3M can work to introduce new products and improveexisting products
to its markets, allowing it to be a front runner in its sectors.
-Business Diversity:
3M works in many different sectors, allowing it to diversify. It runs six segments:
Consumer and Office, Display and Graphics, Electro and Communications, Health Care,
Industrial and Transportation, and Safety, Security, and Protection. Because 3M
operates in many different segments, it can be a worldwidebrand, and increase sales
and profit margins. 3M sells its products in over 200 countries, and has roomto grow.
Weaknesses
-Decreased Ratio of Profitability:
3M’s profit margins have decreased in recent years. Gross margin decreased by
1.1%, the net profit margin decreased by .9%, and the operating margin decreased by
1.4% in 2011. This was caused by an increase in operating costs of 1.4%. These
decreases mean that 3M didn’t not take full advantage of the growth of 2011.
-Legalities:
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3M has been involved in many legal battles which could hurt the company’s
reputation. Lawsuits involve product liability, commercial claims, and intellectual
property issues. Some lawsuits have been brought forth by anti-trust laws and
environmentalists. They have been dealing with lawsuits arising frommasks and
respiratory products, and even though these sorts of lawsuits are to be expected, they
are bad for the company’s reputation.
Opportunities
-Growing Population of Older Generations:
The number of people reaching age 60-65 is increasing, and those people are
going to need medical treatment. The United Nations Population Division estimates that
the number of people aged 60 or older will reach 2 billion by 2050 and will account for
22% of the world’s population. The population growth of elderly increases at a rate of
2.6% every year, with the expectation that it will grow in the next seven years in
developed countries like the US, the UK, France, Germany, and Japan. The increased
medical needs of the elderly provides a great opportunity for the growth of 3M.
-Increased Demand for Sources of Renewable Energy:
Recently, 3M dipped its toe into the renewable energy market, to try to protect
the environment and reduce the effectsof greenhouse gases. Becausefuture energy
could mostly be provided using solar power generators, 3M has already began
producing solar, wind, geothermal, and biofuel solutions to decrease the cost of
renewableenergy. 3M’s products, such as films, tapes, coatings, etc. help manage loss
of energy, improve productivity, and help the environment. This provides the possibility
of growth for 3M.
-New Products:
Putting new products on the market can have the possibility of attracting new
customers and keeping usual customers around. 3M has produced several new
products in the last several yearsthat grab new customers’ attention and bring back
existing customers. Because 3M can adapt, and produce new products, there is room
for growth.
-Acquisitions:
3M has expanded in recent years by buying existing business. By doing so, 3M
can expand its knowledge base and experience, whilealso working to providemore
products to its customers.
Threats
-Ever Changing Technology:
Because technology is always changing, keepingup can be difficult, especially
because 3M worksin many different markets. 3M must introduce innovative products
and technologies, and update current products to meet their markets’ demands.
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Doing so could have a negative financial impact on the company, by devoting money
and time on products that might not satisfy customers.
-Competition:
3M works in many different markets, and is not specialized in just one. Other
smaller companies that are specialized in one market may be better able to keep up
with the demands of their markets.
-Government Regulations:
3M must comply by local, state, federal, and foreign laws, along with the FDA,
DEA, NRC, and the Department of Health and Human Services to name a few. By not
following the standards set, or by not getting the right licenses, or permits, the company
could be negatively affected.
-Slow Economy:
The economy is still recovering fromthe crisis of 2008 and the world’s economy is
projected to grow just by 2.5% in the next year. Although the US is starting to do better,
the rest of the world is still recovering. Becausethe economy is unpredictable,
consumer’s spending habits are different, and can decrease the profit margins of the
company.
(3M Company-Financial and Strategic Analysis Review)
Corporate Culture
At 3M, what is sold is just as important as what the company stands for. 3M has
operated for over a century based on honesty and integrity. In 1988 3M introduced its
first code of conduct, which is still found in its Business Conduct Policies today. The
policies intact today are backed by the honesty and integrity that started 3M. Hpnesty
and integrity define everything that 3M does (CorporateProfile: Business Conduct).
Corporate Social Responsibility
3M does not pride itself just on its financial performance, but on how it runs its
company as well. 3M was one of the first manufacturersto discuss solutions to
environmental issues. Those solutions came fromits employees, creating the Pollution
Prevention Pays program. Running a socially responsible company is an ongoing
process. 3M doesn’t just want to improvesales year after year, 3M wants to protect the
environment through sustainability. It is 3M’s vision to aid in sustainable development
through protecting the environment, being socially responsible, and making economic
progress. 3M aims to satisfy customers and have success accordingby having social,
economic and environmental values. 3M’s social valuesinclude making lasting
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relationships with customers by having simple, easy solutions to their challenges. 3M’s
environmental values are to deliver practical answersto environmental questions and
obstacles, not only for customers but for the business itself. 3M is socially responsible by
getting its stakeholders involved, and moving to improve 3M’s sustainability (About US:
Corporate Responsibility).
