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  2	
  
	
  	
  
Introduction	
  ............................................................................	
  3	
  
What	
  are	
  the	
  issues?	
  ...............................................................	
  5	
  
How	
  is	
  business	
  changing?	
  ......................................................	
  6	
  
What	
  should	
  boards	
  be	
  doing?	
  ...............................................	
  7	
  
New	
  board	
  structures	
  ..........................................................	
  .	
  	
  8	
  
Set	
  up	
  advisory	
  boards	
  ........................................................................	
  8	
  
Recruit	
  dynamic,	
  technology-­‐savvy	
  advisors	
  ......................................	
  9	
  
Get	
  your	
  board	
  technology-­‐savvy	
  .......................................................	
  9	
  
Plan	
  to	
  have	
  algorithms	
  sitting	
  on	
  your	
  board	
  ...................................	
  9	
  
Recruit	
  open-­‐minded	
  leaders	
  ............................................................	
  10	
  
Involve	
  advisors	
  in	
  your	
  strategy	
  day(s)	
  ............................................	
  10	
  
Put	
  one	
  advisor	
  on	
  your	
  main	
  board	
  .................................................	
  10	
  
Bring	
  in	
  technology	
  strategists	
  to	
  work	
  with	
  the	
  board	
  ....................	
  11	
  
Who	
  else	
  needs	
  to	
  wake	
  up?	
  ................................................	
  11	
  
HR	
  ......................................................................................................	
  11	
  
Future	
  jobs	
  and	
  employee	
  development	
  .......................................................	
  11	
  
Managerial	
  skills	
  ............................................................................................	
  11	
  
Employment	
  contracts	
  ...................................................................................	
  12	
  
Finance	
  directors	
  and	
  auditors	
  ..........................................................	
  12	
  
Lawyers	
  and	
  commercial	
  teams	
  ........................................................	
  12	
  
Headhunters	
  and	
  board	
  advisors	
  .......................................................	
  12	
  
Regulators	
  ..........................................................................................	
  13	
  
Business	
  schools	
  .................................................................................	
  13	
  
Conclusion	
  .............................................................................	
  13	
  
Pat	
  Chapman-­‐Pincher	
  ............................................................	
  14	
  
Contact	
  information	
  ..........................................................................	
  14	
  
Research	
  Findings	
  ..................................................................	
  15	
  
Table	
  of	
  Contents	
  
  3	
  
	
  
Introduction	
  
	
  
	
  
I	
  have	
  spent	
  the	
  last	
  35	
  years	
  working	
  in	
  technology	
  and	
  more	
  recently	
  
mentoring	
  senior	
  executives	
  of	
  global	
  businesses.	
  
	
  
I	
  have	
  seen	
  first-­‐hand	
  how	
  chief	
  executives	
  and	
  leadership	
  teams	
  have	
  
struggled	
  to	
  grasp	
  the	
  implications	
  of	
  the	
  internet	
  or	
  mobile	
  phone	
  
technology	
  until	
  it	
  was	
  too	
  late.	
  
	
  
Now	
  we	
  are	
  in	
  the	
  middle	
  of	
  another	
  revolution	
  with	
  far	
  bigger	
  impact	
  
than	
  anything	
  we	
  have	
  seen	
  in	
  our	
  lifetimes	
  –	
  artificial	
  intelligence	
  (AT)	
  or	
  
what	
  I	
  call	
  ‘intelligent	
  automation’	
  (IA).	
  	
  	
  
	
  
If	
  we	
  had	
  an	
  issue	
  with	
  getting	
  bosses	
  to	
  understand	
  the	
  widespread	
  
impact	
  of	
  the	
  internet,	
  there	
  is	
  an	
  even	
  bigger	
  problem	
  with	
  how	
  they	
  are	
  	
  	
  
	
  	
  managing	
  automation.	
  
Eight	
  years	
  ago	
  even	
  the	
  experts	
  said	
  driverless	
  cars	
  were	
  impossible	
  within	
  the	
  next	
  decade.	
  	
  Yet	
  
now	
  they	
  are	
  being	
  test-­‐driven	
  in	
  Milton	
  Keynes	
  and	
  the	
  States.	
  	
  What	
  is	
  the	
  impact	
  for	
  logistics,	
  for	
  
taxi	
  drivers,	
  for	
  train	
  and	
  bus	
  companies?	
  	
  The	
  technology	
  for	
  what	
  many	
  are	
  still	
  regarding	
  as	
  
fantasy	
  is	
  already	
  with	
  us.	
  
	
  
When	
  the	
  BBC’s	
  lawyers	
  and	
  HR	
  team	
  drew	
  up	
  the	
  contract	
  for	
  Jeremy	
  Clarkson	
  of	
  Top	
  Gear,	
  a	
  clause	
  
said	
  he	
  could	
  not	
  work	
  for	
  another	
  UK	
  media	
  company	
  for	
  a	
  year	
  after	
  leaving.	
  	
  Whoever	
  wrote	
  that	
  
contract	
  clearly	
  never	
  imagined	
  the	
  competition	
  would	
  come	
  from	
  an	
  online	
  bookseller,	
  Amazon,	
  
prepared	
  to	
  pay	
  the	
  presenters	
  £160m	
  for	
  their	
  Prime	
  streaming	
  service.	
  	
  Presumably	
  they	
  didn’t	
  
have	
  the	
  knowledge	
  or	
  foresight	
  to	
  include	
  ‘online	
  digital	
  services’	
  in	
  his	
  non-­‐compete	
  clause?	
  
	
  
The	
  Oxford	
  Martin	
  programme	
  on	
  the	
  Impacts	
  of	
  Future	
  Technology	
  (2013)	
  estimates	
  that	
  45	
  per	
  
cent	
  of	
  jobs	
  will	
  be	
  automated	
  in	
  the	
  next	
  20	
  years.	
  Yet	
  who	
  is	
  planning	
  for	
  this?	
  	
  
	
  
Last	
  year,	
  I	
  decided	
  to	
  see	
  if	
  my	
  instincts	
  about	
  the	
  scale	
  of	
  this	
  problem	
  were	
  right.	
  	
  I	
  have	
  now	
  
interviewed	
  30	
  plus	
  business	
  leaders	
  from	
  international	
  retailers	
  to	
  law	
  firms;	
  given	
  talks	
  to	
  
hundreds	
  of	
  executives	
  and	
  gauged	
  their	
  responses	
  to	
  the	
  issues	
  I	
  raise;	
  and	
  carried	
  out	
  a	
  survey	
  
with	
  more	
  than	
  100	
  responses	
  –	
  half	
  of	
  which	
  were	
  from	
  chairmen	
  and	
  directors/partners.	
  
	
  
The	
  key	
  findings	
  are	
  
•   47	
  per	
  cent	
  of	
  businesses	
  have	
  not	
  looked	
  at	
  the	
  impact	
  of	
  automation	
  on	
  jobs	
  
•   58	
  per	
  cent	
  of	
  businesses	
  admit	
  that	
  their	
  boards	
  are	
  not	
  good	
  at	
  understanding	
  or	
  
managing	
  technology	
  
•   68	
  per	
  cent	
  of	
  boards	
  are	
  either	
  not	
  managing	
  IA	
  decisions	
  or	
  doing	
  them	
  piecemeal	
  rather	
  
than	
  taking	
  an	
  holistic	
  view	
  of	
  the	
  business	
  and	
  its	
  future	
  	
  
  
There	
  is	
  no	
  doubt	
  that	
  self-­‐driving	
  vehicles	
  will	
  change	
  the	
  world	
  of	
  logistics.	
  The	
  question	
  is	
  
no	
  longer	
  “if	
  ”	
  but	
  rather	
  “when”	
  autonomous	
  vehicles	
  will	
  	
  drive	
  onto	
  our	
  streets	
  and	
  
highways.	
  	
  
DHL	
  report	
  for	
  the	
  logistics	
  industry	
  2014	
  
	
  
	
  
  4	
  
•   Only	
  19	
  per	
  cent	
  of	
  respondents	
  think	
  managerial	
  jobs	
  will	
  be	
  hit	
  by	
  automation	
  –	
  and	
  fewer	
  
still,	
  just	
  3	
  per	
  cent,	
  think	
  leadership	
  positions	
  will	
  be	
  lost	
  
•   Only	
  35	
  per	
  cent	
  think	
  that	
  automation	
  will	
  significantly	
  affect	
  the	
  structure	
  of	
  their	
  business	
  
in	
  the	
  next	
  five	
  years	
  –	
  12	
  per	
  cent	
  admitted	
  they	
  had	
  no	
  idea	
  and	
  that	
  no-­‐one	
  in	
  their	
  
business	
  was	
  looking	
  at	
  this	
  
•   23	
  per	
  cent	
  also	
  had	
  no	
  idea	
  whether	
  automation	
  would	
  increase	
  or	
  decrease	
  profitability	
  in	
  
the	
  next	
  five	
  years	
  
	
  
	
  
	
  
	
  
	
  
	
  
When	
  I	
  interviewed	
  a	
  senior	
  partner	
  at	
  an	
  international	
  professional	
  services	
  firm,	
   they	
  said	
  
they	
  have	
  major	
  projects	
  going	
  on	
  to	
  automate	
  routine	
  operations,	
  streamline	
  processes	
  and	
  cut	
  out	
  
paperwork.	
  	
  I	
  asked	
  how	
  this	
  would	
  affect	
  the	
  thousand	
  or	
  so	
  graduates	
  they	
  recruit	
  every	
  year.	
  	
  
There	
  was	
  silence,	
  “We	
  haven’t	
  looked	
  at	
  this”.	
  
	
  
Written	
  and	
  presented	
  like	
  this,	
  it	
  sounds	
  blindingly	
  obvious.	
  	
  But	
  this	
  is	
  the	
  problem.	
  	
  Bosses	
  are	
  not	
  
comfortable	
  with	
  technology	
  –	
  they	
  don’t	
  get	
  into	
  the	
  details	
  and	
  question	
  the	
  issues	
  in	
  the	
  way	
  they	
  
might,	
  say,	
  with	
  a	
  loss	
  on	
  the	
  P&L	
  account.	
  	
  They	
  can	
  understand	
  finances,	
  have	
  been	
  trained	
  to	
  
analyse	
  accounts,	
  know	
  what	
  questions	
  to	
  ask.	
  	
  They	
  don’t	
  think	
  about	
  automation	
  in	
  a	
  strategic,	
  
holistic	
  way	
  let	
  alone	
  know	
  the	
  questions	
  to	
  ask.	
  
	
  
	
  
	
  
	
  
Major	
  cultural	
  shifts	
  need	
  great	
  leadership	
  to	
  negotiate	
  successfully.	
  Boards	
  need	
  to	
  understand	
  that	
  
what	
  they	
  think	
  is	
  happening	
  in	
  the	
  future	
  is	
  happening	
  now.	
  	
  If	
  they	
  don’t,	
  then	
  they	
  will	
  be	
  lost	
  as	
  
the	
  world	
  changes	
  around	
  them	
  and	
  their	
  companies	
  quickly	
  become	
  unprofitable.	
  
	
  
In	
  this	
  white	
  paper	
  I	
  look	
  at	
  the	
  issues	
  in	
  more	
  detail,	
  analyse	
  what	
  the	
  interviews	
  and	
  survey	
  
findings	
  are	
  telling	
  us	
  and	
  outline	
  the	
  key	
  actions	
  for	
  boards,	
  leadership	
  teams,	
  HR	
  directors,	
  finance	
  
directors,	
  headhunters,	
  lawyers,	
  auditors	
  and	
  regulators.	
  I	
  have	
  also	
  looked	
  at	
  what	
  business	
  schools	
  
can	
  do	
  to	
  make	
  their	
  own	
  contribution.	
  
	
  
The	
  anonymous	
  quotes	
  in	
  this	
  paper	
  are	
  from	
  my	
  interviews	
  and	
  audience	
  feedback	
  when	
  I	
  have	
  
given	
  guest	
  speeches.	
  	
  
	
  
I	
  don’t	
  pretend	
  to	
  have	
  all	
  the	
  answers.	
  	
  But	
  I	
  do	
  have	
  a	
  knack	
  of	
  predicting	
  the	
  future.	
  	
  I	
  hope	
  this	
  
paper	
  will	
  stimulate	
  both	
  debate	
  and	
  action.	
  
	
  
	
  
	
  
	
  
Pat	
  Chapman-­‐Pincher	
  
CEO	
  mentor,	
  international	
  speaker,	
  strategist,	
  futurist,	
  portfolio	
  of	
  technology	
  non-­‐executive	
  directorships	
  
              Consumers	
  are	
  becoming	
  more	
  sophisticated	
  (take	
  price	
  comparison	
  sites),	
  
they	
  are	
  optimising	
  their	
  behaviour	
  and	
  economic	
  activities.	
  If	
  companies	
  and	
  
organisations	
  do	
  not	
  become	
  similarly	
  ‘optimised’	
  then	
  where	
  does	
  that	
  leave	
  
them?.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Senior	
  IT	
  consultant	
  
              We	
  think	
  about	
  the	
  future	
  for	
  our	
  clients	
  but	
  where	
  is	
  
the	
  incentive	
  for	
  us	
  to	
  think	
  about	
  the	
  future	
  for	
  our	
  firm.	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Partner,	
  Accountancy	
  firm	
  
  5	
  
What	
  are	
  the	
  issues?	
  
	
  
We	
  are	
  all	
  used	
  to	
  the	
  automation	
  of	
  manual	
  and	
  clerical	
  jobs.	
  	
  That	
  is	
  what	
  the	
  first	
  and	
  second	
  
Industrial	
  Revolutions	
  brought	
  us.	
  The	
  third	
  Industrial	
  Revolution	
  is	
  already	
  underway.	
  	
  Businesses	
  
have	
  been	
  automating	
  low-­‐skilled	
  tasks	
  for	
  some	
  years	
  now	
  –	
  examples	
  would	
  be	
  robotics	
  in	
  
manufacturing,	
  software	
  for	
  litigation	
  to	
  analyse	
  court	
  papers	
  and	
  CAD	
  software	
  for	
  architects.	
  We	
  
see	
  these	
  now	
  as	
  a	
  part	
  of	
  life	
  but	
  actually	
  they	
  have	
  taken	
  away	
  tasks	
  that	
  used	
  to	
  be	
  done	
  by	
  
skilled	
  people;	
  junior	
  architects,	
  accountants	
  and	
  lawyers	
  cut	
  their	
  teeth	
  on	
  these	
  sorts	
  of	
  tasks.	
  
