The document discusses three ad execution styles: 1) Straight Sell, which presents the product directly without comparisons; 2) Comparative, which compares the product to competitors and highlights advantages; 3) Humor, which uses humor to grab attention and potentially lead to memorization. Each style is then briefly characterized in terms of its benefits.

1. 1. Straight Sell
2. Comparative
3. Humor
My ad execution styles and whyJason Grant

2. Straight Sell
Presenting the product right in your face

6. Comparison
Comparing your product to your competitor's and also
presenting your competitive advantages over their's
"Remember, an ad war is a boxing match,
not a street fight."

11. Humor
If it makes people laugh, then it grabs
people's attention, and attention will most
likely lead to memorization

15. Straight Sell
Gets to the point - the point
of selling
Shows clearly what the
product is and what they are
selling
People who are easily
persuaded will be
persuaded into purchase,
no sweat

16. Comparative
Fighting for 1st place, not 2nd
Distracts the competition and
challenges them, instead of
just being in fear of them
Keeps the audience
entertained - engaging for the
marketplace to watch

17. Humor
Funny – laughing is good
for you
Shows that the brand has a
sense of humor, and also a
sense of humanity, too
"Take your work seriously,
but don't take yourself too
seriously"