CSR Activities
Just recently, 3M set aside $100,000 to help in the Philippines, where Typhoon
Haiyan hit. The money will be split between the American Red Cross and CARE. 3M
Philippines is encouraging volunteers, matching employees’ donations, and getting
products ready to be donated before relief organizations ask for them.
3M also worked with teens to set up an online science website for teens. Sparticl
is a free website where teenscan, in a way, “google” anything about science. 3M is
working to add new articles and sections of interest every day. Sparticl is updated by
experts and is made sure to be a safe online environment for teens (3Mgives).
3Mgives
3Mgives is a portion of 3M that gives back. It consists of monetary gifts, donation
of goods, and encouraging employees, both present and past, to volunteer. 3Mgives is
involved in education, communities wherethey do business, and in environmental
programs. 3Mgives donated almost 57 million dollars, cash or products, to American
educational programs and charities in 2012 alone (Corporate Profile: 3M Performance).
Stocks
3M
MMM S&P 500 NYSE
Date Open High Low Close Volume
Adj
Close*
$
change
%change
23-Sep-13 $120.43 $121.47 120.37 121.11 3,468,500 121.1 $0.68 0.56%
24-Sep-13 $121.24 $121.87 120.69 120.8 3,528,100 120.8 -$0.44 -0.36%
25-Sep-13 $120.89 $121.21 120.17 120.2 2,173,400 120.2 -$0.69 -0.57%
26-Sep-13 $120.60 $121.00 119.92 120.66 2,240,900 120.66 $0.06 0.05%
27-Sep-13 $119.97 $120.30 119.26 120.22 2,028,100 120.22 $0.25 0.21%
30-Sep-13 $119.39 $119.96 118.67 119.41 2,104,700 119.41 $0.02 0.02%
1-Oct-13 $119.69 $119.82 118.8 119.62 1,854,800 119.62 -$0.07 -0.06%
2-Oct-13 $119.13 $119.59 118.44 119.2 2,056,500 119.2 $0.07 0.06%
3-Oct-13 $118.71 $119.11 117.89 118.55 2,525,800 118.55 -$0.16 -0.13%
4-Oct-13 $118.37 $119.71 118.13 119.4 1,983,700 119.4 $1.03 0.87%
7-Oct-13 $118.56 $119.27 118.28 118.69 1,931,200 118.69 $0.13 0.11%
12. 12
2-Dec-13 131.67 132 127.39 127.68 6,897,900 127.68 -$3.99 -3.03%
3-Dec-13 126.06 127.39 125.15 126.6 7,864,500 126.6 $0.54 0.43%
Stock Quote
Current Price: 126.60
52 week low: 89.60
52 week high: 134.16
12 month target price: 127.14
[3M Company (MMM)]
S&P STARS
Standard and Poor’s gives3M a 3 star rating and recommends that stockholders
hold their stock (3M Company).
Current News
“3MPuttingEmphasisBackon R&D”-September 18, 2013
Increasing 3M’s research and development allows 3M to come up with new and
better products. This allows for 3M to expand into new markets, while still keeping
established markets interested. Thulin plans to increase 3M R&D budget from 5.3% of
sales to 6%. While that doesn’t seemlike much, it’s means billions of dollars. Post-It notes
and Scotchgard went through major renovations, to improve the product and work to
preservethe environment by eliminating harmful chemicals. 3M is looking to grow in the
field of identification tools, like pass ports, driver’s licenses, etc. It is also working to be a
player in the field of touchscreens with displays and protectivefilms. The renewable
energy field is a big opportunity for growth, especially with solar energy. 3M has not
dipped its toe into the solar energy water, but is working to do so.
“New Glovesfrom 3M Protect Hands While Improving Dexterity”-
October 8, 2013
R&D paid off. 3M’s new gloves help to protect contractor’s and electrician’s
hands while improving their dexterity. OSHA claims that full protection, like 3M’s gloves,
could prevent over 700,000 days of lost work per year. There are three kinds of 3M’s
latest development: General Use Comfort Grip, Cut Resistant Comfort Grip and
Gripping Material Work Glove.
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“3M tops Dow losers on Morgan Stanley downgrade”- December 2,
2013
3M’s stock dropped .85% as a result of Morgan Stanley downgrading themfrom
equal weight to underweight. The downgrade was based on 3M’s decrease in
performance.
Final analysis
I, personally, would invest in 3M. I read somewhere, that if someone had invested
$10,000 five years ago, it would be worth over $22,000 now. In the last few months, 3M
has had more gaining days than losing days in the stock market. In the last year, 3M
was able to pay out over $6 per share. I fully believe that their R&D will produce many
new products and keep improving current products to keep the company growing. I
think the time to invest was right after the government shut down, and stock was down
to $116 per stock. In the week after the shutdown, stocks climbed $8. If 3M can keep
that growth growing, they would be the company to invest in. And, I think 3M can
recover fromStanley Morgan downgrading them. They’ve lasted over one hundred
years for a reason. They made it through the Great Depression, they made it through
the Great Recession, and they can certainly make it through a downgrade.