	
  
	
  
  
  
  
Most	
  companies	
  are	
  now	
  introducing	
  what	
  I	
  call	
  intelligent	
  automation.	
  	
  This	
  is	
  not	
  full-­‐blown	
  
artificial	
  intelligence	
  (AI)	
  but	
  computers	
  using	
  elements	
  of	
  AI	
  to	
  make	
  decisions	
  before	
  taking	
  
action.	
  	
  An	
  example	
  would	
  be	
  robots	
  for	
  stacking	
  supermarket	
  shelves.	
  	
  The	
  robot	
  is	
  not	
  just	
  
replacing	
  stock	
  that	
  was	
  there	
  –	
  a	
  routine	
  action	
  that	
  those	
  in	
  manufacturing	
  would	
  recognise.	
  	
  But	
  it	
  
is	
  also	
  assessing	
  the	
  weather	
  (ice	
  cream	
  or	
  woolly	
  jumpers),	
  promotional	
  offers	
  for	
  that	
  week,	
  what	
  
seasonally	
  sells	
  well	
  at	
  that	
  time	
  of	
  year	
  and	
  more;	
  and	
  then	
  deciding	
  what	
  shelf	
  space	
  to	
  give	
  to	
  
what	
  and	
  how	
  best	
  to	
  display	
  to	
  maximise	
  sales.	
  
	
  
These	
  decisions	
  would	
  once	
  have	
  been	
  made	
  in	
  the	
  marketing	
  department.	
  
	
  
What	
  this	
  means	
  has	
  been	
  summarised	
  by	
  Steven	
  Pinker:	
  	
  	
  
“The	
  main	
  lesson	
  of	
  35	
  years	
  of	
  Artificial	
  Intelligence	
  research	
  is	
  that	
  the	
  hard	
  problems	
  are	
  easy	
  and	
  
the	
  easy	
  problems	
  are	
  hard…	
  	
  
As	
  the	
  new	
  generation	
  of	
  intelligent	
  devices	
  appears	
  it	
  will	
  be	
  the	
  stock	
  analysts	
  and	
  petrochemical	
  
engineers	
  and	
  parole	
  board	
  members	
  who	
  are	
  in	
  danger	
  of	
  being	
  replaced	
  by	
  machines.	
  The	
  
gardeners,	
  receptionists	
  and	
  cooks	
  are	
  secure	
  in	
  their	
  jobs	
  for	
  decades	
  to	
  come”.	
  
	
  
	
  
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Businesses	
  are	
  bringing	
  in	
  this	
  sort	
  of	
  automation	
  in	
  a	
  fairly	
  piece-­‐meal	
  way.	
  	
  Companies	
  tend	
  to	
  
allocate	
  project	
  teams	
  with	
  a	
  mix	
  of	
  IT,	
  line	
  managers	
  and	
  maybe	
  a	
  director	
  to	
  look	
  at	
  how	
  this	
  
particular	
  robot/software	
  should	
  be	
  implemented.	
  	
  They	
  may	
  put	
  together	
  a	
  feasibility	
  study	
  for	
  the	
  
board	
  and	
  they	
  decide	
  ‘oh	
  good,	
  makes	
  sense’	
  but	
  rarely	
  probe	
  further	
  as	
  to	
  what	
  wider	
  impact	
  this	
  
will	
  have.	
  
	
  
              We	
  use	
  a	
  lot	
  of	
  electronic	
  security,	
  CCTV	
  and	
  access	
  
control	
  but	
  not	
  in	
  every	
  country.	
  People	
  still	
  like	
  a	
  physical	
  
presence	
  and	
  there	
  is	
  not	
  a	
  huge	
  pull	
  from	
  customers	
  yet,	
  
particularly	
  in	
  underdeveloped	
  markets	
  where	
  wages	
  are	
  low.	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Director,	
  global	
  outsourcing	
  group	
  
        The	
  number	
  of	
  people	
  we	
  employ	
  will	
  decline	
  
and	
  we	
  will	
  pay	
  only	
  for	
  the	
  value	
  added.	
  	
  We	
  will	
  
lock	
  the	
  service	
  standard	
  with	
  25%	
  fewer	
  
people.	
  	
  We	
  will	
  robotise	
  anything	
  we	
  can	
  robotise. 	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Director,	
  global	
  retailer	
  
  6	
  
What	
  is	
  missing	
  is	
  an	
  overview	
  of	
  all	
  this	
  automation	
  to	
  look	
  at	
  the	
  wider	
  effects	
  on	
  the	
  whole	
  
business	
  –	
  now	
  and	
  within	
  five	
  years.	
  And	
  this	
  should	
  be	
  happening	
  at	
  board	
  level	
  but	
  isn’t.	
  
	
  
Take	
  the	
  case	
  of	
  lawyers.	
  	
  They	
  are	
  now	
  bringing	
  in	
  intelligent	
  software	
  for	
  vast	
  amounts	
  of	
  routine	
  
legal	
  processes.	
  	
  What	
  I	
  have	
  failed	
  to	
  find	
  is	
  anyone	
  looking	
  at	
  the	
  profitability	
  and	
  structure	
  of	
  law	
  
firms	
  of	
  the	
  future.	
  	
  Much	
  of	
  a	
  firm’s	
  profit	
  comes	
  from	
  the	
  margins	
  they	
  make	
  on	
  articled	
  clerks,	
  
newly	
  qualified	
  solicitors	
  and	
  paralegals.	
  	
  One	
  of	
  the	
  most	
  prestigious	
  global	
  law	
  firms	
  said	
  that	
  one	
  
particular	
  task	
  that	
  would	
  have	
  needed	
  80	
  lawyers	
  just	
  two	
  years	
  ago,	
  now	
  needs	
  only	
  12.	
  
	
  
	
  
“Corporate	
  structures	
  are	
  changing.	
  	
  
The	
  classic	
  triangle	
  has	
  been	
  turned	
  on	
  its	
  head”	
  
	
  
	
  
	
  
If	
  a	
  large	
  number	
  of	
  these	
  jobs	
  disappear	
  in	
  a	
  firm,	
  you	
  will	
  turn	
  the	
  number	
  of	
  people	
  employed	
  on	
  
its	
  head	
  –	
  instead	
  of	
  the	
  classic	
  triangle	
  with	
  more	
  people	
  at	
  the	
  bottom,	
  you	
  could	
  have	
  more	
  
partners	
  who	
  interface	
  with	
  the	
  clients	
  than	
  you	
  have	
  people	
  doing	
  routine	
  operations.	
  	
  Who	
  in	
  the	
  
business	
  is	
  looking	
  at	
  this	
  impact	
  –	
  which	
  covers	
  recruitment	
  for	
  the	
  future,	
  how	
  senior	
  people	
  will	
  
gain	
  skills	
  if	
  there	
  are	
  few	
  juniors	
  to	
  move	
  up	
  the	
  ranks	
  and	
  the	
  profitability	
  of	
  the	
  firm?	
  	
  
	
  
What	
  boards	
  are	
  missing	
  is	
  the	
  whole	
  strategic	
  picture	
  and	
  that	
  is	
  because	
  few	
  people	
  have	
  an	
  
understanding	
  –	
  or	
  frankly	
  an	
  interest	
  in	
  –	
  technology.	
  	
  They	
  don’t	
  have	
  the	
  experience	
  or	
  skills	
  to	
  
probe	
  and	
  say,	
  “who	
  is	
  looking	
  at	
  the	
  implications	
  of	
  this	
  and	
  can	
  we	
  include	
  discussions	
  in	
  our	
  
strategy	
  day?”.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
How	
  is	
  business	
  changing?	
  
	
  
I	
  carried	
  out	
  a	
  survey,	
  which	
  had	
  more	
  than	
  100	
  responses,	
  half	
  of	
  which	
  were	
  from	
  chairmen,	
  chief	
  
executives,	
  directors	
  and	
  partners.	
  	
  	
  
	
  
The	
  findings	
  that	
  jumped	
  out	
  are	
  that	
  47	
  per	
  cent	
  of	
  businesses	
  have	
  not	
  looked	
  at	
  the	
  impact	
  of	
  
automation	
  on	
  jobs.	
  Only	
  19	
  per	
  cent	
  of	
  respondents	
  think	
  managerial	
  jobs	
  will	
  be	
  hit	
  by	
  automation	
  
–	
  and	
  fewer	
  still,	
  just	
  3	
  per	
  cent,	
  think	
  leadership	
  positions	
  will	
  be	
  lost.	
  	
  
	
  
The	
  business	
  world	
  is	
  expecting	
  automation	
  to	
  change	
  the	
  world	
  in	
  the	
  same	
  pattern	
  as	
  previous	
  
automation	
  waves.	
  The	
  few	
  who	
  do	
  think	
  automation	
  affects	
  jobs	
  at	
  all	
  believe	
  that	
  the	
  blue-­‐collar	
  
and	
  clerical	
  jobs	
  will	
  go	
  while	
  managers	
  continue	
  to	
  sit	
  pretty	
  in	
  their	
  offices.	
  	
  
	
  
But	
  it’s	
  mainly	
  white-­‐collar	
  people	
  who	
  will	
  lose	
  their	
  jobs.	
  Some	
  blue-­‐collar	
  workers	
  will	
  be	
  affected,	
  
including	
  anyone	
  who	
  makes	
  a	
  living	
  driving	
  a	
  car	
  or	
  truck	
  –	
  computers	
  don’t	
  get	
  road	
  rage	
  when	
  
someone	
  carves	
  them	
  up,	
  they	
  don’t	
  get	
  distracted,	
  they	
  don’t	
  need	
  coffee	
  stops	
  and	
  they	
  can	
  go	
  on	
  
applying	
  those	
  rules	
  24	
  hours	
  a	
  day.	
  People	
  are	
  used	
  to	
  blue-­‐collar	
  jobs	
  going.	
  They’re	
  not	
  used	
  to	
  
professional	
  jobs	
  disappearing.	
  
	
  
McKinsey,	
  in	
  their	
  “Rethinking	
  the	
  role	
  of	
  the	
  strategist”	
  article,	
  notes	
  
“we’ve	
  sensed	
  a	
  growing	
  recognition	
  that	
  traditional	
  strategic-­‐planning	
  
processes	
  are	
  insufficient	
  to	
  absorb	
  the	
  shocks	
  and	
  disruptions	
  
characterizing	
  their	
  markets”	
  
	
  
  7	
  
I	
  think	
  there	
  will	
  be	
  two	
  sorts	
  of	
  jobs	
  left:	
  the	
  very	
  senior	
  knowledge	
  workers	
  –	
  the	
  senior	
  IT	
  people,	
  
senior	
  lawyers,	
  senior	
  accountants,	
  senior	
  managers	
  and	
  senior	
  judges	
  –	
  and	
  then	
  a	
  range	
  of	
  service	
  
workers	
  who	
  provide	
  personal	
  services,	
  because	
  people	
  will	
  still	
  want	
  a	
  human	
  interface.	
  A	
  large	
  
number	
  of	
  the	
  jobs	
  in	
  between	
  will	
  go.	
  Accountancy	
  and	
  lawyers’	
  positions	
  will	
  go,	
  because	
  those	
  are	
  
jobs	
  that	
  can	
  be	
  done	
  by	
  intelligent	
  machines.	
  We	
  now	
  have	
  very	
  smart	
  design	
  machines	
  doing	
  the	
  
work	
  of	
  architects.	
  They	
  don’t	
  have	
  the	
  creativity	
  of	
  a	
  Norman	
  Foster	
  or	
  a	
  Frank	
  Gehry,	
  but	
  they	
  can	
  
do	
  about	
  90	
  per	
  cent	
  of	
  the	
  work.	
  We’re	
  just	
  beginning	
  to	
  see	
  the	
  hollowing	
  out	
  of	
  the	
  labour	
  
market.	
  Last	
  year,	
  the	
  employment	
  rate	
  for	
  law	
  school	
  graduates	
  in	
  the	
  United	
  States	
  fell	
  for	
  the	
  
sixth	
  year	
  in	
  a	
  row.	
   	
  
	
  
	
  
	
  
	
  
	
  
	
  	
  
	
  
Large	
  corporates	
  will	
  start	
  to	
  see	
  their	
  business	
  models	
  transformed	
  in	
  the	
  next	
  three	
  to	
  five	
  years,	
  in	
  
the	
  same	
  way	
  the	
  internet	
  has	
  changed	
  business	
  forever.	
  There	
  are	
  elements	
  of	
  artificial	
  intelligence	
  
affecting	
  businesses	
  now,	
  but	
  leadership	
  teams	
  look	
  at	
  them	
  in	
  the	
  same	
  way	
  as	
  climate	
  change,	
  “It	
  
might	
  or	
  might	
  not	
  happen,	
  and	
  it	
  is	
  certainly	
  not	
  something	
  I	
  need	
  to	
  worry	
  about	
  today.”	
  	
  
	
  
	
  
What	
  should	
  boards	
  be	
  doing?	
  
	
  
I	
  have	
  spent	
  the	
  last	
  20	
  years	
  working	
  at	
  board	
  level	
  as	
  director,	
  chairman	
  and	
  non-­‐executive	
  
director.	
  	
  I	
  know	
  first-­‐hand	
  just	
  how	
  hard	
  most	
  directors	
  find	
  it	
  to	
  “manage	
  the	
  future”.	
  	
  This	
  paper	
  is	
  
not	
  to	
  criticise	
  directors	
  but	
  to	
  raise	
  the	
  issues	
  and	
  suggest	
  some	
  ways	
  to	
  improve	
  how	
  boards	
  
operate.	
  	
  	
  	
  
	
  
Most	
  board	
  meetings	
  and	
  processes	
  are	
  predominantly	
  focused	
  on	
  the	
  here	
  and	
  now,	
  a	
  year	
  ahead	
  if	
  
you	
  are	
  lucky.	
  Governance	
  is	
  the	
  first	
  focus	
  –	
  are	
  we	
  solvent	
  and	
  compliant?	
  	
  Then	
  the	
  big	
  issues	
  -­‐	
  
why	
  is	
  that	
  new	
  project	
  not	
  delivering,	
  should	
  we	
  move	
  out	
  of	
  China,	
  is	
  the	
  bank	
  worried	
  about	
  our	
  
cashflow?	
  	
