1. Jeffrey B. Yacker
323 E. 21 St. Apt. M2
New York, NY 10010
347-237-6185 (Mobile)
Email jaybeeynyc@gmail.com
KEY STRENGTHS
 Seasoned and corporate and financial p.r. professional--20+ years corporate and marketing
communications experience, including media relations in U.S. and U.K.
 Strategic, “big picture” thinker, solution-oriented; excels at linking clients’
strategic objectives with solutions
 Skilled project manager and multi-tasker who thrives on deadline
 “Senior Doer” – as US President Harry Truman purportedly said, “ The buck stops here,”
 Accomplished presenter
 Excellent writer with diverse verbal, oral and written communications skills
EMPLOYMENT HIGHLIGHTS
Teachers’ Retirement System (TRS) of the City of New York (6/04 – present)
55 Water Street, New York, NY 1004-2201 www.trsnyc.org
$55 billion public pension fund for 188,000 NYC teachers
Position/title: Senior Writer/Communications Specialist. Responsibilities embrace:
 Project management: annual and quarterly financial reports, teacher, retiree, and stakeholder newsletters
 Research and writing for above publications
 Development of web site content
Fleishman-Hillard Public Relations (1/00 – 8/00)
220 E. 42nd St., New York, NY 10022
Position/title: Vice president in Corporate Group
Clients included:
 United Airlines (UAL)
 Bermuda Investment Board (BIB)
 Buchanan Ingersoll law firm
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2. Fleishman-Hillard Public Relations (1/00 – 8/00)
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Provided corporate and media counseling. Accomplishments included:
 Media counsel and contingency plan for UAL during proposed merger with US Airways
 Local NYC broadcast media outreach and coverage for UAL
 Business-to-business media event for BIB
 Media planning for Buchanan Ingersoll
BPA International (now BPA Worldwide) (11/93 – 11/99)
100 Beard Sawmill Road, 6th Floor, Shelton, CT 06484 www.bpaww.org
Leading worldwide auditor of Internet site traffic, newspaper and magazine circulation
Position/title: Communications Manager. Accomplishments and responsibilities included:
 Launched company’s first external media relations program
o Researched and pursued media opportunities in local/national business press in US and UK
o Developed relationships with key editors and reporters
o Wrote and distributed news releases
o Achieved consistent placement/coverage in US and UK business and trade media
o Responded to media inquiries
 Expanded company’s client education program
 Provided editorial assistance to senior management
 Prepared annual zero-based Communications Dept. budgets; tracked expenses v. budget via quarterly
forecasts and fiscal year-end reconciliations
 Managed projects and special events: annual reports, strategic plans, media gatherings
Institute for Electrical and Electronic Engineers (IEEE) (4/92-11/93)
445 Hoes Lane, Piscataway, NJ 08854 www.ieee.org
Worldwide professional association for 300,000+ scientific leaders in computing, aerospace, robotics, biomedicine
and related fields
Position/title: Public Relations Manager in former NYC headquarters. Responsibilities encompassed:
 Management and staff supervision of PR department
 Media relations: writing/distributing news releases on then-current engineering “hot topics,” e.g., growth of
the Internet, cell phones, and robotics in medicine
 Speechwriting for IEEE President
 Support at key industry trade shows and scientific gatherings
 Writing articles for senior management in IEEE Spectrum, monthly magazine

3. United Way of New York City (12/88-3/92)
2 Park Avenue, New York, NY 10016 www.unitedwaynyc.org
Position/title: Vice President, Public Relations. Accomplishments and responsibilities included:
 Managed and supervised staff in planning and execution of proactive communications strategies supporting
organization’s fundraising
 Build and cultivated relationships with editors and writers at local NYC media
 Wrote and distributed news releases to print and broadcast media
 Provided crisis counseling to senior management
PRISM (Public Relations in Science and Medicine) Division of BBDO (1/87-11/88)
488 Madison Avenue, New York, NY 10022
Position/title: Account executive.
Clients included:
 ICI Pharma (predecessor of Astra-Zeneca)
 Burroughs-Wellcome
 Schmid Laboratories
Accomplishments included:
 Business-to-business media relations for corporate re-branding of Stuart Pharmaceuticals into ICI Pharma
 Media relations for launch of ZestrilR (lisinopril) ACE inhibitor for ICI Pharma (front page article on Wall Street
Journal, placements in medical journals)
 Launch planning of DiprivanR (propofol) intravenous anesthetic for ICI Pharma
 AIDS awareness program and media relations for Schmid Laboratories supporting RamsesR, SheikR condoms
(local t.v. station coverage)
PREVIOUS EMPLOYERS/POSITIONS
 Hill and Knowlton, Inc. (account executive)
 Geltzer & Co. Public Relations (account executive)
 McGraw-Hill World News (editor/journalist covering commercial nuclear power, chemical industry)
 Office of Dr. Henry A. Kissinger (research assistant on memoirs)
 US Senate Government Affairs Committee (research assistant/writer)
 Carnegie Endowment for International Peace, Washington, DC (rapporteur)
EDUCATION
M.S. in Foreign Service; Georgetown University, Washington, DC
B.A. cum laude in Political Science; University of Vermont, Burlington, VT