FOR YOUR EYES ONLY: Secrets of a Successful Speaker and Trainer Business: Liquidity, Music and Financial Routines

1. Secrets of a
Successful
Speaker
and Training
Business
EYES ONLY
FOR YOUR

2. 2014 2013
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Prof. Dr. Nicole Jekel
Management Performance
n.jekel@jekelpartner.de
http://www.nicole-jekel.de/
German, Englisch and Spanisch
2020
Contact Nicole Speaker’s Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/
2021
Column writer
for performance
management for
Controller Magazin
How to make others
to do the right things,
so that the key
performance indicators
switch to green and
people are having fun

3. FOR YOUR EYES ONLY: Secrets of a Successful Speaker and Training Business
10.10.2020 Prof. Dr. Nicole Jekel: Management Performance, n.jekel@jekelpartner.de page 1/5
Speaker Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/
>>> Imagine financial challenges
in your business
Nothing right on the right?
Nothing left on the left?
And there are holes in your buckets?
1. Liquidity
is on the left und what is left
1.1 When is my “car fuel tank” empty?
Liquidity in your business is like fuel in
your car tank:
+ Total of e. g. bank accounts,
short-term loans
/ divided by monthly expenses
__________________________________
= financial range in months
Month/s Evaluation
12 brilliant
9 excellent
6 super
3 very good
1 room for improvement
0,5 room for improvement
You may ask yourself FOR YOUR EYES
ONLY: How many months will I survive
with no business? Don´t worry, even if it’s
not a month. Let’s look, how you can fix it.
1.2 Fixed cost plan and bucket plan
• Check fixed costs (take bank accounts):
- collect them, even the little ones
- When you have a new cost, you need
to remove an existing cost
- love, leave, change
- check it monthly. Yes, monthly! J
Key question: Which fixed costs have
you cut during the crisis?
• Use “buckets”, categories or accounts
(cf. Heather Townsend):
e.g. private, business, tax + social
contributions, reserves
1.3 Future income plan
• Revolving 12-18 month plan:
revenue – costs = profit
• Return on invest (%)
= (profit / invested amount) * 100
• 10 year future plan: think big!
Key question: Which additional income
stream did you generate during the crisis?
Even if you have changed nothing, you
maybe had fresh ideas.
Fresh ideas around financial life hacks needed?!
______________________________________
Hello honey money! _________________
See Appendix I: Financial Range I Months __
______________________________________
______________________________________
______________________________________
See Appendix 2: Fixed Cost Plan _________
See Appendix 3: Bucket Plan ____________
If spending money makes you happy, you spend it.
If saving money makes you happy, you save it.
(cf. Suze Orman, Heather Townsend, my grandfather Paul )
See Appendix 4: Income Stream Plan________
Profit is a habit.
See Appendix 5: 10 Year Plan _______

4. FOR YOUR EYES ONLY: Secrets of a Successful Speaker and Training Business
10.10.2020 Prof. Dr. Nicole Jekel: Management Performance, n.jekel@jekelpartner.de page 2/5
Speaker Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/
2. Music enriches all key
performance indicators (KPIs)
Emotionalised by music:
James Bond inspirations
• Liquidity Tomorrow Never Dies
• Income Stream Moonraker
• Revenue Diamonds are Forever
3. Right routines
3.1 Fun-timetable
• Money Monday
• Technological Tuesday
• ‚We‘ Wednesday
• Technological Thursday
• Fun Financial Freaking Funnel Friday
• Sweet Surplus Saturday
• Sunny Sunday
You may ask yourself FOR YOUR EYES
ONLY: What is my (daily) financial routine
… maybe from the beginning of next
week?
3.2 Relevance: own impact!
• Decoration > DecorACTION
• Information > InformACTION
• Transformation > TransformACTION
>>> Wishing you, …
… liquidity is left,
… right financial routines,
… tons of buckets full of money
making lovely ‘music’!
Money talks, too. J_____________________
______________________________________
______________________________________
Data is sexy. Enjoy glory of data.__________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