  	
  
	
  
It	
  is	
  not	
  easy	
  to	
  get	
  space	
  and	
  thinking	
  time	
  to	
  understand	
  how	
  technology	
  has	
  developed,	
  what	
  is	
  
being	
  automated	
  at	
  various	
  operational	
  levels	
  and	
  then	
  take	
  a	
  fresh	
  look	
  at	
  the	
  business	
  as	
  a	
  whole.	
  
	
  
Yes,	
  there	
  is	
  a	
  strategy	
  day	
  –	
  or	
  two	
  –	
  but	
  even	
  these	
  tend	
  to	
  be	
  incremental.	
  	
  Discussions	
  are	
  usually	
  
more	
  on	
  the	
  lines	
  of	
  “can	
  we	
  realistically	
  increase	
  sales	
  by	
  10	
  per	
  cent,	
  or	
  could	
  we	
  hit	
  20	
  per	
  cent	
  
and	
  what	
  do	
  we	
  have	
  to	
  do	
  to	
  achieve	
  this”?	
  	
  There	
  may	
  be	
  discussions	
  about	
  how	
  markets	
  are	
  
changing	
  and	
  new	
  customer	
  expectations,	
  but	
  rarely	
  is	
  there	
  a	
  dynamic	
  look	
  at	
  the	
  future	
  and	
  even	
  
rarer,	
  a	
  look	
  at	
  how	
  changes	
  are	
  impacting	
  the	
  business	
  overall.	
  
	
  
In	
  the	
  past,	
  this	
  has	
  not	
  mattered	
  as	
  much	
  as	
  now.	
  	
  Problems	
  and	
  knock-­‐on	
  effects	
  generally	
  got	
  
picked	
  up	
  in	
  due	
  course	
  and	
  addressed	
  either	
  at	
  leadership	
  or	
  board	
  level.	
  What	
  has	
  changed	
  is	
  the	
  
speed	
  of	
  change.	
  
          There	
  will	
  be	
  a	
  productivity	
  problem	
  as	
  we	
  
automate	
  more.	
  	
  Humans	
  will	
  increasingly	
  provide	
  
personal	
  services	
  but	
  these	
  are	
  less	
  productive	
  and	
  
have	
  limited	
  economic	
  value	
  add.	
  
Chairman,	
  FTSE	
  250	
  
  8	
  
	
  
Amazon	
  is	
  just	
  21	
  years	
  old.	
  	
  In	
  that	
  time	
  it	
  has	
  not	
  only	
  established	
  
itself	
  as	
  the	
  leading	
  bookseller	
  across	
  the	
  world;	
  become	
  retailer	
  of	
  
everything	
  from	
  staples	
  to	
  pashminas;	
  set	
  up	
  marketplaces;	
  set	
  up	
  
Amazon	
  Prime	
  offering	
  free	
  songs	
  and	
  playlists	
  and	
  is	
  now	
  creating	
  
its	
  own	
  shows	
  such	
  as	
  with	
  Jeremy	
  Clarkson.	
  	
  And	
  the	
  latest	
  news	
  is	
  
that	
  they	
  are	
  moving	
  into	
  groceries.	
  
	
  
This	
  speed	
  of	
  domination	
  was	
  only	
  possible	
  because	
  of	
  the	
  internet	
  
and	
  the	
  way	
  that	
  Amazon	
  capitalised	
  it	
  –	
  they	
  set	
  the	
  standards	
  for	
  
ecommerce	
  from	
  the	
  beginning.	
  
	
  
This	
  speed	
  of	
  change	
  poses	
  two	
  particular	
  challenges	
  for	
  business	
  
leaders.	
  	
  	
  
	
  
How	
  do	
  you	
  get	
  all	
  business	
  leaders	
  to	
  be	
  more	
  aware	
  of	
  technology	
  both	
  in	
  and	
  outside	
  the	
  
business,	
  so	
  that	
  it	
  becomes	
  a	
  part	
  of	
  their	
  everyday	
  DNA	
  in	
  the	
  way	
  that	
  financial	
  acumen	
  is	
  a	
  given	
  
for	
  every	
  leader?	
  
	
  
How	
  do	
  you	
  manage	
  the	
  big	
  picture	
  of	
  what	
  is	
  already	
  being	
  automated	
  –	
  or	
  should	
  be	
  automated	
  –	
  
in	
  your	
  business?	
  	
  Who	
  should	
  be	
  thinking	
  about	
  your	
  legal	
  contracts	
  –	
  employees,	
  suppliers,	
  
partnerships	
  and	
  more	
  –	
  in	
  light	
  of	
  changing	
  markets	
  and	
  threats?	
  	
  Who	
  is	
  looking	
  at	
  skills’	
  needs	
  and	
  
the	
  implication	
  for	
  recruitment?	
  	
  Who	
  is	
  analysing	
  what	
  is	
  happening,	
  and	
  will	
  happen,	
  to	
  your	
  
business	
  structure	
  and	
  profitability?	
  	
  
	
  
	
  
New	
  board	
  structures	
  
	
  
I	
  am	
  not	
  the	
  first	
  person	
  to	
  question	
  whether	
  the	
  accepted	
  structure	
  and	
  activities	
  of	
  corporate	
  
boards	
  are	
  any	
  longer	
  fit	
  for	
  purpose.	
  	
  	
  
	
  
Almost	
  all	
  chief	
  executives	
  say	
  they	
  are	
  looking	
  for	
  innovation	
  within	
  their	
  company	
  yet	
  very	
  few	
  
businesses	
  ever	
  deliver	
  it.	
  
	
  
Headhunters	
  say	
  they	
  struggle	
  to	
  place	
  dynamic	
  entrepreneurs	
  onto	
  a	
  board,	
  because	
  they	
  will	
  be	
  
frustrated	
  at	
  the	
  amount	
  of	
  time	
  spent	
  on	
  governance	
  and	
  able	
  to	
  contribute	
  little	
  to	
  the	
  future	
  of	
  
the	
  business.	
  	
  	
  Most	
  boards	
  fail	
  to	
  maximise	
  the	
  real	
  value	
  of	
  their	
  combined	
  board	
  members	
  
because	
  there	
  is	
  no	
  structure	
  to	
  draw	
  out	
  the	
  expertise	
  they	
  do	
  have.	
  	
  And	
  there	
  is	
  no	
  accepted	
  
protocol	
  for	
  getting	
  in	
  specialist	
  skills	
  in	
  areas	
  such	
  as	
  technology.	
  
	
  
So	
  here	
  I	
  set	
  out	
  my	
  thoughts	
  for	
  how	
  boards	
  could	
  change	
  their	
  processes	
  in	
  the	
  short	
  term	
  and	
  
longer	
  term.	
  
	
  
Set	
  up	
  advisory	
  boards	
  
I	
  believe	
  we	
  can	
  learn	
  from	
  universities	
  on	
  this.	
  They	
  have	
  advisory	
  boards	
  where	
  they	
  bring	
  in	
  a	
  
wide	
  range	
  of	
  top	
  talent	
  two	
  or	
  three	
  times	
  a	
  year	
  to	
  advise	
  them	
  on	
  specific	
  issues	
  –	
  such	
  as	
  
whether	
  their	
  course	
  content	
  meets	
  employer	
  needs,	
  how	
  to	
  make	
  research	
  more	
  effective	
  or	
  how	
  
to	
  tackle	
  specific	
  global	
  markets.	
  
1994   Amazon  
1998   Google  
2002   LinkedIn  
2004   Facebook  
2005   YouTube  
2006   Twitter  
2007   iPhone  
2010   Instagram  
2012   SnapChat  
  9	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Some	
  companies	
  have	
  done	
  this	
  already,	
  but	
  they	
  find	
  it	
  difficult	
  to	
  understand	
  or	
  take	
  the	
  advice	
  
being	
  given.	
  	
  There	
  needs	
  to	
  be	
  a	
  feed-­‐in	
  to	
  the	
  strategy	
  process.	
  
	
  
If	
  corporates	
  do	
  set	
  up	
  advisory	
  boards,	
  they	
  can	
  have	
  people	
  who	
  are	
  challenging,	
  dynamic,	
  cutting	
  
edge	
  in	
  technology,	
  innovative	
  and	
  creative	
  –	
  and	
  who	
  would	
  probably	
  never	
  fit	
  into	
  any	
  traditional	
  
board.	
  
	
  
I	
  wouldn’t	
  create	
  a	
  ‘board	
  structure’	
  for	
  these	
  advisors,	
  but	
  rather	
  get	
  them	
  to	
  tackle	
  a	
  specific	
  issue	
  
at	
  each	
  session.	
  	
  I	
  say	
  session	
  rather	
  than	
  meeting	
  because	
  to	
  be	
  effective	
  they	
  should	
  take	
  more	
  of	
  a	
  
workshop	
  approach	
  and	
  bring	
  in	
  different,	
  relevant	
  employees	
  to	
  work	
  with	
  them.	
  	
  Taking	
  the	
  
examples	
  I	
  mentioned	
  above,	
  one	
  session	
  might	
  look	
  at	
  skills	
  and	
  recruitment,	
  another	
  at	
  current	
  
automation	
  plans	
  and	
  the	
  impact	
  across	
  the	
  business.	
  
	
  
This	
  will	
  also	
  start	
  spreading	
  expertise	
  and	
  new	
  thinking	
  across	
  the	
  business	
  for	
  the	
  longer	
  term.	
  
	
  
Recruit	
  dynamic,	
  technology-­‐savvy	
  advisors	
  
Who	
  you	
  recruit	
  as	
  advisors	
  will	
  depend	
  on	
  each	
  business.	
  	
  But	
  generally	
  I	
  would	
  bring	
  in	
  a	
  
technology	
  entrepreneur;	
  one	
  or	
  two	
  young	
  people	
  from	
  diverse	
  backgrounds;	
  someone	
  working	
  
internationally	
  –	
  say	
  China	
  or	
  India	
  or	
  where	
  new	
  things	
  are	
  happening	
  in	
  your	
  market;	
  possibly	
  a	
  
one-­‐man	
  band	
  consultant	
  or	
  blogger	
  who	
  is	
  seen	
  as	
  a	
  leader	
  in	
  your	
  market.	
  
	
  
This	
  is	
  not	
  an	
  easy	
  process	
  for	
  most	
  corporates	
  to	
  manage.	
  	
  The	
  people	
  who	
  can	
  best	
  help	
  you	
  will	
  
not	
  see	
  barriers,	
  they	
  expect	
  to	
  see	
  action	
  happening	
  quickly	
  and	
  will	
  be	
  extremely	
  challenging.	
  	
  They	
  
will	
  want	
  to	
  see	
  results	
  for	
  their	
  input	
  and	
  if	
  they	
  don’t,	
  will	
  walk	
  away	
  –	
  they	
  have	
  better	
  things	
  to	
  
do	
  with	
  their	
  time.	
  
	
  
So	
  business	
  leaders	
  need	
  to	
  think	
  how	
  they	
  will	
  use	
  what	
  comes	
  out	
  of	
  the	
  advisory	
  teams	
  and	
  how	
  
they	
  will	
  address	
  fundamental	
  disagreements	
  between	
  the	
  advisory	
  and	
  leadership	
  teams.	
  	
  And	
  they	
  
must	
  feedback	
  to	
  the	
  advisors	
  what	
  has	
  happened	
  within	
  the	
  business	
  and	
  the	
  contribution	
  that	
  the	
  
advisors	
  are	
  making.	
  Otherwise	
  the	
  advisors	
  will	
  lose	
  heart.	
  
	
  
Get	
  your	
  board	
  technology-­‐savvy	
  
I	
  have	
  said	
  that	
  directors	
  are	
  not	
  interested	
  in	
  or	
  managing	
  automation	
  strategically.	
  	
  How	
  can	
  
boards	
  and	
  leaders	
  change	
  this?	
  
	
  
Plan	
  to	
  have	
  algorithms	
  sitting	
  on	
  your	
  board	
  
In	
  the	
  future,	
  some	
  people	
  sitting	
  on	
  our	
  boards	
  will	
  not	
  be	
  human.	
  	
  Already	
  there	
  is	
  a	
  board	
  in	
  the	
  
Far	
  East	
  which	
  has	
  an	
  algorithm	
  as	
  a	
  board	
  member	
  with	
  an	
  equal	
  vote.	
  	
  Robots	
  can	
  weigh	
  up	
  far	
  
more	
  options	
  than	
  a	
  human	
  and	
  draw	
  on	
  much	
  wider	
  experiences	
  to	
  see	
  what	
  has	
  worked	
  or	
  not	
  in	
  
the	
  past.	
  	
  They	
  can	
  make	
  a	
  logical	
  and	
  informed	
  contribution	
  to	
  decision-­‐making.	
  
	
  
  
                    Machines	
  are	
  faultless	
  at	
  implementing	
  policy	
  but	
  
you	
  need	
  intelligent	
  people	
  to	
  set	
  the	
  policy.	
  	
  The	
  more	
  
clients	
  we	
  have	
  the	
  less	
  people	
  per	
  client	
  we	
  have.	
  
	
  
Chairman,	
  International	
  financial	
  services	
  group	
  
  10	
  
Recruit	
  open-­‐minded	
  leaders	
  
The	
  law	
  firm,	
  Farrer	
  &	
  Co,	
  hosted	
  a	
  dinner	
  last	
  year	
  to	
  discuss	
  professional	
  services	
  firms	
  and	
  social	
  
media.	
  	
  One	
  director	
  said:	
  	
  “You	
  have	
  to	
  accept	
  that	
  partners	
  over	
  50	
  will	
  never	
  get	
  into	
  social	
  
media”.	
  	
  Another	
  commented:	
  “There	
  is	
  a	
  snobbery	
  about	
  social	
  media	
  among	
  senior	
  people,	
  it	
  is	
  
seen	
  as	
  rather	
  naff,	
  a	
  bit	
  like	
  admitting	
  you	
  watch	
  soaps”.	
  
	
  
Sharp	
  intake	
  of	
  breath	
  from	
  the	
  technologists.	
  	
  Yet	
  I	
  have	
  seen	
  this	
  attitude	
  among	
  directors	
  time	
  
and	
  again	
  –	
  not	
  just	
  about	
  social	
  media	
  but	
  technology	
  generally.	
  	
  It	
  is	
  apparently	
  perfectly	
  
acceptable	
  to	
  be	
  dismissive	
  on	
  the	
  lines	
  of,	
  “Oh	
  I	
  don’t	
  understand	
  these	
  things,	
  I	
  let	
  others	
  sort	
  this	
  
out”.	
  
