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Nudge Theory with a focus gender equality
- 1. 2 DAYS LEFT IF YOU DON’T HAVE TO MAIL ANYTHING MOTHER’S DAY
- 2. WHAT IS
- 4. TO NUDGE IS TO “ALERT, REMIND, OR MILDLY WARN.” DEFINITION
- 5. KEY INSIGHT ANYWHERE HUMAN NATURE CONTRADICTS OUR GOALS REGULAR REAL-TIME INTERVENTION IS NEEDED TO KEEP PEOPLE FROM ACTING TOO MUCH LIKE PEOPLE.
- 6. KEY INSIGHT PEOPLE DON’T MAKE GOOD DECISIONS WHEN THEY ARE: When common sense fails, common sensors bridge the gap. INEXPERIENCED POORLY INFORMED TIRED / HUNGRY
- 8. 46.9%Humans are on autopilot nearly half of the time. ON AUTOPILOT
- 9. | EQX | NUDGE THEORY9 Give them a target, and aim improves PUBLIC SPACES 80%LESS “SPILLAGE”
- 10. | EQX | NUDGE THEORY10 TRANSPORTATION & GOVERNMENT Road stripes narrow artificially to imply speed increase.
- 11. | EQX | NUDGE THEORY11 FOOD SERVICE & EDUCATION Putting veggies at eye-level increases healthy school lunches choices 25%INCEREASE
- 12. HEALTH & SERVICES 90 out of 100 patients who had this procedure are still alive 5 years later… sounds better than FRAMING 10 out of one hundred are dead 5 years after this procedure.
- 13. “Don’t Mess” with the power of a good message SOCIAL INFLUENCE 72%REDUCTION
- 14. Buzz, Beep, Bing. Learn from the drivers seat. AUTMOTIVE INDUSTRY
- 15. Make the default the best option. INSURANCE & BANKING
- 16. It’s easier to lie than to for you rely on your memory and behavior changes. BEHAVIORIAL ECONOMICS
- 17. In countries where organ donation is opt out more people people donate GOVERNMENT & HUMANITY 90%PARTICIPATION
- 18. Survey says… It all depends on your luck recently. PSYCHOLOGY & SELF ESTEEM
- 19. Recent situations, familiar habits. BEHAVIORAL ECONOMICS
- 20. GENDER
- 25. Speed test. What color do you see?
- 26. Again. What color do you see?
- 27. Not seeing is believing. CULTURE & THE ARTS 33% in women in the orchestra Increase
- 28. SOCIAL INFLUENCE 6,500recognized Making history: Correcting biases of an age gone by
- 29. Fake it to make it BUSINESS CULTURE
- 30. Remove early biases BUSINESS CULTURE
- 31. What’s in a name? HUMAN RESOURCES 50% behavioral designs doubles the percent of women on the boards at the top UK companies INCREASE
- 32. Follow the leader will get you there ROLE MODELS & SELF ESTEEM
- 33. Raise expectations and raise hope. GLOBAL IMPAACT
- 34. Just picturing equality can help. EDUCATIONAL ASPIRATIONS
- 36. SOCIAL INFLUENCE
- 37. Heros
- 38. Boy Scouts
- 39. PROMPTS Look for gender bias in pay, in the tech world, in our schools, in sports, in film. GROUPS 5 minutes to discuss & agree on one topic SHARE 15 minutes to share and crit DISCUSS 10 minutes. Find the hurdles, design solutions
- 41. Order in the next 2 hoursWANT IT BY SUNDAY?
