1. Rockit Campaign
Corina Gebbers
Tyler Clarke
Jason Lemley

2. Who’s Happy?

5. - ¼ calories of a Krispy Kreme donut
- Backpacks; unique size
- Chelan Fresh global image; taste
- Coolness factor; compete on the trading floo
package appeal
- Nutritional snack alternative
- Convenience
- Quality
- Acceptance

6. Target Buyer Target User

10. Cool
Convenient
Appeals to mom and kids
Bottom Line