	
  
Lucy	
  Harris,	
  partner	
  at	
  Heidrick	
  Struggles,	
  led	
  a	
  breakfast	
  debate	
  around	
  digital	
  disruption	
  and	
  said	
  
she	
  had	
  recently	
  agreed	
  their	
  first	
  board	
  spec	
  which	
  included	
  the	
  ‘ability	
  to	
  learn’	
  as	
  an	
  essential	
  
requirement	
  of	
  the	
  job.	
  	
  	
  
	
  
Boards	
  and	
  leadership	
  teams	
  need	
  to	
  start	
  recruiting	
  directors	
  who	
  are	
  comfortable	
  with	
  technology,	
  
have	
  open	
  minds	
  and	
  are	
  fundamentally	
  interested	
  in	
  what	
  is	
  changing	
  in	
  the	
  outside	
  world.	
  	
  There	
  
also	
  needs	
  to	
  be	
  a	
  stated	
  requirement	
  for	
  leaders	
  to	
  keep	
  learning	
  and	
  be	
  interested	
  in	
  technology.	
  
	
  
Involve	
  advisors	
  in	
  your	
  strategy	
  day(s)	
  
Most	
  boards	
  have	
  a	
  strategy	
  day,	
  some	
  take	
  two	
  days	
  for	
  this.	
  Even	
  two	
  days	
  is	
  not	
  enough	
  –	
  
strategy	
  needs	
  to	
  be	
  dynamic.	
  
	
  
On	
  your	
  main	
  strategy	
  day	
  I	
  would	
  ensure	
  you	
  take	
  two	
  days	
  and	
  get	
  your	
  advisory	
  board	
  to	
  run	
  the	
  
first.	
  	
  Let	
  them	
  design	
  and	
  run	
  it	
  –	
  they	
  know	
  what	
  issues	
  they	
  are	
  finding	
  within	
  the	
  business	
  and	
  
what	
  the	
  board	
  should	
  understand	
  and	
  be	
  working	
  on.	
  	
  Let	
  them	
  fire	
  up	
  your	
  imagination	
  and	
  
challenge	
  you.	
  
	
  
Then	
  you	
  will	
  go	
  into	
  the	
  second	
  strategy	
  day	
  with	
  new	
  ideas	
  and	
  a	
  better	
  bigger	
  picture	
  in	
  your	
  
mind.	
  
	
  
In	
  addition	
  you	
  need	
  two	
  or	
  three	
  other	
  days	
  through	
  the	
  year	
  to	
  look	
  at	
  strategy,	
  because	
  the	
  world	
  
is	
  now	
  so	
  dynamic.	
  
	
  
Put	
  one	
  advisor	
  on	
  your	
  main	
  board	
  
Put	
  one	
  person	
  from	
  the	
  advisory	
  board	
  onto	
  your	
  main	
  board	
  –	
  you	
  could	
  rotate	
  this	
  role	
  or	
  initially	
  
choose	
  the	
  one	
  who	
  you	
  think	
  will	
  fit	
  best	
  till	
  you	
  get	
  used	
  to	
  the	
  concept	
  and	
  challenge.	
  
	
  
They	
  can	
  run	
  a	
  short	
  session	
  to	
  cover	
  their	
  discussions	
  and	
  ideas	
  and	
  contribute	
  to	
  the	
  rest	
  of	
  the	
  
board	
  meeting.	
   	
  
	
  
	
  
	
  
	
  
	
  
	
  
  
        The	
  outlook	
  could	
  be	
  very	
  gloomy	
  for	
  those	
  
who	
  ignore	
  these	
  technologies.	
  UK	
  adoption	
  of	
  
industrial	
  robots	
  in	
  manufacturing	
  is	
  a	
  good	
  
characterisation	
  of	
  how	
  we	
  seem	
  to	
  lag.    
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Security	
  consultant	
  
  11	
  
Bring	
  in	
  technology	
  strategists	
  to	
  work	
  with	
  the	
  board	
  
Setting	
  up	
  an	
  advisory	
  board	
  may	
  take	
  a	
  while.	
  	
  In	
  the	
  meantime	
  you	
  can	
  get	
  experienced	
  directors	
  
to	
  come	
  in	
  and	
  work	
  with	
  the	
  board,	
  either	
  as	
  a	
  special	
  session	
  or	
  as	
  part	
  of	
  your	
  strategy	
  days.  	
  
	
  
	
  
Who	
  else	
  needs	
  to	
  wake	
  up?	
  
	
  
Embedding	
  an	
  understanding	
  of	
  technology	
  into	
  the	
  UK’s	
  DNA	
  is	
  not	
  just	
  about	
  business	
  leaders.	
  	
  
There	
  are	
  issues	
  for	
  specific	
  directors,	
  for	
  advisors	
  such	
  as	
  lawyers	
  and	
  also	
  for	
  regulators	
  and	
  even	
  
business	
  schools.	
  	
  	
  
	
  
Below	
  is	
  a	
  series	
  of	
  ideas	
  to	
  stimulate	
  discussion,	
  but	
  they	
  are	
  the	
  tip	
  of	
  the	
  iceberg.	
  	
  Every	
  business	
  
area	
  needs	
  to	
  start	
  thinking	
  seriously	
  and	
  quickly	
  as	
  to	
  the	
  implications	
  of	
  technology	
  for	
  their	
  
activities.	
  
	
  
HR	
  
There	
  are	
  three	
  areas	
  that	
  I	
  think	
  HR	
  directors	
  should	
  be	
  addressing	
  now	
  
	
  
Future	
  jobs	
  and	
  employee	
  development	
  
HR	
  needs	
  to	
  get	
  into	
  the	
  detail	
  of	
  how	
  their	
  business	
  is	
  changing;	
  what	
  is	
  being	
  automated	
  and	
  what	
  
is	
  planned.	
  	
  What	
  is	
  the	
  impact	
  on	
  jobs	
  –	
  not	
  just	
  in	
  terms	
  of	
  numbers	
  but	
  the	
  more	
  complex,	
  longer	
  
term	
  issues.	
  	
  An	
  example	
  is	
  that	
  if	
  professional	
  firms	
  have	
  automated	
  50%	
  or	
  more	
  of	
  the	
  work	
  that	
  
graduates	
  and	
  junior	
  qualifieds	
  used	
  to	
  do,	
  then	
  will	
  the	
  firms	
  have	
  enough	
  of	
  a	
  pool	
  to	
  develop	
  
partners	
  from?	
  	
  	
  
	
  
Will	
  middle	
  managers	
  have	
  gained	
  enough	
  experience	
  to	
  become	
  senior	
  and	
  strategic,	
  if	
  they	
  are	
  
missing	
  out	
  a	
  lot	
  of	
  the	
  tasks	
  they	
  did	
  in	
  their	
  early	
  years?	
  	
  Will	
  new	
  training	
  contracts	
  be	
  required,	
  
which	
  might	
  include	
  secondments	
  to	
  clients	
  or	
  charities?	
  	
  
	
  
Managerial	
  skills	
  
All	
  managers	
  and	
  directors	
  need	
  to	
  be	
  familiar	
  with	
  technology	
  and	
  what	
  issues	
  it	
  can	
  bring	
  –	
  from	
  
strategy	
  to	
  skills	
  –	
  in	
  the	
  way	
  that	
  every	
  manager	
  is	
  expected	
  to	
  have	
  a	
  basic	
  grasp	
  of	
  finances	
  and	
  
budgets.	
  
	
  
What	
  new	
  attributes	
  do	
  you	
  need	
  in	
  job	
  descriptions?	
  	
  Do	
  psychometric	
  tests	
  need	
  adapting?	
  	
  Are	
  
your	
  management	
  development	
  and	
  leadership	
  programmes	
  fit	
  for	
  purpose?	
  	
  
	
  
	
  
Ginni	
  Rometty,	
  Chairman	
  and	
  CEO	
  of	
  IBM,	
  said:	
  “In	
  the	
  future,	
  every	
  decision	
  that	
  mankind	
  
makes	
  is	
  going	
  to	
  be	
  informed	
  by	
  a	
  cognitive	
  system	
  like	
  Watson,”	
  she	
  said,	
  “and	
  our	
  lives	
  will	
  be	
  
better	
  for	
  it.”	
  
“As	
  Watson	
  gets	
  smarter,	
  his	
  ability	
  to	
  reason	
  is	
  going	
  to	
  exponentially	
  increase,”	
  Rometty	
  
added.	
  “What	
  will	
  be	
  really	
  game-­‐changing	
  won’t	
  be	
  Watson’s	
  knack	
  for	
  recalling	
  facts	
  faster	
  
than	
  even	
  the	
  most	
  trivia-­‐savvy	
  human,	
  but	
  its	
  ability	
  to	
  assist	
  people	
  with	
  the	
  complex	
  and	
  
nuanced	
  tasks	
  of	
  decision-­‐making	
  and	
  analysis.	
  
  12	
  
Employment	
  contracts	
  
What	
  are	
  employment	
  contracts	
  protecting	
  your	
  business	
  from?	
  	
  The	
  past,	
  the	
  present	
  –	
  or	
  the	
  
future?	
  
	
  
HR	
  directors	
  need	
  to	
  review	
  all	
  contracts	
  –	
  probably	
  with	
  the	
  help	
  of	
  technology	
  advisors	
  –	
  to	
  
challenge	
  and	
  debate	
  what	
  needs	
  updating	
  or	
  even	
  have	
  a	
  radical	
  rethink.	
  
	
  
Finance	
  directors	
  and	
  auditors	
  
Finance	
  directors	
  oversee	
  risk	
  and	
  risk	
  strategy.	
  	
  Yet	
  ‘risk’	
  is	
  usually	
  defined	
  in	
  a	
  narrow	
  context.	
  	
  	
  
	
  
Auditors	
  report	
  on	
  whether	
  they	
  think	
  a	
  business	
  is	
  a	
  going	
  concern,	
  but	
  is	
  it	
  time	
  for	
  them	
  also	
  to	
  
give	
  a	
  view	
  on	
  whether	
  the	
  business	
  is	
  fit	
  for	
  the	
  future?	
  
	
  
And	
  should	
  this	
  mean	
  that	
  finance	
  directors	
  also	
  have	
  a	
  role	
  in	
  reporting	
  on	
  whether	
  they	
  think	
  the	
  
business	
  is	
  robust	
  in	
  looking	
  at	
  the	
  future?	
  	
  Do	
  they	
  have	
  the	
  skills?	
  	
  Should	
  this	
  come	
  under	
  the	
  chief	
  
executive?	
  
	
  
Would	
  it	
  just	
  create	
  a	
  layer	
  of	
  bureaucracy	
  or	
  could	
  it	
  help	
  businesses	
  to	
  recognise	
  the	
  urgency	
  and	
  
importance	
  of	
  looking	
  forward?	
  
	
  
Lawyers	
  and	
  commercial	
  teams	
  
Lawyers	
  have	
  been	
  trained	
  to	
  think	
  on	
  the	
  lines	
  of	
  precedents	
  and	
  tend	
  to	
  give	
  advice	
  to	
  protect	
  
companies	
  based	
  on	
  current	
  laws.	
  	
  Few	
  are	
  looking	
  ahead	
  to	
  how	
  the	
  world	
  is	
  changing	
  and	
  how	
  to	
  
write	
  robust	
  business	
  contracts	
  which	
  will	
  protect	
  businesses	
  in	
  future	
  years.	
  	
  
	
  
Just	
  as	
  I	
  am	
  suggesting	
  that	
  all	
  managers	
  should	
  be	
  familiar	
  with	
  technology	
  and	
  think	
  about	
  issues	
  
arising	
  over	
  the	
  next	
  five	
  to	
  ten	
  years,	
  so	
  this	
  is	
  needed	
  for	
  commercial	
  and	
  corporate	
  lawyers,	
  in	
  
particular.	
  	
  	
  This	
  will	
  take	
  time	
  and	
  in	
  the	
  meantime	
  they	
  may	
  want	
  to	
  bring	
  in	
  technology	
  experts	
  to	
  
review	
  contracts	
  and	
  think	
  about	
  some	
  of	
  the	
  wider	
  legal	
  issues.	
  
	
  
Headhunters	
  and	
  board	
  advisors	
  
Headhunters	
  have	
  an	
  important	
  role	
  to	
  play	
  in	
  changing	
  the	
  face	
  –	
  and	
  heads	
  –	
  of	
  boardrooms.	
  	
  They	
  
were	
  slow	
  to	
  be	
  effective	
  in	
  getting	
  more	
  women	
  on	
  boards,	
  they	
  need	
  to	
  be	
  more	
  proactive	
  this	
  
time	
  in	
  helping	
  to	
  find	
  and	
  recruit	
  different	
  skills.	
  	
  	
  
	
  
I	
  have	
  heard	
  many	
  a	
  headhunter	
  say	
  they	
  tried	
  to	
  put	
  women	
  forward,	
  but	
  chairmen	
  were	
  not	
  
prepared	
  to	
  break	
  the	
  mould	
  of	
  recruiting	
  in	
  their	
  likeness.	
  	
  Headhunters	
  are	
  paid	
  a	
  great	
  deal	
  of	
  
money	
  –	
  they	
  need	
  to	
  develop	
  the	
  skills	
  and	
  evidence	
  that	
  will	
  persuade	
  chairmen	
  and	
  CEOs	
  to	
  
change.	
  
	
  
There	
  are	
  opportunities	
  in	
  this	
  for	
  headhunters	
  –	
  but	
  they	
  will	
  have	
  to	
  be	
  more	
  imaginative	
  than	
  
ever	
  in	
  how	
  they	
  “fish	
  in	
  new	
  gene	
  pools”.	
  	
  	
  	
  
	
  
  13	
  
Just	
  as	
  business	
  leaders	
  need	
  to	
  understand	
  technology	
  as	
  part	
  of	
  their	
  DNA,	
  so	
  headhunters	
  from	
  all	
  
sectors	
  need	
  to	
  understand	
  the	
  issues	
  around	
  automation,	
  changing	
  workforces	
  and	
  business	
  impact	
  
–	
  not	
  think	
  this	
  is	
  for	
  their	
  high-­‐tech	
  sector	
  specialist.	
  	
