Retail store introduction2022

2020-2022 COCOMELODY® All Rights Reserved
www.COCOMELODY.com
A Global Bridal Brand
RETAIL CHAIN STORE
INTRODUCTION
0

Table of Contents
1. Cocomelody introduction
2. Why Cocomelody?
3. How to Enroll
4. Benefits and Responsibilities
5. Operation Accelerations
6. Collections Introductions
1

Cocomelody has a Vision to transform the traditional
bridal industry by providing better customer experience
through omni-channels.
With over 15 years of experience in e-commerce and
ODM & OEM, having expert knowledge in wedding
dresses design, craftsmanship, and manufacturing,
Cocomelody accomplishes a cost-efficient supply
chain and logistics system. These have
brought bespoke design, high quality, and reasonably
priced bridal dresses.
Cocomelody has now successfully established brand
footprints in USA, Japan, Austria, Germany, and South
Africa.
2

2016
2017
2018
2019
2020
2021
COCOMELODY Founded
USA - Los Angeles Flagship store opening
Japan - Tokyo Flagship store opening
Fukuoka, Nagoya store opening
Japan - Kyoto, Osaka store opening
Austria - Villach store opening
South Africa - Durban agent established,
COMPLETED SERIES A FUNDRAISING
Japan - Niigata , Ishikawa, Mie, Fukui
agent store opening
Austria - Wien store opening
PH - Makati store opening
USA - New York City Pop-up shop opening
USA - North Carolina JV store opening
Head Quarter established, Taiwan
Social Media Fan excessed 400K
Mexico - La Paz store opening
USA – American Fork_Utah, Seattle_Washington,
Florence_SC Store opening,
China Dealer established
Taiwan - Taichung store opening
3

70%
27%
3%
USA Japan Rest of world
North America
www.cocomelody.com
USA LA, UTAH, SC, WA
store and Mexico La Paz
store
China
- Suzhou LanHai International Trade Co., Ltd
- Suzhou Cocomelody Network Technology Co., Ltd -
Cocomelody Territory
South Africa
www.cocomelody.co.za
Deben store from South
Africa is operated by agent.
Europe
www.cocomelody.de
Villach and Wien stores are
operated by agents.
Japan
www.cocomelody.jp
3 direct stores
6 stores are operated by agents.
Taiwan
Head Quarter, FIN, IT, BD, and HR
4

Cocomelody Los Angeles
Flagship Store
+1-323-708-6789
la@cocomelody.com
10:00 AM - 17:00 PM Thus-Mon
910 South Los Angeles Street, Suite
801/802, Los Angeles, CA, USA 90015
Cocomelody Utah Premier Store
+1-385-307-8926
utah@cocomelody.com
10:30 AM – 19:00 PM Mon-Sat
62 N 600 W, F3 , American Fork, UT,
USA 84003
Cocomelody La Paz Store
+52-612-1573162
service@cocomelody.com.mx
10:00 AM – 18:00 PM Mon-Sun
Nicolas Bravo #590 C7-C8
Esquina Ignacio Altamirano Col. Centro
LA PAZ B.C.S C.P., Mexico 23000
Cocomelody Villach Store
+43-650-5105941
service@cocomelody.de
10:00 AM - 18:00 PM Tue - Fri
Maria Gailer Str. 38, 9500 Villach, Austria
Cocomelody Tokyo Store
+81-03-3527-3395
tokyo@cocomelody.jp
11:00 AM - 19:00 PM Thus-Tue
東京都中央区日本橋堀留町１丁目2-1
日本色素本社ビル2F，東京170-0005
Cocomelody Nagoya Store
+81-052-228-7890
nagoya@cocomelody.jp
11:00 AM - 19:00 PM Thus-Tue
名古屋市中村區名木5-4-14花和大廈北樓308室
Cocomelody Fukuoka Store
+81-092-688-8688
fukuoka@cocomelody.jp
11:00 AM - 19:00 PM Wed-Mon
福岡市博多區博多站前4-9-28 NK大樓301-8121
Cocomelody Kyoto Store
+81-075-606-1023
kyoto@cocomelody.jp
10:00 AM - 18:00 PM Fri-Wed
京都府京都市伏見区竹田西桶ノ井町15の2F
Cocomelody Durban Store
+073-090-3999
southafrica@cocomelody.com
09:00 AM - 16:00 PM Mon-Fri
09:00 AM - 12:00 PM Sat
13 Ennisdale Drive, Durban North,
Durban, 4051, South Africa
Cocomelody Taiwan Store
+886-42241989
angelachange@cocomelody.com
10:00 AM - 19:00 PM Tue-Sun
1F., No. 45, Songhe St., Beitun
Dist., Taichung City 406030,
Taiwan (R.O.C.)
Global Retail Stores Guide
Europe
United States
Cocomelody Vienna Store
+43-660-8190878
victoria@cocomelody.com
10:00 AM - 17:00 PM Tue - Sat
Engerthstrasse 151, 1020 Vienna
Africa
North East Asia South East Asia
Cocomelody Seattle Premier Store
+1 206-669-6302
seattle@cocomelody.com
10:30 AM – 19:00 PM Mon-Sat
2025 1st Ave., Seattle, WA
Cocomelody Florence Premier Store
+1 843-407-6989
florence@cocomelody.com
12:00 PM – 19:30 PM Mon, Tue, Thu
10:00 AM – 19:30.PM Fri, Sat,
2005 2nd
Loop Rd., Florence, SC, 29501
Mexico
5

