Phase one, research and strategy for The Candle Bakery

2. Living in a digital world

13. Says Thinks
Does Feels
● “This is so cute!”
● “My mom would love this”
● “We should try something new”
● “I think I could make that”
“I’ve seen this on Pinterest before”
● Shopping locally is the best
● Making gifts is better than purchasing
● Candles are great home decor
● Workshops are fun
● Shops locally
● Likes to go around the city finding new
places
● Crafts/DIY projects at home
● Looks for things to do with friends
● Finds tutorials for how to restore
furniture
● Thoughtful & caring
● Heartfelt
● “Hipster”

14. Says Thinks
Does Feels
● “I saw this fun place while I was out
walking”
● “I want to learn something new”
● “What are the kids into nowadays?”
● “My grandkids would like this”
● Life is always changing
● Still has a lot to learn from others
● Kids are the future
● Candle making is something she could
try with her grandkids
● Finally has some time to spend on
herself
● Tries things her kids/grandkids want to
do
● Loves decorating her home with
thoughtful items
● Like the times are changing
● Energetic, playful
● Family time is very important

15. Says Thinks
Does Feels
● “Have you seen the new Lady Gaga
Oreos?”
● “I saw that on TikTok”
● “Their branding is super cute!”
● “We could easily do that”
● “My friend tagged this really cool
looking place”
● They have the best ideas
● Life is what you make it
● Things are either cringey or cool
● They need something to keep them off
their phone
● TikTok DIY trends
● Decorates their bedroom with trendy
furniture
● Updates social media often
● Always looking at the trending page
● Upbeat and always on the move
● Like everything they do is specific to
them
● Wants to be the biggest and the best
● Celebrity endorsements inspire them
● Advertising works!