  This	
  will	
  ensure	
  they	
  are	
  asking	
  the	
  right	
  
questions	
  in	
  interviews	
  and	
  have	
  the	
  skills	
  to	
  challenge	
  the	
  briefs	
  they	
  get.	
  
	
  
Regulators	
  	
  
In	
  many	
  ways,	
  regulators	
  behave	
  like	
  auditors.	
  	
  While	
  they	
  set	
  frameworks	
  for	
  an	
  industry,	
  their	
  role	
  
is	
  primarily	
  to	
  ensure	
  that	
  companies	
  operate	
  within	
  the	
  law	
  and	
  that	
  framework.	
  	
  	
  
	
  
But	
  should	
  they	
  have	
  a	
  wider	
  role	
  to	
  ensure	
  the	
  businesses	
  they	
  regulate	
  are	
  fit	
  for	
  purpose	
  for	
  the	
  
longer	
  term	
  and	
  remain	
  competitive	
  internationally?	
  
	
  
Business	
  schools	
  
As	
  I	
  have	
  been	
  researching	
  and	
  writing,	
  I	
  have	
  been	
  struck	
  by	
  how	
  little	
  has	
  changed	
  in	
  the	
  last	
  50	
  
years	
  in	
  terms	
  of	
  the	
  skills	
  we	
  think	
  managers	
  need.	
  
	
  
Business	
  schools	
  have	
  taught	
  around	
  the	
  core	
  skills	
  of	
  strategy,	
  finance,	
  marketing,	
  people	
  and	
  
economics	
  for	
  the	
  last	
  50	
  years.	
  	
  There	
  may	
  be	
  optional	
  extras	
  such	
  as	
  leadership,	
  negotiation,	
  M&A	
  
and	
  not-­‐for-­‐profit	
  but	
  IT	
  has	
  barely	
  had	
  a	
  look-­‐in	
  on	
  a	
  typical	
  MBA	
  programme	
  and	
  certainly	
  
technology	
  does	
  not	
  feature	
  as	
  a	
  core	
  module.	
  
	
  
I	
  would	
  like	
  to	
  see	
  a	
  new	
  discipline	
  introduced	
  into	
  all	
  business	
  courses,	
  called	
  Future	
  Technology	
  	
  
and	
  also	
  for	
  existing	
  curriculums	
  to	
  be	
  reshaped	
  so	
  that	
  the	
  impact	
  of	
  technology	
  is	
  examined	
  across	
  
all	
  areas	
  of	
  business.	
  
	
  
	
  
Conclusion	
  
	
  
When	
  I	
  started	
  thinking	
  about	
  this	
  issue	
  twelve	
  months	
  ago,	
  I	
  was	
  worried	
  that	
  British	
  bosses	
  were	
  
not	
  aware	
  of	
  the	
  new	
  intelligent	
  technologies	
  or	
  managing	
  the	
  impact	
  on	
  their	
  businesses.	
  
	
  	
  
This	
  research	
  shows	
  the	
  situation	
  is	
  worse	
  than	
  I	
  feared.	
  	
  The	
  biggest	
  issues	
  are	
  	
  
•	
  	
  	
  	
  	
  	
  	
  	
  	
  The	
  lack	
  of	
  skills	
  at	
  board	
  and	
  senior	
  management	
  levels	
  
•	
  	
  	
  	
  	
  	
  	
  	
  	
  The	
  disconnect	
  between	
  those	
  implementing	
  intelligent	
  automation	
  and	
  the	
  executive	
  teams	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  and	
  boards	
  
•	
  	
  	
  	
  	
  	
  	
  	
  	
  Little	
  understanding	
  of	
  how	
  intelligent	
  automation	
  will	
  change	
  businesses	
  
	
  	
  
If	
  business	
  leaders	
  don’t	
  take	
  action	
  now,	
  they	
  will	
  see	
  jobs,	
  profitability	
  and	
  brand	
  names	
  disappear	
  
–	
  and	
  it	
  could	
  be	
  their	
  jobs.	
  
	
  	
  
Businesses	
  need	
  to	
  change	
  the	
  face	
  of	
  their	
  boardrooms.	
  	
  They	
  need	
  people	
  who	
  relish	
  change	
  and	
  
are	
  excited	
  by	
  technologies	
  and	
  must	
  find	
  ways	
  to	
  bring	
  in	
  technology	
  experts	
  to	
  work	
  with	
  
them.	
  	
  Strategy	
  days	
  need	
  an	
  overhaul	
  and	
  leaders	
  need	
  to	
  find	
  out	
  just	
  what	
  is	
  being	
  automated	
  
already	
  and	
  start	
  challenging	
  in	
  the	
  way	
  they	
  do	
  for	
  finances.	
  
	
  	
  
  14	
  
They	
  also	
  need	
  to	
  start	
  thinking	
  now	
  about	
  how	
  they	
  bring	
  robots	
  –	
  or	
  algorithms	
  –	
  into	
  boardroom	
  
decision-­‐making.	
  	
  	
  
	
  	
  
If	
  boards	
  can	
  take	
  up	
  this	
  challenge,	
  the	
  future	
  is	
  exciting.	
  	
  Intelligent	
  automation	
  is	
  the	
  key	
  to	
  
helping	
  the	
  UK	
  match	
  the	
  productivity	
  of	
  our	
  global	
  competitors.	
  	
  Just	
  as	
  the	
  internet	
  has	
  changed	
  
our	
  lives	
  forever,	
  so	
  will	
  intelligent	
  automation.	
  	
  
	
  	
  
This	
  is	
  not	
  science	
  fiction	
  and	
  it	
  is	
  not	
  about	
  the	
  future.	
  	
  It	
  is	
  happening	
  NOW	
  and	
  boards	
  need	
  new	
  
skills	
  NOW.	
  
	
  
	
  
Pat	
  Chapman-­‐Pincher	
  
	
  
Pat	
  Chapman-­‐Pincher	
  has	
  spent	
  the	
  last	
  35	
  years	
  creating	
  and	
  growing	
  major	
  multinational	
  
companies	
  in	
  the	
  internet,	
  fixed	
  and	
  mobile	
  telecoms	
  sector.	
  She	
  is	
  a	
  futurist,	
  international	
  speaker	
  
and	
  a	
  FTSE	
  chief	
  executive	
  mentor	
  with	
  Merryck	
  Mentors.	
  
	
  
She	
  has	
  been	
  a	
  director,	
  non-­‐executive	
  director	
  and	
  chairman	
  of	
  more	
  than	
  20	
  companies	
  and	
  is	
  
currently	
  chairman	
  of	
  Cavell	
  Group	
  and	
  just	
  stepped	
  down	
  as	
  senior,	
  independent,	
  non-­‐	
  executive	
  
director	
  of	
  FTSE	
  250	
  Pace.	
  
	
  
Time	
  and	
  again	
  Pat	
  has	
  been	
  able	
  to	
  see	
  the	
  impact	
  of	
  new	
  technologies.	
  She	
  shocked	
  the	
  BT	
  board	
  
nearly	
  30	
  years	
  ago	
  by	
  predicting	
  that	
  within	
  five	
  years	
  a	
  million	
  people	
  in	
  the	
  UK	
  would	
  carry	
  mobile	
  
phones.	
  In	
  the	
  early	
  90s	
  she	
  also	
  understood	
  that	
  the	
  internet	
  would	
  change	
  the	
  world	
  –	
  and	
  then	
  
helped	
  create	
  and	
  run	
  companies	
  that	
  did	
  so.	
  
	
  
Pat	
  writes	
  a	
  regular	
  blog	
  at	
  www.patchapmanpincher.com.	
  	
  
	
  
Now	
  Pat	
  wants	
  to	
  help	
  business	
  leaders	
  understand	
  the	
  future	
  better	
  and	
  create	
  strategies	
  for	
  long	
  
term	
  success,	
  particularly	
  looking	
  at	
  
•   How	
  to	
  build	
  a	
  sustainable	
  organisation	
  
•   Plan	
  for	
  the	
  impact	
  of	
  new	
  technologies	
  
•   Understand	
  and	
  plan	
  for	
  the	
  changes	
  in	
  work	
  and	
  development	
  
	
  
	
  
	
  
Contact	
  information	
  
Email	
  :	
  patcp@patchapmanpincher.com	
  
Mobile	
  :	
  +44	
  7770	
  924054	
  
Website	
  and	
  blog	
  :	
  www.patchapmanpincher.com	
  
Skype	
  :	
  patcp1	
  
Twitter	
  :	
  @pchapmanp	
  
  15	
  
Research	
  Findings	
  
	
  
Pat	
  Chapman-­‐Pincher	
  researched	
  this	
  market	
  with	
  business	
  leaders	
  during	
  2015	
  in	
  a	
  variety	
  of	
  ways	
  
•   Been	
  guest	
  speaker	
  at	
  a	
  number	
  of	
  events	
  with	
  nearly	
  1,000	
  business	
  leaders	
  	
  
•   She	
  mentors	
  12	
  chief	
  executives	
  –	
  half	
  in	
  FTSE	
  250	
  businesses	
  
•   She	
  has	
  met	
  and	
  interviewed	
  30	
  directors	
  and	
  partners	
  
•   She	
  sent	
  out	
  a	
  survey	
  to	
  LinkedIn	
  contacts,	
  posted	
  survey	
  details	
  on	
  social	
  media	
  and	
  
contacted	
  directors	
  by	
  email	
  
	
  
	
  
Key	
  Findings	
  	
  
In	
  May	
  2015,	
  Pat	
  Chapman-­‐Pincher	
  sent	
  an	
  email	
  to	
  more	
  than	
  2,000	
  of	
  her	
  contacts	
  –	
  mostly	
  
chairmen,	
  directors	
  and	
  partners	
  from	
  all	
  sectors.	
  	
  She	
  asked	
  them	
  to	
  complete	
  an	
  online	
  survey	
  and	
  
had	
  106	
  responses.	
  	
  Their	
  responses	
  are	
  detailed	
  below.	
  
	
  
	
  
	
  
Q1	
   Do	
  you	
  see	
  Intelligent	
  Automation	
  (IA)	
  as	
  a	
  threat	
  or	
  opportunity	
  for	
  
your	
  business?	
  
	
  
•   50%	
  see	
  Intelligent	
  Automation	
  (IA)	
  as	
  an	
  opportunity	
  for	
  their	
  business	
  
•   Only	
  1%	
  see	
  IA	
  as	
  a	
  threat	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
  16	
  
Q2	
  	
   To	
  what	
  extent	
  is	
  your	
  business	
  exploring	
  or	
  using	
  Intelligent	
  Automation	
  
(IA)	
  now?	
  
	
  
•   26%	
  not	
  at	
  all	
  
•   38%	
  in	
  early	
  stages	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Q3	
  	
   In	
  what	
  areas	
  of	
  your	
  business	
  are	
  you	
  using	
  or	
  about	
  to	
  implement	
  
Intelligent	
  Automation	
  (IA)	
  systems?	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
  17	
  
Q4	
  	
   To	
  what	
  extent	
  does	
  your	
  board	
  understand	
  and	
  manage	
  the	
  impact	
  of	
  
IA	
  decisions?	
  	
  
	
  
•   38%	
  say	
  not	
  at	
  all	
  
•   30%	
  say	
  key	
  IA	
  decisions	
  are	
  based	
  on	
  investment	
  cases	
  
Therefore	
  68%	
  of	
  boards	
  are	
  making	
  piecemeal	
  decisions	
  about	
  automation	
  rather	
  than	
  taking	
  
an	
  holistic	
  view	
  of	
  the	
  business	
  and	
  its	
  future	
  	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Q5	
  	
   How	
  skilled	
  is	
  your	
  board?	
  	
  
	
  
•   28%	
  say	
  their	
  board	
  is	
  not	
  good	
  at	
  understanding	
  or	
  managing	
  technology	
  	
  
•   30%	
  say	
  their	
  boards	
  recognise	
  the	
  issues	
  and	
  brings	
  in	
  external	
  advisors	
  to	
  help	
  	
  
Therefore	
  58%	
  say	
  they	
  do	
  not	
  have	
  the	
  skills	
  on	
  the	
  board	
  to	
  understand	
  or	
  manage	
  technology	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
  18	
  
Q6	
  	
   Will	
  IA	
  significantly	
  change	
  the	
  structure	
  of	
  your	
  business	
  in	
  the	
  next	
  	
  
five	
  years?	
  
	
  
•   Only	
  35%	
  say	
  yes	
  it	
  will	
  significantly	
  
•   12%	
  say	
  they	
  have	
  no	
  idea	
  and	
  not	
  aware	
  of	
  anyone	
  looking	
  at	
  this	
  in	
  the	
  business	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Q7	
  	
   Will	
  IA	
  significantly	
  change	
  the	
  profitability	
  of	
  your	
  business	
  in	
  the	
  next	
  
five	
  years?	
  
	
  
•   63%	
  says	
  yes	
  it	
  will	
  	
  
•   23%	
  say	
  they	
  have	
  no	
  idea	
  and	
  not	
  aware	
  of	
  anyone	
  looking	
  at	
  this	
  within	
  the	
  business	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
  19	
  
Q8	
  	
   How	
  is	
  IA	
  changing	
  the	
  number	
  of	
  people	
  you	
  recruit?	
  
	
  
•   47%	
  have	
  not	
  looked	
  at	
  the	
  impact	
  of	
  automation	
  on	
  jobs	
  
	
  
	
  
	
  
	
  
Q9	
   Do	
  you	
  believe	
  the	
  jobs	
  that	
  will	
  be	
  lost	
  to	
  IA	
  in	
  your	
  organisation	
  
will	
  be?	
  
	
  
•   Semi-­‐skilled	
  manual	
  47%	
  
•   Semi-­‐skilled	
  clerical	
  65%	
  
	
  
  20	
  
Q10	
  	
   Many	
  are	
  predicting	
  that	
  more	
  than	
  40%	
  of	
  jobs	
  in	
  the	
  UK	
  will	
  be	
  lost	
  
because	
  of	
  IA.	
  Do	
  you	
  agree	
  and	
  in	
  what	
  timescale?	
  
	
  
•   20%	
  say	
  that	
  40%	
  of	
  jobs	
  will	
  be	
  lost	
  	
  
•   59%	
  say	
  jobs	
  will	
  be	
  created	
  in	
  their	
  place	
  
•   21%	
  don’t	
  think	
  significant	
  number	
  of	
  jobs	
  will	
  be	
  lost	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Who	
  took	
  part	
  in	
  the	
  survey?	
  
