3. 3Category Destination
To start, we ask ourselves:
Who is the customer?
What is the product offer?
What story do we want to tell?
What is the best merchandise presentation?
4. 4Category Destination
Unexpected
High impact, large scale, and dramatic color grab attention.
Engaging
Contextual displays invite customers to participate in the category.
Smart
Well organized, clearly identified, and operationally efficient displays guide customers
through the category.
Proprietary
Proprietary fixturing, graphics, packaging, and product envelope customers in high
equity brands.
Merchandising techniques bring products together to tell interesting stories that draw
customers into the category:
13. 13Category Destination
PT 1 | “PAPER 101”
nclature and comparisons so they’re practical
understand
ns to trade up
e of bold text and icons
or-coding to coordinate with packaging
| Office Depot Cut Sheet Paper | November 2010
14. 14Category Destination
| Office Depot Cut Sheet Paper | November 2010 15
CONCEPT 1 | “PAPER 101”
GOOD
START WITH A BASIC STEP UP TO A BASIC THAT’S
BETTER
FOR THE
ENVIRONMENT
UPGRADE TO BETTER PAPER
YOU CAN
USE ANY WAY
YOU WANT
BUY NOTHING BUT
THE BESTTO MAKE THE BEST
IMPRESSION
ADVANCE TO GETTING
THE MOST
PROFESSIONAL
RESULTS
WHEN COST
MATTERS
MOST
BETTER
(Printed with metallic
inks to indicate step up)
15. 15Category Destination
| Office Depot Cut Sheet Paper | November 2010
GOOD
Wayfinding
Paper Sample
Usage
Step Up
CONCEPT 1 | “PAPER 101”
STOCK UP ON
THE BASICS
for everyday copies &
big jobs
STEP UP TO EARTH-
FRIENDLY PAPER
that’s perfect for everyday
copies & big jobs
For the best earth-friendly
benefit, look for higher
recycled content
UPGRADE TO BETTER
LOOKING OUTPUT
from any machine:
photocopiers, printers, or
fax machines
Buy Premium Multi-purpose
Paper for color jobs
BUY NOTHING BUT
THE BEST TO GET THE
BEST IMPRESSION
from your laser printer
Buy Premium Color Laser
paper for color jobs
ADVANCE TO THE
MOST PROFESSIONAL
RESULTS
from your inkjet printer
Buy Premium Color Inkjet
paper for color jobs
BETTER
(Printed with metallic inks to indicate step up)
24. 24Category Destination
Nuts & Washers
Wood Screws
Flat Head Wood Screw
Zinc
Flat Head
Wood Screw
Brass
Panhead
Machine
Screw
Zinc
Flat Head
Machine
Screw
Zinc
Hex Head
Machine
Screw
Zinc
Pan Head
Self Drill
Machine
Screw
Zinc
Hex Head
Machine
Screw
Zinc
Panhead
Machine
Screw
Stainless
Steel
Oval
Head
Machine
Screw
Zinc
Oval
Head
SS
Flat
Head
SS
RoundHead
WoodScrewsZinc
DrywallScrews
Zinc
Hanger
Bolts
Zinc
New
Graphic
Lag Screw - Zinc Lag Screw - Zinc
LagShieldsZinc
LagShieldsGalv.
Lag Screw - Galvanized
Nuts & Washers
Hex Nuts
Zinc
Hex Washer
Zinc Hex Nut
Galvanized
Hex Washer
Galvanized
Build a Bolt
Machine Screws Sheet Metal Screws
Round Head Screw
Zinc
Round Head
Screw
Brass
Round Head
Screw
Stainless
Steel
Truss
Head
Screw
Zinc
Flat Head Screw
Zinc
Flat
Head
Stainl.
