A well-known businessman, author, and entrepreneur from Shelby County, Tennessee, is Jeff Webb Varsity Brands. Before taking the reins as president of the International Cheer Union, Webb founded Varsity Brands and served as its first CEO. The well-known businessman also works as senior editor for the Washington, D.C.-based news and analysis website Human Events.

1. Jeff Webb Varsity Brands Biography
Jeff Webb Varsity Brands is a well-known businessman, author, and entrepreneur from Shelby
County, Tennessee. Webb founded Varsity Brands and served as its founding CEO before
becoming the International Cheer Union president. The well-known businessman also serves as
senior editor for Human Events' news and analysis website, based in Washington, D.C.
The Wall Street Journal, Forbes, Entrepreneur, and other prestigious publications have all
featured the businessman prominently. He is a best-selling author who has authored several
books, including American Restoration: How to Unchain the Great Middle Class.
Webb is a passionate conservationist and philanthropist outside of work. Boating, duck hunting,
and one-wheeling are just his interests and hobbies.
International Cheer Union's Current Positions
Webb is the International Cheer Union's founder and president. The world's governing body for
cheerleading is the International Cheer Union. In 2016, the group was acknowledged as the
sport's global governing body.
The International Cheer Union, also known as Cheer, was founded in 2004. In 2007, the
organization's founder Jeff Webb Varsity Brands, who had previously worked with the National
Cheerleaders Association and the Universal Cheerleading Association, was elected president.

2. More than 7.5 million athletes use Cheer around the world. The company is a proud Association
for International Sports for All member under president and founder Webb. The International
Cheer Union has obtained international governing entity status as a non-profit organization. Its
goals and objectives are to develop cheerleading as a sport.
Life Events
The senior news editor for the website Human Events is named Webb. Human Events is a
long-running news and analysis publication based in Washington, D.C. Its name is derived from
the opening clause of the American Declaration of Independence. In 2020, Webb, a business
owner, author, and executive joined Human Events as its senior news editor.
Its founders first published Human Events as a print newspaper in 1944. In 2013, it switched to
only publishing digitally. Webb co-publishes the website with executive opinion editor Will
Chamberlain and also serves as its senior news editor.
Co-publisher Webb oversaw Human Events' 2022 acquisition of The Post Millennial, a
Canadian online news publication.
History of His Career Varsity Brands
Varsity Spirit, the organization's forerunner founded by Varsity Brands' founder and former CEO
Jeff Webb Varsity Brands, was founded in 1974. Varsity Brands, the parent company, now owns
Varsity Spirit. Up until 2018, Webb headed Varsity Brands as CEO. After that, he served as
chairman of the company until 2020.

3. Based in Memphis, Tennessee, In terms of cheerleading, dance teams, and performing arts
innovation, Varsity Spirit is a world leader. Through its educational camps, competitions, and
other events, Varsity Spirit engages with over a million athletes yearly.
Webb resigned from Varsity Spirit and Brands to concentrate on the International Cheer Union
and other projects, such as Human Events.
Up until 2020, Herff Jones Webb presided over Herff Jones. The company is heavily involved in
elite college and professional sports, including cheerleading, and has its corporate headquarters
in Indianapolis, Indiana. It is best known for producing and marketing motivational materials that
are achievement-focused and educational recognition products.
In 2014, Webb, the company's chairman, took over after Varsity Brands bought it the year
before.

4. Academic Background
Jeff Webb Varsity Brands attended the University of Oklahoma, a renowned public research
university in Norman, the third-largest city in the so-called Sooner State, located south of
Oklahoma City. It was established in 1890 and offered a significant university education in a
private college environment. The university has three locations in Oklahoma and allows
students to study abroad at several foreign campuses.
The University of Oklahoma is where Webb obtained his bachelor's degree in political science
and government. He became a prominent campus leader while a student and worked closely

5. with the school's cheerleaders. Because of his involvement, he was able to work for the National
Cheerleaders Association while still a university student.
After completing his studies at the University of Oklahoma, Webb remained involved with the
National Cheerleaders Association. His continued work with the association would eventually
lead to the start of his business career. He later resigned from the National Cheerleaders
Association to found the Universal Cheerleading Association and Varsity Spirit, the forerunner of
Varsity Brands.
Involvement with Charities
Jeff Webb Varsity Brands, a well-known businessman, author, and thought leader, is committed
to philanthropy. He has collaborated closely with St. Jude Children's Research Hospital for more
than ten years. The St. Jude Children's Research Hospital is a global leader in understanding,
managing, and treating pediatric cancers and other serious diseases.
Additionally, he has contributed significantly to the Special Olympics movement. The largest
sports organization in the world is Special Olympics. It provides year-round training and
activities for children and adults with disabilities. There are currently more than five million users
across more than 170 nations.
Previously, Webb was a steadfast supporter of the Jerry Lewis MDA Labor Day Telethon, which
is no longer broadcast. The Muscular Dystrophy Association received much-needed funds
thanks to the annual telethon. The non-profit Muscular Dystrophy Association is still dedicated
to helping people with neuromuscular diseases.

6. Accomplishments
Webb is recognized as having the most significant impact on the growth and development of
cheerleading as a sport. He was also responsible for getting cheerleading recognized as an
official Olympic sport. He is still celebrated for having solidified the sport's global recognition and
is still widely regarded as a leader in cheerleading.
The best-selling book American Restoration: How to Unchain the Great Middle Class was
written by author Jeff Webb Varsity Brands. The 192-page book details the author's efforts to
make cheerleading an accepted international sport. It also outlines several steps the author
believes are necessary to realize the potential of the American middle class.

7. Individual Interests
Jeff has a variety of interests and hobbies outside of his work as an entrepreneur, author,
business executive, and philanthropist. Boating, environmental protection, duck hunting, and
one-wheeling are a few of these pastimes and interests.
Father-of-two Webb tries to spend as much time with his loved ones as possible. He was raised
in Shelby County, Tennessee, where he was born. He still makes his home in the Volunteer
State today, where he and his Labrador Retriever dog reside in Memphis along the Mississippi
River.