Sector	
  
28%	
   Technology,	
  media	
  &	
  telecoms	
  
24%	
   Professional	
  services	
  
5%	
   Manufacturing	
  
3%	
   Retail	
  
42%	
   Misc	
  
Job	
  title	
  
49%	
  	
   Chairman,	
  director,	
  CEO	
  or	
  partner	
  
13%	
  	
   Manager	
  
38%	
  	
   Not	
  specified	
  
	
   	
   	
  
How	
  many	
  employees?	
  
47%	
   Less	
  than	
  100	
  
15%	
   101	
  -­‐	
  1,000	
  
19%	
   1,001	
  -­‐	
  10,000	
  
19%	
   More	
  than	
  10,000	
  
	
  
  21	
  
My	
  thanks	
  to	
  ….	
  
I	
  would	
  like	
  to	
  thank	
  the	
  many	
  people	
  who	
  have	
  been	
  so	
  kind	
  helping	
  me	
  with	
  this	
  research.	
  	
  	
  
	
  
I	
  am	
  enormously	
  grateful	
  for	
  the	
  speaking	
  opportunities	
  so	
  I	
  could	
  meet	
  large	
  numbers	
  of	
  senior	
  
people	
  and	
  hear	
  their	
  views;	
  also	
  the	
  directors	
  and	
  partners	
  who	
  gave	
  up	
  their	
  time	
  to	
  talk	
  me	
  
through	
  what	
  was	
  happening	
  in	
  their	
  businesses	
  and	
  the	
  areas	
  where	
  they	
  feel	
  they	
  are	
  grappling	
  
and	
  learning;	
  and	
  to	
  those	
  who	
  filled	
  in	
  our	
  survey	
  and	
  were	
  open	
  with	
  their	
  thoughts	
  and	
  views.	
  
	
  
My	
  thanks	
  to	
  Northern	
  Lights	
  for	
  helping	
  me	
  shape	
  and	
  write	
  this	
  report	
  and	
  research.	
  	
  	
  
	
  
I	
  am	
  very	
  happy	
  for	
  this	
  paper	
  to	
  be	
  widely	
  used,	
  copied	
  and	
  distributed	
  –	
  its	
  aim	
  is	
  to	
  stimulate	
  
debate	
  and	
  action.	
  
	
  
©Pat	
  Chapman-­‐Pincher	
  2015	
  
	
  

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March of-the-robots-into-the-boardroom-whitepaper