Steel
Thumb
Screw
Zinc
Carriage Bolt - Zinc Carriage Bolt - GalvanizedHex Bolt - GalvanizedHex Bolt - Zinc
Nuts
Zinc
Nuts
Stainless
Steel
Nuts-Brass
Washers
Zinc
Washers
Stainless
Steel
Washers
Brass
House
Mates
Wire/Brads Miscellaneous
Specialty Bolts
Drawers
Specialty Nuts
Drawers
Miscellaneous
Drawers
Lag Screw
Machine Bolts
Hex Bolts Carriage BoltsNuts & Washers
Sheet Metal Screws
Miscellaneous
Wood Screws
Specialty Bolts
Specialty Nuts Miscellaneous
Layout Exploration
Existing Layout
Recommended Layout
25. 25Category Destination
Fixture Exploration
Merchandise | Graphic Components
3”
Tag strips are recessed behind the ends of
the pegs to make the products easier to
see and reach
4” sign strip replaces the beam sign
Bin fronts are flush to allow space for
category signing
Bin fronts are slanted upwards to be
easier to read
Slanted graphics cover the shelf edge
and front of the bin, forming a stop to
keep the bins orderly
3” beams are replaced by 1” metal shelves
to allow more room for signing and bins
Bins are stepped back to allow shoppers
better access to the contents
Cardboard open bins:
• Inexpensive, easy to replace
• Can be made in any shape or size required
• Can be printed in any color required
• Fits with Home Depot brand image
• Consistent look and size
Plastic open bins:
• Durable
• Can be made in any shape or size needed,
custom mold may be required.
• Limited standard colors, custom colors available
• Consistent look and size
• Clip together for stability, better presentation
Metal shelf binning:
• Durable
• Available from major gondola vendors,
may require proprietary shelf purchase
• Adjustable side to side, front to back
• Limited standard colors, custom colors may
be available for addtional charge
• 3” height standard
27. 27Category Destination
Over 25,000 fastener
items available online
www.homedepot.com
Can’t find it?
Online
Fasteners
Don’t know the size you need?
Easy ID
Use the diameter & thread guide
Spanish translation
MACHINE
SCREWS
NUTS & WASHERS WOOD SCREWS
SHEET
METAL
SCREWS
All Hanging Bags
One Low Price
Spanish translation
Spanish translation
98¢
Spanish translation
Buy by the Box
Save $
Over 25,000 fastener
items available online
www.homedepot.com
Can’t find it?
Online
Fasteners
Choose based on the
requirements of your job.
Spanish translation
#2
1/32"
3/64"
3/64"
1/16"
1/16"
5/64"
5/64"
3/32"
3/32"
7/64"
7/64"
1/8"
Spanish
translation
#4
Spanish
translation
#6
Spanish
translation
#8
Spanish
translation
#10
Spanish
translation
#12
Spanish
translation
Spanish translation
Spanish translation
Drill Bit for
Hard Woods
Drill Bit for
Soft Woods
Recommended
Pilot Hole Sizes
Spanish translation
Spanish translation
Bolts
Spanish translation
Use with washers and nuts in
the same material and finish.
Keeps nuts from loosening over time by using split washers,
threadlock compound, or lock nuts.
Spanish translation
Help remove seized up or rusted bolts with Li quid Wrench or WD-40.
Spanish translation
Spanish translation
Screws
Spanish translation
Flat heads countersink into material for a smooth surface,
while round heads bump out for a more finished appearance.
Reduce friction and make it easier to drive screws into wood,
by coating the threads with regular bar soap.
Spanish translation
Keep wood from splitting when driving screws, by pre-drilling a pilot
hole slightly narrower than the thickness of the screw’s shaft.
Spanish translation
Rust Resistance Recomendado
Aceptable
Spanish translation
Zinc Stainless
Steel
Brass Galvanized
Spanish translation
Hardened Steel
Grade 5
Look for 3 raised
marks on the head
Spanish translationSpanish translationSpanish translationSpanish translation
Strength
Spanish translation
Beam Signs
• A harvey ball chart presents the appropriateness of different
product materials.
• Product use information for bolts and screws cross-sells to
associated items and gives tips for successful usage.
• The diameter and thread guide is positioned on the beam sign
and called out as Easy ID.
• Bag pricing, value messaging for the boxed product, and
special order information is also positioned on the beam signs.
• The information is repeated twice within the set.
#2
1/32"
3/64"
3/64"
1/16"
1/16"
5/64"
5/64"
3/32"
3/32"
7/64"
7/64"
1/8"
Spanish
translation
#4
Spanish
translation
#6
Spanish
translation
#8
Spanish
translation
#10
Spanish
translation
#12
Spanish
translation
Spanish translation
Spanish translation
Drill Bit for
Hard Woods
Drill Bit for
Soft Woods
MACHINE SCREWS
NUTS & WASHERS
WOOD SCREWS
SHEET METAL SCREWS
98¢
Buy by the Box
Save $
4"
4"
Graphic Communication