5. FOR YOUR EYES ONLY: Secrets of a Successful Speaker and Training Business
10.10.2020 Prof. Dr. Nicole Jekel: Management Performance, n.jekel@jekelpartner.de page 3/5
Speaker Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/
Appendix 1: Financial Range in Months
Total of e. g. bank accounts, short-term loans
/ divided by monthly costs ________________________________________________ ____
= financial range in months
Month/s Evaluation
12 brilliant
9 excellent
6 super
1 room for improvement
0,5 room for improvement
Appendix 2: Fixed Cost Plan
Appendix 3: Bucket Plan

6. FOR YOUR EYES ONLY: Secrets of a Successful Speaker and Training Business
10.10.2020 Prof. Dr. Nicole Jekel: Management Performance, n.jekel@jekelpartner.de page 4/5
Speaker Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/
Appendix 4: Income Stream Plan
Appendix 5: 10 Year Plan

7. FOR YOUR EYES ONLY: Secrets of a Successful Speaker and Training Business
10.10.2020 Prof. Dr. Nicole Jekel: Management Performance, n.jekel@jekelpartner.de page 5/5
Speaker Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/
Bonus: Visual Summary

8. Secrets of a
Successful
Speaker
and Training
Business
EYES ONLY
FOR YOUR

12. Nicole Jekel : n.jekel@jekelpartner.de
Kontakt Nicole Speaker’s Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/
Download for later

13. Nicole Jekel : n.jekel@jekelpartner.de
Kontakt Nicole Speaker’s Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/
Download for later

14. Nicole Jekel : n.jekel@jekelpartner.de
Kontakt Nicole Speaker’s Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/
Download for later

15. Welcome to
the Club of Bean
Counters :)

16. Welcome to
the Club of Bean
Counters :)

18. Liquidity

19. MusicLiquidity

20. RoutinesMusicLiquidity

21. Music RoutinesLiquidity

23. bank accounts
short-term loans
______________________________________
£
£ £

24. bank accounts
short-term loans
divided by
monthly expenses
______________________________________
£
£
£ £

25. bank accounts
short-term loans
divided by
monthly expenses
______________________________________
= financial range in months 3
£
£
£ £

26. Super Cat

27. Cat is King

28. £
£
£
£
££
£
Cat is King
sh

29. Super Cat‘s Bowl
sh
M
iao
€ £ $£ £
£ €
£££££
£

30. Check your fixed costs monthly
No. Company Topic Customer
number
Gross
year
Gross
quarter
Gross
month
Net
year
Net
quarter
Net
month
Cancellation
date
Decision: Action!
1 Telekom
mobile-flat Europe
communication 65,94
2
3
...
Sum

31. Check your fixed costs monthly
No. Company Topic Customer
number
Gross
year
Gross
quarter
Gross
month
Net
year
Net
quarter
Net
month
Cancellation
date
Decision: Action!
1 Telekom
mobile-flat Europe
communication XXX007 791,28 197,82 65,94 664,92 166,23 55,41 31.12.2021 up-/down-grade
mobile
2
3
...
Sum

32. Check your fixed costs monthly
No. Company Topic Customer
number
Gross
year
Gross
quarter
Gross
month
Net
year
Net
quarter
Net
month
Cancellation
date
Decision: Action!
1 Telekom
mobile-flat Europe
communication XXX007 791,28 197,82 65,94 664,92 166,23 55,41 31.12.2021 up-/down-grade
mobile
2 DEVK
car insurance
transportation 007XX007 669,47
3
...
Sum

33. Check your fixed costs monthly
No. Company Topic Customer
number
Gross
year
Gross
quarter
Gross
month
Net
year
Net
quarter
Net
month
Cancellation
date
Decision: Action!
1 Telekom
mobile-flat Europe
communication XXX007 791,28 197,82 65,94 664,92 166,23 55,41 31.12.2021 up-/down-grade
mobile
2 DEVK
car insurance
transportation 007XX007 669,47 167,36 55,78 562,58 140,64 46,88 30.09.2021 no car or new car
3
...
Sum