  • 1.                                          
  • 2.   2       Introduction  ............................................................................  3   What  are  the  issues?  ...............................................................  5   How  is  business  changing?  ......................................................  6   What  should  boards  be  doing?  ...............................................  7   New  board  structures  ..........................................................  .    8   Set  up  advisory  boards  ........................................................................  8   Recruit  dynamic,  technology-­‐savvy  advisors  ......................................  9   Get  your  board  technology-­‐savvy  .......................................................  9   Plan  to  have  algorithms  sitting  on  your  board  ...................................  9   Recruit  open-­‐minded  leaders  ............................................................  10   Involve  advisors  in  your  strategy  day(s)  ............................................  10   Put  one  advisor  on  your  main  board  .................................................  10   Bring  in  technology  strategists  to  work  with  the  board  ....................  11   Who  else  needs  to  wake  up?  ................................................  11   HR  ......................................................................................................  11   Future  jobs  and  employee  development  .......................................................  11   Managerial  skills  ............................................................................................  11   Employment  contracts  ...................................................................................  12   Finance  directors  and  auditors  ..........................................................  12   Lawyers  and  commercial  teams  ........................................................  12   Headhunters  and  board  advisors  .......................................................  12   Regulators  ..........................................................................................  13   Business  schools  .................................................................................  13   Conclusion  .............................................................................  13   Pat  Chapman-­‐Pincher  ............................................................  14   Contact  information  ..........................................................................  14   Research  Findings  ..................................................................  15   Table  of  Contents  
  • 3.   3     Introduction       I  have  spent  the  last  35  years  working  in  technology  and  more  recently   mentoring  senior  executives  of  global  businesses.     I  have  seen  first-­‐hand  how  chief  executives  and  leadership  teams  have   struggled  to  grasp  the  implications  of  the  internet  or  mobile  phone   technology  until  it  was  too  late.     Now  we  are  in  the  middle  of  another  revolution  with  far  bigger  impact   than  anything  we  have  seen  in  our  lifetimes  –  artificial  intelligence  (AT)  or   what  I  call  ‘intelligent  automation’  (IA).         If  we  had  an  issue  with  getting  bosses  to  understand  the  widespread   impact  of  the  internet,  there  is  an  even  bigger  problem  with  how  they  are          managing  automation.   Eight  years  ago  even  the  experts  said  driverless  cars  were  impossible  within  the  next  decade.    Yet   now  they  are  being  test-­‐driven  in  Milton  Keynes  and  the  States.    What  is  the  impact  for  logistics,  for   taxi  drivers,  for  train  and  bus  companies?    The  technology  for  what  many  are  still  regarding  as   fantasy  is  already  with  us.     When  the  BBC’s  lawyers  and  HR  team  drew  up  the  contract  for  Jeremy  Clarkson  of  Top  Gear,  a  clause   said  he  could  not  work  for  another  UK  media  company  for  a  year  after  leaving.    Whoever  wrote  that   contract  clearly  never  imagined  the  competition  would  come  from  an  online  bookseller,  Amazon,   prepared  to  pay  the  presenters  £160m  for  their  Prime  streaming  service.    Presumably  they  didn’t   have  the  knowledge  or  foresight  to  include  ‘online  digital  services’  in  his  non-­‐compete  clause?     The  Oxford  Martin  programme  on  the  Impacts  of  Future  Technology  (2013)  estimates  that  45  per   cent  of  jobs  will  be  automated  in  the  next  20  years.  Yet  who  is  planning  for  this?       Last  year,  I  decided  to  see  if  my  instincts  about  the  scale  of  this  problem  were  right.    I  have  now   interviewed  30  plus  business  leaders  from  international  retailers  to  law  firms;  given  talks  to   hundreds  of  executives  and  gauged  their  responses  to  the  issues  I  raise;  and  carried  out  a  survey   with  more  than  100  responses  –  half  of  which  were  from  chairmen  and  directors/partners.     The  key  findings  are   •   47  per  cent  of  businesses  have  not  looked  at  the  impact  of  automation  on  jobs   •   58  per  cent  of  businesses  admit  that  their  boards  are  not  good  at  understanding  or   managing  technology   •   68  per  cent  of  boards  are  either  not  managing  IA  decisions  or  doing  them  piecemeal  rather   than  taking  an  holistic  view  of  the  business  and  its  future       There  is  no  doubt  that  self-­‐driving  vehicles  will  change  the  world  of  logistics.  The  question  is   no  longer  “if  ”  but  rather  “when”  autonomous  vehicles  will    drive  onto  our  streets  and   highways.     DHL  report  for  the  logistics  industry  2014      
  • 4.   4   •   Only  19  per  cent  of  respondents  think  managerial  jobs  will  be  hit  by  automation  –  and  fewer   still,  just  3  per  cent,  think  leadership  positions  will  be  lost   •   Only  35  per  cent  think  that  automation  will  significantly  affect  the  structure  of  their  business   in  the  next  five  years  –  12  per  cent  admitted  they  had  no  idea  and  that  no-­‐one  in  their   business  was  looking  at  this   •   23  per  cent  also  had  no  idea  whether  automation  would  increase  or  decrease  profitability  in   the  next  five  years               When  I  interviewed  a  senior  partner  at  an  international  professional  services  firm,   they  said   they  have  major  projects  going  on  to  automate  routine  operations,  streamline  processes  and  cut  out   paperwork.    I  asked  how  this  would  affect  the  thousand  or  so  graduates  they  recruit  every  year.     There  was  silence,  “We  haven’t  looked  at  this”.     Written  and  presented  like  this,  it  sounds  blindingly  obvious.    But  this  is  the  problem.    Bosses  are  not   comfortable  with  technology  –  they  don’t  get  into  the  details  and  question  the  issues  in  the  way  they   might,  say,  with  a  loss  on  the  P&L  account.    They  can  understand  finances,  have  been  trained  to   analyse  accounts,  know  what  questions  to  ask.    They  don’t  think  about  automation  in  a  strategic,   holistic  way  let  alone  know  the  questions  to  ask.           Major  cultural  shifts  need  great  leadership  to  negotiate  successfully.  Boards  need  to  understand  that   what  they  think  is  happening  in  the  future  is  happening  now.    If  they  don’t,  then  they  will  be  lost  as   the  world  changes  around  them  and  their  companies  quickly  become  unprofitable.     In  this  white  paper  I  look  at  the  issues  in  more  detail,  analyse  what  the  interviews  and  survey   findings  are  telling  us  and  outline  the  key  actions  for  boards,  leadership  teams,  HR  directors,  finance   directors,  headhunters,  lawyers,  auditors  and  regulators.  I  have  also  looked  at  what  business  schools   can  do  to  make  their  own  contribution.     The  anonymous  quotes  in  this  paper  are  from  my  interviews  and  audience  feedback  when  I  have   given  guest  speeches.       I  don’t  pretend  to  have  all  the  answers.    But  I  do  have  a  knack  of  predicting  the  future.    I  hope  this   paper  will  stimulate  both  debate  and  action.           Pat  Chapman-­‐Pincher   CEO  mentor,  international  speaker,  strategist,  futurist,  portfolio  of  technology  non-­‐executive  directorships                Consumers  are  becoming  more  sophisticated  (take  price  comparison  sites),   they  are  optimising  their  behaviour  and  economic  activities.  If  companies  and   organisations  do  not  become  similarly  ‘optimised’  then  where  does  that  leave   them?.                                                                                                                                                                    Senior  IT  consultant                We  think  about  the  future  for  our  clients  but  where  is   the  incentive  for  us  to  think  about  the  future  for  our  firm.                                                                                                                                                                                        Partner,  Accountancy  firm  
  • 5.   5   What  are  the  issues?     We  are  all  used  to  the  automation  of  manual  and  clerical  jobs.    That  is  what  the  first  and  second   Industrial  Revolutions  brought  us.  The  third  Industrial  Revolution  is  already  underway.    Businesses   have  been  automating  low-­‐skilled  tasks  for  some  years  now  –  examples  would  be  robotics  in   manufacturing,  software  for  litigation  to  analyse  court  papers  and  CAD  software  for  architects.  We   see  these  now  as  a  part  of  life  but  actually  they  have  taken  away  tasks  that  used  to  be  done  by   skilled  people;  junior  architects,  accountants  and  lawyers  cut  their  teeth  on  these  sorts  of  tasks.             Most  companies  are  now  introducing  what  I  call  intelligent  automation.    This  is  not  full-­‐blown   artificial  intelligence  (AI)  but  computers  using  elements  of  AI  to  make  decisions  before  taking   action.    An  example  would  be  robots  for  stacking  supermarket  shelves.    The  robot  is  not  just   replacing  stock  that  was  there  –  a  routine  action  that  those  in  manufacturing  would  recognise.    But  it   is  also  assessing  the  weather  (ice  cream  or  woolly  jumpers),  promotional  offers  for  that  week,  what   seasonally  sells  well  at  that  time  of  year  and  more;  and  then  deciding  what  shelf  space  to  give  to   what  and  how  best  to  display  to  maximise  sales.     These  decisions  would  once  have  been  made  in  the  marketing  department.     What  this  means  has  been  summarised  by  Steven  Pinker:       “The  main  lesson  of  35  years  of  Artificial  Intelligence  research  is  that  the  hard  problems  are  easy  and   the  easy  problems  are  hard…     As  the  new  generation  of  intelligent  devices  appears  it  will  be  the  stock  analysts  and  petrochemical   engineers  and  parole  board  members  who  are  in  danger  of  being  replaced  by  machines.  The   gardeners,  receptionists  and  cooks  are  secure  in  their  jobs  for  decades  to  come”.                       Businesses  are  bringing  in  this  sort  of  automation  in  a  fairly  piece-­‐meal  way.    Companies  tend  to   allocate  project  teams  with  a  mix  of  IT,  line  managers  and  maybe  a  director  to  look  at  how  this   particular  robot/software  should  be  implemented.    They  may  put  together  a  feasibility  study  for  the   board  and  they  decide  ‘oh  good,  makes  sense’  but  rarely  probe  further  as  to  what  wider  impact  this   will  have.                  We  use  a  lot  of  electronic  security,  CCTV  and  access   control  but  not  in  every  country.  People  still  like  a  physical   presence  and  there  is  not  a  huge  pull  from  customers  yet,   particularly  in  underdeveloped  markets  where  wages  are  low.                                                                          Director,  global  outsourcing  group          The  number  of  people  we  employ  will  decline   and  we  will  pay  only  for  the  value  added.    We  will   lock  the  service  standard  with  25%  fewer   people.    We  will  robotise  anything  we  can  robotise.                                                                                    Director,  global  retailer  
  • 6.   6   What  is  missing  is  an  overview  of  all  this  automation  to  look  at  the  wider  effects  on  the  whole   business  –  now  and  within  five  years.  And  this  should  be  happening  at  board  level  but  isn’t.     Take  the  case  of  lawyers.    They  are  now  bringing  in  intelligent  software  for  vast  amounts  of  routine   legal  processes.    What  I  have  failed  to  find  is  anyone  looking  at  the  profitability  and  structure  of  law   firms  of  the  future.    Much  of  a  firm’s  profit  comes  from  the  margins  they  make  on  articled  clerks,   newly  qualified  solicitors  and  paralegals.    One  of  the  most  prestigious  global  law  firms  said  that  one   particular  task  that  would  have  needed  80  lawyers  just  two  years  ago,  now  needs  only  12.       “Corporate  structures  are  changing.     The  classic  triangle  has  been  turned  on  its  head”         If  a  large  number  of  these  jobs  disappear  in  a  firm,  you  will  turn  the  number  of  people  employed  on   its  head  –  instead  of  the  classic  triangle  with  more  people  at  the  bottom,  you  could  have  more   partners  who  interface  with  the  clients  than  you  have  people  doing  routine  operations.    Who  in  the   business  is  looking  at  this  impact  –  which  covers  recruitment  for  the  future,  how  senior  people  will   gain  skills  if  there  are  few  juniors  to  move  up  the  ranks  and  the  profitability  of  the  firm?       What  boards  are  missing  is  the  whole  strategic  picture  and  that  is  because  few  people  have  an   understanding  –  or  frankly  an  interest  in  –  technology.    They  don’t  have  the  experience  or  skills  to   probe  and  say,  “who  is  looking  at  the  implications  of  this  and  can  we  include  discussions  in  our   strategy  day?”.                   How  is  business  changing?     I  carried  out  a  survey,  which  had  more  than  100  responses,  half  of  which  were  from  chairmen,  chief   executives,  directors  and  partners.         The  findings  that  jumped  out  are  that  47  per  cent  of  businesses  have  not  looked  at  the  impact  of   automation  on  jobs.  Only  19  per  cent  of  respondents  think  managerial  jobs  will  be  hit  by  automation   –  and  fewer  still,  just  3  per  cent,  think  leadership  positions  will  be  lost.       The  business  world  is  expecting  automation  to  change  the  world  in  the  same  pattern  as  previous   automation  waves.  The  few  who  do  think  automation  affects  jobs  at  all  believe  that  the  blue-­‐collar   and  clerical  jobs  will  go  while  managers  continue  to  sit  pretty  in  their  offices.       But  it’s  mainly  white-­‐collar  people  who  will  lose  their  jobs.  Some  blue-­‐collar  workers  will  be  affected,   including  anyone  who  makes  a  living  driving  a  car  or  truck  –  computers  don’t  get  road  rage  when   someone  carves  them  up,  they  don’t  get  distracted,  they  don’t  need  coffee  stops  and  they  can  go  on   applying  those  rules  24  hours  a  day.  People  are  used  to  blue-­‐collar  jobs  going.  They’re  not  used  to   professional  jobs  disappearing.     McKinsey,  in  their  “Rethinking  the  role  of  the  strategist”  article,  notes   “we’ve  sensed  a  growing  recognition  that  traditional  strategic-­‐planning   processes  are  insufficient  to  absorb  the  shocks  and  disruptions   characterizing  their  markets”    
  • 7.   7   I  think  there  will  be  two  sorts  of  jobs  left:  the  very  senior  knowledge  workers  –  the  senior  IT  people,   senior  lawyers,  senior  accountants,  senior  managers  and  senior  judges  –  and  then  a  range  of  service   workers  who  provide  personal  services,  because  people  will  still  want  a  human  interface.  A  large   number  of  the  jobs  in  between  will  go.  Accountancy  and  lawyers’  positions  will  go,  because  those  are   jobs  that  can  be  done  by  intelligent  machines.  We  now  have  very  smart  design  machines  doing  the   work  of  architects.  They  don’t  have  the  creativity  of  a  Norman  Foster  or  a  Frank  Gehry,  but  they  can   do  about  90  per  cent  of  the  work.  We’re  just  beginning  to  see  the  hollowing  out  of  the  labour   market.  Last  year,  the  employment  rate  for  law  school  graduates  in  the  United  States  fell  for  the   sixth  year  in  a  row.                     Large  corporates  will  start  to  see  their  business  models  transformed  in  the  next  three  to  five  years,  in   the  same  way  the  internet  has  changed  business  forever.  There  are  elements  of  artificial  intelligence   affecting  businesses  now,  but  leadership  teams  look  at  them  in  the  same  way  as  climate  change,  “It   might  or  might  not  happen,  and  it  is  certainly  not  something  I  need  to  worry  about  today.”         What  should  boards  be  doing?     I  have  spent  the  last  20  years  working  at  board  level  as  director,  chairman  and  non-­‐executive   director.    I  know  first-­‐hand  just  how  hard  most  directors  find  it  to  “manage  the  future”.    This  paper  is   not  to  criticise  directors  but  to  raise  the  issues  and  suggest  some  ways  to  improve  how  boards   operate.           Most  board  meetings  and  processes  are  predominantly  focused  on  the  here  and  now,  a  year  ahead  if   you  are  lucky.  Governance  is  the  first  focus  –  are  we  solvent  and  compliant?    Then  the  big  issues  -­‐   why  is  that  new  project  not  delivering,  should  we  move  out  of  China,  is  the  bank  worried  about  our   cashflow?         It  is  not  easy  to  get  space  and  thinking  time  to  understand  how  technology  has  developed,  what  is   being  automated  at  various  operational  levels  and  then  take  a  fresh  look  at  the  business  as  a  whole.     Yes,  there  is  a  strategy  day  –  or  two  –  but  even  these  tend  to  be  incremental.    Discussions  are  usually   more  on  the  lines  of  “can  we  realistically  increase  sales  by  10  per  cent,  or  could  we  hit  20  per  cent   and  what  do  we  have  to  do  to  achieve  this”?    There  may  be  discussions  about  how  markets  are   changing  and  new  customer  expectations,  but  rarely  is  there  a  dynamic  look  at  the  future  and  even   rarer,  a  look  at  how  changes  are  impacting  the  business  overall.     In  the  past,  this  has  not  mattered  as  much  as  now.    Problems  and  knock-­‐on  effects  generally  got   picked  up  in  due  course  and  addressed  either  at  leadership  or  board  level.  What  has  changed  is  the   speed  of  change.            There  will  be  a  productivity  problem  as  we   automate  more.    Humans  will  increasingly  provide   personal  services  but  these  are  less  productive  and   have  limited  economic  value  add.   Chairman,  FTSE  250  
  • 8.   8     Amazon  is  just  21  years  old.    In  that  time  it  has  not  only  established   itself  as  the  leading  bookseller  across  the  world;  become  retailer  of   everything  from  staples  to  pashminas;  set  up  marketplaces;  set  up   Amazon  Prime  offering  free  songs  and  playlists  and  is  now  creating   its  own  shows  such  as  with  Jeremy  Clarkson.    And  the  latest  news  is   that  they  are  moving  into  groceries.     This  speed  of  domination  was  only  possible  because  of  the  internet   and  the  way  that  Amazon  capitalised  it  –  they  set  the  standards  for   ecommerce  from  the  beginning.     This  speed  of  change  poses  two  particular  challenges  for  business   leaders.         How  do  you  get  all  business  leaders  to  be  more  aware  of  technology  both  in  and  outside  the   business,  so  that  it  becomes  a  part  of  their  everyday  DNA  in  the  way  that  financial  acumen  is  a  given   for  every  leader?     How  do  you  manage  the  big  picture  of  what  is  already  being  automated  –  or  should  be  automated  –   in  your  business?    Who  should  be  thinking  about  your  legal  contracts  –  employees,  suppliers,   partnerships  and  more  –  in  light  of  changing  markets  and  threats?    Who  is  looking  at  skills’  needs  and   the  implication  for  recruitment?    Who  is  analysing  what  is  happening,  and  will  happen,  to  your   business  structure  and  profitability?         New  board  structures     I  am  not  the  first  person  to  question  whether  the  accepted  structure  and  activities  of  corporate   boards  are  any  longer  fit  for  purpose.         Almost  all  chief  executives  say  they  are  looking  for  innovation  within  their  company  yet  very  few   businesses  ever  deliver  it.     Headhunters  say  they  struggle  to  place  dynamic  entrepreneurs  onto  a  board,  because  they  will  be   frustrated  at  the  amount  of  time  spent  on  governance  and  able  to  contribute  little  to  the  future  of   the  business.      Most  boards  fail  to  maximise  the  real  value  of  their  combined  board  members   because  there  is  no  structure  to  draw  out  the  expertise  they  do  have.    And  there  is  no  accepted   protocol  for  getting  in  specialist  skills  in  areas  such  as  technology.     So  here  I  set  out  my  thoughts  for  how  boards  could  change  their  processes  in  the  short  term  and   longer  term.     Set  up  advisory  boards   I  believe  we  can  learn  from  universities  on  this.  They  have  advisory  boards  where  they  bring  in  a   wide  range  of  top  talent  two  or  three  times  a  year  to  advise  them  on  specific  issues  –  such  as   whether  their  course  content  meets  employer  needs,  how  to  make  research  more  effective  or  how   to  tackle  specific  global  markets.   1994   Amazon   1998   Google   2002   LinkedIn   2004   Facebook   2005   YouTube   2006   Twitter   2007   iPhone   2010   Instagram   2012   SnapChat  
