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ABOUT US
The HKF-Academy was founded in 1994. It is a specialist football company that teaches from 3 years old children up to
competitive adults.
The Academy currently trains approximately 500 students throughout HK and has now expanded it's activities into China .
The Academy employs only the highest qualified or experienced coaches.
The Academy has had an unparalleled level of success, both on and off the pitch. We hold the astonishing record of
making the final of HK's most prestigious national competition (Nike 5) 9 years in a row (winning 7 ) and we regularly
win almost every local and international event we enter, including, the Adidas Cup, LCSD Cup, the HKFC Soccer 7’s and
almost every age of our domestic league- the HKJFL.
The HKF-Academy has had 29 of it's former students go on to play for the academie of overseas professional clubs s,
including Arsenal, Chelsea,Spurs, Fulham, AC Milan, PSG, Nagoya Grampus 8, Gremio etc, 25 currently play in the Hong
Kong 1st Division and 16 have reached national team level.
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THE PROGRAMME
The HKF-Academy curriculum is divided into four ability groups that offer both tactical
and technical training in game based coaching. The program is tailor made for children
aged from 3 years and up.
DEVELOPMENTAL / HAPPY FEET
The Academy offers a kick-start programme called Happy Feet, which is aimed at the
3-5 age group. It is the perfect warm-up programme for the Developmental
Programme starting at 5. The focus of the Happy feet programme is object
manipulation and familiarity, hand-eye coordination, basic balance and stability and
various other associated GROSS motor skills developers
The Developmental Stage is the next level up and is suitable for children aged 4-6 years
of age. At this stage, students are taught a variety of drills and practices that develop a
child’s fundamental FINE motor skills, such as balance, agility, coordination, spatial
awareness and ball mastery. Though at this stage the body movements are non specific,
the ball skills and kicking mechanics become more and more SPECIFIC to soccer.
TECHNICAL / TACTICAL BEGINNER
Suitable for children aged 6-10 years of age. Once the building blocks of movement have
been put into place, in the Developmental stage (hopefully by 6 years), students will
move on to a diet of core technical skills. This includes basic passing and control,
dribbling, shooting, tackling, keeper training etc.
Although the TECHNICAL element is strongly emphasized during this stage it is also
important that the students learn basic TACTICAL considerations as well as crucial
associated skills such as readiness, anticipation, reaction speed etc.
While it is hoped that students can move on from this level by the age of 8 it is
ABSOLUTELY ESSENTIAL they do not move on before these basics reach a level of
proficiency.
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THE PROGRAMME
TECHNICAL / TACTICAL IMPOROVER
Students can be ready for this type of training by 7 and even 6 years old, once they have
shown proficiency in the core technical areas of soccer such as passing, ball control,
dribbling and shooting. In reality children are usually ready by 9-10 years old.
The difference at this stage is that the focus changes from TECHNICAL to TACTICAL and
skills are used in combination to achieve specific strategies like 3rd man runs and
overlaps etc.
Any weakness in the core skills will prevent these combinations and strategies from
working.
Players should not enter this advanced stage until the core skills are at least proficient
because very little time and space exists and players can easily lose confidence.
TECHNICAL / TACTICAL ADVANCED
While age alone is not a determinate of suitability for students at this level, children
should be technically, physically and mentally ready to perform complex technical and
tactical skills while work under the pressure of having limited time and space.
COMPETITION AND DEVELOPING A WINNING MENTALITY
As you can see from our Talent Identification and Development diagram, we believe that
decision making and all the values that are connected to competition are the real glue
that binds together the techniques and tactics of soccer. As such, students are constantly
driven and asked to problem solve in practices and matches at every age group. By
combining regular advanced training with the development of essential life skills such as
competitiveness, team work, individual responsibility and mental toughness, etc we
believe the players develop characteristics that help them to achieve both on and off the
pitch.
