4. Introduction
• There are certain products
gives comfort in life (apart
from basic needs- food,
clothing and shelter, now
included).
• Advertising appeals are
used in such way of
persuading people to buy
certain products.
• To create positive image
• To influence the purchasing
decision of people
5. Two most important appeals
•effective for
the youth
Rational
•influences old
generation
Emotional
8. Emotional Appeal
• An emotional appeal is related to an
individual’s psychological and social needs for
purchasing certain products and services.
9. Music Appeal
• Music can be used as types of advertising
appeals as it has certain intrinsic value and
can help in increasing the persuasiveness of
the advertisement. Also helps to capture
attention and increase customer recall.
10. Masculine Feminine Appeal
• This type of appeal aims at creating the
impression of the perfect them. The message
is that the product will infuse the perfection
or the stated qualities in you.
11. Endorsement Appeal
• Celebrities and well known personalities often
endorse certain products and their pitching
can drive the sales.
12. Bandwagon Appeal
• This type of advertising appeal is meant to
signify that since everybody is doing
something you should be a part of the crowd
as well.
13. Submitted To
• S. B. Gardi department of English
• M. K. Bhavnagar University
• Bhavnagar
• Gujarat
• India.