- 43. Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler,Cass R. Sunstein What Works: GenderEquality by Design by Iris Bohnet http://implicit.harvard.edu/ American neuroscientist currentlythe Johnand Dorothy Wilson Professor of Vision Science at Massachusetts Institute of Technology Edward H Adleson
Editor's Notes
- 2010 Study Shows Humans Are on Autopilot Nearly Half the Time It turns out that just under half the time, 46.9% to be exact, people are doing what's called 'mind wandering'. They are not focused on the outside world or the task at hand, they are looking into their own thoughts. Unfortunately, the study of 2,250 people proposes, most of this activity doesn't make us feel happy About the Author David Rock is executive director of the NeuroLeadership Institute, and CEO of the NeuroLeadership Group, a global consulting firm. Psychology Today https://www.psychologytoday.com/blog/your-brain-work/201011/new-study-shows-humans-are-autopilot-nearly-half-the-time
- • People don’t make good decisions when they’re tired, or it’s something unfamiliar to them, or they’re stressed. • And yet, a lot of people, like nurses or pilot or oilfield workers, need to make good decisions even when they’re tired. Especially when they’re tired. Those decisions matter for safety, for lives, and for bottom lines. So how do we deal with that. • When common sense fails, common sensors can help us make the choices we would want to make, in our own best interest as determined by ourselves. o I consider what we do to be applied nudge theory. That’s nudge gone digital, interacting with people on a real-time basis. o Applied Nudging comes down to helping structure good choices, using the tools in our toolkits as makers of digital experiences.
- •And yet, a lot of people, like nurses or pilot or oilfield workers, need to make good decisions even when they’re tired. Especially when they’re tired. Those decisions matter for safety, for lives, and for bottom lines. So how do we deal with that. •When common sense fails, common sensors can help us make the choices we would want to make, in our own best interest as determined by ourselves. o I consider what we do to be applied nudge theory. That’s nudge gone digital, interacting with people on a real-time basis. o Applied Nudging comes down to helping structure good choices, using the tools in our toolkits as makers of digital experiences.
- Introduce myself designer, idea person, intrigued my emotional connections and psychology effects ad world creative director copywriter and artist design lead pushing tech Virtual augmented realities and artificial intelligence
- 2010 Study Shows Humans Are on Autopilot Nearly Half the Time It turns out that just under half the time, 46.9% to be exact, people are doing what's called 'mind wandering'. They are not focused on the outside world or the task at hand, they are looking into their own thoughts. Unfortunately, the study of 2,250 people proposes, most of this activity doesn't make us feel happy About the Author David Rock is executive director of the NeuroLeadership Institute, and CEO of the NeuroLeadership Group, a global consulting firm. Psychology Today https://www.psychologytoday.com/blog/your-brain-work/201011/new-study-shows-humans-are-autopilot-nearly-half-the-time
- The urinals at Schiphol (Skip-hole) Airport in Amsterdam. I don’t know if you can see it, but this small fly is engraved on the urinal, and it’s indirectly driving a certain behavior. It reduced spillage by 80%. o No one’s saying “hey, don’t pee on the floor.” No one’s saying “pee on this fly.” • Design is in the details. And nudge theory has taught us that small, seemingly insignificant details, matter quite a lot.
- On Lake Shore Drive, right as you are coming into the S-curve there are stripes on the road the closer you get to the curve the closer the once evenly spaced stripes artificially start to get closer to gutter to make the driver think they are accelerating
- Putting Veggies at eye level increases healthy school lunches Putting vegetables at eye level in the — school district resulted in an uptake of — in healthier eating trends utting healthy foods at eye level in the fridge could help you lose weight because you eat what you see first, psychologists have found. the guardian Take product placement and soft, focused lighting, for example. Items that are highlighted in this way — even if they aren't on sale — sell about 30 percent more,
- doctors advice Heart disease doc suggest operation… 100 patients 90 are still alive 5 years later Vs of 100, 10 are dead 5 years later this works on patients and doctors too
- Don’t mess with Texas Texas reduced roadside litter by 72% with a simple campaign. Targeted males between 12-50 with male figures who were seen as manly… Willie Nelson, Pro Athletes, Matthew McConaughey reinforced state loyalty and what it means to be a Texan suggested Suggested statements Fewer teenagers in Utah smoke today …. The majority of residents have already paid the _tax, Federal judges on 3 judge panels sway the conservative or moderate outlier People pick up dog poop even though there is little chance of fine or punishment
- Auto industry Error & Post completion Errors parking garage ticket slots (4 possible ways to insert) that alert you… , seat belt s and gas levels buzz & beep at you, automatic headlights, Gas cap ties to the car. Forced debit card removal before you cn take your cash. Fuel nose sizes diesel parking / credit cards beep atm can’t get your money w/o taking your card
- Open enrollment / default options auto renewal, best option selected, opt-in, retirement With opt-in, about 65% of employees participate. With opt-out, more than 98% do.
