2. Print Media
• It is a form of mass
media in which it
shares the news or
concerning pieces of
information via the
printed form of
publications.
• It is comparatively an
earlier type of mass
media.
5. Types of Print Media
1. Daily newspapers
2. Weeklies
3. Consumer and trade magazines
4. Billboards
5. Posters
6. Direct mail
7. Yellow pages
8. Newsletter
9. Other types of print media
6. 1. Daily newspapers
• Daily newspapers are produced locally, regionally, and
nationally. These papers are sometimes published in daily,
evening, or Sunday editions. Newspapers are diverse in the
audience they reach.
• Newspapers, along with magazines, are two of the most
common types of print media. Arguably, this is where the
most financial reward may be although this varies industry to
industry. Any company may see more advantages to posters
and billboards while others may prefer a direct mail
campaign.
• These are general readership papers, touching upon local
news, sports, entertainment, business, and politics, with
some world news and national news thrown in.
7. 2. Weeklies
• Weeklies are similar to daily newspapers except
they are released on a weekly basis. They touch
upon a lot of the same subjects. A lot of
weeklies are more community-based papers,
speaking on local issues. Local classified ads are
common to weeklies.
• Advertisers can buy text-only advertisements in
these type of publications. There’s a mix of
photographs, graphics, and local articles
included in these types of print media.
8. 3. Consumer and
trade magazines
• Magazines are popular types of print media,
usually released on a bi-weekly or monthly basis.
Magazines are more tailored to specific subjects
ranging from sports to hobbies, fashion, health,
current affairs, and more.
• There are also many business and trade magazines,
touching upon a variety of subjects. Almost
anything you can think of has probably at one time
or another been featured in a magazine.
9. 4. Billboards
• Billboards are a way to advertise to
a local region, commonly featured
in highways. Anyone driving can
catch ads on a billboard, reaching
consumers in their vehicles while
their stuck in highway traffic or
while they’re on the mood.
Billboards are also common in busy
town centers, train stations, and
airports. Billboard messages can
vary in message type.
10. 5. Posters
• Posters continue to be an excellent type of print
media to reach consumers particularly in urban
areas. Posters can be put in retail malls, city
squares, airports, transportation hubs, major
intersections in the city, and more.
• Anyone walking by sees it. If it’s big enough,
anyone driving sees it. Posters are sort of like
smaller billboards, easily printed off and used by
everyone from businesses to musicians to
advertise events among other products and
services. These posters are processed through
powerful flexographic printing machines and
can be created in any customized size.
11. 6. Direct mail
• Direct mail has been going out of
fashion for decades however it still
serves a purpose in some marketing
and advertising campaigns.
Targeting small, local audiences,
direct mail comes as a flyer,
brochure, or letter.
• Advertisers in the past used to build
mailing lists for direct mail just like
marketers do today with email lists.
The same applies for some direct
mail campaigns although most
often, they are done targeting local
consumers in proximity to a certain
location or commercial space.
12. 7. Yellow pages
• Another type of print media are the yellow
pages and similar classified ads. These provide
businesses the chance to advertise their contact
information openly to local regions. The yellow
pages is an excellent reference in some
communities and for commercial prospects
seeking brand recognition or similar authority in
a given region, using the yellow pages can assist
with this.
• Information to include are products and services
available, location address, phone number,
business hours, any special features, and any
other pertinent information you can fit relating
to delivery policy, acceptance forms of payment,
and discounts.
13. 8. Newsletter
• Newsletters are a publication covering a single topic.
They are done in the same way as email newsletters are
except they are provided by direct mail. Many
newsletters are free to subscribe to, oftentimes coming
as a resource to neighborhood, community, or related
organizations or groups.
• Newsletters are usually built around a singular topic or
event, occasionally used for promotion as well as for
political campaigns and charity causes. If other forms of
print media appear intimidating, starting a newsletter
can be a simple way to gauge interest and in connecting
with people who have opted in, you can begin building
an audience for a cause, product, service, or brand.
14. 9. Other types of
print media
• Whether you are starting your own print
media or are jumping on board with
someone else’s, things to consider are as
follows. Distribution of a print media counts
as you want to reach the maximum amount
of prospects possible.
• The size of the print media is also important
as size equates to resources and the power
to promote. Lastly, there’s audience. Print
media’s has a shrinking audience however
numerous publications in print media still
carry massive audiences. There’s a lot of
benefit to partaking in print media, needless
to say.