  • 9.   9                   Some  companies  have  done  this  already,  but  they  find  it  difficult  to  understand  or  take  the  advice   being  given.    There  needs  to  be  a  feed-­‐in  to  the  strategy  process.     If  corporates  do  set  up  advisory  boards,  they  can  have  people  who  are  challenging,  dynamic,  cutting   edge  in  technology,  innovative  and  creative  –  and  who  would  probably  never  fit  into  any  traditional   board.     I  wouldn’t  create  a  ‘board  structure’  for  these  advisors,  but  rather  get  them  to  tackle  a  specific  issue   at  each  session.    I  say  session  rather  than  meeting  because  to  be  effective  they  should  take  more  of  a   workshop  approach  and  bring  in  different,  relevant  employees  to  work  with  them.    Taking  the   examples  I  mentioned  above,  one  session  might  look  at  skills  and  recruitment,  another  at  current   automation  plans  and  the  impact  across  the  business.     This  will  also  start  spreading  expertise  and  new  thinking  across  the  business  for  the  longer  term.     Recruit  dynamic,  technology-­‐savvy  advisors   Who  you  recruit  as  advisors  will  depend  on  each  business.    But  generally  I  would  bring  in  a   technology  entrepreneur;  one  or  two  young  people  from  diverse  backgrounds;  someone  working   internationally  –  say  China  or  India  or  where  new  things  are  happening  in  your  market;  possibly  a   one-­‐man  band  consultant  or  blogger  who  is  seen  as  a  leader  in  your  market.     This  is  not  an  easy  process  for  most  corporates  to  manage.    The  people  who  can  best  help  you  will   not  see  barriers,  they  expect  to  see  action  happening  quickly  and  will  be  extremely  challenging.    They   will  want  to  see  results  for  their  input  and  if  they  don’t,  will  walk  away  –  they  have  better  things  to   do  with  their  time.     So  business  leaders  need  to  think  how  they  will  use  what  comes  out  of  the  advisory  teams  and  how   they  will  address  fundamental  disagreements  between  the  advisory  and  leadership  teams.    And  they   must  feedback  to  the  advisors  what  has  happened  within  the  business  and  the  contribution  that  the   advisors  are  making.  Otherwise  the  advisors  will  lose  heart.     Get  your  board  technology-­‐savvy   I  have  said  that  directors  are  not  interested  in  or  managing  automation  strategically.    How  can   boards  and  leaders  change  this?     Plan  to  have  algorithms  sitting  on  your  board   In  the  future,  some  people  sitting  on  our  boards  will  not  be  human.    Already  there  is  a  board  in  the   Far  East  which  has  an  algorithm  as  a  board  member  with  an  equal  vote.    Robots  can  weigh  up  far   more  options  than  a  human  and  draw  on  much  wider  experiences  to  see  what  has  worked  or  not  in   the  past.    They  can  make  a  logical  and  informed  contribution  to  decision-­‐making.                          Machines  are  faultless  at  implementing  policy  but   you  need  intelligent  people  to  set  the  policy.    The  more   clients  we  have  the  less  people  per  client  we  have.     Chairman,  International  financial  services  group  
  • 10.   10   Recruit  open-­‐minded  leaders   The  law  firm,  Farrer  &  Co,  hosted  a  dinner  last  year  to  discuss  professional  services  firms  and  social   media.    One  director  said:    “You  have  to  accept  that  partners  over  50  will  never  get  into  social   media”.    Another  commented:  “There  is  a  snobbery  about  social  media  among  senior  people,  it  is   seen  as  rather  naff,  a  bit  like  admitting  you  watch  soaps”.     Sharp  intake  of  breath  from  the  technologists.    Yet  I  have  seen  this  attitude  among  directors  time   and  again  –  not  just  about  social  media  but  technology  generally.    It  is  apparently  perfectly   acceptable  to  be  dismissive  on  the  lines  of,  “Oh  I  don’t  understand  these  things,  I  let  others  sort  this   out”.     Lucy  Harris,  partner  at  Heidrick  Struggles,  led  a  breakfast  debate  around  digital  disruption  and  said   she  had  recently  agreed  their  first  board  spec  which  included  the  ‘ability  to  learn’  as  an  essential   requirement  of  the  job.         Boards  and  leadership  teams  need  to  start  recruiting  directors  who  are  comfortable  with  technology,   have  open  minds  and  are  fundamentally  interested  in  what  is  changing  in  the  outside  world.    There   also  needs  to  be  a  stated  requirement  for  leaders  to  keep  learning  and  be  interested  in  technology.     Involve  advisors  in  your  strategy  day(s)   Most  boards  have  a  strategy  day,  some  take  two  days  for  this.  Even  two  days  is  not  enough  –   strategy  needs  to  be  dynamic.     On  your  main  strategy  day  I  would  ensure  you  take  two  days  and  get  your  advisory  board  to  run  the   first.    Let  them  design  and  run  it  –  they  know  what  issues  they  are  finding  within  the  business  and   what  the  board  should  understand  and  be  working  on.    Let  them  fire  up  your  imagination  and   challenge  you.     Then  you  will  go  into  the  second  strategy  day  with  new  ideas  and  a  better  bigger  picture  in  your   mind.     In  addition  you  need  two  or  three  other  days  through  the  year  to  look  at  strategy,  because  the  world   is  now  so  dynamic.     Put  one  advisor  on  your  main  board   Put  one  person  from  the  advisory  board  onto  your  main  board  –  you  could  rotate  this  role  or  initially   choose  the  one  who  you  think  will  fit  best  till  you  get  used  to  the  concept  and  challenge.     They  can  run  a  short  session  to  cover  their  discussions  and  ideas  and  contribute  to  the  rest  of  the   board  meeting.                          The  outlook  could  be  very  gloomy  for  those   who  ignore  these  technologies.  UK  adoption  of   industrial  robots  in  manufacturing  is  a  good   characterisation  of  how  we  seem  to  lag.                                  Security  consultant  
  • 11.   11   Bring  in  technology  strategists  to  work  with  the  board   Setting  up  an  advisory  board  may  take  a  while.    In  the  meantime  you  can  get  experienced  directors   to  come  in  and  work  with  the  board,  either  as  a  special  session  or  as  part  of  your  strategy  days.         Who  else  needs  to  wake  up?     Embedding  an  understanding  of  technology  into  the  UK’s  DNA  is  not  just  about  business  leaders.     There  are  issues  for  specific  directors,  for  advisors  such  as  lawyers  and  also  for  regulators  and  even   business  schools.         Below  is  a  series  of  ideas  to  stimulate  discussion,  but  they  are  the  tip  of  the  iceberg.    Every  business   area  needs  to  start  thinking  seriously  and  quickly  as  to  the  implications  of  technology  for  their   activities.     HR   There  are  three  areas  that  I  think  HR  directors  should  be  addressing  now     Future  jobs  and  employee  development   HR  needs  to  get  into  the  detail  of  how  their  business  is  changing;  what  is  being  automated  and  what   is  planned.    What  is  the  impact  on  jobs  –  not  just  in  terms  of  numbers  but  the  more  complex,  longer   term  issues.    An  example  is  that  if  professional  firms  have  automated  50%  or  more  of  the  work  that   graduates  and  junior  qualifieds  used  to  do,  then  will  the  firms  have  enough  of  a  pool  to  develop   partners  from?         Will  middle  managers  have  gained  enough  experience  to  become  senior  and  strategic,  if  they  are   missing  out  a  lot  of  the  tasks  they  did  in  their  early  years?    Will  new  training  contracts  be  required,   which  might  include  secondments  to  clients  or  charities?       Managerial  skills   All  managers  and  directors  need  to  be  familiar  with  technology  and  what  issues  it  can  bring  –  from   strategy  to  skills  –  in  the  way  that  every  manager  is  expected  to  have  a  basic  grasp  of  finances  and   budgets.     What  new  attributes  do  you  need  in  job  descriptions?    Do  psychometric  tests  need  adapting?    Are   your  management  development  and  leadership  programmes  fit  for  purpose?         Ginni  Rometty,  Chairman  and  CEO  of  IBM,  said:  “In  the  future,  every  decision  that  mankind   makes  is  going  to  be  informed  by  a  cognitive  system  like  Watson,”  she  said,  “and  our  lives  will  be   better  for  it.”   “As  Watson  gets  smarter,  his  ability  to  reason  is  going  to  exponentially  increase,”  Rometty   added.  “What  will  be  really  game-­‐changing  won’t  be  Watson’s  knack  for  recalling  facts  faster   than  even  the  most  trivia-­‐savvy  human,  but  its  ability  to  assist  people  with  the  complex  and   nuanced  tasks  of  decision-­‐making  and  analysis.  
  • 12.   12   Employment  contracts   What  are  employment  contracts  protecting  your  business  from?    The  past,  the  present  –  or  the   future?     HR  directors  need  to  review  all  contracts  –  probably  with  the  help  of  technology  advisors  –  to   challenge  and  debate  what  needs  updating  or  even  have  a  radical  rethink.     Finance  directors  and  auditors   Finance  directors  oversee  risk  and  risk  strategy.    Yet  ‘risk’  is  usually  defined  in  a  narrow  context.         Auditors  report  on  whether  they  think  a  business  is  a  going  concern,  but  is  it  time  for  them  also  to   give  a  view  on  whether  the  business  is  fit  for  the  future?     And  should  this  mean  that  finance  directors  also  have  a  role  in  reporting  on  whether  they  think  the   business  is  robust  in  looking  at  the  future?    Do  they  have  the  skills?    Should  this  come  under  the  chief   executive?     Would  it  just  create  a  layer  of  bureaucracy  or  could  it  help  businesses  to  recognise  the  urgency  and   importance  of  looking  forward?     Lawyers  and  commercial  teams   Lawyers  have  been  trained  to  think  on  the  lines  of  precedents  and  tend  to  give  advice  to  protect   companies  based  on  current  laws.    Few  are  looking  ahead  to  how  the  world  is  changing  and  how  to   write  robust  business  contracts  which  will  protect  businesses  in  future  years.       Just  as  I  am  suggesting  that  all  managers  should  be  familiar  with  technology  and  think  about  issues   arising  over  the  next  five  to  ten  years,  so  this  is  needed  for  commercial  and  corporate  lawyers,  in   particular.      This  will  take  time  and  in  the  meantime  they  may  want  to  bring  in  technology  experts  to   review  contracts  and  think  about  some  of  the  wider  legal  issues.     Headhunters  and  board  advisors   Headhunters  have  an  important  role  to  play  in  changing  the  face  –  and  heads  –  of  boardrooms.    They   were  slow  to  be  effective  in  getting  more  women  on  boards,  they  need  to  be  more  proactive  this   time  in  helping  to  find  and  recruit  different  skills.         I  have  heard  many  a  headhunter  say  they  tried  to  put  women  forward,  but  chairmen  were  not   prepared  to  break  the  mould  of  recruiting  in  their  likeness.    Headhunters  are  paid  a  great  deal  of   money  –  they  need  to  develop  the  skills  and  evidence  that  will  persuade  chairmen  and  CEOs  to   change.     There  are  opportunities  in  this  for  headhunters  –  but  they  will  have  to  be  more  imaginative  than   ever  in  how  they  “fish  in  new  gene  pools”.          
  • 13.   13   Just  as  business  leaders  need  to  understand  technology  as  part  of  their  DNA,  so  headhunters  from  all   sectors  need  to  understand  the  issues  around  automation,  changing  workforces  and  business  impact   –  not  think  this  is  for  their  high-­‐tech  sector  specialist.    This  will  ensure  they  are  asking  the  right   questions  in  interviews  and  have  the  skills  to  challenge  the  briefs  they  get.     Regulators     In  many  ways,  regulators  behave  like  auditors.    While  they  set  frameworks  for  an  industry,  their  role   is  primarily  to  ensure  that  companies  operate  within  the  law  and  that  framework.         But  should  they  have  a  wider  role  to  ensure  the  businesses  they  regulate  are  fit  for  purpose  for  the   longer  term  and  remain  competitive  internationally?     Business  schools   As  I  have  been  researching  and  writing,  I  have  been  struck  by  how  little  has  changed  in  the  last  50   years  in  terms  of  the  skills  we  think  managers  need.     Business  schools  have  taught  around  the  core  skills  of  strategy,  finance,  marketing,  people  and   economics  for  the  last  50  years.    There  may  be  optional  extras  such  as  leadership,  negotiation,  M&A   and  not-­‐for-­‐profit  but  IT  has  barely  had  a  look-­‐in  on  a  typical  MBA  programme  and  certainly   technology  does  not  feature  as  a  core  module.     I  would  like  to  see  a  new  discipline  introduced  into  all  business  courses,  called  Future  Technology     and  also  for  existing  curriculums  to  be  reshaped  so  that  the  impact  of  technology  is  examined  across   all  areas  of  business.       Conclusion     When  I  started  thinking  about  this  issue  twelve  months  ago,  I  was  worried  that  British  bosses  were   not  aware  of  the  new  intelligent  technologies  or  managing  the  impact  on  their  businesses.       This  research  shows  the  situation  is  worse  than  I  feared.    The  biggest  issues  are     •                  The  lack  of  skills  at  board  and  senior  management  levels   •                  The  disconnect  between  those  implementing  intelligent  automation  and  the  executive  teams                      and  boards   •                  Little  understanding  of  how  intelligent  automation  will  change  businesses       If  business  leaders  don’t  take  action  now,  they  will  see  jobs,  profitability  and  brand  names  disappear   –  and  it  could  be  their  jobs.       Businesses  need  to  change  the  face  of  their  boardrooms.    They  need  people  who  relish  change  and   are  excited  by  technologies  and  must  find  ways  to  bring  in  technology  experts  to  work  with   them.    Strategy  days  need  an  overhaul  and  leaders  need  to  find  out  just  what  is  being  automated   already  and  start  challenging  in  the  way  they  do  for  finances.      
  • 14.   14   They  also  need  to  start  thinking  now  about  how  they  bring  robots  –  or  algorithms  –  into  boardroom   decision-­‐making.           If  boards  can  take  up  this  challenge,  the  future  is  exciting.    Intelligent  automation  is  the  key  to   helping  the  UK  match  the  productivity  of  our  global  competitors.    Just  as  the  internet  has  changed   our  lives  forever,  so  will  intelligent  automation.         This  is  not  science  fiction  and  it  is  not  about  the  future.    It  is  happening  NOW  and  boards  need  new   skills  NOW.       Pat  Chapman-­‐Pincher     Pat  Chapman-­‐Pincher  has  spent  the  last  35  years  creating  and  growing  major  multinational   companies  in  the  internet,  fixed  and  mobile  telecoms  sector.  She  is  a  futurist,  international  speaker   and  a  FTSE  chief  executive  mentor  with  Merryck  Mentors.     She  has  been  a  director,  non-­‐executive  director  and  chairman  of  more  than  20  companies  and  is   currently  chairman  of  Cavell  Group  and  just  stepped  down  as  senior,  independent,  non-­‐  executive   director  of  FTSE  250  Pace.     Time  and  again  Pat  has  been  able  to  see  the  impact  of  new  technologies.  She  shocked  the  BT  board   nearly  30  years  ago  by  predicting  that  within  five  years  a  million  people  in  the  UK  would  carry  mobile   phones.  In  the  early  90s  she  also  understood  that  the  internet  would  change  the  world  –  and  then   helped  create  and  run  companies  that  did  so.     Pat  writes  a  regular  blog  at  www.patchapmanpincher.com.       Now  Pat  wants  to  help  business  leaders  understand  the  future  better  and  create  strategies  for  long   term  success,  particularly  looking  at   •   How  to  build  a  sustainable  organisation   •   Plan  for  the  impact  of  new  technologies   •   Understand  and  plan  for  the  changes  in  work  and  development         Contact  information   Email  :  patcp@patchapmanpincher.com   Mobile  :  +44  7770  924054   Website  and  blog  :  www.patchapmanpincher.com   Skype  :  patcp1   Twitter  :  @pchapmanp  
  • 15.   15   Research  Findings     Pat  Chapman-­‐Pincher  researched  this  market  with  business  leaders  during  2015  in  a  variety  of  ways   •   Been  guest  speaker  at  a  number  of  events  with  nearly  1,000  business  leaders     •   She  mentors  12  chief  executives  –  half  in  FTSE  250  businesses   •   She  has  met  and  interviewed  30  directors  and  partners   •   She  sent  out  a  survey  to  LinkedIn  contacts,  posted  survey  details  on  social  media  and   contacted  directors  by  email       Key  Findings     In  May  2015,  Pat  Chapman-­‐Pincher  sent  an  email  to  more  than  2,000  of  her  contacts  –  mostly   chairmen,  directors  and  partners  from  all  sectors.    She  asked  them  to  complete  an  online  survey  and   had  106  responses.    Their  responses  are  detailed  below.         Q1   Do  you  see  Intelligent  Automation  (IA)  as  a  threat  or  opportunity  for   your  business?     •   50%  see  Intelligent  Automation  (IA)  as  an  opportunity  for  their  business   •   Only  1%  see  IA  as  a  threat                                                  
  • 16.   16   Q2     To  what  extent  is  your  business  exploring  or  using  Intelligent  Automation   (IA)  now?     •   26%  not  at  all   •   38%  in  early  stages                                     Q3     In  what  areas  of  your  business  are  you  using  or  about  to  implement   Intelligent  Automation  (IA)  systems?                
  • 17.   17   Q4     To  what  extent  does  your  board  understand  and  manage  the  impact  of   IA  decisions?       •   38%  say  not  at  all   •   30%  say  key  IA  decisions  are  based  on  investment  cases   Therefore  68%  of  boards  are  making  piecemeal  decisions  about  automation  rather  than  taking   an  holistic  view  of  the  business  and  its  future                                         Q5     How  skilled  is  your  board?       •   28%  say  their  board  is  not  good  at  understanding  or  managing  technology     •   30%  say  their  boards  recognise  the  issues  and  brings  in  external  advisors  to  help     Therefore  58%  say  they  do  not  have  the  skills  on  the  board  to  understand  or  manage  technology                                
  • 18.   18   Q6     Will  IA  significantly  change  the  structure  of  your  business  in  the  next     five  years?     •   Only  35%  say  yes  it  will  significantly   •   12%  say  they  have  no  idea  and  not  aware  of  anyone  looking  at  this  in  the  business                                       Q7     Will  IA  significantly  change  the  profitability  of  your  business  in  the  next   five  years?     •   63%  says  yes  it  will     •   23%  say  they  have  no  idea  and  not  aware  of  anyone  looking  at  this  within  the  business                            
  • 19.   19   Q8     How  is  IA  changing  the  number  of  people  you  recruit?     •   47%  have  not  looked  at  the  impact  of  automation  on  jobs           Q9   Do  you  believe  the  jobs  that  will  be  lost  to  IA  in  your  organisation   will  be?     •   Semi-­‐skilled  manual  47%   •   Semi-­‐skilled  clerical  65%    
  • 20.   20   Q10     Many  are  predicting  that  more  than  40%  of  jobs  in  the  UK  will  be  lost   because  of  IA.  Do  you  agree  and  in  what  timescale?     •   20%  say  that  40%  of  jobs  will  be  lost     •   59%  say  jobs  will  be  created  in  their  place   •   21%  don’t  think  significant  number  of  jobs  will  be  lost                                             Who  took  part  in  the  survey?   Sector   28%   Technology,  media  &  telecoms   24%   Professional  services   5%   Manufacturing   3%   Retail   42%   Misc   Job  title   49%     Chairman,  director,  CEO  or  partner   13%     Manager   38%     Not  specified         How  many  employees?   47%   Less  than  100   15%   101  -­‐  1,000   19%   1,001  -­‐  10,000   19%   More  than  10,000    
  • 21.   21   My  thanks  to  ….   I  would  like  to  thank  the  many  people  who  have  been  so  kind  helping  me  with  this  research.         I  am  enormously  grateful  for  the  speaking  opportunities  so  I  could  meet  large  numbers  of  senior   people  and  hear  their  views;  also  the  directors  and  partners  who  gave  up  their  time  to  talk  me   through  what  was  happening  in  their  businesses  and  the  areas  where  they  feel  they  are  grappling   and  learning;  and  to  those  who  filled  in  our  survey  and  were  open  with  their  thoughts  and  views.     My  thanks  to  Northern  Lights  for  helping  me  shape  and  write  this  report  and  research.         I  am  very  happy  for  this  paper  to  be  widely  used,  copied  and  distributed  –  its  aim  is  to  stimulate   debate  and  action.     ©Pat  Chapman-­‐Pincher  2015