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COACHES
Edward Fordham
Academy Director of Coaching
Former UK Semi-pro
BA (Hons) Sports Management
25 years coaching experience and Elite Futsal coaching experience
Technical consultant to the Hong Kong 1st division side Rangers
Director of Youth Football of 1st division club Rangers F.C
English, Dutch and Australian FA license holder
Certified in First Aid and CPR
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Oliver Burton-Towell
Coach
BA (Hons) Coach Education & Sports Development (University of Bath)
English FA qualified coach
Coached at the British Football Academy (Tokyo,Japan) & British School
of Guangzhou(China)
Certified in First Aid and CPR
Lawrence Akandu
Coach
•Hong Kong National Team Player
•Professional Footballer
•Former clubs include : - Kitchee (HK), Happy Valley (HK), Tung Po (HK),
Shatin SA (HK)
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FOOTBALL TRAINING SCHOOLS
The HKF-Academy SPECIALISES in football coaching. The director of coaching, Edward
Fordham, has a management degree in sports, 28 years coaching experience, is Dutch,
English and Australian qualified, has an unparalleled record of success at all levels.
His carefully selected team of highly qualified coaches from around the globe ensures
that students can expect to receive the highest quality of standardized instruction,
regardless of their age or ability level.
Coursed are offered on a year round basis with weekly programmes following the 3
school terms and with camps and clinics taking place during the holidays. Students
can chose to come once, twice, three times or more during the week (payment is on a
sliding scale) and can also chose to join our team squads that play in friendly and
competitive matches at the weekends.
The Academy currently trains 500 students per week.
The HKFA curriculum, is heavily influenced by the Dutch TIC, game based
system, which is fundamentally rooted in the ideas of age and skill level
appropriateness. While we believe and design materials based upon Piaget's cognitive
phases of learning, we are also firm believers of Jerome Bruner's ideas that the
structure of a course is crucially important for information transfer.
So, while our programme structure emphasises age approriate materials our students
are required to demonstrate a thorough understanding of the course content befre
they are permitted to progress to the level up.
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We have structured programmes of training and leagues throughout Hong Kong, Kowloon and now in China. We have the
best administrative network and access to most of the best football pitches and sporting facilities.
Indian Recreation Club
Stanley Sports Complex
Yew Chung International School (K2, K11 and S22)
Shekou Sport Center of Shenzhen
International School of Nanshan Shenzhen
British School of Guangzhou
Our teams are consistently champions in all age groups in Hong Kong and have won many local and international youth
competitions in a wide range of age groups.
The Academy runs soccer programmes for individual schools, conducts it's own private
projects and is heavily involved in community work.
Our company's philosophy is very much based upon the long term and upon a community principle.
Out the outset, we entered the industry with the intension to build a soccer infrastructure which
would serve the whole of Hong Kong. We believed that Hong Kong did not lack talent but
instead it lacked a system through which this talent might develop. Where our company had made its
biggest impact on Hong Kong's youth is through its out reach programme - Operation Breakthrough.
For more details, please visit to the Academy website: www.hkf-academy.com
FOOTBALL TRAINING SCHOOLS
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NIKE FOOTBALL FIVE
2012 U14 CHAMPIONS
2011 U12 CHAMPIONS
2010 U12 CHAMPIONS
2009 U12 & U14 2nd
2007 U12 CHAMPIONS
2006 U12 CHAMPIONS
2005 U12 CHAMPIONS
2004 U12 CHAMPIONS
2003 U12 2nd
NIKE Manchester United Premier Cup
2007 U20 2nd RUNNERS UP
adidas Cup
2011 U13 CHAMPIONS
LCSD Cup
2011 U12 Champions
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PLAYER PATHWAYS
The Football Academy is committed to offering its students a long term development
plan and systematic player pathways. Up until now finding suitable pathways has
proved to be a difficult task as professional clubs are notoriously suspicious of
anyone that is outside of there network of coaches and scouts.
Recently, the Academy has partnered up with an EPL talent indentification scout,
who has worked with 25 clubs, including Manchester United, Man City, Bolton,
Wigan, Stoke etc.
Through our association with him , the Academy can now offer its students
professionally assessed DVD’s (soccer CV’s), trips to Manchester, England, for
advanced training and matches against professional teams; AND professional trials.
Until now 29 of our past students have been accepted on to the academies of
overseas professional clubs. Now that we have a systematic pathway we expect
the numbers to explode.
It is a good time to be an Academy student!
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The Football Academy
The Hong Kong Football Academy Limited
Tel: (852) 2866 7931
Fax: (852) 2591 6161
Email: enquiry@hkf-academy.com
Address: 15A, Ka Nin Wah Commercial Building,
423-425 Hennessy Road, Wan Chai, Hong Kong.
www.hkf-academy.com
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