The document outlines marketing plans and responsibilities for an Urban Outfitters store located in Delray Beach, Florida. The plans include several seasonal promotions and sales throughout the year like a spring break beach bash, summer kick-off sale, and black friday sale. Responsibilities are assigned to staff roles including the store manager, assistant manager, advertising staff, display staff, and sales floor staff.

2. about the company.
↠ young market
↠ 400+ locations
↠ unique, hipster apparel &
merchandise
↠ Delray Beach, Florida

3. objectives.
↠ Increase employee productivity
↠ Increase in-store sales by 10%
↠ Strengthen communication with
customers
↠ Increase customer loyalty
↠ Expand our customer base by
10%

4. spring break beach bash.
↠ Distribute beach balls
↠ 15% off coupons
↠ DJ

5. summer kick-off sale.
↠ Month-long giveaway sale
↠ Beach bag: $50 purchase
↠ Sunglasses: $100
purchase

6. fall fashion show.
↠ Fashion show on the Ave
↠ Local teenage girls as
models

7. black friday sale.
↠ 25% off entire store
↠ Holiday gift guide

8. advertising media.
↠ Social media – Instagram
↠ text message

9. unique display.
↠ 3-way mirror
↠ Photo booth

10. print media.
↠ Sun- Sentinel
↠ University Press
↠ Y100

11. employee sales contest.
↠ Points for each sale
↠ $50 bonus for employee
with most sales

12. responsibility sheet.
Store Manager:
• Contact and meet with Y100 and Sun-Sentinel
• Explain new promotions to all staff members, set sales objectives, and assign roles to employees
• Oversee all aspects of the store daily
Assistant Manager:
• Train staff on promoting the store through flyers, coupons, beach balls, and other promotions
• ensure adequate stock is available
• schedule employee shifts and oversee staff behavior
Advertising Staff:
• design flyers, beach balls, sunglasses and any other new merchandise
• create and manage the new Delray Beach Urban Outfitters Instagram
• keep track of posted selfies under the hashtag #urbanontheave
Display Staff:
• arrange and frequently update window displays
• set up tables and mannequins with new seasons' looks
• organize according to store layout and clothing sizes
Sales Floor Staff:
• maintain sales and stock on a day-to-day basis
• assist display staff with keeping the set-up clean and neat
• assist customers with special requests or questions

13. budget.