34. Check your fixed costs monthly
No. Company Topic Customer
number
Gross
year
Gross
quarter
Gross
month
Net
year
Net
quarter
Net
month
Cancellation
date
Decision: Action!
1 Telekom
mobile-flat Europe
communication XXX007 791,28 197,82 65,94 664,92 166,23 55,41 31.12.2021 up-/down-grade
mobile
2 DEVK
car insurance
transportation 007XX007 669,47 167,36 55,78 562,58 140,64 46,88 30.09.2021 no car or new car
3
...
Sum 36.000,00 9.000,00 3.000,00 29.160,00 7.290,00 2.430,00

35. Check your fixed costs monthly
££

36. Check your fixed costs monthly
CI

37. Check your fixed costs monthly
£ £ £
£

38. Which fixed costs have you cut
as a result of the crisis?

39. Which fixed costs have you cut
as a result of the crisis?
travel expenses
flights
hotels
train
car
shopping
clothescosmetics
holidays
restaurants
congresses
conventions
seminars
software licences
cleaning services
nanny
concerts
musicals parties
cinema
sauna swimming
skiing fitness studio
parkingspot
insurance

40. Bucket plan
100%
revenue of the year
..........
.....% business,
operating expenses
.....% private,
owner‘s income
.....% tax +
social contributions
.....% reserves

41. Income stream plan
Customer Oct.
2020
Nov.
2020
Dec.
2020
Jan.
2021
Feb.
2021
Mar.
2021
Apr.
2021
May.
2021
Jun
2021
Jul.
2021
Aug.
2021
Sep.
2021
Oct.
2021
Nov.
2021
Dec.
2021
Sum
2021
Days
2021
Average
Cust. 1
Speaking 1
Speaking 2
Training 1
Training 2
...
6 000
4 400
4 400
14 800 3 4 933
Cust. 2
Speaking 1
Speaking 2
Training 1
Training 2
...
6 000
6 000 1 6 000
Cust. 3
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
Sum ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 100 000 20 5 000

42. Revenue
– Costs_
= Profit
Profit is a habit

43. 10 Year Plan
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Year

44. 10 Year Plan
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Year

45. 10 Year Plan
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Year
Revenue
500 000
400 000
300 000
200 000
100 000

46. 10 Year Plan
10 Year Plan: Historical
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Year
Revenue
500 000
400 000
300 000
200 000
100 000

47. 10 Year Plan
10 Year Plan: Historical
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Year
Revenue
500 000
400 000
300 000
200 000
100 000
10 Year Plan: Future

48. 10 Year Plan
10 Year Plan: Historical
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Year
Revenue
500 000
400 000
300 000
200 000
100 000
10 Year Plan: Future

49. 10 Year Plan
10 Year Plan: Historical
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Year
Revenue
500 000
400 000
300 000
200 000
100 000
10 Year Plan: Future

50. Which additional income stream did you
generate during the crisis?

51. udemy
Which additional income stream did you
generate during the crisis?
digital
books
columns
podcasts
virtualevents
MasterCourse
articles
coaching
training
speaking
Courseraedx.org expertletters
mentoring
workouts
projectmanagement
interimmanagement
worldwide
new topic

52. Music RoutinesLiquidity

53. EMOTIONS

54. Liquidity Tomorrow never dies
Income Stream Moonraker
Revenue Diamonds are forever

55. Music RoutinesLiquidity

56. Money Monday
Technical Tuesday
We-Wednesday
Technical Thursday
Fun Financial Freaking Funnel Friday
Sweet Surplus Saturday

57. DECORATION
INFORMATION
TRANSFORMATION

58. DECORACTION
INFORMACTION
TRANSFORMACTION

59. Music RoutinesLiquidity

60. Welcome to
the Club of Bean
Counters :)

61. You decide
: ) :

62. Moneyhoneyprositprofitmoneyhoney
LiquidityRoutinesMoneyMusic
LiquiditCashFunnyHoneyMusic
LiquiditMoneyMusicCashProfit
LiquidityProfitMoneyMusicMoney
LiquidityCashMoneyLiquidity
LiquidityRoutinesMoneyProfitc
LiquidityRoutinesProfitMoney
Cash iCash ash Cash Cash
The first
3 words ...

