1. COFFEE CHAOS

2. COMPANY GOALS FOR COFFEE CHAOS
• Raise awareness that Coffee Chaos caters and
increase catering sales by 50% by 2016.
• Increase awareness of Coffee Chaos in general.
• Increase sales for coffee by 20% by 2016.

3. BIG IDEAS
•Big meetings require big taste -
Coffee Chaos

4. SWOT ANALYSIS
Weaknesses
• Advertising
• Social Media
Opportunities
• Slogan
• Social media
• Radio ad
Threats
• Tim Horton's
• Starbucks
• Biggby
Strengths
• Good service
• Great products
• Location

5. TARGET MARKET
• Primary Target Market- Any businesses or events that needs
catering such as sporting events, businesses that have morning
meetings or weddings.
• Secondary Target Market- High school and college kids aged
from 14-24.

6. PRINT ADVERTISEMENT
Where: any event you
cater and inside the
coffee shop
Cost: $342.49 for 5000
Who: Give this to any
businesses or events that
you frequently cater for
Cost: $36.00 for 500

7. SOCIAL MEDIA
• Make sure the website is running.
• Post deals on all social media.
• Take pictures of Guerilla Market and post them.
• Put menu on all social media.
• Update often/ varies between each social media
• Statistics
• Accounts for
Facebook and Twitter.
• Twitter is free
• Facebook costs
money.

8. #Bigmeetingsrequirebigtaste

9. WISHPOND
Website to keep track of social media contests
-can be used effiectivly free

10. GUERILLA MARKETING
• Giant "coffee cup" around telephone pole
• $551.00

11. RADIO ADVERTISMENT
• The radio ad will be featured on 102.5 WIOG
• Hits the target market
• This station costs $57 for a 30 second ad

12. COSTS/BUDGET