Social selling on LinkedIn provides significant benefits for B2B sales teams. Salespeople who use LinkedIn's social features are 51% more likely to exceed quotas and create 45% more sales opportunities than those who don't. Additionally, 78% of social sellers outperform their peers who do not use social media for selling.

1. The Value of
Social Selling
As per LinkedIn

2. B2B sales teams need to adopt in their
sales process
Sales professionals who use LinkedIn for social selling are 51%
more likely to exceed their sales quota than sales professionals
who don’t use LinkedIn for social selling.
Sales professionals that use LinkedIn for social selling create
45% more sales opportunities.
78% of social sellers outsell their peers who don’t use social
media for selling.
51%
45%
78%