64. €
€
€
€
$
€
£
$
£
$
£
$
$
€
£
£
$ $
$

66. €
€
€
€
$
€
£
$
£
$
£
$
$
€
£
£
$ $
$

67. Nicole Jekel : n.jekel@jekelpartner.de
Kontakt Nicole Speaker’s Management by Karin Burger: https://www.agentur-fuer-redner.com/nicole-jekel/

69. Support Thorsten Jekel
Coaching Alan Stevens
International Recommendation Paul Ter Wal
European Recommendation Niels Brabandt
Frowa Schuitemaker
German Recommendation Ilja Ge
Believe in me - thank you Grandparents from other rooms, and still financially interested in future family
Mum and Dad, estimated to be not digital in this life any more, still alive and happy
Thorsten Jekel and Nina Jekel
Dr. Dr. h. c. Albrecht Deyhle, founder of several Management Performance Communities
Dr. Jost von Hammerschmidt, Siemens AG
Martin Grabert, Bank Director, Hamburg, from another room (too early), will love this speech
Jörn von der Lieth, CEO, Real Invest, Bochum, Germany
Joachim Blätz, CEO, Wiederaufbau Genossenschaft, Braunschweig, Germany
European Management Performance Community
Management Performance Professors‘ Community
My Performance Management Column Readers
Prof. Dr. Susann Erichsson, Marketing, Beuth Hochschule für Technik Berlin
My last, actual and future students for touching the future
All I forget
Booking Karin Burger & Team, my Speaking Management
https://www.agentur-fuer-redner.com/nicole-jekel/
Contact Nicole Jekel for Performance Management n.jekel@jekelpartner.de

70. Appendix 1: Financial Range in Months
bank accounts
credit lines
divided by
monthly expenses
______________________________________
= finanical range in months 3
€
£
$ €

71. Appendix 2: Fixed Cost Plan
No. Company Topic Customer
number
Gross
year
Gross
quarter
Gross
month
Net
year
Net
quarter
Net
month
Cancellation
date
Decision: Action!
1 Telekom
mobile-flat Europe
communication XXX007 791,28 197,82 65,94 664,92 166,23 55,41 31.12.2021 up-/down-grade
mobile
2 DEVK
car insurance
transportation 007XX007 669,47 167,36 55,78 562,58 140,64 46,88 30.09.2021 no car or new car
3
...
Sum 36.000,00 9.000,00 3.000,00 29.160,00 7.290,00 2.430,00
1. Complete the list with all those ‚little costs‘. Don‘t forget anything.
2. Check it monthly: e. g. software flats (maybe also think about service reductions?).
3. Decide: love, leave or change your fixed costs.

72. Appendix 3: Bucket Plan
100%
revenue of the year
..........
.....% business, operating expenses.....% private, owner`s income .....% tax + social contributions .....% reserves
If not satified, cut down costs and/or increase revenue!

73. Appendix 4: Income Stream Plan
Customer Oct.
20xx
Nov.
20xx
Dec.
20xx
Jan.
20xx
Feb.
20xx
Mar.
20xx
Apr.
20xx
May.
20xx
Jun
20xx
Jul.
20xx
Aug.
20xx
Sep.
20xx
Oct.
20xx
Nov.
20xx
Dec.
20xx
Sum
20x
Days
20xx
Average
Cust. 1
Speaking 1
Speaking 2
Training 1
Training 2
...
6 000
4 400
4 400
14 800 3 4 933
Cust. 2
Speaking 1
Speaking 2
Training 1
Training 2
...
6 000
6 000 1 6 000
Cust. 3
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
Sum ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 100 000 20 5 000

74. Appendix 5: 10 Years Plan
10 Year Plan: Historical
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Year
Revenue
500 000
400 000
300 000
200 000
100 000
10 Year Plan: Future

75. Bonus: Visual Summary