Original PowerPoint presentation to the national Direct Marketing Association

1. The Creative Department’s Bill of Rights The First 10 Amendments to the Direct Marketing Constitution Presented by Jeff Chase

5. The Eternal Feud Creative people want to birth something new and original. Direct Marketing gurus lean toward past successes.

8. That’s different

9. Nice

10. Interesting

11. Vivid

13. Oops

14. That’s better

15. Simple

17. You can do better

18. This is personal

20. Good use of detail

21. Know your audience

23. Zzzzzzzzzz

24. Oh, to dream

25. It all fits together

26. Humor? You bet.

27. Try not to look

29. Stand out

30. Jump the gatekeeper

32. Interact with the brand

33. Hey, did you know?

35. Great results

36. Find out more

37. Ah, the invitation

38. Try it, then we’ll talk

40. Yikes

42. Can’t miss this

43. Brighter than a P.S.

44. But wait, there’s more!

46. Hard to read? How do you get around?

47. But you have to be careful.

48. When done right, it’s a powerful technique.

52. Thanks!