This document discusses using wedding planning to generate buzz for Valentine's Day. It aims to magnify the holiday for lovers through buzz marketing strategies. Wedding planner Jean-Pierre Leclerc's website provides information on amplifying awareness of Valentine's Day as a new standard celebration for couples.

1. Faire le buzz
AVEC LE WEDDING PLANNING
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L a S a i n t V a l e n t i n p a r
L A S A I N T VA L E N T I N
A SON NOUVEAU STANDARD
Objectif :
Magnifier la fête des amoureux
www. j e a n p i e r r e l e c l e r c . c om
LE BUZZ, OUTIL STRATÉGIQUE DE COMMUNICATION