- Medicine Adherence 1X day, birth control pill containers even thought there are only 3 weeks on 1 week off 1 week of placebo. 22-28 … Google email attachments
- Organ donation. opt in vs Explicit consent In countries such as Austria, laws make organ donation the default option at the time of death, and so people must explicitly “opt out” of organ donation. In these so-called opt-out countries, more than 90% of people donate their organs. Yet in countries such as U.S. and Germany, people must explicitly “opt in” if they want to donate their organs when they die. In these opt-in countries,fewer than 15% of people donate their organs at death. In opt-out countries, over 90% of people donate their organs. In opt-in countries, fewer than 15% do.
- A survey was done with college students to indicate how happy they felt they were currently… then was asked when was the last time they had a date before asking the happy question again results were significantly nudged when people had not had a recent date
- London look right on pavement Fake shutters, dial tones for the elderly Ceiling paint that goes on pink and drys white Hurricane & flood insurance after a recent event Hotel cards that turn on Air and Lights
- our minds fill in the blanks and fill in patterns even when we try to see them for what they really are this happens without intention, sometimes
- Our minds have been forming and recognizing patterns for evolution for a long while now. Some adaptations help us avoid danger, some trick our senses because we saw a petter,
- our minds fill in the blanks and fill in patterns even when we try to see them for what they really are this happens without intention, sometimes
- our minds fill in the blanks and fill in patterns even when we try to see them for what they really are this happens without intention, sometimes
- we don’t always take in everything we see, we instinctively use all the collective factors to get the quickest results
- And when we aren’t paying close enough attention, concentration can trip us up.
- during the 1970’s US orchestra’s implemented the idea of adding a curtain to auditions. Not seeing gender and race increased female musicians players in the ranks by 33%
- Worldwide edit-a-thon's happened at Art museums, 1,000’s of women came together to correct art history entries on Wikipedia In the history of art there were countless examples where women apprentices and artist themselves did no get properly credited for their contributions to the their own work or the artist they were
- These Women Entrepreneurs Created A Fake Male Cofounder To Dodge Startup Sexism to overcome stereotypes these women chose to create a fake Male co-founder they noticed a pattern in disrespectful tone, call back time and general assumptions about their business using the name Keith Man, the cofounders started to notice more patterns like emails to mr Man were always addressed him by name and were eager to ask “how else may I help you” where as from the exact same tech partners emails to the women were less respectful, addressed them as “okay Ladies” and similar differences that highlight the male dominated tech world’s attitude towards women
- Shop a Target store and chances are you’ll discover something exciting. Maybe it’s a quick-fix mix & match meal your family will love, or the perfect pair of earrings to complete that new outfit. We love hearing our guests talk, tweet and post about their unexpected Target finds. To help guests navigate our stores, we put a lot of thought into how things are organized. As part of that, we use signs and displays specially designed to help guests get through the store efficiently while pointing the way to more inspiration and great products.
- Companies that remove names from resumes find better representation in the workplace, apples to apple instead of who “looks the part” comparing candidates to each other, not the ideal candidate model
- seeing woman in leadership business or politics calibrates our minds to see our daughters and selves in positions
- 1993 india mandated that 1/3 od seats be set for woman to serve as elected leaders at the local level…. resulted in New insights, more outspoken, continued education, delayed marriage and motherhood
- Harvard hangs more portraits of female role models than male to influence aspiration
- Harvard hangs more portraits of female role models than male to influence aspiration
- Harvard hangs more portraits of female role models than male to influence aspiration
- Harvard hangs more portraits of female role models than male to influence aspiration
- 2010 Study Shows Humans Are on Autopilot Nearly Half the Time It turns out that just under half the time, 46.9% to be exact, people are doing what's called 'mind wandering'. They are not focused on the outside world or the task at hand, they are looking into their own thoughts. Unfortunately, the study of 2,250 people proposes, most of this activity doesn't make us feel happy About the Author David Rock is executive director of the NeuroLeadership Institute, and CEO of the NeuroLeadership Group, a global consulting firm. Psychology Today https://www.psychologytoday.com/blog/your-brain-work/201011/new-study-shows-humans-are-autopilot-nearly-half-the-time