Award Winning E-commerce Brand
https://www.cocomelody.com/
Facebook Fans > 420,000 fans
Community > 38,000 members
Instagram > 77,000 followers
Social Media Influence
Online Store
6

Why COCOMELODY?
• The Bridal Solution Provider
• The Strength of End-to-End Services
• Strong Benefit for Being A Partner
• Omni-Channel & Direct-To-Customer Model
7

The Bridal Solution Provider
We cooperate deeply with local
bridal boutiques. Our retailers and
affiliates are the most important asset
to us. By offering our high-quality,
competitive prices range, e-
commerce service platform and the
strong supply chain logistic, we are
able to accelerate both our
objectives within a short period of
time.
Perfect Fit ?
Cocomelody offers-
• Customization options
• Wide standard size ranges
• Stylist consultation
Pre/Post Services ?
Cocomelody offers-
• Try-at-home service
• Alternation service
• 24/7 online CSR
• Credit service
Trustworthy Brand ?
Cocomelody offers-
• Positive social community reviews
• Easy to access and reasonable price
• Creditable online business operations
Complicated Choices ?
Cocomelody offers-
• Variety of style and silhouette
• Countless color for the theme
• Speed of delivery
Why Cocomelody?
8

The Strength of End-to-End Services
• Immediate boost your online reach and virtual stock coverage
• Extra discount on top of wholesale price offerings
• Earn commissions from store and the online sales
• Additional customization option to bring more customers
• Early enrollment territory exclusivity
• Brand training and pre-installed backend systems
• Flexible requirement for Small and Medium operators
• Direct shipping to save more time on post sales
Why Cocomelody?
9

Strong Benefit for Being A Partner
• Wide variety of collections with all sizes including
occasional dresses for wedding party
• DTC model with 24/7 service to support brides
• Proven system & processes support
• Decentralized supply chain for better profit,
shorter production time and supply good quality
products
Retailer Premier Partner
Franchise
Partner
Earning Method Buy & Sell Commission Commission
Financial and Fees
Requirement
N/A Negotiable
Initial Capital
Liquid Cash
Online Sales Gain-
share
N/A ● ●
Product Line Wedding Dresses
Wedding Dresses
Bridesmaid Dresses
Formal Dresses
Wedding Dresses
Bridesmaid
Dresses
Formal Dresses
MOQ 30pcs 30-50pcs 50-100pcs
Sample Price Discount N/A 5%OFF Up to 10%OFF
Priority Order (New
Arrival)
N/A ● ●
Customization Option ● ● ●
Webpage and 24/7
CSR
N/A ● ●
Territory Exclusivity N/A City City/State
Brand Training N/A ● ●(incl. VI/SI)
System Support Only manual
eBooking,
eOrdering etc
eBooking,
eOrdering etc
Marketing Traffic-
Sharing
N/A ● ●
Partnership Benefit
10

HOW IT WORKS?
Omni-Channel & Direct-To-Customer Model
Aware Engage Pre-Sales Sales After-Sales
Retain &
Advocate
I. Advertising
II. Community
III. Forum
I. Interaction
II. Brand Traffic
III. Paid Traffic
IV. Referral Traffic
I. Product information
II. Customer Confidence
III. Omnichannel
IV. Remarketing Ad.
I. Stylist Recommendation
II. Increased Confidence
I. Hot Item Sale
II. Related Sale
III. Cross Sale
IV. Upward Sale
I. Preferred Item
II. Related Product
I. Brand Reputation
II. Loyalty Program
III. Brand Advocate
1 2
3
4
5
6
7
5
Awareness
Online Traffic
Organic Search Try on
Product Survey
Interaction
Brand Review
Register
Stylist Consulting
Offline Payment
Online Payment
Feedback & Rating
Customer Service
Share
Advocate
Like
Refund
Request Analysis
Request Prediction
11

Applicant
identified by
COCOMELODY
Soft/Grand
opening and
FB/IG launching
activities
Applicant
submit
questionnaire
and legal info
COCOMELODY
reviews and
qualifies
application
Applicant
provide
financial
evidence
Applicant and
COCOMELODY
discussion
Applicant is
approved
/disapproved
If approve begin
contract and
down payment &
samples order
Sales trainings,
System
supporting
A detailed
financial plan
could be
required
If disapproved,
withdraw or
amend retail
plan
Applicant
US/JAPAN Market specific
HOW MAY I PARTICIPATE?
Partner Quality Assurance Process
12

• Solid social networking, and selfies, influencers
behavior
• High–end dress or wedding gown shop (offline
preferred) experience
• Active reach out for target audience and
capable for initial market research
• Entrepreneurial mindset
• A passion for sales and for offering excellent
customer service
• A willingness to personally devote full-time
efforts to daily operations
• Appreciation of the Cocomelody brand
HOW MAY I PARTICIPATE?
Partner Ethic and Requirements
Boutique Store
Mid size
Boutique Store
Small size
Space Requirements
Layout (square feet) 1,200~1,500 800~1,200
Number of Fitting
Rooms
5 3
Functional Areas
Reception, Brand Photo Wall, Sample Dress,
Accessories, Stylist-Bridal Lounge/Fitting Room,
Consultation (Waiting) Lounge
Number of Sample 200 120
Number of Sample
Formal/Occasions
40 40
Manpower Requirements
Store Manager 1 1
Assistant Store
Manager
1 0
Stylist (full-time) 1 1
Stylist (part-time for
Saturday)
3 2
Stylist (part-time for
Sunday)
2 2
13

2020-2022 COCOMELODY® All Rights Reserved 14
HOW MUCH I CAN GET?
Fair Commission Rate Table

HOW MUCH I SHALL INVEST?
Fair Investment on Capital
15

Free Of Charge Renovation Concept
If you are starting a new business and finding a right
location, we will enter the design phase, where we
will provide you with the store designing guidelines.
You will receive Cocomelody store SI/VI to ensure
your designer following the same professional
expression. The store layout and furniture selection
will reflect our customer impression as well as best
practices to help you create the best possible traffic
flow, optimal usage of the sales floor and a great
customer experience.
HOW CAN I GET HELPS?
16

Training Provided
We provide a training session covering all areas of
this business with emphasis on crew development
and customer communication including a
thorough training program to facilitate the
training you and your crews.
Managerial Assistance Available
Weekly phone consultation to assist you in
successful development of your business. Web
seminars twice a year, one or two personal visits
to your location annually.
HOW CAN I GET HELPS?
17

LILY WHITE
Perfect for the modern-day bride, the Lily White collection is the
impeccable depiction of the famous adage, “simple yet elegant.”
The incomparable allure of femininity, love, and purity is put at the
forefront of the collection, allowing the bride to highlight her true
beauty. By focusing on the beautiful craftsmanship of each dress
rather than heavily adorning with embellishments, the dresses
allows everyone to see the transformative femininity of bold and
free-spirited brides on their special day.
Product – Wedding Gown Collections
18

LB STUDIO
Giving every bride their dream haute couture wedding gowns, the
LB Studio serves as a gateway for all brides’ affordable access to an
haute couture experience. Having in- house pattern makers, the
dresses in this collection are versatile and can be easily altered to
allow the bride the option to accentuate her true assets. The LB
Studio is a collaborative design process between the brand and the
bride for custom-made gowns, making this one step forward to their
perfect wedding.
19

CLASSIC
The Classic Collection is Cocomelody’s reinterpretation of Old
Hollywood Glamor. Designed in many ways a bride can imagine,
the Classic Collection is perfect for the brides who have this deep
affinity to vintage-inspired dresses fused with a subtle modern twist.
Evocative of avant-garde and aggressive designs that are perfect for
non-traditional weddings, the gowns dedicated in this line are for
daring women who aspires their wedding to be one of a kind.
20

GRACE LUXURY
The Grace Luxury collection is the exemplary embodiment of the
wedding gown we have always painted in our minds, where pure
sophistication, opulence, and extravagance are felt by everyone.
Drawing inspiration from fairytale weddings, voluminous pristine
chiffon tulle gowns are the stars of the collection that are available in
colors seen on the rainbow spectrum. As it is evocative of class and
grace, this luxurious line is the best approach to make every bride’s
fantasy wedding a reality, encapsulating the
irresistible magic of bridal gowns.
21

The design theme is different each season, the color system and
the use of fabrics can be tailored to the needs of different
occasions. Our design can provide all kinds of wedding themes
needed by bridesmaids and can be produced and delivered in the
fastest time.
In order to match the visual integrity of the wedding ceremony,
including backyard, poolside, plaza, church, beach, etc.,
COCOMELODY specially designed different styles with the
same fabric to meet different possibilities.
Product–Bridesmaid Collections
22

The design ability of COCOMELODY is not only limited to
the design of bridesmaid dresses, but also more occasional
dresses and the needs of different age groups, including the
bride’s mother and bride’s non-wedding dresses are our
development goals.
Our in-depth understanding of these garment fields has helped
us obtain more market trends and needs, so the more carefully
selected fabric texture and price that will best suits our
customers.
Product - Formal Occasion Collections
23

Thank you
24

Retail store introduction2022

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